Logo of the Company where the SI is

being done pasted here

Competitive Analysis of Mahavir Flour Mill
Student Name : Rachit Mittal
Project Functional Area :Operations
Faculty Guide :Dr. Anjani Kumar Singh
Industry Guide :Mr. Suresh Kumar Mittal
Designation :Managing Director
Company Name :Mahavir Flour Mill Pvt. Ltd.

Summary:
While India has always been an attractive market because of its size, several factors have fuelled the MNCs' enthusiasm to enter
the food industry now. Mahavir Flur Mill is amng the leading flur mills in Uttaranchal, prducing premium quality flur fr
the baking industry since its inceptin.. Its main bjective is t prduce premium quality Wheat Prducts such as Maida, Suji,
Resultant flur (Flour), Bran and flour. Cmpetitive analysis in marketing and strategic management is an assessment of the
strengths and weaknesses f current and potential cmpetitors. This analysis prvides both an ffensive and defensive strategic
context t identify opprtunities and threats. The methodology adopted will be both empirical studies based n bservatin and
past performances of the company. It will also include secondary researches based on non empirical studies from reports f the
company, past performances of the company, various journals on the relevant topic, etc. The primary data cllectin is ne f
the majr surces f infrmatin in such an industry because f diverse culture f respndents. The data cllected thrugh
structured questinnaire reflects varius facts regarding cnsumer behavir in relatin t branded flour. The next lgical step
after having seen the findings is t analyse the findings t lead us t sme cncrete steps t be taken t build the brand, but even
befre that, just by lking at the findings, sme cnclusins can clearly be made.