Lessons From My 20s - by Ryan Allis

Ryan Allis
20s from my
lessons
ABOUT THIS PRESENTATION
THIS presentation can be found
Online at
Lessons from my 20s

INTRODUCTION
Well, hello there

Best,
Ryan Allis
If you have questions or thoughts, feel free to email me anytime via
ryan@connect.com.
Hi there,
Im Ryan. Im an entrepreneur living in San Francisco.
I created this presentation in advance of my 30
th

birthday on August 14, 2014 to share what I learned
in my twenties about life, entrepreneurship, and the
world. I hope you will nd it useful!
TOPICS
THIS 1285 slide PRESENTATION COVERs What Ive learned about
LIFE

entrepreneurship
The world
1
2
3
567 SlIDES
449 SLIDES
269 SLIDES
PART 1 TOPICS
GOALS
Purpose
vision
NETWORKS
MENTORS
HAPPINESS
Health
MEDITATION

PART 1 LIFE INCLUDES SECTIONS ON
HABITS
COMMUNICATION
Money
Investing
Love
values
Life LESSONS

PART 2 TOPICS
The big opportunities
Entrepreneurship
Leadership
Business planning
Product development
Innovation

PART 2 ENTREPRENEURSHIP INCLUDES SECTIONS ON
Venture capital
Marketing
Building systems
Building a team
Strategy & execution
Steps to get started

Human rights
Human progress
Systems thinking
World 2050
PART 3 THE WORLD INCLUDES SECTIONS ON
PART 3 TOPICS
Millennials
Climate change
The innovation age
TARGET AUDIENCE
MY PRIMARY TARGET AUDIENCE
IS MILLENNIALS 15-35
WHO ARE INTERESTED
IN MAKING A POSITIVE
DIFFERENCE IN THE WORLD

MY MOTIVATION
MY MOTIVATION TO
COMPLETE THIS PROJECt

IS MY MOTHER PAULINE
MY MOTIVATION
SHE PASSED AWAY in 2012
FROM A BRAIN TUMOR
MY MOTIVATION
I WANTED TO DOCUMENT
ALL THE AMAZING
KNOWLEDGE SHE GAVE ME
IN HER 60 years

MY MOTIVATION
She inspired so many
to love everybody
Follow their bliss

and dream big
For some context, here is my background
Born 1984 in Pittsburgh, PA
SON OF A MINISTER from USA & A SOCIAL WORKER from UK
GREW UP IN Woonsocket, Rhode Island and Bradenton, florida
Started learning web development at age 12 in 1996
Majored in econ at UNC-Chapel Hill
Led a software COMPANY CALLED iConTACT from age18-27
Grew icontact to 300 employees then sold company for $170M in 2012
Started mission-driven angel fund called connect ventures in 2012
WENT TO Harvard business school FOR MBA in boston
LEFT HBS after first year TO launch CONNECT in SF
Now living in san francisco and loving it
And here are some of the Topics Im Passionate about
THE ROLE OF BUSINESS & TECH IN MAKING THE WORLD BETTER
Purpose-driven companies & Social enterprise
CREATING A WORLD WITHOUT POVERTY
CREATING A SUSTAINABLE WORLD
BUILDING GREAT COMPANIES and cultures
INTERNATIONAL RELATIONS & Development economics
JOY AND HAPPINESS
SCIENCE & INNOVATION
Purpose-driven LEADERSHIP
TRAVEL & EXPLORATION
GOVERNMENT & PUBLIC SERVICE
THE MIND & UNDERSTANDING OURSELVES

What Im deeply passionate about
Helping CREATe An ABUNDANT, SUSTAINABle, and joyOUS WORLD FOR ALL PEOPLE
All people can live
peaceful, mindful, and
joyous lives
All people can live on a
sustainable planet with
clean energy
All people have access to
the six basic human needs
1 2 3
What Im working on on today
These days Im the ceo of connect and the chairman of hive in san francisco
www.connect.com www.hive.org
Helping people and groups stay connected
A global network of leaders working
on creating a better world
If you enjoy this presentation also check out
www.startupguide.com www.hive.org/book
Lets get started
All right Now
Lets get started
1264 slides to go

Lessons from my 20s

LIFE
Part I:
Lessons from my 20s

GOALs
PART I, Section 1
THE IMPORTANCE OF GOALS
VERY FEW PEOPLE
ACTUALLY WRITE DOWN

THEIR GOALS
FEWER STILL
PRINT THEM OUT &

FRAME THEM
In my experience
Those who write down
& FRAME THEIR GOALS

ARE THE MOST EFFECTIVE
HUMAN BEINGS AT CREATING
A BETTER WORLD

WHEN YOU WRITE a goal DOWN your
subconcious BRAIN BEGINS TO MORE actively
think about bringing into your life

THE PEOPLE, RESOURCES & KNOWLEDGE
YOU NEED TO ACHIEVE your GOALS
WHEN YOU know what youre up to
In the world your mind can naturally
Filter opportunities to find those that

Match your goals
I STARTED WRITING DOWN MY GOALS AT 16
I STARTED WRITING DOWN MY GOALS
AT AGE 16 in the year 2000
AFTER MY MOM GAVE ME THE BOOK
THINK AND GROW RICH

THE FIRST EVER GOAL
I wrote down at age 16 was

BUILD A COMPANY TO $1M IN SALES BY 21

I MISSED MY FIRST BIG GOAL
I MISSED THIS GOAL
By 18 days

I TURNED 21 on August 14, 2005
iContact reached $1M in sales on
September 1, 2005
I wouldnt have even come close
To achieving this goal had I not
Written it down

WRITTEN GOALS ARE INDEED POWERFUL
FOR FOCUSING THE MIND
REFLECTING ON GOALS
Ive been AMAZED AT WHAT IVE BEEN
ABLE TO SEE, and EXPERIENCE and
HOW LIFE HAS BEEN ENRICHED SINCE
I BEGAN WRITING DOWN GOALS
AND THEN PURSUING

THE HECK OUT OF THEM
REFLECTING ON GOALS
HERE ARE JUST A FEW
OF THE THINGS in life
Ive been able to achieve
In my twenties due to
writing down my goals

And then pursuing them
Age Goal Achieved
21 GREW icontact to $1M in sales
23 Raised $5M in venture capital Series A round for iContact
25 Raised $40M in venture capital Series B for icontact
26 icontact reached 300 employees and $50M in annual sales
Joined united nations foundation Global entrepreneur council
Got to Meetworld leaders like ban ki moon, kofi annan, bill clinton, barack obama
27 Sold icontact for $170M to a public company
Started impact investing firm Connect VENTURES
Visited kenya, Uganda, rwanda, egypt, ghana, Invested in off-grid electric in tanzania
Got into harvard business school
28 Invested in spacex, change.org, lendingclub in Silicon Valley
Completed year one of HBS MBA in boston
Started Connect in san francisco
29 FINISHED Losing 50 pounds (205 ! 155)
Started meditating daily
Connect passed 1 million users
Whats happened in my 20s due to writing my down GOALS
Building icontact
Leading an amazing executive team
JOINING THE UN FOUNDATION GLOBAL ENTREPRENEUR COUNCIL
Co-chairing Tech for obama in 2012
ATTENDING HARVARD BUSINESS SCHOOL
ANYTHING IS POSSIBLE
NEARLY ANYTHING IS POSSIBLE
THAT YOU SET YOUR MIND TO
AND WORK HARD AT

FOR 10 years
An EXAMPLE
AS AN ExAMPLE HERE ARE

MY current GOALS
1 Year goals
GET CONNECT TO 2M MONTHLY ACTIVE USERS
RAISE SERIES A FOR CONNECT
GROW HIVE FROM 80 TO 300 GLOBAL MEMBERS
PUBLISH EVERYTHING IVE LEARNED BY 30
MEDITATE OVER 300 TIMES (6X/WEEK)
VISIT ARGENTINA & ENGLAND
10 Year goals by 2025
100m people use connect to stay connected
built hive into a global community of people working to
create a better world with 10 Profitable locations
traveled to over 50 countries exploring perpsectives on
Human potential and spirituality
Published a book on creating a better Life, Company, & world
Built a relationship with an amazing life partner
Become an extraordinary father

LIFETIME GOALS
Live a joyous, happy, and fully alive life
Be an extraordinary partner and father
Create a profitable hive in 1000 cities
BUILD a global community of extraordinary people
working on creating a better world
Never limit your dreams
My friends.

Do not limit your dreams.
A quote
Dream no small dreams
for they have no power to
move the hearts of men.

- Johann Wolfgang von Goethe, German writer
Write down your goals
Here is a 12 step process
YOU Can use FOR WRITING DOWN

YOUR GOALs
Writing down your goals
You can do this 30 minute exercise
right Now Or put a time on your
calendar to

Come back to it
GOALS
EXERCISE
GOAL SETTING PROCESS
OPEN UP GOOGLE DOCS
CREATE HEADINGS For 1 YRs, 10 YRs, AND LIFETIME
THEN WRITE DOWN 5 TO 7 GOALS IN EACH CATEGORY

MAKE EVERYTHING FIT ON ONE PAGE
MAKE SURE ALL GOALS ARE MEASURABLE SO YOULL KNOW IF YOU GOT THERE OR NOT
1
2
3
PRINT OUT TWO COPIES
SIGN THEM
FRAME THEM

4
5
6
PUT ONE FRAME IN YOUR BEDRO0M
PUT ONE FRAME AT WORK
SHARE YOUR ONE-PAGER WITH A CLOSE FRIEND

7
8
9
10
11
12
DEC 26-31 CALCULATE RESULTS
GREEN = MADE IT
YELLOW = 50%+ there
RED = <50% there
UPDATE GOAL SHEET FOR THE NEXT YEAR
& REPRINT/RESIGN/PUT IN FRAME
MAKING YOUR GOALS AMBITIOUS ENOUGH

OF YOUR GOALS

IF HIGHER, THEN
YOUR GOALS ARE NOT
AMBITIOUS ENOUGh

66%
YOU SHOULD BE HITTING AROUND
GOALS
Reflection
GOALS REFLECTION
WHEN WAS THE LAST TIME
YOU WROTE DOWN YOUR
GOALS?

CAN YOU FIND THEM?
GOALS REFLECTION
DO YOU THINK THE GOALS YOU SET
ARE USUALLY TOO AMBITIOUS?
OR NOT AMBITIOUS ENOUGH?
GOALS REFLECTION
WHAT IS THE MOST
AMBITIOUS GOAL
YouVE EVER SET?

DID you achieve it?
Why or why not?
Lessons from my 20s

PURPOSE
PART I, Section 2
A quote
When you grow up you tend to get told the
world is the way it is and your life is just to
live your life inside the world. Try not to
bash into the walls too much. Try to have a
nice family, have fun, save a little money

That's a very limited life. Life can be much
broader once you discover one simple fact

Everything around you that you call life was
made up by people that were no smarter
than you and you can change it, you can
inuence it. Once you learn that, you'll never
be the same again.

- Steve Jobs
How to FIND YOUR PURPOSE
MOST PEOPLE NEVER create THEIR

LIFE PURPOSE
Instead they get sucked into the
Dreaded vortex of passionless mediocrity
(Dont let this happen to you)
AVOIDING THE VORTEX OF MEDIOCRITY
CREATING YOUR LIFE PURPOSE
THERE ARE TWO TYPES OF PEOPLE

1. THOSE WHO LIVE WITH PURPOSE
2. THOSE WHO DO NOT
creating YOUR LIFE PURPOSE
THOSE WHO TAKE THE TIME TO CREATE
THEIR LIFE PURPOSE OFTEN ARE ABLE To
LIVE WITH EXTRAORDINARY ENERGY
AND MOTIVATION & OVERCOME CHALLENGES
Most could not dream of

A QUOTE
- HOWARD THURMAN
Dont ask what the world needs.
Ask what makes you come alive.
Because what the world needs is
People who have come alive.

LIFE HAS NO MEANING
UNLESS YOU CREATE THE MEANING

FOR YOURSELF
LIFE HAS NO MEANING UNLESS
SO lets talk about Your

LIFE PURPOSE
DISCOVERING YOUR LIFE PURPOSE
IF YOU CAN GO THROUGH A PROCESS
TO CREATE YOUR PURPOSE
THEN YOU CAN ADD GREAT MEANING
AND MOTIVATIOn TO YOUR LIFE
Your purpose is not

Something you HAVE
Your purpose is
Something you CREATE
Creating YOUR LIFE PURPOSE
Once you have a clear purpose
and goals for your life you can direct
your life rather than letting outside
factors determine your direction
TO0 MANY PEOPLE ARE WAITING to
FIND THEIR PURPOSE
WHEN IN FACT purpose is something
you CREATE
DISCOVERING YOUR LIFE PURPOSE
Standing strong with a clear purpose
You will be able to much more easily
withstand criticism and challenges
when you are internally clear on your
Specific purpose on this planet
LIVING A PURPOSe-DRIVEN LIFE
THE COMMON DENOMINATOR AMONG EVERY
SINGLE HIGHLY DRIVEN AND SUCCESSFUL
PERSON I HAVE EVER MET, REGARDLESS OF FIELD,
IS THAT THEY HAVE COMMITED THEIR GOALS TO
WRITING AND CREATED FOR THEMSELVES A

PURPOSE-DRIVEN LIFE
Your LIFE IS YOUR MESSAGE
YOUR LIFE IS YOUR
MESSAGE TO THE WORLD
MAKE SURE IT IS
INSPIRING
Living a Purpose-driven life
Living a purpose-driven
Life is important to me
Heres what Ive created
As My purpose
MY life purpose
Help CREATe An ABUNDANT, SUSTAINABle, and joyOUS WORLD FOR ALL PEOPLE
All people can live
peaceful, mindful, and
joyous lives
All people can live on a
sustainable planet with
clean energy
All people have access to
the six basic human needs
1 2 3
Creating a Purpose-driven life
Everything I do is
Driven by this
Sense of purpose
MY LIFE PURPOSE
someday
ALL PEOPLE will
HAVE ACCESS TO the
SIX BASIC HUMAN NEEDS of
Food, water, shelter, medicine
Education and electricity
MY LIFE PURPOSE
Someday we will
LIVE IN A
SUSTAINABLE WORLD
POWERED BY RENEWABLE ENERGY
MY LIFE PURPOSE
Someday all
PEOPLE will be able
To LIVE PEACEFUl, MINDFUl
AND JOYOUS LIVES
your LIFE PURPOSE
The exercise on the following
Slides can help you
Create & refine
Your life purpose
your LIFE PURPOSE
You can do this 90 minute
Exercise right now or put a time
On your calendar to do it
Creating your
LIFE PURPOSE
How to FIND YOUR PURPOSE
EXERCISE: CREATE YOUR LIFE PURPOSE
LIFE PURPOSE EXERCISE Instructions:

1. Print out this section so you can write in it with pen
2. Use a timer to give yourself exactly 4 mins per question
3. Write out the answers in the ovals
4. At the end, youll bring it all together in a final one-page
worksheet that you can frame if you choose
5. This exercise should take 90 minutes to complete
What do you really love doing?
When am I most in ow/in the zone? What excites me? What makes me come alive and be joyous?
4 min

What does THE WORLD need?
What does humanity and the world need to thrive? List as many things as you can think of.
4 min

HOW CAN I CREATE WHAT THE WORLD NEEDS WHILE DOING WHAT I LOVE?
What are all the things you could do in life that would serve humanity in a big way
and allow you to do what you love? Brainstorm below.
4 min

WHAT ARE MY PERSONAL FINANCIAL GOALS?
What do you want your annual income to be in 10 years? In 20?
What do you want to have saved up in investments and savings by age 65?
4 min

HOW CAN I GET PAID TO DO WHAT I LOVE?
What could you do in life that would serve humanity in a big way, allow you to do what you love, and create economic
value that allows you to reach and surpass your personal nancial goals?
4 min

DESCRIBE HOW THE WORLD WILL BE DIFFERENT IN 2050 because of you
Close your eyes for 5 minutes and imagine all the little details of how our world will be different in 2050 because of you.
Then write what you see.
4 min

WHAT IS THE CHANGE YOU ARE COMMITED TO?
What is so compelling to you that you might be willing to dedicate your life to making it happen?
In other words, what might be your life purpose. Use the space to brainstorm.
4 min

WHAT IS THE CHANGE YOU ARE COMMITED TO?
See if you answer the above question as simply as possible so that a 10 year old would understand it.
Try to do it in fewer than 15 words (no pressure, this is just a draft). This could be considered your life purpose.
4 min

POSSIBLE METRICS OF SUCCESS
What are some metrics to track whether your life purpose is being realized in the world over the next 35 years? Make these metrics
specic and quantitative so it will be clear when youve achieved the impact you want to make in your life.
Examples: Global infant mortality < 1%; Global energy from renewables >95%; Carbon dioxide under 350
PPM; Homelessness in Oakland, CA down by 80%
4 min

HOW MIGHT YOU MAKE THIS HAPPEN?
What can you create/build/do during your life to help make this world that you dream of real? Its okay
if you arent completely sure yet. Brainstorm ideas.
4 min

LIFETIME GOALS
Brainstorm some goals for the rest of your life that align with the impact you want to make. Think about areas of life like
health, travel, experiences, adventures, work, nances, relationships, and impact.
4 min

10 YEAR GOALS
Brainstorm some goals for the next ten years that align with the impact you want to make. Think about areas of life like
health, travel, experiences, adventures, work, nances, relationships, and impact.
4 min

ONE YEAR GOALS
Brainstorm some goals for the next year that align with the impact you want to make. Think about areas of life like health,
travel, experiences, adventures, work, nances, relationships, and impact.
4 min

90 DAY Action plan
What are the very rst action steps you can take over the next 90 days to start realizing your vision? Who should
you reach out to? What should you look into? What habits do want to start and stop?
4 min

YOUR DESIRED WAY OF BEING
Examples: Joyous, mindful, alive, focused, driven, ambitious, kind, compassionate, loving

As you go about your journey in life, how do you want to be inside and come across to others?
What words do you want to dene you?
4 min

HOW OTHERS WILL REMEMBER YOU
Examples: I will be known in the world as the sustainable energy person
I will be known in the world as the womens rights advocate
I will be known in the world as the global leaders convener
People will help you reach your goals if they can remember what youre all about. If often hard to discern what the people you meet are up to
and who they need to be connected to. Make it simple for others you meet to remember what youre up to by nishing the below sentence
and making sure those you meet know what youre up to in the world.

I will be known in my community as the

_______________________ ____________________

person.
4 min

NOW BRING IT ALL TOGETHER
On the next page is a blank life plan form.

Give yourself some time to review and reect on all your answers from the brainstorming
session. Then print out and ll in the life plan form with a pen or pencil. Feel free to adjust
your answers as you go, but dont worry too much about getting it perfect.

Consider this form as just a draft. You can print out another one anytime.

There are no right answers and you can re-do your life plan as often as you want. I nd just
having something written down helps people a lot. I actually recommend re-doing this
exercise at the end of each year.

I suggest framing the page after youre done and putting it up in your ofce or bedroom.
WorksheeL lnsLrucuons
15 min

Life purpose
1 year goals
90 day action plan
Signed on _______________, _______ 20___ X______________________________________
Metrics of success by 2050
My desired way of being
How Ill make It happen
Lifetime goals
I will be known in my community as the ______________________________ ______________________________ person.
10 year goals
Life Plan of ___________________________________
EXERCISE: CREATING YOUR LIFE PURPOSE
As an example
Here is my current life plan
In the 1 page format
I update it about 1x per year
Life purpose
Example: Life Plan of Ryan Allis
Signed on _______________, _______ 20___ X______________________________________
Metrics of success by 2050:
Desired way of being:
How Ill make It happen:
I will be known in my community as the global leadership person.
Building a movement that creates an abundant, sustainable, and joyous world for all people
1) All people have access to the 6 BHNs 2) 95% energy from renewable sources 3) 0 major conicts globally as dened by the UCDP

1) Build Connect into a global platform for connecting communities
2) Build Hive into a global community of extraordinary leaders who are creating a better world.
Joyous, happy, fully alive
90 Day Action Plan
10 year goals
Lifetime goals
1. 1 million people us Connect each day to stay connected
2. Publish a book about making a difference in the world for initial feedback
3. Hold 4 Hive Global Leaders Programs in San Francisco
4. Visit South America for the rst time
5. Build habit of meditating 6x per week
6. Deepen relationship with Nadia
1. 10 million people use Connect each day to stay connected
2. Grow Hive to 10 protable global locations
3. Train others to hold Hive gatherings
4. Build a relationship with an amazing life partner
5. Travel widely to explore perspectives on human society, spirituality, and human
potential
6. Publish a book on creating an extraordinary life, world, and company
1. Be an extraordinary partner and father
2. Catalyze a movement that creates an abundant, sustainable, and joyous world
3. Create a Hive in 1000 cities around the world
4. Create the worlds most impactful network of global leaders
5. Explore widely and be a lifelong learner
6. Live a joyous, happy, and fully alive life
1 Year Goals
1. Hold September 2014 Hive Global Leaders Program
2. Get Connect to 1,000,000 users
3. Prepare Connect for Series A
4. Meditate daily
5. Travel with Nadia to England
6. Publish Everything I Learned By 30 Presentation
Once you have it Share your life plan
With five friends & mentors
In the next 14 days
AND GET THEIR FEEDBACK AND INPUT
THEY MAY BE ABLE TO CONNECT YOU TO
PEOPLE WHO CAN HELP
When you meet people you should
be able to CLEARLY express
Your life purpose
in 15 WORDS or less WITH
AUTHENTIC EXCITEMENT IN A WAY THAT
moves people WHEN YOU TELL THEM
A quote
Each of us must make the personal choice to be a hero or

not, to be committed to something bigger than ourselves or

not, to go beyond the way we wound up being and have

the purpose of our lives and our careers be about something

that makes a difference or not, in other words, to be a leader

or not.
Werner Erhard
Lessons from my 20s

VISION
PART I, Section 3
A POEM on life
Short this life is, just one Ive got, nite in tenure, whether I like it or not. Dead
is embracing fear, replacing dreams with I cannot. Alive is taking a new step,
having a shot. I will do the impossible, I will change the world, I will give hope to
a despairing nation, Ill give bread to a starving girl. Ill break all the records, Ill
do whats never been done, Ill give and know love, Ill be a billionaire of fun.

What will you do with today, this hour, this minute? Will you ll with dull and
fear or will you live it? I will not tolerate any foe no matter weapon or munition,
especially if that foe is within me in the form of fear or lack of ambition. Short
this life is, just one Ive got. Finite in tenure whether I like it or not. As sure as
the eagle I will y, cos I choose, I choose to live until I die.
- A.E. BALLAKISTEN
VISION
Great leaders
Have a clear purpose
And a clear vision of
the world they are
Working to create
VISION BOARds
lets start by talking about
VISION Boards
VISION BOARds
When GOALs & DREAMS
BECOME VISUALIZED
THEY BECOME ONE BIG LEAP

CLOSER TO BECOMING
REAL
Vision board
exercise
VISION BOARDS
VISION BOARDS
ARE WHITE POSTER BOARDS
COVERED WITH CUT OUT IMAGES

OF WHAT YOU WANT TO
SEE IN YOUR FUTURE
AND THE WORLDS FUTURE

MY 2009 VISION BOARD
A Friends 2014 Vision board
VISION BOARD CREATING PROCESS
SEARCH FOR & PRINT OUT AT LEAST 5 IMAGES IN EACH OF THE BELOW CATEGORIES
FAMILY
HEALTH
EDUCATION
TRAVEL
Adventure

CAREER
FINANCIAL
QUOTES
VALUES
ART

VISION BOARD CREATION PROCESS
ONCE PRINTED & TORN OUT
CUT tO SIZE
THEN PASTE OR TAPE

ONTO YOUR VISION BOARD
THEN SHARE IT WITH A FRIEND
AND HANG IT IN YOUR BEDROOM

VISION BOARD REFLECTION
HOW LONG HAS IT BEEN
SINCE Youve created a vision board?

