Company profile of Duracell

Our division starts in the 1920s with an imaginative researcher named Samuel Ruben and an
excited maker of tungsten fiber wire named Philip Rogers Mallory. Ruben interested in
experiencing on manufacturing battery invention early. His developments reformed battery
technology. Throughout World War II, for example, he formulated the mercury cell that stuffed
more capacity in less space and was sturdy enough for the punitive atmospheres of the time of
war theaters.
In 1950, Samuel Ruben happened to enhance the alkaline manganese battery, creating it more
compressed, tough, and more enduring than everything before it. At the same time, Eastman
Kodak presented cameras with an implicit flash unit that obliged more power than zinc carbon
lockups could give. The cameras required alkaline manganese lockups however in another size
such as AAA. Mallory finished them, furthermore authorized the innovation to other
technologies on the grounds that the organization, around then, had no buyer appropriation.
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Vision and Mission