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    This document contains survey results from DCU fans comparing their demographics, sports fan affiliations, and purchasing habits to other fans. It shows that 12.9% of DCU fans work for state/local government, higher than other fan bases. DCU fans also have above average interest in purchasing office equipment, IT services, and computers for their business or household.

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    This document contains survey results from DCU fans comparing their demographics, sports fan affiliations, and purchasing habits to other fans. It shows that 12.9% of DCU fans work for state/local government, higher than other fan bases. DCU fans also have above average interest in purchasing office equipment, IT services, and computers for their business or household.

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    45 views6 pages

    M Caffee

    Uploaded by

    veronicaspak
    This document contains survey results from DCU fans comparing their demographics, sports fan affiliations, and purchasing habits to other fans. It shows that 12.9% of DCU fans work for state/local government, higher than other fan bases. DCU fans also have above average interest in purchasing office equipment, IT services, and computers for their business or household.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    McAfee

    July 2014

    DCU Fans
    Government Employees

    Work for State or Local Government

    6.70%

    Work for Federal Government

    0.00%

    12.90%

    2.00%

    4.00%

    6.00%

    8.00%

    10.00%

    12.00%

    14.00%

    DCU vs. Other Fans


    Government Workers

    9.5%

    W/A/L - Wizards

    13.2%

    8.1%

    W/A/L - Redskins

    W/A/L - Nationals

    11.4%

    7.7%

    8.2%

    W/A/L - Capitals

    W/A/L - D.C. United

    State/Local Government
    12.5%

    13.6%

    6.7%
    12.9%

    0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

    Federal Government

    DCU Fans
    Company Purchasing Decisions
    Overnight delivery services

    5.40%

    Office equipment

    11.10%

    IT

    7.30%

    Computer Hardware/Software

    9.30%

    Business Travel/Convention Arrangements

    8.00%

    Banking/financial

    0.00%

    5.60%

    2.00%

    4.00%

    6.00%

    8.00%

    10.00%

    12.00%

    DCU vs. Other Fans


    Company Purchasing Decisions
    8.3%

    W/A/L - Wizards

    5.9%

    8.0%

    W/A/L - Redskins

    5.6%

    8.5%

    W/A/L - Nationals

    IT/network/Internet
    7.4%

    W/A/L - Capitals

    5.5%

    9.3%

    W/A/L - D.C. United

    0.0%

    Computer hardware/software

    6.3%

    7.3%
    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    DCU Fans
    HHLD Plans to Buy Technology

    Tablet

    10.50%

    Smartphone

    10.50%

    Office in-home

    2.00%

    Home security system

    eReader

    4.00%

    1.60%

    Computer
    0.00%

    12.70%
    2.00%

    4.00%

    6.00%

    8.00%

    10.00%

    12.00%

    14.00%

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