DO YOU STILL HAVE IT?
VISION BOARD REFLECTION
WHAT ARE THE INSTANCES
IN YOUR LIFE IN WHICH
YouVE SEEN INTENTION

TURN INTO REALITY?
BUCKET LISTS
BUCKET LISTs
ALLOW YOU TO CAPTURE
YOUR DREAMS
THEY ARE another way to
CREATE YOUR FUTURE

BUCKET LISTS
YOU CAN CREATE THEM AS A LIST
OR EVEN BETTER
PUT THEM UP ON YOUR WALL WITH

POST-IT NOTES
BUCKET LISTS
YOU SHOULD UPDATE YOUR BUCKET LIST
ONCE PER YEAR
NEAR YOUR BIRTHDAY
OR THE LAST 5 DAYS OF THE YEAR

BUCKET LISTS
HERES MY LIFETIME
BUCKET LIST
MY BUCKET LIST
" HELP create a JOYOUS, SUSTAINABlE, and ABUNDANT WORLD
" Take CONNECT PUBLIC ON NASDAQ
" BUILD AN INVESTMENT FUND THAT INVESTS in SOLVING MAJOR HUMAN
CHALLENGES
" CREATE A GLOBAL COMMUNITY OF EXTRAORDINARY PEOPLE WORKING
TOWARD CREATING A BETTER WORLD
MY BUCKET LIST
" FINISH MY MBA FROM HBS
" WRITE A BOOK ON HOW TO LIVE A PASSIONATE, MINDFUl,
HEALTHY LIFE
" SOMEDAY WORK IN PUBLIC SERVICE
" SOMEDAY LIVE ON ANOTHER CONTINENT
MY BUCKET LIST
# BUILD A COMPANY TO MORE THAN $1 Billion in SALES
# CREATE OVER 1 million jobs
# Visit 100 countries by age 50
# CLIMB MT. KILIMANJARO AND REACH UHURU PEAK
MY BUCKET LIST
" DRIVE on NEW ZEALANDS HIGHWAY 6
" DRIVE on THE CARRETERA AUSTRAL IN CHILE
" HANG GILDE IN RIO DE JANEIRO
" Attend The Clinton Global Initiative
MY BUCKET LIST
" TRAVEL TO SPACE on VIRGIN GALACTIC
" MEDITATE WITH DEEPAK CHOPRA
" BE A GUEST ON THE DAILY SHOW
" SEE A CIRQUE DU SOLEIL SHOW
MY BUCKET LIST
" SPEAK IN FRONT OF 100,000 people
" GIVE A TED TALK
" ATTEND THE WORLD ECONOMIC FORUM
" JOIN THE UN FOUNDATION BOARD OF DIRECTORS
MY BUCKET LIST
" BE A HUSBAND WHO EMPOWERS MY WIFE TO ACHIEVE
HER WILDEST AND BOLDEST DREAMS
" BE A FATHER WHO INSPIRES HIS CHILDREN
" WATCH EVERY DISNEY AND PIXAr MOVIE WITH MY KIDS
RELATIONSHIP BUCKET LISTS
IF YOU ARE IN A RELATIONSHIP
TRY CREATING A BUCKET LIST
OF THINGS YOU WANT TO

DO TOGETHER
Nadia and my bucket List
Bucket list
exercise
CREATING YOUR BUCKET LIST
NOW, GO AHEAD
GRAB SOME POST-iT NOTES OR
OPEN A GOOGLE DOC
AND START MAKING

YOUR BUCKET LIST
CREATING YOUR BUCKET LIST
WRITE DOWN ALL THE
AMAZING EXPERIENCES
YOU WANT TO HAVE OVER
THE REST OF YOUR LIFE

AND DREAM BIG
BUCKET LISTS REFLECTION
WHAT IS THE MOST EXCITING THING
YouVE DONE IN THE

LAST YEAR?
WHAT IS THE MOST EXCITING THING
YouVE DONE IN THE

LAST 10 YEARs?
WHAT IS THE MOST MEANINGFUL THING
YouVE DONE IN THE

LAST YEAR?
WHAT IS THE MOST MEANINGFUL THING
YouVE DONE IN THE

LAST 10 YEARs?
WHAT ONE THING, iF YOU DID IT in your life
WOULD BE EXTREMELY MEANINGFUL

TO YOU?
Lessons from my 20s

NETWORKS
PART I, Section 4
PEOPLE
WHO YOU SURROUND
YOURSELF WITH

IS WHO YOU BECOME
PEOPLE
SURROUND YOURSELF ONLY
WITH SMART, COMPETENT

& POSITIVE PEOPLE
(Life is too short not to)
SELECTING YOUR FRIENDS CONCIOUSLY
YOUR FRIENDS
DETERMINE WHO

YOU BECOME
YOU SHOULD
ONLY SPEND TIME WITH

FRIENDS WHO INSPIRE YOU
IF YOUR FRIENDS Dont
INSPIRE YOU THEN

FIND FRIENDS WHO DO!
BE INTENTIONAL ABOUT THE PEOPLE IN YOUR LIFE
DONT LET CHANCE
DETERMINE WHOS
IN YOUR LIFE
What carnegie knew
ANDREW CARNEGIEs EPITAPH SAYS
Here lies one who knew how to get around him men who

WERE CLEVERER THAN HIMSELF
IT MIGHT TAKE 5 years
to completely change up
THE PEOPLE SURROUNDING YOU
BUT IT IS ABSOLUTELY
WORTH IT
What I LOOK FOR IN MY FRIENDS
Joy
Compassion
Intelligence
Passion
Purpose
Intentionally SEEK OUT AMAZING FRIENDS
Random Friends
Chosen Friends
vs.
A high impact life An ordinary life
IF YOU DonT LIVE IN An
INTELLECTUAL CENTER

CONSIDER A MOVE
TO AVOID MEDIOCRITY
TO AVOID BEING MEDIOCRE
YOU MUST SEEK OUT PEOPLE
WHO ARE NOT MEDIOCRE
AND HANG OUT WITH THEM
Your EDUCATIONAL NETWORK
YOUR UNDERGRAD & GRADUATE SCHOOLS
ARE CRITICALLY IMPORTANT NETWORKS
SO PREPARE WELL AND GO TO THE

ABSOLUTE BEST SCHOOLS YOU CAN GET INTO
WHILE AVOIDING GETTING INTO MOUNTAINS OF DEBT
Harvard
Stanford
MIT
PRINCETON
THESE schools have some
Of the best networks

So if you can, attend for undergrad,
Grad school, or take an exec program at
Penn
Columbia
Yale
BROWN
OXFORD
CAMBRIDGE
LSE
uchicago

KNOWLEDGE IS CRITICAL SO IF YOU CANNOT
GET INTO OR AFFORD THE BEST SCHOOLS
THEN STILL TAKE THE BEST COURSES FREE
On edx or COURSERA
Your WORK NETWORK
YOUR COMPANY IS
YOUR MOST IMPORTANT NETWORK

SO CHOOSE YOUR COMPANY
VERY CAREFULLY
OR BUILD YOUR OWN
Your WORK NETWORK
WHY DO PEOPLE SPEND
832 WEEKS IN SCHOOL

THEN SPEND <4 WeEKs
ATTEMPTING TO GET A JOB
BY BLIND RESUME BLASTING?
WHAT CHANGE WILL YOU WORK TOWARD?
IF YOU DONT LIKE YOUR JOB
FIND AN ORGANIZATION WHose MISSION
YOUrE PASSIONATE ABOUT
AND DO WHATEVER IT TAKES TO GET IN THERE
YOUR WORK NETWORK
ONLY GO TO WORK FOR A COMPANY
IF YOU DEEPLY BELIEVE IN THE

CHANGE THEY ARE TRYING TO
MAKE IN THE WORLD
YOUR WORK NETWORK
Dont TAKE A JOB UNLESS
YOUll BE WORKING FOR SOMEONE

YOU WILL LEARN LOTS FROM
OF HIGH INTEGRITY WHO
THE KEY NETWORKS TO LOOK INTO
HERE ARE SOME NETWORKS
PASSIONATE YOUNG PEOPLE
SHOULD GET INVOLVED WITH

ASPEN INSTITUTE FELLOWS
EMPACT 100
ENTREPRENEURS ORGANIZATION

FORTUNE BRAINSTORM
HIVE
KAIROS

NEXUS YOUTH SUMMIT
RENAISSANCE WEEKEND
SANDBOX
SINGULARITY UNIVERSITY

SKOLL WORLD FORUM
SOCIAL CAPITAL MARKETS
SOCIAL VENTURE NETWORK

STARTINGBLOC
SUMMIT SERIES
TECH STARS

TED
UNREASONABLE INSTITUTE
WEF YounG GLOBAL LEADERS

WHITE HOUSE FELLOWS
Y COMBINATOR
YOUNG ENTREPRENEUR COUNCIL
YOUNG PRESIDENTs ORGANIZATION

Your weekly roundtable
TO BUILD A STRONG SUPPORT NETWORK
CREATE A WEEKLY
DINNER ROUNDTABLE OF YOUR
CLOSEST 8 FRIENDS
Try EVERY WEDNESDAY AT 8pm
Programs I highly recommend for building relationships
Summit holds an annual large event for top entrepreneurs, social entrepreneurs, and artists.
Holds frequent gatherings at Powder Mountain in Eden, Utah.
StartingBloc holds ve-day Institutes in New York, Los Angeles, D.C., Boston, and Boulder for
individuals who want to make a difference in the world
I highly recommend both the Summer Graduate Studies Program (GSP) or the week-long Executive
Program (EP). Focuses on using science and technology to solve major human challenges.
The Hive Global Leaders Program is a weekend program in San Francisco that brings together a
community of extraordinary leaders and entrepreneurs focused on creating a better world.
Nexus holds an annual Global Youth Summit in New York City that brings together some of the top
entrepreneurs, social entrepreneurs, and philanthropists
Social Innovation Summit is a two-day conference held annually in New York and California that brings
together the leading minds of the social, government, and business sectors
SOCAP (short for Social Capital Markets) is one of the best conferences for bringing together people
Passionate about creating positive change in the world
EXERCISE: CREATING YOUR INNER CIRCLE
You can do the following
20 minute Exercise now
Or put a time on your calendar
To return to it

INNER CIRCLE
EXERCISE
ON A SHEET OF PAPER LIST
YOUR TOP 20 FRIENDS

NEXT, circle the names of THE 10
people WHO inspire you MOST
BASED ON WHAT THEY ARE DOING
WITH THEIR LIVES
Now, create a new list of 10 people
You arent very close with
who inspire you
Finally, combine the lists of 10 to create your
NEW INNER CIRCLE
SPEND YOUR TIME
WITH inspiring PEOPLE WHO ARE
UP TO SOMETHING BIG
IN THE WORLD
that will help others
IF YOU dont know enough inspiring people
Who are up to something big in the world
Join the networks
Listed in the networks section
Of this presentation
Lessons from my 20s

MENTORS
PART I, Section 5
TWO OPTIONS: Choose Carefully
Random Friends
No Mentors
Jedi Mentors
Chosen Friends
vs.
You
You
A high impact life An ordinary life
FINDING AMAZING Mentors
VERY VERY FEW PEOPLE
ACTUALLY HAVE

MENTORS
AND YET MENTORSHIP
IS CRUCIAL TO LIVING THE

LIFE YOU WANT
FINDING AMAZING Mentors
WHO MENTORS YOU
DETERMINES WHO

YOU BECOME
FINDING Mentors
FINDING Mentors
WHO MENTORS YOU
DETERMINES WHICH

NETWORKS YOU ACCESS
FINDING Mentors
WHO MENTORS YOU
DETERMINES WHERE IN LIFE

YOU WILL GO
FINDING Mentors
WHY DO PEOPLE SPEND
832 WEEKS IN SCHOOL

And 0 WEEKS SEEKING
AMAZING mentors?
FINDING Mentors
No really, WHY DO PEOPLE SPEND
16 years IN SCHOOL

And No time looking
For mentors?
FINDING Mentors
SO, HOW DO YOU FIND

MENTORS?
AMAZING HIGH-INTEGRITY
FINDING MENTORS WITHIN NETWORKS
ONE OF THE BEST WAYs
IS BY JOINING THE ORGANIZATIONS
LISTED IN THE NETWORKS SECTION
OF THIS PRESENTATION
TO MEET AMAZING MENTORS
KEEP EMAILS to potential mentors SHORT
The higher the chance
Of a reply
the shorter your emails to very busy people are
TRY EMAILS WITH JUST 1-2 sentences and youll be amazed at the reply rates
EXAMPLE EMAIL TO A potential MENTOR
WHAT MOST PEOPLE SEND: WHAT YOU SHOULD ACTUALLY SEND:
Sally--Im also really passionate about [ex:
solar panel efficiency]. What do you [insert
short relevant question]?
Best,
Your Name
What a busy professional thinks who gets this:

Dont have enough time to reply to this. Maybe
Ill get back to this later.
What a busy professional thinks who gets this:

Im glad they respect my time. Will only take 30
seconds to reply so might as well do it now.
RESEARCH AMAZING PEOPLE
ANOTHER WAY IS TO USE THE INTERNET
TO FIND PEOPLE WHO
ARE BRILLIANT & CARING
ARE 10-20 YRS AHEAD OF YOU
SHARE SIMILAR PASSION
RESEARCH AMAZING PEOPLE
FIND 20 POTENTIAL MENTORS
WHO ARE YOU

IN 15 YEARS
CONVINCING SOMEONE TO MENTOR YOU
AND CONVINCE 2 of THEM
THAT youRE WORTH

INVESTING TIME INTO
CONVINCING SOMEONE TO MENTOR YOU
IDEALLY GET INTRODUCED TO THEM
BY ONE OF THEIR
TRUSTED CONNECTIONS
GET IN TOUCH VIA TWITTER
EMAIL, LINKEDIn, or fedex
OR BY SHOWING UP AT THEIR
OFFICE IF NEEDED AND ASKING
TO SPEAK WITH THEM
GETTING IN TOUCH WITH MENTORS
SEND THEM A
BULKY FEDEX PACKAGE
IF YOU MUST
IMPORTANT PEOPLE
LIKE OPENING
FEDEX PACKAGES
MESsAGES BUSY PEOPLE RECEIVE MONTHLY
EMAILS: 5,000
TEXTS: 1,000
LETTERS: 500
Linkedin: 50
Twitter: 30

FEDEX: 10
USE TWITTER TO GET IN TOUCH WITH WELL KNOWN PEOPLE
IMPORTANT PEOPLE
ALSO LIKE
@Messages on Twitter
BE KINDLY PERSISTENT
MOST PEOPLE GIVE UP
AFTER SENDING 1 EMAIL
DonT GIVE UP
This is your life were talking about here
PURSUE THEM REPEATEDLY IN A KIND WAY
They will almost always respect your persistence
EXPLAIN YOUR PASSION FOR THE SAME THING
Explain the why behind what you do
Explain how you MAY BE ABLE TO HELP THEM
Be 100% authentic
STAY AT IT FOR
6 Months
IF THATs
WHAT IT TAKES
THESE ARE PEOPLE
WHO CAN CHANGE
CHANGE YOUR WHOLE LIFE
DO WHAT IT TAKES
START SLOW if needed with potential mentors
Most people will eventually
Agree to a coffee or lunch
But if not, ask to start with
1-2 quick Questions via email
Then stay in touch every 8 weeks with quick emails
AT YOUR FIRST MEETING WITH A MENTOR
BE AUTHENTIC
BE SUPER INFORMED about them

BUILD TRUST
BUILDING THE RELATIONSHIP WITH A MENTOR
GO TO THE SAME EVENTS
DEVELOP THE RELATIONSHIP
SEND VERY BRIEF QUESTIONS ON EMAIL EVERY COUPLE MONTHS
BUILDING THE RELATIONSHIP WITH A MENTOR
GO TO THE SAME EVENTS
DEVELOP THE RELATIONSHIP
SEND VERY BRIEF QUESTIONS ON EMAIL EVERY COUPLE MONTHS
Three keys to achieving your dreams
1. SURROUNd YOURSELF WITH THE RIGHT PEOPLE
2. INVEST IN YOUR formal and informal
EDUCATION
3. WORK FOR A COMPANY whose mission you are
deeply passionate about
Three keys to achieving your dreams
DO THESE THINGS
AND Youll BE ON TRACK
TO ACHIEVE YOUR MOST

AMBITIOUS GOALS
Learning to be a jedi
JOIN NETWORKS of other inspiring people
LIVE A PURPOSE DRIVEN LIFE
SURROUND YOURSELF WITH

AMAZINGLY SMART & CARING
PEOPLE And YOU WILL BE ON
THE PATH TO BECOMING A JEDI
BE A PADAWAN like in star wars
Padawan (n.)
An individual on a CONSCIOUS journey to become a jedi
PADAWAN IS
SANSKRIT FOR learner
What IS A JEDI?
Jedi (n.)
A highly competent, super-connected, and deeply
compassionate SOUL & SYSTEMS THINKER, working at the highest
levels of societal structuring, whose passion has been fully
unleashed toward achieving an identified deeply meaningful
mission that awakens them with extraordinary focus and
immense energy daily.
The jedi checklist
# Highly competent
# Super-connected
# Deeply compassionate
# SYSTEMS THINKER
# Working to IMPROVE THE WORLD
# Identified meaningful mission
# Passion unleashed on achieving mission
# Extraordinary focus
# Immense vibrant energy
FINDING A JEDI MENTOR
NOW YOU KNOW THE
TRUE MEANING OF
FINDING YOURSELF a

JEDI MASTER MENTOR
FINDING A JEDI MENTOR
WhoS YOUR JEDI MENTOR
YOUNG PADAWAN?
Dont let this be the CASE
6 months from now
Wait, YOU DonT hAVE ONE?
STAND ON THE SHOULDERS OF GIANTS
ONE CAN SEE MUCH FURTHER BY STANDING
ON THE SHOULDERS OF GIANTS

SO FIND MENTORS WHO Are
GIANTS iN THEIR FIELD
And stand on their shoulders

Lessons from my 20s

HAPPINESS
PART I, Section 6
THE GREAT ENGIMA OF LIFE
TO KNOW HAPPINESS
ONE MUST KNOW
SUFFERING
THE IMPORTANCE OF CRUCIBLE MOMENNTS
IN ORDER TO TRULY FEEL THE HEIGHTS OF

ONE MUST HAVE FELT the DEPTHS OF
SUFFERING
HAPPINESS
CHOOSING TO BE HAPPY
A PERSON CAN MAKE HIMSELF HAPPY
OR MISERABLE regardless of what
IS HAPPENING OUTSIDE just by changing

THE CONTENTS OF CONCIOUSNESS

- MIHALI Csikszentmihali
OVERCOMING OBSTACLES
- MIHALI Csikszentmihali
THE ABILITY TO PERSERVERE
DESPITE OBSTACLES & SETBACKS
IS THE MOST IMPORTANT TRAIT

FOR SUCCEEDING IN LIFE.

FORGING YOUR CHARACTER
THE MORE DIFFICULTIES
& CRUCIBLE MOMENTS
YOU HAVE FACED

THE STRONGER
YOUR RESOLVE WILL BE

THE HOTTER THE TEMPERATURE
THE IRON IS FORGED IN

THE STRONGer THE STEEL
The element of struggle in life
SO DONT
BE AFRAID

OF STRUGGLE
Dont be afraid of struggle
OFTEN THE GREATEST INDIVIDUALS
ARE THOSE WHO HAVE

BEEN THROUGH THE MOST
My struggles
MY MOMs death FROM BRAIN CANCER in 2012
CHRONIC NECK PAIN FROM A 2001 CAR CRASH
HELpING MY DAD THROUGH PROSTATE CANCER
Dealing with a 65 person layoff following the sale of icontact
We all go through really hard times.
It is our response to the crucible moments that can make us great.
HAPPINESS in many
Cases is A CHOICE
LEARN TO CONTROL
WHAT is IN YOUR THOUGHTS &
CONSCIOUSNESS
HAPPINESS
TRUE HAPPINESS
OCCURS WHEN

YOUR INHIBITIONS OF
REVEALING YOUR TRUE SELF

ARE EXTINCT
HAPPINESS
TRUE HAPPINESS
OCCURS WHEN YOU CAN

FULLY EXPRESS YOURSELF
& BRING YOUR FULL PASSION
INTO YOUR DAILY WORK

HAPPINESS
TRUE HAPPINESS
OCCURS WHEN YOur

Daily work IS ACTUALLY THE
the greatest CONTRIBUTION
you can make TO HUMANITY
WITH THE GIFTS YOU HAVE

HAPPINESS
TRUE HAPPINESS
OCCURS WHEN

YOU ARE MAKING A
DIFFERENCE IN THE LIVES

OF OTHERS
HAPPINESS
TRUE HAPPINESS
OCCURS WHEN

YOU ARE MAKING A
DIFFERENCE IN THE LIVES

OF OTHERS
HAPPINESS
HAPPINESS
Comes from being

Completely present
And in flow in a

moment
HAPPINESS
THERE IS NEVER ANYTHING
ELSE OTHER THAN THIS

moment
THE PAST & THE FUTURE

Past PRESENT
FUTURE
Most people spend
their mental energy
thinking about either
the past
Or thinking about
the future
FOCUS ON THE PRESENT

Past PRESENT
FUTURE
Happiness comes when you focus
on enjoying the present moment
and dont worry about what
happened in the past and whatever
may come in the future.
Your mindset affects your happiness
your mindset is your
how you interpret
What happens in your life

Your mindset affects your happiness
You can decide whether you want to
Live in an ordinary world
Full of stress & Suffering
Or an extraordinary world
Full of wonder and possibility

THE ORDINARY DEFAULT WORLD
The
Ordinary
World
anxiety
fear
scarcity
danger
anger
mistrust
reason
disappointment
resignation
manipulation
victimization
desperation
frustration
upset
defensive
limitation
cynicism
greed
insecure
inaction
THE EXTRAORDINARY WORLD is created by a mindset shift
happiness
fun
caring
inventive
adventurous
acceptance
laughter
self-expressed
generous
possibility
unreasonable
compassionate
empathy
authenticity
openness
unstoppable
creativity
fearless
kindness
caring
The
Extraordinary
World
LIVING WITH JOY
LIVING WITH JOYFULLNESS and ease
is a choice That you can make
Programs I highly recommend for personal growth
Includes the Landmark Forum, Advanced Course, and Self-Expression and Leadership Program
Available now in 24 countries.
Includes the Happiness Program and the Art of Silence Program. Now operating in 152 countries.
I highly recommend taking Inner Engineering program, available in both India and the USA. Also
available online at www.innerengineering.com though in-person is best.
A three-day summer camp 2 hours north of San Francisco in which you lock your phones/laptops
away and play joyfully like youre a child again.
The Hive Global Leaders Program brings together a community of extraordinary leaders and
entrepreneurs focused on creating a better world. Help every few months in SF. I am the Chairman of Hive.
Burning Man is an annual event in the Nevada desert the week before Labor Day in late-August.
Ive now been twice and I highly recommend everyone go.
Meditation exercise
You can do the following
10 minute Mindset exercise now
To return to it
EXERCISE On
mindset
Exercise: Mindset shift
On a sheet of paper
Write down for 5 minutes
how your life would be
Different if you never worried
And were never anxious

Exercise: Mindset shift
On a sheet of paper
Write down for 5 minutes
All the things that are holding you
Back that you can just give up
And choose to put in the past

Lessons from my 20s

health
PART I, Section 7
HEALTH
At age 25
I WAS A STRESSED OUT
208 pound
East coast CEO

HEALTH
My mind often raced
I even had two anxiety
Attacks from the stress
HEALTH
Now At age 30
I AM A much calmer
158 pound
west coast CEO

HEALTH LEARNINGS
Between age 24 and 30 I

Heres EXACTLY WHAT I DID

- Lost 50 pounds
- Fixed BAD neck pain
- Went from Anxious to calm
THE TWO THINGS I DID
1. Changed what I ate

2. STARTED doing a 30 minute per
morning yoga and Breathing
home practice
WHAT YOU EAT IS WHO YOU BECOME
THE FOOD WE EAT
LITERALLY BECOMES US
As nutrients are
absorbed and used

CHANGING MY DIET MADE A HUGE IMPACT
What Id OFTEN Eat in 2008 What I OFTEN Eat Today
Bread
Hot pockets
Subs
Pasta
Pretzels
Fries
Mayonnaise
Beer/Wine/Soda
Coffee

(I was eating way too many carbs) (I cut out 80% of the carbs)
Chicken / Steak / Fish
Quinoa / Lentils / Beans / Tofu / Tempeh
Eggs
Almonds
Kale / Brussels Sprouts / Broccoli / Avocado
Sweet potatoes / carrots / CHIA Seeds
BANANas / Berries
Protein shakes
Water / Tea / Almond milk

Cut most of this stuff out!
DIET MAKES THE DIFFERENCE
A COMBINATION OF
HIGH CALORIE & HIGH-SALT DIET

WITH LITTLE PHYSICAL ACTIVITY AND INCREASED OBESITY

GREATLY DECREASEs THE ABILITY OF THE BODY

TO CURE ITSELF FROM CANCEROUS CELLS
REDUCING YOUR RISK OF CANCER
78% of CANCER IS CAUSED BY

TOBACCO, DIET, SUNLight, and alcohol
30%
35%
10%
10%
7%
4%
3%
Tobacco Diet
Sunlight Other
Viruses Occupational
Alcohol
Dont smoke
TOBACCO CAUSES
30% of CANCER CASES

AND CONTAIN 4000
HARMFUL CHEMICALs AND
TOXIC CARCINOGENS
MENTAL HEALTH
IN A FAST-mOVING ORGANIZATION
MENTAL HEALTH IS JUST AS
IMPORTANT AS PHYSICAL HEALTH
MENTAL HEALTH
Be sure youre taking time
To eat well, sleep well
And get into nature
Away from your laptop and phone
MENTAL HEALTH
At least every 3 months
Do a complete digital detox
With no phones/laptops
For at least 72 hours
Lessons from my 20s

MEDITATION
PART I, Section 8
MEDITATION
I USED TO THINK
MEDITATION WAS

Complete bs
MEDITATION
I had no idea how to
Do it right
MEDITATION
I thought meditation
Meant just sitting there
MEDITATION
WHEN I LEARNED HOW TO
BREATHe PROPERLY DURING MEDITATION
EVERYTHING CHANGED
MEDITATION
MY MIND BECAME CLEAR
AND I WAS WAY MORE CALM
& EFFECTIVE AT WORK
MEDITATION
I took two 4 day programs on meditation
Both Id highly HIGHLY recommend
1. Art of living happiness program
2. ISHA Foundation inner engineering course
MEDITATION
I took the 4 day
ISHA FOUNDATION INNER ENGINEERING COURSE
In coimbatore, INDIA IN January 2014
MEDITATION
I also took the 4 day
Art of living happiness program
In palo alto in March 2014

YOGA
THE BASIC YOGA TECHNIQUE SUN SALUTATION greatly reduced my neck pain
See http://bit.ly/sunsalutations
MEDITATION
I now do three sun salutations
Every morning and my neck pain is

85% better
MY CURRENT Morning 30 minute routine
3 sun salutations 5 mins
Alternate nostril breathing 2 mins
Sudarshan kriya Breathing 15 mins
KEEPING EYES CLOSED 5 mins

You can learn these routines through the Art of
Living Happiness Program which is $395 and
available in many countries and cities
MEDITATION
When I meditate with my eyes cLOSED
I am able to see a deeply calming
Purple light
(Strange I know, but true)
MEDITATION
There are many good techniques
And I am only at the beginning
of the learning process
SILENT RETREATS
In June 2014 I did a 3 day
art of living silence course
I found that spending 3 days in silence
Was extremely beneficial to calming the mind
And made me way more productive at work
SILENT RETREATS
After the 3 days in silence
I found myself becoming naturally
More collaborative at work
SILENT RETREATS
Here are some of the most magnificent
Silent & ZEN retreats you can visit
Art of Silence - http://www.artoiving.org/art-silence-program
Vipassana - http://www.dhamma.org/
Green Gulch http://www.sfzc.org/ggf/
Esalen - http://www.esalen.org/
Vendata Society - http://sfvedanta.org/retreat/
MEDITATION
THEse four BREATHING TECHNIQUEs have been very helpful to me
Heres where you can learn a bit more

Bhastrika - http://bit.ly/bhastrikademo
Three stage pranayama - http://bit.ly/3stagebreathing
Alternate nostril breathing - http://bit.ly/alternatenostrils
Rapid nostril breathing - http://bit.ly/rapidnostril
MEDITATION Programs I RECOMMEND
Includes the Happiness
Program and the Art of Silence
Program. Now operating in 152
countries.
Take the Inner Engineering
program, available in both India
and the USA. Also online at
www.innerengineering.com though
in-person is best.
Meditation exercise
You can do the following 10 minute
Meditation exercise now
To return to it
Meditation
exercise
EXERCISE: alternate nostril breathing
First watch the video on
Alternate nostril breathing

Now, sit on the ground cross legged
Follow the video instructions for 5 minutes
Afterward, make note of how your brain feels
(bit.Ly/alternatenostrils)
Exercise: Sun salutation
Get on the floor and actually try to do 2 sun salutations
Video at http://bit.ly/sunsalutationvideo
Lessons from my 20s

HABITS
PART I, Section 9
A quote on habits
Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.
Mahatma Gandhi
A QUOTE ON HABITS
ARISTOTLE

We are what we
repeatedly do.
Excellence, then, is not
an act, but a habit.
A QUOTE ON HABITS
Stephen Covey

Our character is basically a
composite of our habits. Because
they are consistent, often
unconscious patterns, they
constantly, daily, express our
character.
HABITS
WHAT YOU DO REPEATEDLY
CREATES YOUR LIFE
And your results
HABITS
THERE IS GREAT POWER in
HACKING YOUR
HABITS
HABITS
IF Youre not getting the
RESULTS YOU WANT IN LIFE
ADJUST YOUR HABITS
HABITS in my life I am cultivating
BE POSITIVE
Always DO WHAT I SAY Ill DO
UNDERCOMMIT / OVERDELIVER
BE TRANSPARENT
GET TRACK OF TASKS
REVIEW GOALS ANNUALLY
PLAN FOR THE FUTURE
SEEK OUT AMAZING PEOPLE
IDENTIFY MENTORS
Give hugs not handshakes
SHARE WHAT I LEARN WITH OTHERS

STAY IN TOUCH WITH my NETWORK
CONTINUALLY LEARN
READ
WATCH EDUCATIONAL VIDEOS
EXERCISE
EAT HEALTHY FOODS
SPEND TIME IN NATURE
DAILY MEDITATION
COMMUNICATE OFTEN
Watch <30min/wk of tv
SEEK TO UNDERSTAND FIRST

HABITS
WHAT ARE some NEW HABITS IN
YOUR LIFE THAT YOU
WANT TO ADD?
habits exercise
habits exercise now
To return to it
HABITS
Exercise
EXERCISE: HABITS
FIRst, Get a sheet of paper and
And write down all your HABITS
you want to stART
EXERCISE: HABITS
Now write down all
All the habits
you want to stOP
EXERCISE: HABITS
Now write down all
All the habits
you want to CONTINUE
EXERCISE: HABITS
Next, write down bullets of how
Youd be Be better off if you
IMPLEMENTED YOUR new habit system
EXERCISE: HABITS
NOW make a weekly plan to
ACTUALLY Implement the
HABITS IN YOUR LIFE THAT
CREATE THE RESULTS YOU WANT
EXERCISE: HABITS
FINALLY, open up your calendar
And put your new habits
ACTUALLY ON YOUR CALENDAR on REPEAT
Lessons from my 20s

COMMUNICATION
PART I, Section 10
HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE

LOOK THEM IN THE EYE
HUMAN COMMUNICATION
WHEN YOU GREET PEOPLE
BOUND UP TO THEM WITH

ENERGY & EXCITEMENT
HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE

SMILE
HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE

BE JOYOUS NOT STRESSED
HUMAN COMMUNICATION
ALWAYS LET
YOUR

PASSION SHINE THROUGH
HUMAN COMMUNICATION
RESTATE THE OTHER
PERSONS Point

BEFORE YOU ADD

YOUR OWN
HUMAN COMMUNICATION
USE THIS FORMULA
RESTATE THEIR POINT
and ONLY THEN
ADD YOUR OWN POINT

WHEN TALKING WITH PEOPLE..
HUMAN COMMUNICATION
NEVER NEVER NEVER
START A SENTENCE WITH

BUT

HUMAN COMMUNICATION
INSTEAD OF THE WORD
BUT USE THE WORD

AND
HUMAN COMMUNICATION
AVOID SAYING
THE WORDS

UM and UH
(Instead just pause)
HUMAN COMMUNICATION
AVOID THE INFORMAL
uSAGE OF THE WORD

LIKE
(Ex: She was like oh my gosh I cant believe she did that or I walked like 30 miles
DIFFICULT CONVERSATIONS
ANYTIME YOU HAVE
SOMETHING DIFFICULT
TO COMMUNICATE
DO IT IN PERSON
(Or at worst, on Google Hangout or Skype)
KEEP EMAILS SHORT
AVOID SENDING
EMAILS WITH MORE THAN
5 sentences
KEEP EMAILS SHORT
AVOID SENDING
EMAILS WITH
EMOTIONAL CONTENT
GIVING PRESENTATIONS
FOR PRESENTATIONS
you will give to others
NEVER HAVE MORE than

15 WORDS ON A SLIDE
IDEALLY USE 1 powerful
PICTURE
AND NO MORE THAN

10 WORDS
! "
OR SOMETIMES
NO WORDS

AT ALL
! "
Lessons from my 20s

MONEY
PART I, Section 11
The middle class versus the rich
Individuals in the middle class accumulate more debt as they
become more successful. A pay raise qualies them to borrow
more money from the bank so they can buy personal items like
bigger cars, vacation homes, boats, and motor homes. Their
wage income comes in and is spent on current expenses and
only then on paying off their personal debt. So as their income
increases, so does their personal debt. This is what we call the
rat race.
- Robert kiyosaki
The rich have their money work for them
The rich have their assets work for them.
They have gained control over their
expenses (by saving and investing money
each month) and focus on acquiring or
building assets. Their businesses pay more
of their expenses, and they have few, if
any, personal liabilities.

- Robert Kiyosaki
WHICH FINANCIAL PATH WILL YOU TAKE?
THERE ARE TWO SEGMENTS OF PEOPLE IN THE WORLD
WHICH SEGMENT DO YOU WANT TO BE IN?
PEOPLE WHO PAY INTEREST ON LOANS AND WORK FOR COMPANIES
PEOPLE WHO RECEIVE INTEREST ON LOANS and own PARTS Of companies
1
2
THE TOPIC OF MONEY
MONEY IS A REALLY
IMPORTANT TOPIC
TO UNDERSTAND
THE TOPIC OF MONEY
MONEY IS SIMPLY
A STORE OF VALUE
WHICH ENABLES
TWO PARTIES TO EXCHANGE
EVEN IF they cannot barter
YOUR NET WORTH
INCLUDING ALL YOUR SAVINGS, INVESTMENTs
AND DEBT WHAT IS YOUR

NET WORTH RIGHT NOW?
AVERAGE & MEDIAN NET WORTH IN THE USA
THE AVERAGE NET WORTH of AN AMERICAN IS

$301,140
Source: Credit Suiss Global Wealth Report, 2013
AVERAGE & MEDIAN NET WORTH IN USA
BUT THE MEDIAn Net worth of AN AMERICAN IS

$44,911
Source: Credit Suiss Global Wealth Report, 2013
ARE YOU AHEAD OR BEHIND?
Lets say your goal IS TO have a net worth of $1M by Age 60
IF YOU start at age 20 and progress linearly youd need to be at $250k by 30
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
20 25 30 35 40 45 50 55 60
Money compounds
Fortunately, money compounds, so you actually only need to
Be at $70,000 in net worth by age 30 to be on track for $1M in net worth by 60
Assumes you save $5,000 per year starting at age 20, and you invest iat a 7% after ination return
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
20 25 30 35 40 45 50 55 60
3 Key Lessons about Money
HERE ARE THREE
KEY LESSONS
ABOUT MONEY
3 Lessons about Money
SPEND LESS MONEY
THAN YOU EARN

EVERY MONTH
1
2
NEVER GO INTO DEBT
FOR SOMETHING THAT

YOU DO NOT NEED
3
SAVE EARLY IN LIFE
AS the law of compound
INTEREST HELPS A LOT

OVER TIME
EASY IN THEORY
THESE 3 LESSONS may sound extremely basic
YET still so many people
Go into debt for things they dont need
and frequently spend
more than they earn

THE 6 STEPS TO BUILDING WEALTH
HERE ARE SIX STEPS
TO BUILDING
WEALTH
These 6 steps are easy to
Understand but Most people
Dont do them
Calculate how much you
Earn after taxes each month
1
2
ENSURE YOUR ARE SPENDING LESS
Than you earn after taxes
Each month
Monthly income after tax
$4000 $3000
Monthly spending

3
PAY OFF all Your DEBT
Starting with the highest
Interest rates first

4
Start Saving
$1,000 each month
(This step, in practice, is often the hardest, yet the most important)
5
After building up 3 months
Of salary in your savings
Account, start investing
Start investing $1000 per
month as early as you can in
life
Do this consistently for
30 years and youll have
$1 million
6
THEN USE THE CASH FLOW FROM YOUR
INVESTMENTS TO MAKE MORE INVESTMENTS
The six steps to building wealth
1. Calculate your after tax income
2. Be sure youre SPENDING LESS THAN YOU MAKE
3. PAY OFF your DEBT
4. BUILD UP 3 months of SAVINGS
5. Start investing
6. THEN Re-INVEST THE RETURNS

Becoming FINANCIALLY INDEPENDENT
THERE ARE TWO MAIN WAYS TO BECOME
A MILLIONAIRE
1) Build a business
2) Or Save & Invest wisely for 30 years
Becoming FINANCIALLY INDEPENDENT
If entrepreneurship isnt for you
Heres how to become a millionaire Automatically
1. Save $1000 per month
2. Invest it at a 7% after inflation
return
3. Dont take any out for 30 years
WHAT YouLL HAVE IF YOU SAVE & INVEST
Monthly
SAVINGS
20 Yrs 25 Yrs 30 Yrs 35 Yrs 40 Yrs 45 Yrs 50 Yrs
$1,000 $0.52M $0.81M $1.22M $1.81M $2.64M $3.82M $5.50M
$2,000 $1.05M $1.63M $2.45M $3.63M $5.29M $7.65M $10.99M
$3,000 $1.57M $2.44M $3.68M $5.44M $7.94M $11.47M $16.49M
$4,000 $2.09M $3.26M $4.91M $7.25M $10.58M $15.29M $21.97M
ASSUMES 7% AFTER INFLATION ANNUAL RETURN FROM INVESTING | ADD ADDITIONAL TIME TO PAY OFF ANY CURRENT DEBT
My journey to financial independence
I was born in 1984. I grew up in a middle class
American family. My dad was an epsicopalian
minister from pennsylvania. My mom was a
part-time social worker from England. Our
family earned about $40,000 per year.
I was very fortunate to
Have two parents who
Supported Me and encouraged
me to Follow my dreams
I started my first business at 11
Helping senior citizens in florida
use the internet for $5/hour
I started getting into
Web development
In 1996 when I was 12
At16 (back In 2000)
I was a NORMAL TEENAGER GROWING UP IN
bradenton florida earning AROUND
$3000/yr AS A PART TIME WEB developer
Then I read two books that
changed my life and opened
My eyes to a whole new world

2. Think And Grow Rich
1. Rich Dad Poor Dad
After reading these two books at 16
I set an ambitious goal to build a
Company to $1 Million in sales by
Age 21
From age 16 to 21
I worked extremely hard
To make this goal real
At 18 While in college at unc I
started Icontact and by 2005
We reached $1 Million in sales
When I was 21
We then raised venture capital
And hired a strong
Executive team and grew to
$50M in annual sales
in 2012 we sold icontact for $170 million
to a software company called vocus.
I was 27. I decided to go back to school at
harvard business school for an mba while
working on a new start-up called
connect
Anything is possible
I found that anything was possible if I:
set my mind to it
worked really hard to make it happen
surrounded myself with positive people
who helped me Grow & Learn
Cared about customers & Employees
Creating your financial plan
So that was my story
over the last 18 years
Now lets talk about
You
18 years from now, your financial
Situation will be a function of the plan
you put in place And the actions you take
today
Heres how to create a basic
Financial plan
Financial plan exercise
Financial plan exercise now
To return to it
FINANCIAL
PLAN EXERCISE
EXERCISE: Creating a basic financial plan
1. Calculate your current monthly income after taxes
2. Calculate your current total monthly expenses
3. Add up your savings, investments, and other assets
4. Calculate the total amount of debt you have
5. Set a goal for your monthly income and expenses 2 years
from now
6. Use these figures to fill out the sheet on the next page

This exercise should take about 30 minutes. You can do it now or come back to it.
Exercise: Creating A BASIC Financial Plan
Assets Debts
Income Expenses
Financial Plan of __________
Signed X__________________________ this ____ day of _____ 20_____
Net Worth
Cashow
Income
Expenses Cashow
Present Monthly
24 Months From Now Monthly Goal
FiLLING out your one-page
Financial plan Will be helpful
As we move into the next section
On investing
Lessons from my 20s

INVESTING
PART I, Section 12
LEARNING HOW TO INVEST
saving MONEY is the first step
Learning how to invest IT is the second

Stocks and bonds
THERE ARE TWO TYPES
OF INVEStMENTS
STOCKs & BONds
BONDS
BONDS are loans
to other organizations
IN WHICH YOU EARN A FIXED
INTEREST RATE RETURN

BONDS
BONDS usally pay annual interest
Between 0.25% and 15%
BONDS
THE RISKIER THE BOND
THE HIGHER THE INTEREST RATE PAID
STOCKS
STOCK is Partial
OWNERSHIP of a company
Which entitles the owner
To part of the profits of a company

STOCKS
WITH STOCKS YOU MAKE
MONEY WHEN THE VALUE
OF THE COMPANY GOES UP

STOCKS
THE VALUE OF A COMPANY
GOES UP WHEN THE
Companys profits go up

(or are expected to go up)
STOCKS
THE VALUE OF A COMPANY
GOES down WHEN THE
Companys profits go Down

(or are expected to go down)
DIFFERENT TYPES OF STOCKS AND BONDS
Mutual Funds
Index Funds/ETFS
Small Cap Stocks
MID CAP STOCKS
LARGE CAP STOCKS
VALUE STOCKS
GROWTH STOCKS
Emerging Market Stocks
options
VENTURE capital FUNDS
PRIVATE COMPANIES

STOCKS

Savings Accounts
Treasury Bonds
Municipal Bonds
Corporate Bonds
P2p LENDING

BONDS

HOW TO BECOME A MILLIONAIRE in 30 years
HERE IS A SIMPLIFIED EXAMPLE
OF HOW YOU CAN HAVE
$1M in 30 years
To have $1m in 30 years
SAVE $1k every month
AND INVEST IT
Assumes a 7% per year after ination annual return
To have $1m in 20 years
SAVE $2k every month
AND INVEST IT
Assumes a 7% per year after ination annual return
AVERAGE INVESTMENT RETURNS
HERE IS A TABLE OF
AVERAGE YEARLY RETURNS BY
TYPE OF INVESTMENT
Investment Type Approx. Avg. Annual Return After Inflation (2.8%)
Savings Accounts 0.10% -2.70%
Certificates of Deposit 1.10% -1.70%
Treasury Bonds 2.50% -0.30%
Municipal Bonds 4.50% 1.70%
Corporate Bonds 6% 3.20%
LendingClub A-d Notes 8.30% 5.50%
Rental Real Estate 8.60% 5.80%
Dow Jones Index Fund 11.10% 8.30%
S&P 500 Index Fund 11.30% 8.50%
LendingClub E-F Notes 11.70% 8.90%
S&P 500 and DJIA is the CAGR for the last 80 years from 1933 until 2013
PAST RETURNS
Arent ensured in the future

But they are STILL HELPFUL to see
LENDINGCLUB
ONE INTERESTING
INVESTMENT OPTION IS

LENDINGCLUB
LENDINGCLUB
Since 2007 LENDINGCLUB notes HAVE
HAD an annual average return of

5.5%
AFTER INFLATION AND
DEFAULTS
LENDINGCLUB
And Since 2007 LENDINGCLUB E and F notes
HAVE HAD an annual average return of

8.9%
AFTER INFLATION AND
DEFAULTS
Past performance is denitely no guarantee of future performance, yet
8.9% after weathering a big recession in 2008-2009 is pretty good.
MARKET INDEX FUNDS
The DJIA and S&P 500 Index funds
HAVE HAD an annual average return
After inflation of

8.4%
Since 1933
Look up these symbols:
Dow Jones Index Fund DIA
S&P 500 Index Fund - SPY
INVESTING IN STOCKS
As a rule of thumb
Companies are usually worth
BETWEEN 5x and 20x their
ANNUAL NET PROFITS
INVESTING IN STOCKS
Net profits is another word for

Earnings
INVESTING IN STOCKS
The multiple of EARNINGS
A company is worth Is called a

PE Ratio
INVESTING IN STOCKS
P/E RATIO is:
PRICE
EARNINGS
INVESTING IN STOCKS
Heres the July 2014 p/e Ratio of A few well known companies

COMPANY PRICE TO EARNINGS RATIO
IBM
12.30
WELLS FARGO
12.74
APPLE
15.77
MICROSOFT
16.91
BANK OF AMERICA
25.25
GOOGLE
29.86
FACEBOOK
97.52
INVESTING IN STOCKS
THE BEST MEASURE OF
WHETHER A STOCK MARKET
IS OVERVALUED

Is the SHILLER PE RATIO
See multpl.com/shiller-pe/

INVESTING IN STOCKS
THE AVERAGE ALL TIME SHILLER p/E RATIO IS
16.55
INVESTING IN STOCKS
This means that on average since 1890
The average company has been valued at
16.55 times its an annual net profits
INVESTING IN STOCKS
AS OF august 2014
the US STOCK market is getting overvalued
THE CURRENT SHILLER PE RATIO IS
THE STOCK MARKET IS GETTING OVERVALUED AGAIN
Time to Sell
Time to Buy
Time to Get Ready for an Historic Crash
Shiller PE Ratio for the S&P 500 1871-2014, as of August 9, 2014
INVESTING IN STOCKS
WHEN PE RATIOs ARE
over 25
WATCH OUT for a crash
INVESTING IN STOCKS
WHEN PE RATIOs ARE
Under 15
Its time to LOOK AT INVESTING!
ANGEL INVESTING
ANGEL INVESTING
IS PURCHASING OWNERSHIP
In EARLY STAGE
PRIVATE COMPANIES
ANGEL INVESTING
CHECK Out
ANGELLIST & FUNDABLE
TO SEE EARLY STAGE COMPANIES
YOU CAN INVEST IN
ANGEL INVESTING
ANGEL investing
Is highly risky
But if you invest in the right firms
Highly lucrative
MY portfolio
Since 2009 I have invested In THESE PRIVATE COMPANIES
MY portfolio
I focus on investing in companies
Which are solving
Major human challenges
That when solved will
Make the world a better place

What going public means
Going public means selling part of a
company to investors via a public market
like the New York Stock exchange or the
nasdaq
What going public means
Companies go public in order to
1. Raise capital for growth
2. Create a market for their shares
3. Enable employees to gain liquidity for their
options
How to properly value a company
THE BEST WAY TO DETERMINE THE
TRUE VALUE OF A PUBLIC COMPANY IS
TO CREATE A DISCOUNTED CASH FLOW (DCF)
FORECAST

How Buffet invests
BUFFETs investing method
INVOLVES UNDERSTANDING A FIRM WELL
CALCULATING WHAT HE BELIEVEs
THE fiRM IS ACTUALLY WORTH using dcf
THEN PURCHASING SHARES WHEN
Enough of a margin of safety exists

How Buffet works
WARREN BUFFET IN ESSENCE
CREATES DCF MODELS ON EACH COMPANY
HE INVESTS IN AND ENSURES THERES A
BIG MARGIN OF SAFETy BETWEEN WHAT HE
THINKS THE FIRM IS WORTH AND WHAT
THE MARKET THINKS THE FIRM IS WORTH

BECOMING A VALUe-ORIENTED INVESTOR
1. Avoid stocks with pe ratios over 25, unless they have extremely high
REVENUE growth (over 50% year)
2. Learn how to create a dcf valuation
3. Have the discipline to create a DCF valuation for every public
company investment you make
4. invest only when you have a 30% margin of safety between what your
DCF model says the company is worth and what the market sayS
Lessons from my 20s

LOVE
PART I, Section 13
WHAT LOVE MEANS TO ME
Laughter
Optimism
Vibrant
Energy

&
SIX STEPS TO BUILDING A GREAT RELATIONSHIP
TELL THE TRUTH
BUILD TRUST
BE VULNERABLE
GIVE TIME
FOLLOW THROUGH

& SHOW CARE WITH YOUR ACTIONS
A GREAT WOMAN CAN
MAKE A HUGE DIFFERENCE

TO A GREAT MAN
A GREAT MAN CAN

TO A GREAT WOMAN
A GREAT pARTNER CAN

FOR ANYONE
The partner you choose makes a huge impact on your life
THE PARTNER YOU CHOOSE
TO BUILD A LIFE WITH
MAKES A HUGE IMPACT
ON YOUR ABILITY TO REACH YOUR POTENTIAL
LIVE WITH JOY AND POSiTIVITY

AND TRULY CHANGE THE WORLD
LOVING YOURSELF FIRST
BEFORE you CAN FIND
SOMEONE ELSE TO FALL IN LOVE WITH You

YOU MUST LOVE YOURSELF FIRST
BE AMAZING BEFORE YOU LOOK
BECAUSE TO FIND AN AMAZING PARTNER
YOU YOURSELF MUST FIRST BE

AMAZING
FOLLOW YOUR DREAMS FIRST
TO FIND A PARTNER WHO IS
FOLLOWING THEIR DREAMS
You must first be following

YOUR DREAMs
LIVE WITH PASSION FIRST
LIVING PASSIONATEly
You Yourself must first be

LIVING PASSIONATELY
TO FIND A JEDI YOU MUST BECOME A JEDI
ON THE PATH TO BEING A JEDI
You Yourself must first be

ON THE PATH
Yep, MARRY A JEDI
WHEN TWO JEDIS marry
ALL KINDS OF CRAZY GOOD SHIT
HAPPENS in the universe

HOW TO WIN A HEART
Heres what Ive
LEARNED SO FAR ABOUt
WINNING THE HEART
HOW TO WIN A HEART
Dont lead
Your partner on
(Be open and transparent about your intentions with the relationship)
HOW TO WIN A HEART
FOLLOW THE
GOLDEN RULE
IN ALL RELATIONSHIPS
HOW TO WIN A HEART
BE PLAYFUL
And let the little kid
Inside out!
HOW TO WIN A HEART
PUSH YOUR PARTNER
TO GET BETTER AND
BECOME THE BEST
VERSION OF THEMSELVES
HOW TO WIN Ryans HEART
GIVE LOTS OF

NECK MASSAGES
HOW TO WIN A HEART
NEVER EVER
TAKE THEM

FOR GRANTED
HOW TO WIN A HEART
NEVER STOP
BUYING THEM

FLOWERS
HOW TO WIN A HEART
A LONG PARTNERSHIP
REQUIRES MUTUAL RESPECT

AND SHARED GOALS
Lessons from my 20s

VALUES
PART I, Section 14
GLOBAL VALUES SYSTEMS
Origin Concept Name Description
Judaism Tikkun Olam The concept of repairing the world
Sanskrit Ahimsa A philosophy of do no harm
Confucian Li A set of norms that teaches brotherliness and community
Islamic Ummah A perspective on a supranational community
Christian Golden Rule A practice of treating others as you want to be treated
South Africa Ubuntu A spirit of cooperation between people of all colors and creeds
ACROSS MANY religion or spiritual traditions
a key guideline is to be able to care for others
Lets look at a few global values systems
My CORE VALUE
HERE IS MY CORE VALUE
DO UNTO OTHERS AS YOUD
HAVE DONE UNTO YOURSELF

EXPAND YOUR EMPATHY CIRCLE AND CARE FOR ALL PEOPLE
#$%
#$%
'()*+,
-$))%.*/,
0(1$.
23+*4*$.
53.637
893:*3;
What is it to be human?
To be human is to have the ability to transcend
our egocentric preconditioning and care so
DEEPLY FOR OUR CHILDREn, PARTNERS, FRIENDS
or even strangers that we WOULD PUT THEIR
INTEREST ABOVE OUR OWN NO MATTER WHAT IT
MIGHT COST US PERSONALLY

- RAY KURZWEIL
My VALUES
HERE ARE THE 50 VALUES
I HOLD DEARLY AND DO
MY BEST TO
ALWAYS LIVE BY
ACCEPTANCE
I shall recognize the
Uniqueness and humanity
OF THOSE WHO DIFFER

FROM MYSELF
ACTION
THOUGH DELIBERATE &
CAREFUL I SHALL HAVE
A BIAS TOWARD

ACTION
ADAPTATION
I shall MAINTAIN in A STATE
ABLE TO FLOW, LEARN & MODIFY
MYSELF TO FIT NEW

SURROUNDINGS OR OCCURENCES
ANALYSIS
I shall analyze what I do and
DO NOT DO AND ATTEMPT TO DERIVE
INHERENT LAWS, AXIOMS, TENANTS
AND GUIDEPOSTS BASED ON THE EFFECTS
OF MY ACTIONS & INACTIONS
BEST EFFORT
I shall PUT FORTH MY FULL
AND BEST EFFORT WITHIN THE
BOUNDARIES OF PROPER PHYSICAL

& MENTAL HEALTH
CHALLENGE
I shall often challenge MYSELF
& STEP OUTSIDE MY COMFORT ZONE
SO AS TO REACH

WORTHY GOALS
COLLABORATION
I shall WORK COLLABORATIVELY
WITH OTHERS WHO ARE BETTER THAN
I AM AT WHAT THEY DO

COMMITMENT
I shall UPHOLD MY
COMMITMENTS AND
UNDER-PROMISe AND

OVER-DELIVER
COMMUNICATION
I shall MAKE IT A PRIORITY
TO LEARN TO COMMUNICATE
EXTREMELY WELL

WITH OTHERS
CONFIDENCE
I shall ALWAYS BE
CONFIDENT & OPTIMISTIC AND

SET MY GOALS HIGH
CONTENTMENT
I shall BE ONLY
WHERE I AM AND SAVOR
EVERYTHING ABOUT THAT

MOMENT
DETAIl
I shall NOT DALLY
NEEDLESSLY IN DETAIl
BUT EXAMINE TO THE FULL

EXTENT NEEDED
ENVIRONMENTAL CONCIOUSNESS
THOUGH I SHALL PROMOTE THE MASTERY OF NATURE
FOR THE BETTERMENT OF LIVING CONDITIONS OF HUMANS
I SHALL NEVER FORGET THAT THE EARTH SHOULD

BE TREATED AS PRECIOUS AND THAT SUSTAINABILITY
MUST BE REQUIRED IF WE ARE TO SURVIVE AS A SPECIES

FOCUS
I shall RECOGNIZE THAT
WHILE I CAN DO ANYTHING
I CANT DO
EVERYTHING
FORGIVENESS
I shall FORGIVE THOSe
WHO HAVE MENDED WAYS
INCLUDING MYSELF

GENEROSITY
I shall GIVE TO OTHERS
HOWEVER I AM
BEST AND MOST ABLE

HEALTH
I shall maintain my health and EAT
sleep & Exercise IN SUCH A MANNER AS
TO MAINTAIN A HIGH LEVEL OF ENERGY

I SHALL ELIMINATE NEAGATIVE ENERGY AS
MY BODY IS A TEMPLE THAT
HOUSES MY

SPIRIT
HONESTY
I shall BE HONEST AND
FORTHRIGHT IN ALL
REPRESENTATIONS of
And Deliberations with
MYSELF

HUMILITY
I shall NOT BE AFRAID TO
ASK FOR HELP AND NOT
ASSUME MYSELF
ABOVE ANOTHER
INDUSTRY
I shall LOSE NO TIME AND ALWAYS
REFLECTION AND RELAXATION SHALL
BE INCLUDED IN THE DEFINITION OF
USEFUL
INTEGRITY
I SHALL ACT WITH INTEGRITY
AND IN ALIGNMENT WITH

WHAT I SAY I WILL DO
JUSTICE
I shall WRONG

NO oNE
KINDNESS
I SHALL LIVE A LIFE OF
KINDNESS & COMPASSION.

THERES NO REASON NOT TO.
LEARNING
I shall be continously

CONTINOUSLY READ
LISTENING
I SHALL STRIVE TO
LISTEN & UNDERSTAND
BEFORE I SPEAK
MENTORSHIP
I shall GIVE THE
KNOWLEDGE I HAVE AND
WILL GAIN

TO OTHERS
MISTAKES
I shall STRIVE TO LEARN
FROM THE MISTAKES
I MAKE AND TO NOT MAKE

TWICE
NATURE
I shall CONSERVE AND
PROTECT NATURE
AND ENSURE IT REMAINS

FOR MY GRANDCHILDREN
OPTIMISM
I shall ALWAYS

HALF FULL
ORGANIZATION
I shall KEEP MY LIFE
& BELONGINGS IN ORDEr
WHILE KEEPING SPACE FOR

EXHUBERENCE & CREATIVITY
PASSION
I shall ALWAYS
STRIVE FOR THAT
WHICH I BELIEVE

PERSERVERANCE
I shall NOT GIVE UP NOR
GIVE IN TOO SOON AS LONG
AS I FEEL A GOAL IS

WORTHY OF THE EFFORT
PLANNING
I shall PLAN FOR MY LIFE
AND UPComing EVENTS

POSITIVITY
I shall be positive
DURING ALL TIMES AND
BELIEVE IN THE POWER oF A

POSITIVE MENTAL ATTITUDE
PREPARATION
I shall ATTEMPT TO ENTER
EACH SITUATION WITH AN
INTELLECTUAL FRAMEWORK

PRIMED & READY
PRESENCE
I shall FOCUS MY COMPLETE
ATTENTION ON THE SINGLE
INDIVIDUAL I AM

SPEAKING WITH
PUNCTUALITY
I shall be on

TIME
REFLECTION
I shall TAKE MOMENTS TO
REVIEW WHAT HAS BEEN DONE
AND EXAMINE SOCIETY AND MY

BEING, GOALS, and HABITS
RESPECT
I shall RESPECT

ALL OTHERS
SACRIFICE
I shall SAVE & INVEST FOR
TODAY SO AS TO GAIN FOR

TOMORROW
SINCERITY
I SHALL BE SINCERE AND

EMPOWERING WAY
SPIRITUALITY
I shall REALIZE I AM A
VERY SMALL PART OF THE
UNIVERSE AND HAVE GREAT

GRATITUDE FOR LIFE
SOLITITUDE
I SHALL HAVE A PERIOD OF PEACE
AND SOLITUDE AT THE BEGINNING
OF EACH DAY IN WHICH I SHALL
GIVE THANKS AND ENVISION

THE DAY AHEAD
SPONTANEITY
I SHALL PERFORM WEEKLY
EITHER An ACT OF KINDNESS
OR AN ACTIVITY WHICH I HAVE

NEVER DONE BEFORE
SUPERFICIALITY
I SHALL NOT FOCUS
ON THE OUTER
BUT ON THE INNER
TEACHING
I shall TRANSFER BOTH
KNOWLEDGE & ENERGY

IN TEACHING
TRANQULITY
I shall NOT BE DISTURBED
BY TRIFLES OR BY THAT
WHICH IS NOT TRULY

IMPORTANT
TRANSPARENCY
I shall LIVE A PUBLIC
LIFE AND SHARE
THE CONTENTS OF MY

Dreams & PLANS
TRAVEL
I shall MAKE A PRIORITY
TO SEE AND EXPLORE

THE WORLD
WORK ETHIC
I shall WORK BOTH HARD
AND INTELLIGENTLY AND
NOT LEAVE FOR TOMORROW
WHAT CAN BE DONE

TODAY
BEN FRANKLINs 13 Values
1. Temperance: Eat not to dullness; drink not to elevation.
2. Order: Let all your things have their places; let each part of
your business have its time.
3. Resolution: Resolve to perform what you ought; perform
without fail what you resolve.
4. Frugality: Make no expense but to do good to others or
yourself; i.e., waste nothing.
6. Moderation: Avoid extremes; forbear resenting injuries so
much as you think they deserve.
7. Industry: Lose no time; be always employed in something
useful; cut off all unnecessary actions.
8. Cleanliness: Tolerate no uncleanliness in body, clothes, or
habitation.
9. Tranquility: Be not disturbed at trifles, or at accidents
common or unavoidable.
9. Silence: Speak not but what may benefit others or yourself; avoid trifling
conversation.
10. Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak,
speak accordingly.
11. Justice: Wrong none by doing injuries, or omitting the benefits that are your
duty.
12. Chastity: Rarely use venery but for health or offspring, never to dullness,
weakness, or the injury of your own or another's peace or reputation.
13. Humility: Imitate Jesus and Socrates.
IN SUMMARY ON VALUES
YOUR LIFE WILL BE ENRICHED AND
YOU WILL SLEEP SOUNDLY AT NIGHT
KNOWING YOU ARE LIVING WITH A CONsCIOUS
SET OF VALUES

Financial plan exercise
Values exercise now
To return to it
Values
EXERCISE
Exercise: VALUES
Write down the 10 most important
Values to you?
CONNECT COMPANY VALUES CIRCA 2012
Lessons from my 20s

LIFE LESSoNS
PART I, Section 14
LIFE Lessons from 2005
Ive been KEEPING TRACK OF
THE major LESSONS Ive learned

Each YEAR Since 2005

LISTEN TO THAT LITTLE VOICE
in the back of your HEAD

Its usually alerting
You to something
Important

YOU CAN
ACHIEVE ANYTHING

YOU SET YOUR MIND TO
Dont let
Non-communication
Lead to the

Degeneration of a
Relationship

Dont AVOID DOING
THINGS JUST BECAUSE
THEY MAY CAUSE CONFLICT
AT THE END OF THE DAY
Impact & INTEGRITY is
What matters
NEVER Say BUT
INSTEAD SAY

YES, AND.
THERE ARE TWO WAYS
TO DETERMINE THE RULES OF LIFE
TALKING TO SMART PEOPLE

and TRIAL AND ERROR
EITHER WAY
START LEARNING EARLY

IF SOMEBODY SUES YOU
GO TALK TO THEM IN PERSON
IMMEDIATELY

NETWORKING
IsnT ABOUT BUSINESS CARDS
ITs about building

Meaningful relationships

2.4 Billion
PEOPLE

LIVE ON LESS THAN
TWO DOLLARS PER DAY

Source: World Bank
Source: World Bank
EVERY Day 18,000
CHILDREN UNDER 5 DIE

MOST FROM PREVENTABLE
DISEASE AND LOW NUTRITION.
THIS DOESNt HAVE TO HAPPEN.

Source: World Bank
80% OF HUMAN BEINGS
LIVE oN LESS THAN
$10 PER DAY

So IF YOURE LIVING ON MORE
THAN $10 PER DAY
Count your blessings

LIFE IS PRECIOUS
AND CAN END ANYTIME

SO EXPRESS GRATITUDE DAILY
AND TELL THOSE YOU LOVE
THAT YOU LOVE THEM

THE WORLD HAS
MORE OPPORTUNITIES
THAN YOU MIGHT THINK

so DEFINE YOUR PURPOSE
THEN SEEK THEM OUT

PoSITIVE DEVELOPMENTS
OCCUR WHEN YOU
ASSOCIATE WITH

EXTRAORDINARY PEOPLE
GRATITUDE
IS AN EXTREMELY POWERFUL
CHARACTER ATTRIBUTE

HUMANS
HAVE A DEEP DESIRE
In THEIR LIVES FOR

LOVE AND AFFECTIOn
IF THERES ONE
THING YOU OVERDo
IN LIFE MAKE IT

COMMUNICATIon
LET YOUR INNER CHILD
COME OUT DAILY

AND SILLY DANCE
AVOID GETTING
MARRIED
UNTIL YOURE ABLE TO

FULLY FINANCIALLY
SUPPORT YOURSELF

AVOID HAVING CHILDREN
UNTIL YOU CAN

SAFELY FINANCIALLY
AFFORD CHILDREN

GOOD HEALTH

IS EVERYTHING

Dont ever
LET YOUR MIND

LIMIT YOURSELF
One way to avoid
CRITICISM
IS TO DO NOTHING & STAND FOR NOTHING

THE WORLD WILL THEN
LEAVE YOU ALONE

IF YOUre up to
something that matters
in the world
CRITICISM is inevitable

It comes with the territory
ARROGANCE IS NOT
OVER-CONFIDENCE
It is being

DISMISSIVE OF OTHERS

IT TAKES ten years TO
BECOME GREAT AT SOMETHING

CHOOSE CAREFULLY

Thus You can only
BECOME GREAT
AT 6 or 7 things
DO SOMETHING WONDERFUL
EACH DAY WITH

INFECTIOUS ENTHUSIASM

JUST SAY
OK GOOD

TO LIFE
CANCER
IS HORRIBLE

WE ALL HAVE
CHALLENGES

Its how you INTERPRET
& RESPOND TO THEM
THAT COUNTS

PEOPLE GENERALLY
ACT CONSISTENTLY

WITH WHAT IS EXPECTED
OF THEM

MANY PEOPLE
IN THE UNITED STATES

ARE NOT AUTHENTICALLY

HAPPY

THERE IS BEAUTY
IN UNDERSTANDING

NUANCE
ASK FOR
ADVICE

MORE OFTEN
TO achieve big goals
You need TO
FOCUS
THERE IS GREAT
POWER IN A
HANDWRITTEN NOTE
FIND A WAY TO
MAKE ALL NEGOTIATIONS

BENEFIT

BOTH SIDES
THE BEST MEDICINE
FOR STRESS

IS BREATHING
THE 2
nd
BEST MEDICINE
FOR STRESS

IS LAUGHTER
TRAVEL THE
WORLD FOR AT LEAST

3 weeks per year
EVERY WEEK
WATCH a
TED VIDEO
SPEND MORE HOURS
READING THAN YOU DO

WATCHING TV
LIMIT TELEVISION
To 30 minutes

PER WEEK
INVESTING in AFRICA NOW
IS LIKE INVESTING IN INDIA

In 1985
NEARLY SUPER-HUMAN
FEATS ARE POSSIBLE
WHEN YOU ARE DEEPLY
PASSIONATE ABOUT

YOUR MISSION
Life lessons exercise
Life lessons exercise now
To return to it
Life Lessons
EXERCISE
Exercise: life lessons
Write down the 3 most important
Life lessons
You have ever learned
Lessons from my 20s

Sage advice
PART I, Section 15
FAVORITE QUOTES on LIVING
LIFE IS EITHER
DARING ADVENTURE

OR NOTHING
- HELEN KELLER
ABOve
ALL

TRY SOMETHING
- FRANKLIN D. ROoSEVELT
ONE WHO MAKES
NO MISTAKES

MAKES NOTHING
- GIACOMO CASANOVA
DO ONE THING
EVERYDAY

THAT SCARES YOU
- ELEANOR ROOSEVELT
NEVER DOUBT THAT
A SMALL GROUP OF
THOUGHFUL, COMMITTED CITIZENS

CAN CHANGE THE WORLD
- MARGARET MEAD
Dont chase
THE PAPER

- P DIDDY
CHASE THE DREAM
FAR BETTER IT IS TO DARE MIGHTY THINGS
THAN TO RANK WITH TIMID SPIRITS

WHO KNOW NEITHER
VICTORY NOR DEFEAT
- THEODORE ROOSEVELT
HERES TO THE CRAZY ONES.
THE MISFITS, REBELS, & TROUBLEMAKERS
THE ONES WHO SEE THINGS DIFFERENTLY

- STEVE JOBS
BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGH
TO THINK THEY CAN CHANGE THE WORLD
ARE THE ONES WHO DO
WHETHER YOU THINK YOU CAN
OR YOU CANNOT

YOU ARE RIGHT
- HENRY FORD
FOLLOW YOUR
BLISS

- JOSEPH CAMBELL
UNTIL ONE IS COMMITTED, THERE IS HESITANCY
THE CHANCE TO DRAW BACK.
WHATEVER YOU CAN DO, BEGIN IN.

BOLDNESS HAS GENIUS, POWER, & MAGIC IN IT.
BEGIN IT NOW.
- W.H. Murray
BEAUTY
IS THE ABSENCE

OF THE SUPERFLUOUS
- Greek SCHOLARS
- Greek SCHOLARS
SIMPLICITY
IS THE ULTIMATE

SOPHISTICATION
- LEONARDO DE VINCI
Lessons from my 20s

entrepreneurship
Part II:
Online at
PART 2 TOPICS
Entrepreneurship
Leadership
Business Planning
PRODUCT DEVELOPMENT
Innovation

PART 2 ENTREPRENEURSHIP INCLUDES SECTIONS ON
Venture Capital
Marketing
Building systems
BUILDING A TEAM
STRATEGY & EXECUTION
Steps to get started

Lessons from my 20s

Purpose-driven
entrepreneurship
PART II, Section 1
A definition
Individuals who build organizations
which scalably & sustainably
solve human problems

Entrepreneurs (n.)
Choosing Your PROBLEM Choosing Your PROBLEM
How Will you Use Your one Wild and Precious Life?
Be a purpose-driven entrepreneur
entrepreneurship
Is about solving problems
And creating value
For humanity
The virtuous cycle of purpose-driven entrepreneurship
An entrepreneur can bring immense
value to humanity by building a
For-purpose Business that earns money
that can be used to reinvest in more
opportunities that
make the world better
Common traits of entrepreneurs
Initiative
Drive toward efficiency
Bias toward action
Ability to take feedback
Tolerance for stress
Determination
Decisiveness
Courage
Ability to deal with failure

Perserverence
Creativity
Ability to learn quickly
Ability to plan
Ability to delay gratification
Drive to achieve
Ability to prioritize
Ability to build a team
Ability to inspire & lead

A quote
Both a sparkplug & catalyst the
entrepreneur is at once the driving
force behind production
and the agent who combines the other
resources in what is hoped will be a
protable venture
- McConnell and Brue in Economics
Understand the system
THERE IS AN ENTIRELY DIFFERENT
WORLD OUT THEREA WORLD
OF PROSPERITY & UNLIMITED WEALTH
You can enter this world
IF YOU ARE AWARE IT EXISTS
AND YOU WORK HARD
TO ENTER THIS WORLD
YOU MUST UNDERSTAND HOW
THE SYSTEM OF ENTREPRENEURSHIP
WORKS
THERE ARE THREE WAYS TO BUILD WEALTH
THROUGH ENTREPRENEURSHIP
THROUGH A SALARY, THROUGH DIVIDENDS,
and through THE SALE OF
STOCK YOU OWN
Impacting Billions of lives
So HOW CAN YOU
IMPACT THE LIVES
OF OVER

ONE BILLION PEOPLE?

Impacting Billions of lives
WELL
YOU NEED TO BE
WORKING ON A

BIG PROBLEM
Solving big problems
Big Problems are actually

BIG opportunities
TOO MANY PEOPLE
ARE FOCUSED on

TOO SMALL OF A PROBLEM
Two key steps many aspiring entrepreneurs miss
There are two critical
First steps for any
entrepreneur

THE Two Steps to success in entrepreneurship
First you must find
A problem that you
Passionately want

to solve
Next devote your
life to building the
Team that will solve
That problem better than
Any other group of humans

That has come before
Step 1: Find a really big problem
you are passionate about solving.
Step 2:
Devote your life to
building the team that
best solves the problem
As an entrpreneur
If you arent solving
A problem worth dedicating
20 years of your life to
You wont be able to make it

Through the hard times ahead
A problem
Worth dedicating your life to
Is often called a

wicked problem
To find your problem, you must create your purpose
The problem you wish to solve
Must deeply align with the
Life Purpose you created

in part 1
How to do it
work on solving a
big Problem
aligned with your
purpose
Choosing your sector
Once you find the problem
You wish to solve then Find
The most effective sector
To work within to solve it
Choose your angle of attack
The most common ways to solve big problems:
1. build a purpose-driven business
2. Join a purpose-driven business
3. build a non-profit
4. Join a non-profit
5. Join a government agency
6. Run for political office
7. Become a scientist/researcher
8. Invest in companies solving the problem
9. Convene people who are solving the problem
Much of this part of the presentation is about
building a purpose-driven
business
Be a purpose-driven entrepreneur
In many cases, you can
Make the most scalable impact
On the world By building a
For-profit business that is
Socially minded
Example for-profit impact companies
Why Build a for-profit social business vs. a non-profit?
Easier to raise funding to scale
Ability to use stock options
Ability to invest in a more experienced team
Better compensation
Faster Feedback cycle directly from customers
Ability to subsidize lower income customers
Ability to invest in R&D
Here is a map of social
And economic impact by sector
created by Max Marmer
in a 2012 HBR article called
Transformational entrepreneurship
A Map of societal and economic impact
Harmful Small
Businesses
Harmful Non
Prots
Exploitative
Entrepreneurship
High Growth
Entrepreneurship
Contributory
Small Businesses
Ineffective
Non Prots
Social
Entrepreneurship
Transformational
Non Prots
!"#$%&'(
*+,'#&
-#"."+$#
*+,'#&
Transformational
Entrepreneurship
Work here in
the green!
Look into b Corps
Invest in companies solving big problems
Another angle is to work
At investment funds
That invest in companies that are
Solving big human problems
Venture funds investing in solving big problems
Impact investing leaders
Determining Your PATH IN YOUR Twenties
Determine the big problem you
want to solve
Create your life purpose
statement
Decide on sector you want to
work in to solve the problem
Government Non-Prot Business
Elected Appointed Join Existing Start New Join Existing Start New
Explore widely to nd what
makes you come alive
Dont a be a cog
Becoming a highly specialized cog
in a meaningless machine
Is no way to live a life
What most people do
What most people do is focus on a specific
Type of job & specialize on a profession
Dont do that
What most people do
Dont specialize on a niche profession
Specialize on a
problem
WHAT YOU SHOULD DO
Instead of specializing on a specific job role
Specialize on a specific human problem that you are
Dedicated to solving
Live an unleashed life
When youre spending your years focusing on
A really big human problem you end up living a
LIFE of purpose
And when youre naturally excited by the
Work that you do you end up attracting more
Positive and capable people
THIS process creates a self-reinforcing virtuous
Cycle leading to greater fulfillment, meaning,
And happiness
Find your mission
FIND A MISSION
THAT YOU ARE DEEPLY
PASSIONATE ABOUT
AND BUILD A BUSINESS TO
PURSUE THE heck OUT OF IT

Your motivation
SPEND TIME THINKING AND MEDITATING
ON YOUR RAISON DETRE AND FIGURE
OUT WHAT CONSTITUTES THE CORE
MOTIVATIONS FOR WHAT YOU DO AND

What you stand for
Entrepreneurship
BEING AN ENTREPRENEUR IS NOT
FOR EVERYBODY. BUT IF YOU FIND
ITS FOR YOU AND YOU CAN FIND
A WAY TO SUCCEED, it can be
EXTREMELY REWARDING.

Entrepreneurship
BECOMing A SUCCESSFUL
ENTREPRENEUR IS NOT EASY
YOU MUST HAVE PERSISTENCE
DEDICATED, TENACITY & THE ABILITY
TO DEAL WITH ADVERSITY

What it takes
Entrepreneurship is doing
Something others wont for
10 years so you can do what
Others cant for the
Rest of your life
Next well look at some
of the biggest opportunities
In the world right now
To build a business
That makes a huge impact
A quote
Entrepreneurship is about passion
following a dream and changing the
world with plenty of craziness along
the way.
- Jeffrey Bussgang, Flybridge
Lessons from my 20s

The big
opportunities
PART II, Section 2
A quote
I dont skate to where the puck is. I
skate to where the puck is going.
- Wayne Gretzky
An innovation Timeline
To put everything
Into perspective here is
A timeline of innnovation
An innovation timeline
The Wheel
(5,500 Yrs Ago)
Iron
(5,000 Yrs Ago)
The Legal System
(3,800 Yrs Ago)
Ships
(6000 Years Ago)
Written Language
(4900 Yrs Ago)
The Alphabet
(3800 Yrs Ago)
Water Power
(2200 Yrs Ago)
Cities Form
(6000 Years Ago)
Money
(5,000 Yrs Ago)
Abacus
(5,000 Yrs Ago)
Steel
(2400 Yrs Ago)
Farming
(15,000 Yrs
Ago)
Trade
(20,000 Years Ago)
Key innovations From 0 to 1800
Printing Press
1450
Movable Type
1040
Paper
105
Compass
950
Gunpowder
850
Microscope
1590
Electricity
1600
Telescope
1608
Engine
1712
Steam Power
1690
Binary Numbers
1697
Smallpox Vaccine
1796
19
th
century innovation timeline
Electromagnet
1825
Internal
Combustion
Engine
1823
Telegraph
1809
Battery
1800
Anesthesia
1846
Petroleum
1859
Telephone
1860
Vacuum Tube
1883
Periodic Table
1869
Electrical Grid
1880
Automobile
1885
Light Bulb
1800
Radio
1897
Semiconductors
1896
20
th
century innovation timeline
Transistor
1947
Penicillin
1928
Television
1926
Airplane
1903
DNA
1953
Organ
Transplants
1964
Satellites
1957
Microprocessor
1971
Nanotechnology
1959
Manned
Space Flight
1961
Cell phones
1973
Quantum
Physics
1900
Genetic
Engineering
1973
The Internet
1969
1978
GPS
World Wide Web
1991
Carbon
Nanotubes
1991
21st century innovation timeline
?
?
Smartphone
2007
Quantum Computer
2012
?
? ?
?
Its now your opportunity to create the future
Lab Grown Organ
Transplants
2000
Human Genome Map
2001
The Biggest opportunites for millennials
Here are the fields needing
Great entrepreneurs
between
2015-2050
The Biggest opportunites for millennials
Energy & Environment
Food & Water
Education
Health & Wellness
Engineering Computing
Financial Access
Solar Energy
Wind Energy
Biofuels
Sustainable City Planning
Food & Water
Synthetic Food Production
Vertical Farming
AgTech
Water Desalination
Education
Cloud Education
Low Cost Schooling
Leadership Training
Network Building
Health & Wellness
Synthetic Biology
Brain Mapping
Optogenetics
Personalized Medicine
Reverse Aging
Bionic Eyesight
Low Cost Sanitation
Mindfulness Training
Engineering
Clean Transportation
Self-Driving Cars
Robotics
Space Exploration
3D Printing
Nanotechnology
Long Life Batteries
Low Cost Housing
Financial Access
Mobile Banking
Frontier Market Finance
Digital Currency
Digital Wallets
Computing
Quantum Computing
Converged Smartphones
Data Storage on DNA
Articial Intelligence
Contact Lens Smartphones
Natural User Interfaces
Government 2.0
Cybersecurity
Climate Engineering
Wearable Computers & HUDs
The Internet of Things / Cloud Devices
Mobile Software
The Biggest Opportunities of Our Generation
Solar Energy
Advanced Batteries
Biofuels
Climate Engineering
Sustainable City Planning
Food & Water
Synthetic Food Production
Agricultural Technology
Vertical Farming
Water Desalination
Education
Cloud Education
Low Cost Schooling
Leadership Training
Network Building
Synthetic Biology
Brain Mapping
Optogenetics
Reverse Aging
Personalized Medicine
Bionic Eyesight
Low Cost Sanitation
Mindfulness Training

Clean Transportation
Self-driving Cars
Robotics
Space Exploration
3D Printing
Nanotechnology
Long Life Batteries
Low Cost Housing
Quantum Computing
Converged Smartphones
Data Storage on DNA
Articial Intelligence
Contact Lens Smartphones
Natural User Interfaces
Government 2.0
Cybersecurity
Wearable Computers
Implantable Computers
The Internet of Things
Mobile Software
Health & Wellness
Engineering
Computing
Financial Access
Mobile Banking
Frontier Market Finance
Payment Processing
Digital Currency
Digital Wallets
The Mobile Cloud
Beautiful & Easy
Mobile Cloud Services are
REVOLUTIONIZING
EVERYTHING
The Reimagination of nearly everything
<==> ?@<>
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Cameras lllm & uevelopmenL uevlce-lnLegraLed, Synced Lo Cloud
Cars Self-owned CeLAround, Zlpcar, Ly, uber
Channel Changlng 8emoLes Pand CesLures
Check CuL Cash 8eglsLer Square + 1ableL
Cluzen Acuon laxes, Calls Change.org
Communlcauon osLal Mall, lax, Landllnes SmarLphones, Lmall, SMS, lacebook, 1wluer, WhaLsApp, SnapChaL
ConLacL ManagemenL 8olodexes ConnecL, Coogle ConLacLs
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lashlon Lxpenslve 8ouuques 8enL1he8unway, CllL
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Clobal CuLsourclng lane Lravel Crowdower, Lxec, Cuesk, Llance, Curu, SmarLerWork, lreelancer
CS noL avallable Lo consumers CS on your smarLphone
Crocerles Local sLore Amazon lresh, lnsLacarL
lnformauon SLorage SLorage CablneLs urop8ox, 8ox, Coogle urlve, Skyurlve
!ob Searchlng lalrs & 8esumes Llnkedln, Plred
knowledge Lncyclopedla 8rlLannlca Wlklpedla, khanAcademy, CodeAcademy, udemy, Coursera, l1unes u
Lendlng 8anks LendlngClub, rosper, kabbage, Lendup
Locks ueadbolLs LocklLron
The Reimagination of nearly everything
<==> ?@<>
Maps rlnLed Coogle Maps, 8lng Maps
Markeung ulrecL mall, phone book, blllboards ald search, soclal ads, moblle ads
Movles 8lockbusLer neullx, Amazon, l1unes, ?ou1ube, Pulu
Muslc Casseues & Cus Spoufy, 8dlo
news 1elevlslon, 8adlo, & newspaper 1wluer, lllpboard, rlsmauc
noLe 1aklng noLepads LvernoLe, Coogle uocs
hones Landllnes SmarLphones
lcLure SLorage hoLo Albums lacebook, lllckr, 300px
lumber hone 8ook Pandy8ook, Angle's LlsL
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8evlews Word of MouLh ?elp
Scrapbooks Pand-creaLed lnLeresL
Shopplng Mall Amazon, e8ay
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Soclal neLwork 8ar, Alumnl 8eunlon lacebook, lnsLagram, Coogle+, Llnkedln
1ask ManagemenL osL-lLs 1rello, Asana
1asks Classleds 1ask8abblL, Zaarly, ZlrLual
1elevlslon Cable & 8unny Lar AnLennas Pululus, neullx, Apple 1v, l1unes, Amazon llre 1v
1exLbooks 8uy Lhem aL a booksLore Chegg, Amazon 1exLbook 8enLal
1hermosLaLs Analog nesL
1ramc-lnformauon 8adlo Waze, Coogle Maps
WalleLs LeaLher Coogle WalleL
WaLches SwaLch & 8olex ebble, 8asls
The Reimagination
No longer do we need A car, A music collection, A video collection
Everything is now
available on-demand
For an asset-light lifestyle
The Reimagination
SOON EVERY GOVernment service
will be delivered
VIA THE MOBILE CLOUD
The Reimagination
You can monitor your
Heart rate and sleep via your
Android WATCH
The Reimagination
You can now check your
Blood sugar via smart
Contact lenses
The Reimagination
Every device will be connected
As the internet of things
explodes
Lessons from my 20s

Authentic
leadership
PART II, Section 3
Leadership
A leader is a person
who is committed to something
bigger than themselves
Leadership
An authentic leader is
Someone who has aligned
Their personal purpose with
their professional purpose
Leadership
Sadly, way too many people
Have never taken the time
To create their
Personal purpose
Leadership
Even those who do have
Personal purpose, so rarely
Make it their full time
Professional pursuit
BE a rare duckling
Be the RARE DUCKLING
And actually make your
Purpose your full time
Professional pursuit!
BE a rare duckling
It may be harder in the
Short run, but in the long run
Youll be more passionate
And create more impact
(And if you do it right, earn much higher nancial compensation too)
personal
purpose
=
professional
purpose
The Authentic Leader
The Inauthentic Leader
personal
purpose
"
professional
purpose
INspiration
How can you possibly expect
To inspire A team to greatness
If you yourself arent working
On your purpose with your

Full time efforts
The obvious
You think your team wont be
Able to tell whether youre a
Passionless corporate shrill
Or lit up on fire

WITH ENERGY??
When your personal purpose is what
you work on daily, work becomes
greatly enjoyableno matter the
challenge.
The je ne sais quoi of leadership
The way great leaders get that
Je ne sais quoi quality about them
Is from their deep commitment
To creating something that makes the
World better
The je nais se quoi
Imagine the insatiable energy
And Charisma you will have
When youre actually working
On what youre passionate about

With your full time effort
Fear?
So what are you afraid of?
Failure?
Fear?
what you should really fear isnt FAILUre
What you should really fear is the
Regret youll feel when youre 80 having
never given it a try
Leadership
An authentic leader
Hires missionaries
Not mercenaries
Leadership
You cant be a leader
until you know
why youre leading
Authentic Leaders Know
Why & Where They Are Leading
Authentic leaders are
vulnerable and open
with their team and
share their struggles
Authentic leaders inspire a team to move
mountains to achieve the mission.

Authentic leaders paint a clear vision and
communicate it succintly, visually, and
repeatedly.

Leadership
NEARLY SUPER-HUMAN feats
Are possible when a team is
DEEPLY passionate about

their MISSION
Advice on authentic leadership
Here are
Six thoughts on becoming
An unleashed high-integrity

leader
Find a mission that you are deeply
passionate about and build a business to
make the world you envision real

If you want to have the
persistence to build a great
business work on solving a
problem that you are
passionate about that aligns
with your life purpose
Dont begin the effort of
building a company if
youre not deeply
passionate about the
problem you are trying to
solve
Too many startups try to
solve problems theyre not
actually passionate about
solving
Building a company is hard. If
youre deeply passionate about
solving the problem youll get
through the years of sacrice.
Once youve determined the change
you seek build a company that
sustainably creates that change
at scale.

Lessons from my 20s

Business
planning
PART II, Section 4
Business planning
SOME ENTREPRENEURS
choose not to create a plan at all
And just start working

Minimum viable product
On a prototype or
Business planning
I find that its helpful to at least
create a short slide deck or exec summary

To ensure you know what youre building
& What problem youre Solving
before you start building

Whats in your deck?
1. PROBLEM youre solving
2. PRODUCT & TECHNOLOGY
3. your recent traction
4. MARKET & COMPETITION
5. TEAM
6. revenue model
7. FINANCIAL PROJECTIONS
In the first two slides
CLEARLY ILLUSTRATE
THE PROBLEM YOU ARE SOLVING
HOW YOU ARE SOLVING IT
AND FOR WHOM
Product section
SHOW PICTURES OF A PROTOTYPE
OR WIREFRAMES & MOCKUPS
MAKE YOUR SPECIFIC SOLUTION
EASILY VISUALIZED
Product section
SHARE YOUR PRODUCTION TIMELINE
AND KEY MILESTONES TOWARD
INITIAL PRODUCT DELIVERY
AND DISCUSS FUTURE PRODUCTS
AND SERVICES

Financials section
ADDRESS THE FOLLOWING IN YOUR FINANCIAL PROJECTIONS
REVENUE ASSUMPTIONS
COST ASSUMPTIONS
Revenue by Month
COST BY MONTH BY CATEGORY
NET INCOME BY MONTH BY CATEGORY
TIME TO BREAKEVEN
FUNDS NEEDED TO REACH NEXT MILESTONE
TOTAL EXPECTED FUNDS NEEDED
Example 60 month financial projections
($2,500,000)
($2,000,000)
($1,500,000)
($1,000,000)
($500,000)
$0
$500,000
$1,000,000
$1,500,000
0 6 12 18 24 30 36 42 48 34 60
Revenue Expenses Net Income
Financials section
2015 2016 2017 2018 2019
Revenue 18,127 50,984 143,401 403,340 1,134,461
Expenses 103,408 118,539 139,017 287,553 640,004
Net Prot -85,281 -67,555 4,384 115,787 494,457
Heres a REALLY BASIC Example annual financial PROJECTION
your financial projections
Should list out expenses by major categories
(Labor, Marketing, Servers, OFFICE SPACE, etc.)
Answer these questions in your deck
# What problem are you solving?
# Why are you passionate about solving that problem?
# Whos on your team?
# What is their background?
# WHAT IS THE NEED FOR THE PRODUCT?
# What is your revenue model / cost per unit?
# WHAT IS THE SIZE OF THE MARKET?
# WHAT WILL IT COST TO PRODUCE THE PRODUCT?
# WHO IS YOUR TARGET CUSTOMER?
Questions you may wish to answer in your deck
# WILL YOU NEED TO ACQUIRE ANY IP?
# WHAT ROLES WILL YOU FILL IN THE FUTURE?
# WHAT ARE YOUR FUTURE PRODUCTS features?
# HOW MUCH IS NEEDED TO REACH BREAKEVEN?
# WHAT ARE YOUR ANNUAL Revenue PROJECTIONS?
# WHAT ARE YOUR ANNUAL COST PROJECTIONS?
# WHAT ARE YOUR ANNUAL PROFIT PROJECTIONS?
INcorporating
Before you start operating
its important to

INCORPORATE
INcorporating
MUCH LOWER TAXES
LIABILITY PROTECTION
BEING TAKEN SERIOUSLY

ABILITY TO OPEN A BANK ACCOUNT
ABILITY TO HIRE EMPLOYEES
ABILITY TO RAISE INVESTMENT

THE BENEFITS OF INCORPORATING
INcorporating
TO INCORPORATE YOURSELF
YOU JUST NEED TO KNOW

THE NAME OF THE COMPANy
THE STATE YOU WISH TO INCORPORATE IN
THE NUMBER OF SHARES TO CREATE
THE INITIAL OWNERSHIP OF THOSE SHARES
INcorporating
IN THE U.S. you can start a

S Corp
C Corp
LLC
BENEFIT CORP
Most firms that plan on
rai si ng capi tal are
Delaware C Corporations
INcorporating
IN CHOOSING A LAW FIRM LOOK AT

REPUTATION & REFERENCES
START-up EXPERIENCE
INTRODUCTION TO INVESTORS
IPO EXPERIENCE
PARTNER CHEMISTRY

INcorporating
ONCE INCORPORATED YOUll
RECEIVE YOUR

ARTICLES OF INCORPORATION
SET OF BYLAWS
SET OF STOCK CERTIFICATES
INcorporating
THEN YOU CAN GET AN
EMPLOYER IDENTIFICATION NUMBER
FROM THE IRS (YIPEE!)
AND OPEN A BANK ACCOUNT

Early equity is based on
1. How far along firm is when you join
2. Your position in the company
3. Amount of capital you invest
4. What you negotiate
Equity Rules of THumb
Time Pre-founding
Time of Joining Pre-Seed
CEO 55%
COO 15%
CFO 12%
CTO 12%
SVP Level N/A
VP Level N/A
Manager N/A
Sr. Engineer 5%
Engineer 3%
Staff Member 1%
Investors 0%
Year 1
Post Seed
40%
15%
10%
10%
7.50%
4%
1.50%
1.50%
0.75%
0.30%
10%
Year 2 Year 3
Post Series A
20% 15%
10% 5%
7% 4%
7% 4%
5% 3%
3% 2%
1% 0.50%
1% 0.50%
0.50% 0.25%
0.20% 0.10%
30% 30%
Year 4 Year 5+
Post Series-B
10% 8%
3% 2.50%
2.50% 1.50%
2.50% 1.50%
2% 1%
1% 0.50%
0.25% 0.10%
0.25% 0.10%
0.10% 0.05%
0.05% 0.03%
45% 45%
AS TIME CONTINUES, RISK REDUCES, CAPITAL IS RAISED & VALUE IS CREATED
THUS LESS EQUITY iS PROVIDED THE LATER YOU JOIN
Lessons from my 20s

Product
Development
PART II, Section 5
The core human desires
Great products fulfill one or more
Of the 10 core human desires
1. Safety / security
2. Health / survival
3. Earning money
4. Finding a partner
5. Learning
6. Impressing others
7. Communicating / connecting
8. New experiences
9. Finding meaning
10. Comfort & relaxation
The 7 characteristics of a great product
1. Fulfill 1+ core human desire
2. Easy to use
3. Beautiful design
4. Highly effective at stated purpose
5. 4x or more markup over costs
6. Recurring purchase/supply needed
7. An easy to remember name
The characteristics of a great product
GREAT PRODUCTs
BRING JOY to people and

Smiles TO FACES
The characteristics of a great product
GREAT PRODUCTs
ARE SIMPLE ON THE OUTSIDE

AND POWERFUL ON THE
INSIDE
What is product management?
PRODUCT MANAGEMENT
IS THE PROCESS OF DEFINING
And prioritizing
WHAT YouRE BUILDING

Good product management
Is driven by a vision
Of the way the world

Should be
Good product management
Takes into account lots of
Metrics and feedback
But ultimately should be

Vision-driven
The right type of Product manager
YOUR GOAL IS TO BE HERE
ON THE SPECTRUM OF
PRODUCT MANAGERS
Design by
Committee hell
Maniacal
dictator design
The green zone
Open to feedback and data but
driven by a strong vision of the
way the world should be.
YOU WANT TO BE SLIGHTLY
RIGHT OF CENTER WITH PM

It is better to have a strong vision
And be slightly maniacal
Then be unsure about the change
You wish to create in the world
GREAT PRODUCT managers
ARE ABSOLUTELY PASSIONATE

ABOUT THE CHANGE THEY WISH
TO MANIFEST IN THE WORLD
Lessons from my 20s

INNOVATION
PART II, Section 6
What is Innovation?
THE PROCESS OF
CREATING SOMETHING NEW

THAT MAKES LIFE BETTER
Innovation (n.)
Innovation
INNOVATION
IS IMPOSSIBLE

WITHOUT PASSION
Innovation
Most companies arent
Innovative because they

Lack passion
Innovation
INNOVATORS
SEE THE WORLD

AS IT SHOULD BE
Innovation
INNOVATORS
BECOME OBSESSED WITH

MAKING THE WORLD BETTER
Innovation
INNOVATORS
FOCUS INCESSANTLY ON

BRINGING VALUE TO MARKET
SOME PEOPLE BELIEVE
THE GOVERNMENT
SHOULD PLAY NO

ROLE IN INNOVATION
THE REALITY IS THAT MANY OF
THE BIGGEST INNOVATIONS OF
THE past 100 years have
COME OUT OF
GOVERNMENT PROGRAMS

EXAMPLES INCLUDE

THE INTERNET
GPS
CT SCANS

AND ALMOST EVERY
DRUG AND MEDICAL ADVANCE
IN THE U.S. COMES OUT OF AN
NIh FUNDED PROJECT

Government funding
For basic research often comes
10-30 years before
Commercialization is possible
Top MILLENNIAL Innovators
Jack Andraka
At 15 he used carbon
nanotube sensors to
create a test for pancreatic
cancer and won the Intel
International Science and
Engineering Fair
Meredith Perry
At 23, she is the CEO of
uBeam which is about to
launch a device that
beams electricity
through the air to charge
portable electronics
wirelessly

Eesha Khare
At the age of 18 created a
device that could charge a
mobile phone in 30
seconds. Won the 2013
Intel Foundation Young
Scientist Award. Now a
Harvard student.
Robert Pera
By 35 he created a public
company worth $3B that
is bringing internet
access to the developing
world through wimax wi
networks

Innovation
HErE ARE FIVE
KEYS TO

INNOVATION
Innovation
Clearly DEFINE THE
PROBLEM youre trying

To solve
1
Innovation
2
THROW OUT AS MANY
CONSTRAINTS TO YOUR

THINKING AS POSSIBLE
Innovation
3
ENSURE THOSE WORKING
TO SOLVE THE PROBLEM ARE
DEEPLY PASSIONATE ABOUT

SOLVING THE PROBLEM
Innovation
4
BRAINSTORM IN

SMALL GROUPS
Of 3-6 individuals with
Diverse perspectives
DESIGN THINKING
Design thinking is one of the
Best processes for
innovation
The five step design thinking process
Empathize
Dene
Prototype
Ideate
Test
Key Materials needed for design thinking exericses
1. Post-its of different sizes/colors
2. Lots + Lots of whiteboard space
3. Whiteboard markers
4. Pens
5. timer
Step 1: Empathize
Great products start with
empathy for the customer
And deep problem understanding
Step 1: Empathize
The best way to have empathy for your
customer is to solve a problem
you personally have
Step 1: Empathize
If its not a problem you personally have
spend lots of time in the homes and offices
of your customers or users
Step 2: DEFINE
Define the problem very clearly.

The problem the customer is facing that we are solving is
_______________________________.

Step 2: DEFINE
Define the human impact of solving the problem

If we solve this problem, what specic differences will it make
in the lives of our customers/users: ____________________________.

Step 3: IDEATE
Ensure those working with you to solve the
problem are deeply passionate about

solving the problem
Step 3: IDEATE
Brainstorm with a group of 3-6 people with
Diverse BACKGROUNDS & skillsets
Step 3: IDEATE
Initially, throw out all
Constraints to your thinking

Enter a No
Judgment zone
Step 3: IDEATE
Brainstorm individually on post-its
in 5-10 minute timed sessions
before
sharing
Step 3: IDEATE
Begin by Brainstorm individually on post-its
in 5-10 minute timed sessions
before
sharing
Step 3: IDEATE
Capture all ideas visually on
post-it notes stuck on whiteboards
So they are
easily
movable
Step 3: IDEATE
Never criticize an idea in the
Ideation phase
The crazy stuff can lead to
breakthroughs
Step 3: IDEATE
After PUTTING UP ALL THE ideas on the wall
refine down to the best by
giving each person a few votes
using small
post-its
Step 4: Prototype
Quickly prototype 1-3 possible
Working solutions to the problem
Paper sketches or wireframes are
often sufcient here

If its a physical product, use a
workshop to create a basic version
Step 4: Prototype
Simpler prototypes are
OFTEN BEST FOR ALLOWING
RAPID learning
and iteration
Step 5: TEST
Now test the prototypes with
Actual potential customers
See what they think
Then make it better
Step 5: TEST
Keep iterating designs & Improving
Until you can convince customers
To pay for
what youve built
THE LEAN STARTUP PROCESS
IS ANOTHER INNOVATION PROCESS
Designed to lead to
QUICK LEARNINGS & RESULTS
The benefits of the leAn startup method

1. Fast testing + learning
2. Low cost
3. Fail fast and pivot quickly
THE downsides of the LEAN STARTUP PROCESS
1. Often doesnt allocate enough time to the
brainstorming process (go straight from idea to
build)
2. Can focus too much on finding anything that
customers will pay for rather than solving a
problem that matters in the world
Lessons from my 20s

VENTURE
CAPITAL
PART II, Section 7
Venture Capital
IF POSSIBLE TRY TO
GET AS FAR AS YOU CAN
WITHOUT RAISING
OUTSIDE CAPITAL

Venture Capital
IN THE BEGINNING
DO WHATEVER IT TAKES
TO KEEP COSTS LOW

Venture Capital
In a b2b business
Focus on getting
Revenue from customers

Venture Capital
Youll have a higher
Chance of success if you
Get paying customers
before raising outside $$

(or at least 10,000+ users)
Venture Capital
The biggest mistake
Entrepreneurs make
Is raising too much
Before they are ready

Venture Capital
AT ICONTACT
WE BOOTSTRAPPED
FOR THE FIRST 3 years

Venture Capital
AT CONNECT
WE BOOTSTRAPPED
FOR THE FIRST 2 years

What is bootstrapping
Bootstrapping means
Operating without

Raising Outside capital

Most companies should
Bootstrap for 12-36 mos

before they are ready
For outside capital
If you dont have a product
Yet, you definitely should

Not be raising
VENTURE capital
(excepL ln very caplLal lnLenslve buslnesses llke drug dlscovery)
Test demand before raising money by creating an
inexpensive prototype and then improve until
customers love your product
Venture Capital
WHERE TO LOOK
DEPENDS ON HOW MUCH
YOU NEED AND HOW FAR
ALONG YOU ARE

The different types of capital available by stage
<$50k
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
$50k-$500k $500k to $1m
Yes
Yes if available
Yes if available
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Yes
Yes
Sources of Funds
Side jobs
Credit cards
Your savings
Friends & family
Kickstarter
Indiegogo
Fundable
AngelList
Angel investors
Banks
Super angels
Seed stage VC
Growth stage VC
Mezzanine debt
Late stage VC
Private equity
Public markets
PIPES
Corporate bonds
$1m to $5m $5m to $25m $25m to $100m >$100m
Yes
Yes
Yes Yes
Yes Yes
Yes Yes Yes Yes
Yes Yes Yes
Yes Yes Yes
Yes Yes
Yes Yes
Yes
Yes
Yes
Angel rounds
angellist
Is the best place
To find early stage
Angel investors

The power of angellist
In june 2008
Connect raised $2.8M
From investors on angellist
Like jason calacanis, brad feld,
And scot and cyan banister

The power of angellist
Angels often act in packs
So it is useful to secure a
Lead Angel investor
Who will set the terms
Before reaching out widely

Syndicates
Top angels have packs of
Other angels who follow them
And invest in what they invest in

These are called syndicates
Venture Capital
fundable
Is another good place
To find early stage
Angel investors

enLrepreneurshl
p
Convertible notes
A convertible note
Is a loan that converts

Into equity at your Next raise
usually at a discount
To the future price

Convertible notes
Most early stage seed
Deals in silicon valley

Are now done as
Convertible notes

The Key Terms of a Convertible note
Amount invested
Discount rate
Valuation cap
Pro rata rights
Interest rate

Venture Capital
In a b2b business
AVOID RAISING MORE

THAN 10x your current
ANNUALIZED REVENUE

Venture Capital
So if your current
Annual revenue run rate

Is $500k
Raise up to $5M

Venture Capital
if your current
Annual revenue run rate

Is just $30k
Focus on increasing sales
Not raising capital

Venture Capital
If you raise too much
Your monthly expenses

Will get too far ahead
Of your revenue

Venture Capital
And when monthly expenses
ExceeD revenue by too much

You go bankrupt
Raising an angel round
For b2b software companies The right
Time To RAISE An angel round is when
You have a working product AND

At least 5 paying customers
Raising an angel round
For b2C applications The right
Time To RAISE An angel round is when
You have a working product AND

At least 1000 daily users
Your negotiating power is based on
LEVEL OF NEED FOR THE MONEY
YOUR EXPERIENCE
YOUR TEAM
PRODUCT & TECHnOLOGY
COMPETITION
OTHER TERM SHEETS
QUALITY OF YOUR ADVISORS

The most important investment terms
VALUATION
OPTION POOL SIZE
LIQUIDATION PREFERENCES

FOUNDER REVESTING
PREFERRED VETO RIGHTS
TYPE OF PREFERRED STOCK

BOARD SEATS
$ THE HIGHEST VALUATION IsnT ALWAYS BEST
Factors in Selecting Your INvestors
CHEMISTRY WITH THE PARTNER
OPERATIONAL EXPERIENCE
CURRENT PORTFOLIO ALIGNMENT
PARTNER/FIRM EXIT RESULTS
EXECUTIVE RECRUITING ABILITY
TERMS OF INVESTMENT

TECH PRE-REVENUE VALUATION GUIDELINES
CEO Past exits
TEAM EXPERIENCE
NUMBER OF USERS
NUMBER OF ENGINEERS
LOCATION OF COMPANY
X2 if youre in silicon valley
$1m to $25m PMV depending on Factors like
Pre-Revenue Valuation example
b2c tech COMPANY RUN BY FIRST TIME ENTREPRENEUR
with 1 engineer
Pre-Money Valuation: $1m-$3m
b2c tech COMPANY RUN BY FIRST TIME ENTREPRENEURS
who have been through y combinator with a good
idea AND 2 engineers
Pre-Money Valuation: $5M-$10M
INCORPORATED tech COMPANY run By experienced CEO
with 10 years c-level experience, $100m prior Exit,
& 5 engineers
Pre-Money Valuation: $10m-$25m
Raise a Seed round or series A?
Typical Seed Round Company Typical Series A Company
Employees 1-10 10-50
Time since incorporation 6 months-2 years 2-5 years
Traction if consumer Working product, pre-launch up to
100,000 Daily Active Users
Over 100,000 DAUs
Traction if enterprise $0 to $50k/monthly revenue $50k to $500k in monthly revenue
Valuation range in
Silicon Valley
$3M to $15M $10M to $60M
Valuation range
elsewhere
$1M to $7M $5M to $30M
post-Revenue Valuation GUIDELINES
AS YOU GO ABOUT FUNDRAISING
YOU USUALLY WANT TO CREATE
A COMPETITIVE PROCESS
BUILD a series A FUNDING
PROCESS TO ENSURE
YOU RECEIVE

MULTIPLE TERM SHEETS

RAISE MONEY only from
SMART PEOPLE YOU REALLY LIKE
YouLL BE MARRIED to
Them FOR THE NEXT

3-10 years
Best venture funds in my opinion
Andressen horowitz
Sequoia
Kleiner perkins
accel
Benchmark
greylock
Nea
Bessemer
Google ventures
Founders fund

WAIT TO RAISE your series a
UNTIL You HAVE PROVEN
MATHEMATICALLY THAT X DOLLARS
SPENT BRINGS Y DOLLARS BACK

Ryans three rules of entrepreneurship

1. Create products customers love (by
overinvesting in UX testing!)
2. Spend 1/3
rd
of your time recruiting
excellent people
3. Dont raise venture capital until you
have proven customer demand

Timing of icontact fundraises
Date Capital raised
Annual
revenue
Capital
source Capital type
Pre-money
valuation
Post-money
valuation
Jun 2003 $5k $5k Friend Loan N/A

N/A

May 2006 $500k $1.5m IDEA Fund Seed stage $16m $16.5m
Jun 2007 $5.3m $5.5m Updata Series A $27m $32.3m
Aug 2010 $25m $38m JMI Equity Series B $100m $125m
Feb 2012 N/A $49M Vocus Sale of
Company
$170M N/A
Lessons from my 20s

marketing
PART II, Section 8
What is a brand?
A BRAND IS SIMPLY THE
AGGREGATEd SUM TOTAL

OF EVERY Human BEINGS
EXPERIENCE WITH YOUR
COMPANY & PRODUCTs

A good brand name

1 or 2 syllables
Easily spellable
Easily pronounceable

marketing
GOOD MARKETING IS JUST
GOOD STORYTELLING
ACROSS MULTIPLE MEDIA
IN A TRACKABLE AND FINANCIALLY

SCALABLE MANNER
marketing
MARKETING IS GENERATING
AN INTERESTED LEAD
SALES IS TURNING THE
LEAD INTO A CUSTOMER
And ACCOUNT MANAGEMENT IS
TURNING A CUSTOMER INTO

A LIFETIME EVANGELIZER
marketing
IN TODAYs WORLD
MARKETING STARTS

WITH your PRODUCT

marketing
YOU CanT SUCCEED
MARKETING A CRAPPY

PRODUCT FOR LONG

marketing
SO IF Youre marketing
A CRAPPY PRODUCT

STOP

marketing
AND PUT YOUR FUNDS
INTO BUILDING A

GREAT PRODUCT

marketing
THEN WHEN YOU HAVE
A GREAT PRODUCT

START STORYTELLING
The 6 keys to success with marketing
1. AMAZING WORD OF MOUTH FROM A GREAT PRODUCT
2. KNOWING THE LIFETIME VALUE OF A CUSTOMER
3. A TRACKING SYSTEM THAT CAN TELL YOU COST PER LEAD,
cost per customer/user, and CONVERSION RATE PER
CHANNEL
4. CONSTANT TESTING OF NEW CHANNELS, CREATIVE, AND
FUNNEL PROCESSES
5. GREAT STORYTELLING

Always be testing
10% of your MONTHLY
Advertising budget

Should be spent on
TESTING NEW CHANNELS

Know your CAC
You dont
KNOW YOUR CUSTOMER

ACQUISITION COST?

ARE YOU SERIOUS?
Know your LTV
You dont
KNOW YOUR
Customer LTV?

ARE YOU SERIOUS?
Know your LTV
Monthly Revenue Average Customer Life
Lifetime
Revenue
What You Can Spend to
Acquire a New Customer
Recurring
Customer
$50 48 Months $2400 Up to $800
ROUGH EXAMPLE
DETERMINING WHAT YOU CAN
SPEND TO ACQUIRE A NEW
RECURRING CUSTomER
Know your LTV
Average Purchase
Price
Average Number of
Purchases Within 3
Years
3 Year Revenue
Estimate
What You Can Spend
to Acquire a New
Customer
Non-recurring
Billed Customer
$50 6 $300 Up to $100
ANOTHER ROUGH EXAMPLE
DETERMINING WHAT YOU CAN SPEND
TO ACQUIRE A NEW CUSTomER
Know your LTV
SCALE YOUR AD BUDGET
SCIENTIFICALLY BY

TRACKING LEAD ACQUSITION COST
& CONVERSION RATE
BY ADVERTISING CHANNEL

Online Marketing channels
SEO GOOGLE, YAHOO, BING
PPC - GOOGLE Adwords / BING ADCENTER
SOCIAL PRESENCE FACEBOoK, TWITTER, youTUBE
SOCIAL ADS FACEBOOK, TWITTER, Youtube ADS
DISPLAY BANNER ADVERTISING
AFFILIATES CJ & LINKSHARE
Review SITES YELP, CITYSEARCH, GOOGLE LOCAL
DAILY DEALS GROUPon & LIVINGSOCIAL
EMAIL FOLLOWUP iCOntact & MAILCHIMP

MOBILE advertising channels
Facebook CPI Ads
Twitter CPI Ads
TapJoy
ChartBoost
Vungle
Fiksu

nativex
Adcolony
Fyber
Flurry
APPIA
Admob

Offline advertising channels
TELEVISION
PRINT ADVERTISING
RADIO
YELLOW PAGES
buses

DIRECT MAIL
TRADESHOWS
EVENT SPONSORSHIPS
BILLBOARDS
CAMPUS REPS
Offline advertising channels
THE KEY IS TO TEST
ALL OF THE CHANNELS

AND TRACK THE
ACTUAL RESULTS
FROM EACH ONE

To grow your sales & Acquire more customers
CALCULATE CPL & COnVERSION RATE BY CHANNEL
DETERMINE WHAT YOU CAN PAY PER NEW CUSTOMER
TEST NEW ADVERTISING CHANNELS SCIENTIFICALLY
CREATE A PREMIUM VERSION OF YOUR PRODUCt
TEST DOUBLING YOUR PRICE AND SEE WHAT HAPPENS
GET MORE AFFILIATES/DISTRIBUTORS
OPEN UP MORE SALES OFFICES
OPEN UP MORE RETAIL LOCATIONS
BUILD ADDITIONAL PRODUCTS
HIRE MORE SALES PEOPLE
HIRE SOMEONE TO SELL MORE TO EXISTING CUSTOMERS
RAISe CAPITAL AND EXPAND YOUR ADVERTISING

Why most startups fail
1. Co-founder issues
2. Product doesnt solve a real problem
3. Never charge for product
4. Poor sales and marketing
Icontact revenue growth
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
2003 2004 2005 2006 2007 2008 2009 2010 2011
Icontact customer growth
0
10000
20000
30000
40000
50000
60000
70000
2003 2004 2005 2006 2007 2008 2009 2010 2011
Connect User Growth six months after launch
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14
Primary icontact customer acquisition channels
1. Google AdWords
2. Facebook Ads
3. Affiliate Program
4. Banner Ads
Google adwords
Facebook Ads
Doubleclick Ad manager
Commission junction
Track your customers by channel
Set up Google Analytics so you can
calculate your customer acquisition
cost by marketing channel
Google Analytics
Track your iusers by channel
Set up Mobile App Tracking (MAT)
so you can calculate your user
acquisition cost by mobile ad network
Unit economics
It is extremely important to
Understand the unit economics
Of your business
Understanding Unit economics
Unit economics include the lifetime value of
Each new customer to your business (LTV)
As well as the customer acquisition cost (CAC)

A definition of lifetime value
Lifetime value (n)

How much a customer is worth to you
in revenue throughout their time as a
customer with your company.
Icontact ltv example
Avg. Monthly Rev Per Customer = $50
Avg. Monthly Churn = 3.3%
Avg. Customer Life = 30 Months
LTV = ? 50 x 33 = $1500
How much to spend on marketing
You can spend about 1/3
rd
of your LTV in sales and
marketing expenses to acquire a customer

If LTV = $1500

$500
Max CAC =
Example of calculating cac
=
CAC =
Total Sales & Marketing Expenses
Total Customers Acquired in a Month
$2,000,000
4000
$500
=
Sales teams
When your product or service costs over over
$500/mo, or $5k total.

When should you create a
sales team?
Lessons from my 20s

CREATING
systems
PART II, Section 9
A quote
Achievement comes to someone when he is able to
do great things for himself. Success comes when he
empowers followers to do great things with him.
Signicance comes when he develops leaders to do
great things for him. But legacy is created only when
a person puts his organization into the position to do
great things without him.
-JOHN C. MAXWELL
Systems
SYSTEMS ARE A
COLLECTION OF
PROCESSES THAT RUN

WITHOUT YOU
Examples of Systems
PERFORMANCE REVIEWS
OFFICE FOOD DELIVERY
NEW EMPLOYEE TRAINING
DOWNTIME NOTIFICATION
OPERATIONS REVIEWS
PRODUCT FEEDBACK
PURCHASE ORDERS
FINANCIAL PLANNING
PAYROLL
CLIENT SATISFACTION
VACATION REQUESTS

MARKETING TESTING
RFP MANAGEMENT
EXPENSE REIMBURSEMENT
HARDWARE SETUP
TAX DOCUMENTATION
LEGAL CONTRACTS
360 FEEDBACK
JOB DESCRIPTIONS
EXTERNAL COMMUNICATIONS
INTERNAL COMMUNCIATIONS
ACCOUNTING

Systems
AFTER THE FIRST two years
Your success is DETERMINED
MORE BY THE PEOPLE YOU HIRE
THAN BY YOU
SO STOP TRYING TO DO

EVERYTHING
Systems
FOR A BASIC ACCOUNTING
SYSTEM WE USE
QUICKBOOKS ONLINE

Systems
BE SURE TO TRACK
YOUR BOOKS ACCURATELY
FROM THE BEGINNING

Systems
AND ALWAYS
SEPARATE PERSONAL AND
BUSINESS EXPENSES

Systems
Investors dont
Invest in systems
That go home at night
Systems
To create a great
Organization You must

Build a system to
CULTIVATE GREATNESS
In others

systems
ONCE YOU GET pAST
20 EMPLOYEES

CONDUCT ANNUAL ONLINE

360 Reviews
systems
MAKE SURE YOUR
INCENTIVE STRUCTURE
incentivizes
THE RIGHT GOALS
Business lessons Learned
GIVE IMMEDIATE
AND SPECIFIC FEEDBACK
MORE OFTEN
Lessons from my 20s

Building a
team
PART II, Section 10
Building a team
Make sure youre PASSIONATE ABOUT
WHAT YOU ARE LEADING YOUR TEAM
TOWARD ACCOMPLISHING. IF YouRE NOT
PASSIONATE ABOUT ACHIEVING THIS GOAL
YOU ARE LEADING THE
WRONG ORGANIZATION
Building a team
SURROUND YOURSELF WITH PEOPLE
SMARTER THAN YOURSELF
PEOPLE WHO HAVE HIGH INTEGRITY
AND PEOPLE PASSIONATE ABOUT
ACHIEVING THE SAME GOAL YOU
ARE PASSIONATE ABOUT
Building a team
ONLY HIRE SOMEONE AS A
DIRECT REPORT IF HE OR SHE
CAN DO THEIR JOB
2x BETTER THAN
YOU COULD
Building a team
NEVER HAVE MORE
THAN
SEVEN DIRECT REPORTS

SIX if you have to manage the Board of Directors as well
Building a team
MAKE SURE YOU AND YOUR TEAM ARE COMPLETELY
CLEAR ON WHAT YOU ARE TRYING TO ACHIEVE,
BY WHEN, the definition of success, and why
WHAT youre trying to achieve
MATTERS IN THE WORLD
Many leaders HAVE A VISION
But dont COMMUNICATE IT
Building a team
Dont make this mistake
Building a team
PAINT A CLEAR VISION AND COMMUNICATE IT
SUCCINTLY, VISUALLY, BROADlY, and REPEATEDLY.
KNOW WHERE YOU ARE GOING AND THEN

LEAD PEOPLE THERE
Building a team
YOUR JOB IS TO DEFINE OBJECTIVE SUCCESS FOR
EACH OF YOUR DIRECT REPORTS AND THEIR JOB
IS TO DEFINE SUCCESS FOR EACH OF THEIR
DIRECT REPORTS
Building a team
INTEGRATE SUCCESS FOR THE INDIVIDUAL
TOWARD HIS OR HER OWN LIFE GOALS
WITH SUCCESS FOR THE PROJECT
AND THE COMPANY
Building a team
DEFINE SUCCESS
QUANTITATIVELY
Real-time MONITOR
THEN TRACK IT ON A
Visible to all team members
Building a team
MAKE SURE YOUR TEAM KNOWS THAT TRUE LEADERS
MAKE A COMMITMENT TO ENSURING THAT THE PERSON
WHO FOLLOWS THEM IS BETTER THAN THEY WERE
ASK EACH TEAM MEMBER TO IDENTIFY & TRAIN THEIR
Replacement before LEAVING and in exchange
YOU WILL NEVER SURPRISE THEM WITH TERMINATION

Building a team
ASK YOUR TEAM TO NEVER
LET SOMETHING IMPORTANT
GO UNSAID
LISTEN & proACTIVELY
SEEK OUT INFORMATION
FROM YOUR TEAM
Building a team
GOOD LEADERS
SEEK OUT & ASK FOR
UNPOPULAR OPINIONS
FROM THEIR TEAM

Building a team
ALWAYS TAKE THE TIME
TO EXPLAIN THE
MENTAL MATH BEHIND
YOUR DECISIONS
Building a team
IF YOU WANT TO ACHIVE
A DIFFICULT GOAL
CREATE An INCENTIVE PRIZE
WITH CLEAR GUIDELINES
AND PUBLICIZE IT

(Why hackathons & XPRIZE work so well)
Building a team
EVERY MEMBER OF
YOUR TEAM

SHOULD HAVE A
SIGNIFICANT PORTION
OF THEIR COMPENSATION
TIED TO pre-DEFINED
COMPANY SUCCESS METRICS

Building a team
TREAT your PEOPLE
WITH RESPECT
AT ALL TIMES
Building a team
WORK HARD &
ALONGSIDE
YOUR TEAM
Building a team
DONt be
TOO SERIOUS
(Life is short. Have fun with what youre doing)
Building a team
MAKE SURE EVERYONE
KNOWS THEY CAN
TALK TO YOU
ANYTIME
Building a team
BUILD CARING
RELATIONSHIPS WITH
YOUR DIRECT REPORTS
Building a team
COMMEND
MORE THAN
YOU CRITICIZE
Building a team
CONsCIOUSLY
BUILD AN
AMAZING CULTURE
Building a team
create an environment in which
Each team Member can do the
Most Inspired work
Of their lives
Building a team
A startup ceos role includes
VISION
STRATEGY
PRODUCT CREATION
FINANCING
MEDIA RELATIONS
CULTURE
LEADERSHIP
TEAM RECRUITING
OPERATIONS
BOARD RELATIONS

The role of the ceo
As you grow, youll hire experienced
People for each of the major roles
Like sales, marketing, recruiting, HR,
engineering, design, operations,
product & customer support

You can recruit via
Your c-level team
SHOULD BE
EXCLUSIVELY

MADE UP OF JEDIS
The role of the later stage ceo
1. Set strategy & vision
2. Set production direction
3. Recruit & lead senior team
4. Oversee resource allocation
5. Communicate to stakeholders
6. Build a great culture

The role of the ceo
Your role as CEO is not to micromanage
Its to hire people more experienced
than you in their areas and provide the

big picture
GREAT CEOS are good at
Public speaking
Connecting deeply with team
Sharing their passion
Raising funding
Understanding customer needs

My Favorite interview questions to ask
WHAT ARE YOU PASSIONATE ABOUT?
TALK ABOUT SOME OF THE EXPERIENCES IN LIFE
THAT HAVE BEEN VERY CHALLENGING
WHAT CHANGE DO YOU WANT TO MAKE IN THE
WORLD IN YOUR LIFETIME?
IF YOU MET AN ALIEN, HOW WOULD YOU
DESCRIBE YOURSELF?
TELL ME ABOUT YOUR FAILURES
TELL ME ABOUT THE GOALS YOU HAVE

You can recruit via
EXISTING EMPLOYEE REFERRALS
COMPETITORS
linkedin
Hired/angelList
YOUR INVESTORs CONTACTS
CORPORATE RECRUITERS
PRESS PICKUPS

The best team
THE BEST TEAM
MEMBERS ARE OFTEN
THE ONES WHO ARE CURRENTLY

EMPLOYED
Let people go who arent working out
IF SOMEONE ISNT WORKING
OUT LET THEM GO AND
FREE THEM UP TO DO
SOMETHING THEY

ARE GOOD AT
Building connection & Familiarity within your team
HERE ARE 4 retreat
Exercises that are
Worthwhile to do with
Your team
Team Retreat
Exercises
Exercise 1: Inner and outer story
ASK each TEAM member TO share:

1. 120 seconds - ACCOMPLISHMENTS and resume (OUTER STORY)
2. 240 seconds YOUR HIDDEN INNER STORY
Deep down inside what do you worry about?
What are you insecure about?
WHAT HAVE YOU STRUGGLED WITH MOST IN THE LAST 2 years?
What are you afraid of BEHIND THE FAADE?

FOR A SUCCESSFUL EXERCISE, BE SURE TO TAKE THE TIME TO Create a setting of confidentiality and
openness to being vulnerable
1. HAVE EACH team member SPEND 5 minutes to think about and then
WRITE DOWN in NO MORE THAN 10 words THE ANSWER TO: what
change do you want to make in the world WITH YOUR LIFE?
2. Then have each person share their 1 sentence with the group
3. THEN have EACH PERSON ONE AT A TIME STAND UP AND ANSWER THE
QUESTION WHY DO YOU DO WHAT YOU DO? For 4 minutes

For a successful exercise
If the speaker finishes talking before the 4 minutes is up, ask them the question again
and have them answer it again
Dont allow any other question to be asked during the 4 minutes
Exercise 2: the change you wish to make
1. HAVE EACH PERSON WRITE DOWN 4 pivotal moments in
their life
2. HAVE EACH PERSON SHARE THE 4 pivotal moments and
how they handled them and dealt with them with
the group

FOR A SUCCESSFUL EXERCISE
CREATE AN ENVIRONMENT OF CARE AND CONFIDENTIALITY
Exercise 3: Pivotal moments
1. PAIR OFF INTO TWOs IN A QUIET LOCATION
2. HAVE ONE PERSON TAKE 5 minutes to share the story of the
most difficult and vulnerable MOMENT IN THEIR LIFE
3. HAVE THE PARTNER ASK EXACTLY 3 follow-up questions
4. THEN SWITCH ROLES

FOR A SUCCESSFUL EXERCISE
ALLOT AT LEAST 30 minutes for the exercise as the exercise can
bring up difficult emotional situations that require time to
process BEFORE THE SESSION CONTINUES
Exercise 4: Crucible moments
Lessons from my 20s

Strategy &
Execution
PART II, Section 11
strategy
Your strategy should be
TO BE THE BEST in the world
AT ONE THING

So CHOOSE CAREFULLY
strategy
STRATEGY IS THE COLLECTION
OF UNIQUE PROCESSES
THAT WORK IN UNISON
TO ENABLE YOUR FIRM TO
BE THE BEST IN THE WORLD

AT ONE THING
strategy
STRATEGY IS
ABOUT
TRADEOFFS
YOU MUST CHOOSE WHAT NOT TO DO
strategy
STRATEGY INVOLVES CHOOSING TO
PERFORM ACTIVITIES DIFFERENTLY
THAN others
strategy
NEVER CREATE STRATEGY
IN A ROOM OF MORE THAN

FIVE PEOPLE
CEO
Head of Product
Head of Technology
Head of Sales
Head of Service
Head of Marketing
Head of OPERATIONS
CHOOSE FIVE
At your quarterly
Planning sessions
with your senior team
Update your one-page
strategic plan
See an example at:
bit.ly/1pagestrategy
Operational execution
BUILD CONSENSUS WITH A
SMALL CORE

BEFORE YOU SHARE WIDELY
ONCE YOU ALIGN THE CORE
ALIGN THE NEXT LAYER
THEN THE NEXT

THEN THE NEXT
WAY TOO MUCH TIME
IS SPENT in
MEETINGS

At your company ADOPT a
MAKERS SCHEDULE

See: www.paulgraham.com/makersschedule.html
Engineers and creatives
Need at least 4 hour blocks
Of Uninterrupted time

To get anything done
(so stop overscheduling them in meetings)
At most Have one
daily standup meeting
In which you actually stand

So it takes less than 15 mins
Once your company
gets beyond 30 employees
hire a COO to keep the trains
running on time and to focus on cross
department projects & metrics
All creative or technical CEOs
Need a really good
Ops Person
Create numerical goals in advance
with each of your team members
Hold them accountable to the goals
not to methodology
Hold a quarterly 2-day
planning sessions each
quarter and an annual
4 day team retreat
ONCE YOU AND YOUR TEAM HAVE YOUR PLAN
COMMUNICATE IT in A MEMORABLE
WAY WITH VISUAL AND NUMERICAL
REINFORCEMENT TO THE FULL TEAM
THEN FOCUS ON EXECUTING WITH
FANATICal DISCIPLINE &

MONTHLY
HOLD PEOPLE ACCOUNTABLE TO
PRE-DEFINED MEASURABLE RESULTS
NOT TO THEIR METHODOLOGy
AS LONG AS THEY ARE TREATING

PEOPLE WELL
ONCE YOURE CLEAR ON STRATEGY DONT SKIMP
ON OPERATIONALIZING THE STRATEGY PLAN
TEAMS IN LARGER COMPANIES GET OFF TRACK HERE
FIGURE OUT WHAT RESOURCES ARE NEEDED TO
ACHIEVE TEAM GOALS AND FIGURE OUT THE METRICS
THAT ENABLE THE FOCUS NECESSARY AND TRACK
THEM VISUALLY
Track your key
metrics visibly on a
real time dashboard
SHOW results for up to 5 COMPANY-wide goals
IN REAL TIME AND ON A MOUNTED AND VISIBLE MONITOR
MAKE YOUR RESULTS AND KPIS VISIBLE AND CLEAR
BE TRANSPARENT to your full company and
MEASURE what MATTERS
CONSTANTLY be TESTing.
As jim collins says
FIRE BULLETS TO FIND WHAT WORKS
SEE WHAT WORKS
THEN FIRE
CANNONBALLS
When to hire key team members
Office Manager/EA 10 employees
CFO 20 employees
COO 30 employees
Dir of HR 40 employees
PART OF THE CEOs JOB
IS TO FIND & HIRE PEOPLE
WHO CAN DO THEIR ROLES

MUCH BETTER
THAN THE CEO COULD

WHEN YOU SEE
SOMEONE DOING A GOOD JOB

TELL THEM
THERE IS GREAT POWER
IN DEADLINES
CREATE SOME
What a CEO Does in Year one
Team Size Key Actions
1-3
Its all you to start.
Incorporate and get an EIN.
Get a bank account.
Find a business partner with a complementary skillset if needed.
Make sure you have $25,000 saved up to get started
Focus on product development and getting something to market
that solves a customer need.
Create something of value to others and sell, sell, sell!
Get customer feedback and use it to make your product better.
What a CEO Does in year two
4-9 Do all you can to enable the company to survive
Build an Advisory Board
Hire your rst employees
You should be in charge of product or sales or both
Set up a basic low cost ofce space
Outsource your payroll

What a CEO Does in year THREE
Team Size CEO Role
10-25
Hire an outside bookkeeper/accountant to produce monthly nancial statements by the
20th of the following month
Put real time visible dashboards in place
Everyone wont report to you anymore.
Start putting managers in place.
Figure out your unit economics and consider raising funding to invest in growth.
Hold a weekly meeting with either the whole company or all the key operational individuals
Hire people more experienced than yourself for the role you are hiring for, even if you have
to wait a bit longer to be able to afford them.
Keep the organization focused on selling and growing.
Put in place an employee handbook
Dene your values
Dene your mission and vision
Put in place a formal performance review process and ensure a manager conversation and
performance review is completed at least every 12 months, including 360 reviews in which
peers and staff review their managers.
Set up an options plan
Install a CRM system
What a CEO Does in year Four
26-50
Start a weekly meeting with your Senior Leadership Team, Leadership Team, and Managers
Start a weekly meeting with just your Senior Leadership Team
Hire a COO, Controller or CFO, a Director of Human Resources, and an Administrative
Assistant.
Make sure your Controller/CFO begins providing monthly accurate nancial statements
to you by the 20th of the following month in GAAP format and Managerial format
Document your systems and processes in an employee handbook.
Set KPIs and have your team report on them weekly.
Put in place documented incentive compensation systems.
Think about creating systems to ease internal employee communication, like internal wikis,
company meetings, external events, and retreats.
Start using a One Page Strategic Plan with a quarterly theme.
Have formal annual planning meetings to set or communicate both strategy and budgets
for the upcoming year.
Start investing consciously in shaping your company culture.
Start investing consciously in managerial and leadership development courses for your
managers and future managers.
Hire an Auditor to audit your annual nancial statements
What a CEO Does in year Five and six
51-200
Dene your companys hedgehog concept (what you can be the best in the world at, what
youre passionate about, what drives your economic engine?)
Implement The Five Dysfunctions of a Team Material throughout the organization
Launch a formal corporate social responsibility program
Start thinking about what new markets your organization can go into the future and gure
out what your next product cycle will be
Think about what the next big thing will be in your broad industry and position your
company to be the leader in it
Start top-grading your people and letting go of the bottom 10-20% annually
Constantly ask yourself what will be driving revenue growth most in 24 months?
Put in place a system that will enable you and your leaders to know everyones name
Launch an HRIS to automate your human resources functions like talent recruitment,
performance management, compensation, and employee training.
Implement the Service Prot Chain from Peak
Switch to a Big 4 Auditor
Launch a Corporate Development Department
Hire an Investment Bank If Needed to Evaluate M&A opportunities
What a CEO Does in year SEVEN AND EIGHT
Team Size CEO Role
200+
Consider scaling yourself by separating the organization into
different business units with GMs or Presidents
Your role is now divided into ve parts, described below.
Set Strategy and Vision
Manage the Senior Team
Communicate with Stakeholders
Oversee Resource Allocation
Build the Culture
Recommend Books on Execution
1. Good to Great by Jim Collins
2. Built to Last by jim collins
3. Execution by Ram Charan
4. Peak by Chip Conley
5. Mastering the Rockefeller Habits by Verne Harnish
6. The Future of Management by Gary Hamel
Lessons from my 20s

the steps to
get started
PART II, Section 12
100 Steps in review
1. FIGURE OUT WHAT CHANGE you WANT TO MAKE IN THE WORLD
2. BEGIN RESEARCHING THE INDUSTRY AND COMPETITORs
3. DETERMINE HOW TO CREATE YOUR PRODUCT
4. TALK TO POTENTIAL CUSTOMERS FOR FEEDBACK
5. COME UP WITH NAME FOR YOUR COMPANY/PRODUCT
100 Steps in review
6. BUILD YOUR PITCH DECK
7. CREATE PRO FORMA FINANCIAL PROJECTIONS
8. DETERMINE CAPITAL NECESSARY TO GET TO CASH
FLOW POSITIVE
9. GET FEEDBACK ON PITCH DECK FROM ADVISORS
10. FIND A CO-FOUNDER IF NEEDED
100 Steps in review
11. SELECT A QUALITY CORPORATE LAW FIRM IN YOUR AREA
12. INCORPORATE & OBTAIN AN EIN
13. OPEN A COMPANY BANK ACCOUNT
14. TALK TO YOUR ATTORNEY ABOUT MAKING an 83b election
15. BUILD BASIC PRODUCT PROTOTYPE/Minimum viable
product
100 Steps in review
16. CREATE EMPLOYEE AGREEMeNTS FOR EVERYONE
17. CREATE CONFIDENTIALITY AGREEMENTS FOR
EVERYONE
18. HOLD INITIAL BOARD OF DIRECTORS MEETING
19. CREATE YOUR RSU/STOck options plan
20. ISSUE STOCK CERTIFICATES
100 Steps in review
21. FUND YOUR BANK ACCOUNT AND ORDER CHECKS
22. DETERMINE IF YOU NEED OUTSIDE CAPITAL TO
START
23. RAISE ANY INITIAL STARTUp CAPITAL NEEDED
24. GET A COMPANY DEBIT/CREDIT CARD
25. SET UP YOUR ACCOUNTING SOFTWARE
100 Steps in review
26. SELECT YOUR PAYROLL PROVIDER
27. TRADEMARK THE NAME(S) of your company /
Product
28. DESIGN YOUR LOGO
29. CREATE BUSINESS CARDS
30. FIND OFFICE SPACE TO WORK OUT OF
100 Steps in review
31. FURNISH YOUR OFFICE AS NEEDED
32. PURCHASE ANY SOFTWARE/HARDWARE YOU WILL
NEED
33. GET WIRELESS INTERNET ACCESS SETUP AS NEEDED
34. OBTAIN A UPC IF YOUR PRODUCT WILL BE SOLD IN
STORES
35. DESIGN LABELING/PACKAGING IF NECESSARY

100 Steps in review
36. FINISH PRODUCT ALpHa/PROTOTYPE
37. GET INITIAL USER/CUSTOMER FEEDBACK
38. ORDER INITIAL INVENTORY OF PRODUCTS IF NEEDED
39. REGISTER YOUR DOMAIN NAME
40. DESIGN YOUR COMPANY WEB SITE
100 Steps in review
41. INSTALL GOOGLE ANALYTICS ON YOUR WEB SITE
42. IF NEEDED, INSTALL SHOPPING CART ON WEB SITE
43. APPLY FOR MERCHANT ACCOUNT TO ACCEPT CREDIT CARDS
44. SIGN UP FOR EMAIL LIST TOOL like icontact or
mailchimp
45. Optimize your web site for search engines & ADD
BLOG
100 Steps in review
46. INSTALL A CRM SYSTEM
47. HIRE INITIAL STAFF AS NEEDED
48. CREATE COMPANY VALUES & MISSION STATEMENT
49. ANNOUNCE PROdUCT LAUNCH TO LOCAL/RELEVENT
MEDIA
50. HOLD LAUNCH EVENT & START SELLING
100 Steps in review
51. HIRE A TEAM TO FULFILL ORDERS & PROVIDE
CUSTOMER SERVICE
52. START An AFFILIATE OR DISTRIBUTOR PROGRAM
53. BUILD UP AFFILIATES & DISTRIBUTORS
54. SET UP An AD TRACKING SYSTEM
55. TRY CPC/CPI/CPA ADVERTiSING WITH TEST BUDGET
100 Steps in review
56. GET RESULTS FROM THIS ADVERTISING
57. OPTIMIZE AND SCALE AS NEEDED
58. DETERMINE COST OF ACQUISITION A LEAD FOR EACH
CHANNEL
59. DETERMINE CONVERSION RATE FOR EACH CHANNEL
60. DETERMINE LIFETIME VALUE OF A CUSTOMER
100 Steps in review
61. Test CPC/CPI/CPA Ads with bigger budget now that you
know LTV
62. TEST SOCIAL ADS & DISPLAY ADS & CALCLATE ROI BY CHANNEL
63. SCALE ADVERTISING UNTIL MARGINAL COST = MARGINAL RETURN
64. OPTIMIZE ADVERTISING to bring down CAC
65. COLLECT TESTIMONIALS FROM INITIAL USERS/CUSTOMERS
100 Steps in review
66. CREATE SOCIAL WORD OF MOUTH FOR YOUR PRODUCT
67. CREATE youtube video promoting your product
68. ATTEND AN INDUSTRY TRADE SHOW
69. CONSIDER SELLING YOUR PRODUCT in BULK AT WHOLESALE
70. BRING ON A BOOKKEEPER TO AUTOMATE ACCOUNTING
100 Steps in review
71. CREATE AN EMPLOYEE DIRECTORY
72. REVIEW YOUR P&L & balance sheet monthly
73. COMPARE INITIAL FORECAST WITH ACTUAL RESULTS
74. HIRE A SALESPERSON
75. CREATE A SALES COMPENSATION PLAN
100 Steps in review
76. SET UP A COMPANY HEALTH CARE PROGRAM
77. ESTABLISH YOUR VACATION POLICY
78. TEST OFFLINE ADVERTISING CAREFULLY
79. CREATE A COMPANY INTERNAL INTRANET
80. CREATE a digital company handbook
100 Steps in review
81. OPEN UP A CREDIT LINE WITH YOUR BANK
82. CREATE AN OFFSITE WORK POLICY
83. ONCE YOU CAN SHOW $1 in means $4 in revenue,
raise capital
84. CREATE A LIST OF FIRMS TO RAISE INITIAL GROWTH
FUNDING
85. UPDATE YOUR PITCH DECK
100 Steps in review
86. BUILD RELATIONSHIPS WITH INDUSTRY BLOGGERS
87. SEEK PRODUCT REVIEWS
88. HIRE AN EXECUTIVE ASSISTANT/OFFICE MANAGER
89. HOLD YOUR FIRST COMPANY RETREAT
90. TAKE CUSTOMER FEEDBACK AND IMPROVE YOUR
PRODUCT
100 Steps in review
91. GET CONNECTED TO INVESTORS FROM PEOPLE YOU KNOW
92. HAVE INITIAL GET TO KNOW YOU MEETINGS FOR
FEEDBACK
93. UNDER PROMISE AND OVER DELIVER ON RESULTS FOR
NEXT 90 DAYS
94. DETERMINE HOW MUCH CAPITAL TO RAISE
95. RETURN TO FIRMS YOU LIKE FOR PARTNER PRESENTATION
100 Steps in review
96. DO 20 partner presentations in 2 weeks
97. Get 2 term sheets
98. NEGOTIATE & SIGN TERM SHEETS
99. COMPLETE DILIGENCE
100. CLOSE ON CAPITAL
Lessons from my 20s

Business
lessons
PART II, Section 13
Dont get stuck
In analysis paralysis
Take action NOW
It is UP TO YOU to
GET OUT THERE, DO IT &
TAKE THE INITiATIVE
Dont be
Afraid to
FAIL
RECOGNITION & PRAISE
CAN BE BIGGER MOTIVATORS THAN
Salary & BONUSES
ALWAYS COMMUNICATE
FREQUENTLY & OPENLY
TO CUSTOMERS

& STAKEHOLDERS
DURING NEGATIVE EVENTS

ONCE YOU HAVE 80%
OF THE NEEDED INFORMATION
MAKE THE CALL

Youll be better off
By ACTING QUICKLY
LEARNING & Iterating

WHEN THINGS ARE
GOING WELL financially
IT IS TIME TO

PREPARE FOR
Difficult times
Business Lessons Learned
BUILDING A BUSINESS is like
MOVING SOMETHING heavy
IT TAKES TIME to
GET INERTIA GOING.
BUT ONCE YOU DO, THINGS
CAN MOVE QUICKLY

HAVE ALL TEAM MEMBERS
SHARE THEIR PERSONAL stories
WITH THE TEAM
WHEN YOU GET TO
30 EMPLOYEES

HIRE A COO

YOU MAY NOT BE ABLE TO DO
EVERYTHING AT ONCE
TAKE A LONG-RUN APPROACH &
PLAY LIFE LIKE A
LONG-TERM GAME

IF YOU PRESENTLY DONT HAVE THE
FINANCIAl RESOURCES, THE EXPERIENCE
OR A GOOD BUSINESS IDEA, INTERN OR GET A
JOB AT A COMPANY YOU ARE PASSIONATE
ABOUT AND START BUILDING YOUR NETWORK
& experience
ALWAYS FOCUS ON BUILDING
QUALITY & GIVING RELATIONSHIPS WITH
GOOD PEOPLE
REGARDLESS OF WHAT YouRE DOING
MAKE SURE YouRE CONSTANTLY
LEARNING
TAKE A PROACTIVE ROLE IN
PLANNING, GOAL SETTING, &
PERSONAL EVALUATION
Dont be afraid to ask for help
People are often very willing to
HELP YOU IF YOU ASK
GENUINELY
GET Experience however you can
Build your network
Have confidence
And BE IN IT TO
Help Others
IF AND WHEN YOU SUCCEED
GIVE BACK
There are many brothers & sisters
Who have not been as fortunate

Lessons from my 20s

THE WORLD
Part III:
Online at
HUMAN RIGHTS
Human progress
SYSTEMs thinking
WORLD 2050
PART 3 THE WORLD INCLUDES SECTIONS ON
PART 3 TOPICS
MILLENNIALS
CLIMATE CHANGE
The innovation age

Lessons from my 20s

HUMAN
RIGHTS
PART III, Section 1
A THOUGHT EXERCISE
Lets begin this section on
Human rights with a
Famous thought exercise
A THOUGHT EXERCISE
IMAGINE YOU WERE a soul
Hanging out around a campfire
IN A CAVE with
five other souls
A THOUGHT EXERCISE
NOW IMAGINE that god
gave you and the five other souls
The task of determing the
Principles for the world
A THOUGHT EXERCISE
God said that the principles
for the world should be fair and
That you all must agree on them
Before you could be born
A THOUGHT EXERCISE
Or how much money Your parents will have
None of the six of you know yet
where youll be born
The color of your skin
Your sexual orientation
Your gender
A THOUGHT EXERCISE
And your task is to come up
with the principles for the world
That you can all agree on
Before you can be born into your bodies
A THOUGHT EXERCISE
What principles would you come up
with for the world?
A THOUGHT EXERCISE
What principles would you come up
with for the world if you didnt know
where youll be born
The color of your skin
Your gender
Your sexual orientation
how much money Your parents will have

A THOUGHT EXERCISE
Take a moment to write down
at least 2 principles for the world
That would create a fair society
A THOUGHT EXERCISE
John Rawls
This famous thought exercise
Is called The original position
And was created by 20
th
century
Harvard professor & philosopher

A THOUGHT EXERCISE
A theory of justice
John rawls writes about
The original position
In his 1971 classic

The most reasonable principles of
justice are those everyone would
accept and agree to from a fair
position.
- John Rawls, 20
th
Century Philosopher
A THOUGHT EXERCISE
Here are the two principles
We have come up with at Hive
That would create a just world

The First principle
All people would have the same basic
Rights regardless of birthplace, gender,
Sexual orientation, or skin color

1
The second principle
All people would have access
To the basic human needs of food, water
Shelter, medicine, education, and
electricity

2
What would be the implication of these principles?
IN THIS WORLD
WOULD YOU prevent some PEOPLE
FROM TRAVELING to other places
While others could
Travel Freely
SIMPLY BASED ON WHERE THEY WERE BORN?
IN THIS WORLD
WOULD YOU ENSURE EVERYONE HAD ACCESS
TO FOOD, WATER & SHELTER OR JUST
SOME PEOPLE?
IN THIS WORLD
WOULD YOU ENSURE EVERYONE HAD ACCESS
TO basic education and medicine or just
SOME PEOPLE?
IN THIS WORLD WOULD YOU ENSURE
THAT ALL INFANTS HAD LIFE SAVING
IMMUNIZATIONS OR JUST RESERVE THOSE
FOR SOME INFANTS?
IN THIS WORLD WOULD YOU CONDEMN
SOME BABIES TO DEATH
BECAUSe CANCER TREATMENTS
WERENt available?
WHAT TYPE OF WORLD WOULD YOU
CREATE
IF YOU DIDNt know where you
WOULD BE BORN?
THIS IS THE WORLD
WE CAN ACTUALLY
CREATE
IN OUR LIFETIME
The world we can create
A WORLD IN WHICH
FREE SPIRIT AND ENTERPRISE
IS ENCOURAGED
A WORLD IN WHICH
Everyone has access to
Their basic needs
A WORLD that is run
On clean energy
A WORLD IN WHICH
PROPERTY RIGHTS
ARE RESPECTED
A WORLD IN WHICH
GOVERNMENTs are RUN
EFFICIENTLY
AND TRANSPARENTLY
A WORLD IN WHICH
EVERY CHILD
IS GIVEN THE ABILITY
TO LEARN TO CREATE
TO INNOVATE TO CONTRIBUTE
A WORLD IN WHICH
EVERY CHILD IS ASSURED
ACCESS TO THEIR BASIC NEEDS

FOOD WATER SHELTER
EDUCATION
MEDICINE
ELECTRICITY
Basic human need % Without # Without Source
1. Clean Water 10.8% 780M UNICEF
2. Sufficient Food 12.8% 925M UNFAO
3. Basic Shelter 13.8% 1.0B UNHCR
4. Literacy 12.7% 920M UNESCO
5. Basic Medicine 23.6% 1.7B WHO
6. Electricity 18.0% 1.3B IEA
% of people without basic human needs
IMAGINE THE JOB CREATION
AND THE HUMAN INNOVATION
To 9 BILLION PEOPLE WHOSE
BASIC NEEDS ARE MET
As we GO FROM 3B
Ending Poverty in Singapore in 50 years
SINGAPORE IS AN INTERESTING CASE
In 1960 its per capita income was $428

How did Singapore
END POVERTY in one LIFETIME?
By 2011 per capita income grew to $50,123
Ending Poverty in Singapore in 50 years
Low tolerance of corruption
High pay of public officials to attract best talent and discourage bribery
An efficiently run government with competent leadership
Government budget surpluses
Focus on ease of starting a business
Focus on a scientific knowledge-based economy
Focus on export-led growth
Low taxes
A clean environment
While many have criticised a lack of political FREEDOM
HERE ARE SOME THINGS leadership GOT RIGHT in singapore
A GOOD QUESTION FROM Bucky
How do we make the world work for
100% of humanity in the shortest
possible time through spontaneous
cooperation without ecological
damage or disadvantage to anyone?
- Buckminster fuller

Human Rights?
WHAT IF THERE WERE A DOCUMENT
ESTABLISHING THE RIGHTS OF HUMANS
THAT THE USA AND 48 other
COUNTRIES Had already ADOPTED?
A universal declaration of human rights?
There actually is
Its called the
Universal declaration of human rights
And it was adopted in 1948
What if we actually created
A human society
Based upon these principles?
We will be the first generation
To be connected globally

And we will have the opportunity
To reshape THE WORLD

Into a joyous, sustainable, and abundant WORLD
Lets work together on this

In the decades to come
Human rights exercise
Human rights exercise now
To return to it
Human rights
EXERCISE
Exercise: human rights
Write down two principles you would
Create for the world if you were a
Pre-birth soul and didnt know where
youd be born, your skin color, your gender,
or your Parents income
Exercise: human rights
Now, write down:
Are you committed to working toward
Creating a world based on those principles?
Why or why not?
Lessons from my 20s

HUMAN
progress
PART III, Section 2
A few important questions
SOMETIMES WITH ALL THE
NEGATIVE HEADLINES

ITs HARD TO zoom out and
And look at THE ANSWER TO
A very IMPORTANT QUESTION

How are we doing?
HOW IS
OUR SPECIES

DOING?
How are we doing?
Is humanity DOING
better or worse than

40 years ago?
Progress
Is humanity making

Progress?
Measuring Progress
And canprogress

Be measured?
SOME EXISTING MEASURES OF HUMAN PROGRESS
1. United Nations Human Development Index
2. Legatum Prosperity Index
3. Social Progress Index (SPI)
4. Gross National Happiness (GNH)
SOME EXISTING MEASURES OF HUMAN PROGRESS
The challenge with these four measures
Is that they provide data at a country level
Not at a human level
Measuring human progress
WE NEED A MORE COMPRENSIVE
Measure OF HUMAN PROGRESS
How humans are doing
WHAT IF WE COULD
AGREE On METRICS

THAT TOLD US
HOW OUR SPECIES
IS DOING?

Wed probably look for data in AREAS LIKE

Health
education
PEACE
Economics
environment

Here are the exact measures
we use at hive
To track human progress
at a species level

Health

1. Life Expectancy
2. Infant Mortality
3. Literacy
4. Internet Access
7. Average Income
8. Global Poverty Rate
9. CO2 PPM
10. Temperature Increase
Education

Economics

Environment
5. Active Conicts
6. Deaths From War
Peace
Lets look at how were doing
As a species across THESE

10 metrics
Health
The global report card
1. Life Expectancy
12% Higher
2012
71
1980
63
Source: World Bank
2. Infant Mortality
2012
4.8%
1980
11.6%
59% Decline
Source: World Bank
EDUCATION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1980 1990 1995 2000 2012
2012
84%
1980
70%
20% Higher
3. Literacy Rate
2012
36%
1980
0%
Innitely Higher
4. Internet Access
PEACE
0
2
4
6
8
10
12
14
16
18
1
9
8
0

1
9
8
1

1
9
8
2

1
9
8
3

1
9
8
4

1
9
8
5

1
9
8
6

1
9
8
7

1
9
8
8

1
9
8
9

1
9
9
0

1
9
9
1

1
9
9
2

1
9
9
3

1
9
9
4

1
9
9
5

1
9
9
6

1
9
9
7

1
9
9
8

1
9
9
9

2
0
0
0

2
0
0
1

2
0
0
2

2
0
0
3

2
0
0
4

2
0
0
5

2
0
0
6

2
0
0
7

2
0
0
8

2
0
0
9

2
0
1
0

2
0
1
1

2
0
1
2

2
0
1
3

2008-2013 Avg.
6
1980-1985 Avg.
13
54% Lower
5. Active Major Conicts
Source: Uppsala Conict Data Program
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
1
9
8
0

1
9
8
1

1
9
8
2

1
9
8
3

1
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8
4

1
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8
5

1
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6

1
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8
7

1
9
8
8

1
9
8
9

1
9
9
0

1
9
9
1

1
9
9
2

1
9
9
3

1
9
9
4

1
9
9
5

1
9
9
6

1
9
9
7

1
9
9
8

1
9
9
9

2
0
0
0

2
0
0
1

2
0
0
2

2
0
0
3

2
0
0
4

2
0
0
5

2
0
0
6

2
0
0
7

2
0
0
8

2
0
0
9

2
0
1
0

2
0
1
1

2
0
1
2

2
0
1
3

2008-2013 Avg.
33,159
1980-1985 Avg.
40,370
18% Lower
6. Deaths from War
Even as global population
has expanded 45%
Syria conict has caused
recent spike
ECONOMICS
2012
$10395
1980
$5960
74% Higher
7. Annual Income Per Person
0
1
2
3
4
5
6
7
8
B
i
l
l
i
o
n
s

o
f

P
e
o
p
l
e

o
n

P
l
a
n
e
t

0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000
$10395
$6055
$2111
$467 $450
$453
$1261
$666
1he lndusLrlal Age
1he LnllghLenmenL
1he lnformauon Age
$605
$566
1he 8enalssance
Population & Income Over 2000 Years
The time to get to now
IT took humans
13.78 Billion yearS
TO EVOLVE
Time to 1B People
IT took humans
200,000 years to
reach1B people
POPULATION AND INCOME GROWTH
BUT just
200 years to go
from 1b to 7B
NEVER BEFORE
HAVE WE HAD
SO MANY PEOPLE
NEVER BEFORE has
our species had
SO much wealth
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
1
9
8
0

1
9
8
1

1
9
8
2

1
9
8
3

1
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8
4

1
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8
5

1
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8
6

1
9
8
7

1
9
8
8

1
9
8
9

1
9
9
0

1
9
9
1

1
9
9
2

1
9
9
3

1
9
9
4

1
9
9
5

1
9
9
6

1
9
9
7

1
9
9
8

1
9
9
9

2
0
0
0

2
0
0
1

2
0
0
2

2
0
0
3

2
0
0
4

2
0
0
5

2
0
0
6

2
0
0
7

2
0
0
8

2
0
0
9

2
0
1
0

2
0
1
1

2
0
1
2

2012
16.9%
1980
43.6%
61% Lower
8. % Living in Extreme Poverty
LOOKING GOOD SO FAR
So things are
Looking up, right?

LOOKING GOOD SO FAR
Mostly, except for
The environment

LOOKING GOOD SO FAR
Which sort of
Underpins
Everything else
ENVIRONMENT
250
270
290
310
330
350
370
390
1
9
8
0

1
9
8
1

1
9
8
2

1
9
8
3

1
9
8
4

1
9
8
5

1
9
8
6

1
9
8
7

1
9
8
8

1
9
8
9

1
9
9
0

1
9
9
1

1
9
9
2

1
9
9
3

1
9
9
4

1
9
9
5

1
9
9
6

1
9
9
7

1
9
9
8

1
9
9
9

2
0
0
0

2
0
0
1

2
0
0
2

2
0
0
3

2
0
0
4

2
0
0
5

2
0
0
6

2
0
0
7

2
0
0
8

2
0
0
9

2
0
1
0

2
0
1
1

2
0
1
2

2012
395
1980
334
19% Higher
9. CO2 in Atmosphere (Parts Per Million)
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
1
9
8
0

1
9
8
1

1
9
8
2

1
9
8
3

1
9
8
4

1
9
8
5

1
9
8
6

1
9
8
7

1
9
8
8

1
9
8
9

1
9
9
0

1
9
9
1

1
9
9
2

1
9
9
3

1
9
9
4

1
9
9
5

1
9
9
6

1
9
9
7

1
9
9
8

1
9
9
9

2
0
0
0

2
0
0
1

2
0
0
2

2
0
0
3

2
0
0
4

2
0
0
5

2
0
0
6

2
0
0
7

2
0
0
8

2
0
0
9

2
0
1
0

2
0
1
1

2
0
1
2

2
0
1
3

2012
1.37
1980
0.61
125% Higher
10. Surface Temperature Increase (F)
Health

The Global Report Card
Education

Peace
Environment
1980 2013 % Change Grade
1. Life Expectancy 63 71 % 12% A
2. Infant Mortality 11.6% 4.8% 59% A
3. Literacy 70% 84% % 20% B
4. Internet Access 0% 36% % Innite B
5. Active Conicts 13 6 54% B
6. Deaths from War 40,370 33,159 18% B
7. Average Income $5.9k $10.4k % 74% A
8. Poverty Rate 43.6% 16.9% 61% B
9. CO2 PPM 334 395 % 19% F
10. Temp. Increase +0.61 +1.37 % 125% F
Economics
%
%
%
%
What would a 5 DeGree farenheight increase mean?
As the Arctic continues to warm, melting
permafrost in the boreal forests and further north
in the Arctic tundra is now starting to melt,
triggering the release of methane, a greenhouse
gas twenty times more powerful than CO2, from
thick layers of thawing peat.
- Climate Code Red
Lots of progress on the abundance side
1812 2014
HOW LONG WE LIVE
Avg. annual INCOME
Inflation adjusted to current $
INFANT MORTALITY
POVERTY %
30
$700
25% 4%
17%
98%
$10800
70
Under $1.25 per day globally current $
Infant deaths before age 5 globally
Average life expectancy globally
The key challenge for our generation
So they key challenge is
how we can together create

An abundant and sustainable world
For all people
Lessons from my 20s

SYSTEMS
THINKING
PART III, Section 3
WHAT IS A SYSTEM?
THAT INTERACT
A SYSTEM is
A COLLECTION OF PROCESSES

SYSTEMS THINKING
SYSTEMS THINKERS
INTEGRATE knowledge

ACROSS DISCIPLINES
SYSTEMS THINKING
SYSTEMS THINKERS
UNDERSTAND

COMPLEXITY & NUANCE
SYSTEMS THINKING
SYSTEMS THINKERS
BUILD

MENTAL MAPS
Three Types of SYStems
1. INTERNAL SYSTEMS
2. EXTERNAL SYSTEMS
3. ECOLOGICAL SYSTEMS
INTERNAL SYSTEMS EXAMPLEs
RESPIRATION
CELL REPLICATION
DIGESTION
IMMUNE SYSTEM
HORMONAL REGULATION
NEURAL PLASTICITY

EXTERNAL SYSTEMS EXAMPLEs
GLOBAL TRADE
ELECTRICAL GRIDS

COMPANY METRICS REPORTING
ELECTIONS
THE INTERNET
ACADEMIC ADMISSIONS
EXTERNAL SYSTEMS EXAMPLEs
CONDENSATION
GEOLOGICAL FORMATION

ELECTROMAGNETIC ENERGY
NUCLEAR FUSION
GAMMA WAVES
EVOLUTION
AN example of external systems theory
JAMES LOCKLOCKs GAIA HYPOTHESIS
EXPLORED THE EARTH as one

self-regulating
Interconnected system
Of biosphere, atmosphere,
Oceans, and soil
The great SYSTEMS THINKERS
Some of the most well known
Systems thinkers in last century were
Donella meadows
Albert einstein
Thomas Edison
Buckminster fuller
JAMES LOVELOCK

Lessons from my 20s

WORLD
2050
PART III, Section 4
The World in 2050
Here are some predictions
About What will happen

In the next 40 years
From the pardee center
For international futures

World Population Will RISE
GLOBAL POPULATION
WILL RISE to

9.2 Billion
Energy DEMAND WILL INCREASE
GLOBAL ENERGY
DEMAND WILL go up

2.3x
CO2 output from fossil fuels
FOSSIL FUEL USAGE
WILL PEAK THEN

DECLINE
Mobile phones per 100 people
The average person
Will have >1

Cloud connected
Mobile device
Global Life Expectancy
WE LIVE LONGER AS
LIFE EXPECTANCY REACHES
77
Infant Mortality
FEWER BABIES DIE
As INFANT MORTALITY
Goes under 10 per 1000
GDP Per Capita (In thousands)
WE BECOME WEALTHIER
Global GDP PER CAPITA UP
140%
POVERTY DECLINES RAPIDLY
Extreme POVERTY nearly eliminated
% living on <$1.25 Per Day
Down 78%
Secondary education completion
WE ARE BETTER EDUCATED
SECONDARY SCHOOLING up
52%
COLLEGE EDUCATED
% oF PEOPLE
WITH COLLEGE DEGREES
UP159%
WOMEN WITH COLLEGE EDUCATION
UP 189%
MORE OF US WILL LIVE IN CITIES
PERCENTAGE IN CITIES
UP
32%
Major innovations are coming
NANOTECHNOLOGY
3D Printing

GENOME SEQUENCING
SYNTHETIC LIFE
PRIVATE SPACE TRAVEL
DESALINATION

Governments will have to adapt
INCREASED GOVERNMENT TRANSPARENCY
OPEN GOV DATA APIS

STRONGER PROPERTY RIGHTS
EASIER TO START A BUSINESS
BETTER co2 REGULATIONS
REMAINING REGIMES OVERTHROWN

MAJOR GEOPOLITICAL CHANGES
CHINA WORLDS LARGEST GDP
INDIA THE MOST POPULOUS NATION

AFRICA 2B People + ECONOMIC POWER
FOSSIL FUEL PRODUCERS LESS INFLUENCE
INSECURITY UNTIL WE LOWER EMISSIONS

AFRICA BECOMES AN ECONOMIC POWER
Lessons from my 20s

MILLENNIALS
PART III, Section 5
Its our turn to lead
MILLENNIALS
WILL BE LEADING

THE NEXT 40 YEARS
People born between 1980 and 2000
SO whats different about millennials?
SO Whats different
ABOUT Millennials?

WE ARE
DEEPLY AWARE

OF SOCIAL ISSUES
WE UNDERSTAND THE
IMPORTANCE OF A

SUSTAINABLE WORLD
WE SEE BUSINESS
& ENTREPRENEURSHIP
AS TOOLS TO MAKE A
SCALABLE POSITIVE CHANGE
IN THE WORLD

Status quo
& ARE IMPATIENT with the
WE ARE USED TO A
FASTER PACE OF CHANGE
NEVER BEFORE
TECHNOLOGY LIKE
WE ARE CONNECTED
GLOBALLY THROUGH
ACCOUNTABLE
CORRUPT LEADERS
WE NOW HAVE THE
TOOLS TO HOLD
AND CREATE THE MOMENTUM TO OVERTHROW THEM
OUR GREAT OPPORTUNITY
OUR GREATEST opportunity
Is creating a sustainable world

IN WHICH EVERY HUMAN HAS
ACCESS TO FOOD, WATER, SHELTER
EDUCATION, MEDICINE, ELECTRICITY
OUR GREAT OPPORTUNITY
THE GOOD NEWS IS
WE GIVE A DAMN

HAVE THE TECH TOOLS
CAN INNOVATE LIKE HELL
AND ARE HIGHLY COMPETENT
Lessons from my 20s

CLIMATE CHANGE
PART III, Section 6
Co2 traps heat
AN INCREASE IN Co2
IN AN ATMOSPHERE
TRAPS HEAT & MAKES THE

TEMPERATURE GO UP
Carbon emissions
0
5
10
15
20
25
30
35
40
1
9
0
0

1
9
0
3

1
9
0
6

1
9
0
9

1
9
1
2

1
9
1
5

1
9
1
8

1
9
2
1

1
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2
4

1
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2
7

1
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3
0

1
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3
3

1
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3
6

1
9
3
9

1
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4
2

1
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4
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1
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4
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1
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1

1
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5
4

1
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1
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0

1
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6
3

1
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6

1
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6
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1
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2

1
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7
5

1
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8

1
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1

1
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4

1
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8
7

1
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0

1
9
9
3

1
9
9
6

1
9
9
9

2
0
0
2

2
0
0
5

2
0
0
8

2
0
1
1

ANNUAL CO2 OUTPUT
HAS INCREASED FROM 4GT
To 40GT SINCE 1900

CO2 in the atmoshphere
270
290
310
330
350
370
390
410
1
9
0
0

1
9
0
3

1
9
0
6

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1
2

1
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2

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1
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3

1
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1
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1
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1

1
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4

1
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1
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0

1
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3

1
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6

1
9
9
9

2
0
0
2

2
0
0
5

2
0
0
8

2
0
1
1

2
0
1
4

CO2 Parts per million
HAVE INCREASED
FROM 293 to 401 SINCE 1900

-0.40
-0.20
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
Surface Temperature change over 1937 baseline
EARTHs AVERAGE SURFACE
TEMPERATURE HAS RISEn 1.3F
SINCE 1967

Source: NOAA
The link between co2 and temperature
In 1896, Swedish scientist
svante arrhenius FIRST Showed the link
between the amount Of co2 in the atmosphere

and temperature
97% of Scientists Agree that co2 ! Higher temps
As of 2010, 97% of American CLIMATE SCIENTISTS
BELIEVEd the INCREASE
In earths TEMPERATUREs IS CAUSED BY

INCREASED CO2 in the ATMOSPHERE
21
st
century temperature increases
THE IPCC INDICATES GLOBAL
Surface TEMPERATURES wILL
INCREASE ANOTHER 3.4 to 7.9F

Sea Levels Rising
A 5F increase in
Surface TEMPERATURES WOULD
INCREASE SEA LEVELS by ~11 FT

Hundreds of millions of refugees
BANGLADESH UNDER WATER
35% of FL Under water
20% of NYC Under Water
An 11 foot sea level rise would mean:
Moving to a clean energy economy
Move away from fossil fuels
As quickly as we can
TO stop this we must
Moving to a clean energy economy
And to clean energies like solar,
wind, geothermal, and Biofuels
As quickly as we can
We must move away from coal, oil, and natural gas
What would a 5 degree (F) increase mean?
In the pliocene, three million years ago temperatures were
5 degrees (F) higher than our pre-industrial levels, so it
gives us an insight into the ve-degree world. The northern
hemisphere was free of glaciers and icesheets, beech trees
grew in the transantarctic mountains, sea levels were 25
metres higher

- Climate Code red
Between 3 and 5 degrees (F) the Amazon rainforest,
whose plants produce 10 percent of the world's
photosynthesis and have no evolved resistance to
re, may turn to savannah, as drought and mega-res
rst destroy the rainforest, turning trees back into
carbon dioxide as they burn or rot and decompose

- Climate Code red
As the Arctic continue to warm, melting
permafrost in the boreal forests and further
north in the Arctic tundra is now starting to melt,
triggering the release of methane, a greenhouse
gas twenty times more powerful than CO2, from
thick layers of thawing peat.
- Climate Code red
There are thousands of gigatons of methane
beneath the seas, comparable to the amount
of carbon contained in the Earths coal
deposits. And, as the Arctic waters warm,
some of this methane is likely to bubble up into
the atmosphere.

- Ezra klein
The current debate
THE CURRENT DEBATE
DOES NOT RECOGNIZE THE
GRAVITY OF THE SITUATION

A huge economic threat
INCREASED
TEMPERATURES ARE
INEVITABLE

AND ARE ON TRACK TO
THREATEn OUR
Economy + CIVILIZATION

Passed to 400 PPM Barrier
WE ARE At 401
CARBON PPM
AS OF 2014

Past the 400 PPM Barrier
WHERE WE STABILIZE
CARBON PPM
WILL DRASTICALLY AFFECT

The type of world
Our children live in
We Passed the 400 PPM Barrier
500 PPM
WE MUST DO ALL WE CAN
AS A SOCIETY
TO NEVER GO ABOVE

500 PPM
350 PPM
AND to get back
To 350 PPM
Where we were in

1987
The Historical perspective on CO2
Steps we can take
THERE ARE
STEPS WE CAN TAKE

TO REDUCE C02 output
MORE QUICKLY

Steps we can take
1) STOP FOSSIL FUEL SUBSIDIES
2) PRICE IN THE COST OF C02 pollution cleanup
3) INVEST IN energy & geoengineering R&D
4) SubSIDIZE RENEWABLE ENERGY USE
5) INCREASE ENERGY EFFICIENCY

1. STOP subsidizing fossil fuel production
Every year the usa
Provides $11.5b in
Subsidies to the
Oil industry
This needs to stop
Immediately

2. Price in cost of co2 cleanup
FOSSIL FUELS ARE CHEAP
BECAUSE THE COST OF
CLEANING UP CO2 POLLUTION

IS NOT INCLUDED IN THE PRICE

Lets FIX THIS and CORRECT THE
INCENTIVES TO USE FOSSIL FUELS
3. INVEST IN RENEWABLES & GEOENGINEERING RESEARCH
WIND, SOLAR, BIOFUELS, & FUSION
HAVE GREAT PROMISE

As does carbon SEQUESTRATION
And other geoengineering
techniques

FUNDING GeoENGINEERING RESEARCH
GEOENGINEERING TECHNIQUES
LIKE carbon sequestration

SOLAR RADIATION MANAGEMENT
CLOUD SEEDING and
VERTICAL OCEAN PIPING
Are worthy of careful research

US Govt spends 457x more on military than renewables
USA ANNUAL DEFENSE BUDGET
$640 BILLION

USA ANNUAL RENEWABLES R&D
$1.4 Billion

SOMETHING IS OFF HERE
U.S. ANNUAL DEFENSE BUDGET
$640 BILLION
USA ANNUAL RENEWABLES R&D
$1.4 Billion
U.S. ANNUAL FOSSIL FUEL SUBSIDIES
$11.5 Billion

4. Subsidize renewables R&D
iN ORDER TO INCREASE MARKET
INVESTMENT IN RENEWABLES
IN THE NEXT FEW YEARS

WHILE THE R&D iS CONDUCTED
WE SHOULD SUBSIDIZE THE
COST OF RENEWABLE ENERGY

5. INCREASE ENERGY EFFICIENCY
EFFICIENT BUILDINGS
SMART 2-way grids
SMART APPLIANCES

CLEAN ENERGY
INVESTING IN CLEAN ENERGY FROM
RENEWABLE SOURCES
IS OUR BEST BET TO REDUCE

THE COMING ECONOMIC COST OF
CLIMATE CHANGE

GRID PARITY is coming
SOLAR POWER
WILL BE LESS EXPENSIVe
THAN GRID POWER BY 2020
This moment will be the

THE TIPPING POINT

COST OF SOLAR COST OF GRID
RETAIL COST PER KWH IN USA RETAIL COST PER KWH IN USA
$0.25
$0.04
>
2014
COST OF SOLAR COST OF GRID
RETAIL COST PER KWH IN USA RETAIL COST PER KWH IN USA
$0.04
$0.04
=
2020
THIS IS A BIG DEAL
The apollo mission of our generation
Its a race to
GRID PARITY

THIS IS OUR
MOON LANDING

THE PRESIDENT HAS YOUR BACK
We're issuing a challenge. We're telling America's scientists and engineers that if
they assemble teams of the best minds in their elds, and focus on the hardest
problems in clean energy, we'll fund the Apollo projects of our time. At the
California Institute of Technology, they're developing a way to turn sunlight and
water into fuel for our cars. At Oak Ridge National Laboratory, they're using
supercomputers to get a lot more power out of our nuclear facilities. With more
research and incentives, we can break our dependence on oil
President Obama, State of the union address, January 26, 2011
FUNDING RESEARCH
The JOINT CENTER FOR
ARTIFICIAL PHOTOSYNTHESIS
IS THE DOES
SOLAR RESEARCH HUB
ENERGY USAGE
Humans ARE using
15 Terawatts of power
ANNUALLY

ENERGY USAGE
Humans are EXPECTED TO need
40 Terawatts of power

PER YEAR by 2050
2012 SOURCES OF GLOBAL ENERGY PRODUCTION
86.3%
6.5%
6.5%
0.7%
Fossil Fuels
Nuclear
Hydro
Solar/Wind/Bio
The potential oF THE SUN
THE SUN PROVIDES
ENOUGH ENERGY
IN A MINUTE
TO POWER THE EARTH
FOR A YEAR

What if?
WHAT IF THERE WERE
MICROORGANISMS WHOSE FOOD SOURCE
WAS CARBON DIOXIDE

AND THEIR OUTPUT WAS FUEL?
The potential of algae
ALGAE HAVE THE POTENTIAL
TO BE THE WORLDs FUTURE
RENEWABLE FUEL SOURCE

BIOFUELS PRODUCED FROM
SYNTHETIC ALGAE
SHOW GREAT PROMISE

FOR RENEWABLE FUEL PRODUCTION

ALGAE
CONSUME CARBON DIOXIDE

PRODUCE FUEL
And REQUIRE 1/7
th
the LAND OF CORN-BASED ETHANOL
iN SUMMARY
CLEAN ENERGY IS OUR
Generations
Apollo MISSION
Lessons from my 20s

The Innovation
Age
PART III, Section 7
About this section
This final section called
the innovation age Is about
The trends I am seeing
in history and humanity
And where that may lead us in
The Decades ahead
A Timeline of history
TO PUT everything
In perspective

Here is a timeline of
Earths history
A big picture timeline of earth
Formation of
Universe
(13.8B Yrs Ago)
Formation of Earth
(4.5 B Yrs Ago)
Land Animals
(400M Yrs Ago)
Formation of The Sun
(4.6B Yrs Ago)
Oceans Form (3.8B
Yrs Ago)
Dinosaurs
(250M Yrs Ago)
Pangea Shifts
(200M Yrs Ago)
Plants Form
(500M Yrs Ago)
Dinosaurs
Extinct
(65M Yrs Ago)
A human Timeline
TO further PUT THINGs
In perspective

Here is a timeline of
human history
HUMAN HISTORY TIMELINE
Homo Sapiens
(200,000 Yrs Ago)
Language
(100,000 Yrs Ago)
Homo Habilis
(2.3 M Yrs Ago)
Homo Erectus
(1.8M Yrs Ago)
Chimps diverge
(5.4M Yrs Ago)
Homo Erectus
(2.3 M Yrs Ago)
Fire
(400,000 Yrs Ago)
The human story
And at a very simplified
Level, heres the story

Of the last 13.8B years
(as far as we know so far)
The Great story of humanity
Once upon a time
All matter was in
a single point
Then a massive
Explosion we call
The big bang occurred
initially there
was
no life in the
universe
The universe was
A VAST expanse
Of matter and
energy
THEN ALONG CAME
CARBON ATOMS
WHICH COULD
ENCODE INFORMATION
AND MOLECULES
EVOLVED
A BILLION YEARS LATER
DNA EVOLVED
AND from CHEMISTRY came
LIFE
ORGANISMS EVOLVED
DECISION networks
called
NERVOUS SYSTEMS
NEURONS Aggregated
INTO
BRAINS
Brains formed
frontal
cortexes
And emotions and
reason
formed
WE WENT FROM ATOMS
to MOLECULES TO DNA
TO BRAINS to
awareness
Now thats
awesome
BRAINS PLUS
OPPOSABLE THUMBS
created
TOOLS
THEN WE CREATED
LANGUAGE
THEN WE started
farming
THEN WE FORMED
CITIES
THEN WE CREATED
WRITING
THEN WE CREATED
MATHEMATICS
THEN WE CREATED the
Scientific method
THEN WE DISCOVERED
A WAY OF ORGANIZING
OUR EFFORTS
(We called it a company which in Latin means to break bread with)
THEN WE CREATED
we called it capitalism
it created incentives for creating what humans want
we had to improve it a few times before it worked for everyone
And We still have some reforms to go
a system for funneling money to people
working together effectively to create
value for humans
THEN WE CREATED
We CALLED IT THE FINANCIAL SYSTEM
And it took a while before we made sure the right rules
were in place so it worked for everyone
A SYSTEM FOR sharing risk so that we
could allocate money to projects that
create what humans want
THEN WE DISCOVERED
ELECTRCITIY
THEN WE DISCOVERED
Stored ENERGY
WATER ! STEAM ! Oil/Gas/Coal ! nuclear ! SOLAR / WIND / BIOFUEL / FUSION
THEN WE invented
engines
Thats when things
really
TOOK OFF
With energy &
engines
So much
became
possible
THAT BROUGHT US THE
INDUSTRIAL
REVOLUTION
using machinery
one human could be more
efficient than ever before
LEADING TO MUCH HIGHER
LIVING STANDARDS
THEN WE CREATED
FLYING
MACHINES
THEN WE sent
encoded messages
Through the air
THEN WE built
computers
THEN WE built
computers
A global network of
THEN WE built
supercomputers
Pocket-sized
And we called them smartphones
Now, We Are Entering the innovation Age
The Industrial Age
The industrial age began with
The invention of the engine
And ended with the invention of the
computer
The Information Age
The INFORMATION age began In 1950
With The invention of the computer
And will end when 50% of humanity
is connected
The Information Age
In mid-2014 40% of humanity has access
To the cloud. By the end of 2015 this
figure is on track to reach a tipping point
Of 50%
The impact of a connected world
The impact of more than half of
Humanity finally being connected
Will further accelerate change
A new age is upon us
i believe the world is going to look
So different in the decades ahead
That we should consider ourselves
Entering a new age
The innovaiton age
I suggest we call this new age
The innovation age
The INNOVATION AGE
Instead of the lucky few having
Access to free cloud education
Soon all humans will be able to access
EdX, wikipedia, khanacademy
Itunesu, udemy, and coursera
The INNOVATION AGE
As we enter the innovation age in 2015
We stand on the shoulders of
Giants who have come
Before us
The INNOVATION AGE
Synthetic biology is here
Clean energy is here
Global connection is here
The platforms have been built
The INNOVATION AGE
We are entering the most exciting
Time in human history
FOR Creators and
Innovators
The INNOVATION AGE
The greater the cultural interconnection
The faster memes can replicate,
Learnings can be shared, and progress can
Be made
The INNOVATION AGE
The rate of human progress
Is a function of the rate of ideas
spreading
The INNOVATION AGE
And The rate of ideas spreading is a function
of the speed of communication tools
And the level of species interconnection
Human cultural evolution
Were culturally evolving as a species
Faster than ever before due to rapid
Communication tools that are spreading
Understanding and connection across
borders faster than any time in
Human History
The speed of communication tools
The level of species-wide literacy
And the level of species interconnection
Are all rapidly increasing
Leading to the rapid evolution of
Human culture
There is a palpable sense that the leaders
Of the millennial generation
See beyond the divisions of national borders
And religious identities that have kept
Human beings apart for
Millennia
Digital Natives
The four billion digital natives born
Between 1980 and 2015 intuitively
Understand global connection,
Species-level identity, and innovation
And will be leading the next
40 years
What millennials see
Millennials see entrepreneurship
As a tool for
good
What millennials see
And we see efficient, effective
Transparent, and tech-enabled
Government as
Essential
Socially RESPONSIBLE CAPITALISM
In the 200 year debate of
Socialism vs. capitalism it is
socially responsible capitalism that will win
built on a foundation of efficiently-run
Cloud enabled
Government
The GREAT OPPORTUNITY
Our next great opportunity is creating
A carbon-neutral world in which
Every human being has access to what
They need to
Create & ThRive
The industrial age
1712-1950
The information age
1950-2015
The innovation age
2015-2050
Entering the innovation age
WEre entering THE
innovation AGE
the age of ubiquitous
global connection to
people and information
For everyone not just the wealthy
Soon everyone will
have a cloud-connected
supercomputer in their
pocket
Education will be
democratized
Atrocities will be
publicized
(Better publicized, at least)
Bad leaders will be
exposed
Dense Networks of
world changers will be
constructed
Imagine the
world we can
create
Imagine the
world we WILL
create
Its time to show
our parents
what we can do
Lessons from my 20s

Staying in
touch
Lets work together
Lets find a way to WORK TOGETHER
AS A GENERATION
TO CREATE A WORLD THAT IS SUSTAINABLE
IN WHICH ALL PEOPLE HAVE ACCESS TO
BASIC HUMAN NEEDS AND EVERYONE Can
ACHIEVE THEIR DREAMS
Exercises
Now that youre at the end
Dont forget to put time on your calendar
To go back and
Do the exercises
Join the Hive network
Hive is building a global network
Of leaders & entrepreneurs under 40
Dedicated to creating a better world
Id love for you to apply to join us
www.Hive.org
Program Influences
Here are programs I have participated in the last ten years that have shaped my
perspectives. Thank you to all of the individuals behind these great organizations.
For Further Reading
The following resources were extremely valuable in the creation of this work:
Films:
Connected by Tiffany Shlain
Mankind by The History Channel
The Commanding Heights by PBS
The History of the World in Two Hours by The History Channel

Books:
Abundance by Peter Diamandis
The Rational Optimist by Matt Ridley
Anticipating 2025 by The London Futurist Society
The 100 Scientic Discoveries That Changed the World by National Geographic
The Power of Habit by Charles Duhigg
Rich Dad Poor Dad by Robert Kiyosaki
Think and Grow Rich by Napoleon Hill
How to Win Friends & Inuence People by Dale Carnegie

If you enjoyed this presentation also check out
www.startupguide.com www.hive.org/book
How to get in touch
@ryanallis
ryan@connect.com
Send me a note or a Tweet. Id love to hear from you!
Dedication
Dedicated to Mom
Pauline Ann Middleton Allis
March 29, 1952 May 25, 2012

A mother who inspired others to

1) Love Everyone
2) Be Condent
3) Dream Big
Lessons from my 20s

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