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  • Hispanic Research

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    veronicaspak
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    The document contains data on the preferences of Hispanic fans in the United States. It shows that over 30% of Hispanic fans live in California and Texas, with smaller percentages in Florida, New York, Illinois and other states. In terms of beverage preferences, Corona Light is the most popular imported beer among Hispanic fans, followed by Dos Equis and Heineken. Coca-Cola is the preferred soft drink, favored by over 30% of Hispanic fans. American Airlines is the most popular domestic airline. Finally, Taco Bell and McDonald's have the highest percentages of Hispanic fans among quick service restaurants.

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    The document contains data on the preferences of Hispanic fans in the United States. It shows that over 30% of Hispanic fans live in California and Texas, with smaller percentages in Florida, New York, Illinois and other states. In terms of beverage preferences, Corona Light is the most popular imported beer among Hispanic fans, followed by Dos Equis and Heineken. Coca-Cola is the preferred soft drink, favored by over 30% of Hispanic fans. American Airlines is the most popular domestic airline. Finally, Taco Bell and McDonald's have the highest percentages of Hispanic fans among quick service restaurants.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    56 views6 pages

    Hispanic Research

    Uploaded by

    veronicaspak
    The document contains data on the preferences of Hispanic fans in the United States. It shows that over 30% of Hispanic fans live in California and Texas, with smaller percentages in Florida, New York, Illinois and other states. In terms of beverage preferences, Corona Light is the most popular imported beer among Hispanic fans, followed by Dos Equis and Heineken. Coca-Cola is the preferred soft drink, favored by over 30% of Hispanic fans. American Airlines is the most popular domestic airline. Finally, Taco Bell and McDonald's have the highest percentages of Hispanic fans among quick service restaurants.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    Hispanic Fan Base

    Counties with Hispanic Fans


    35.0%

    30.0%

    25.0%

    20.0%
    34.7%
    31.6%
    15.0%

    10.0%
    12.4%
    5.0%

    6.5%

    5.1%
    2.0%
    0.0%

    1.9%

    1.2%

    2.7%

    1.1%

    Hispanic Fans Imported Beer


    Preference
    12.0%

    10.0%

    8.0%

    6.0%
    10.6%
    9.3%

    9.5%

    Guinness

    Heineken

    4.0%

    2.0%

    3.1%

    0.2%

    0.0%
    Corona Light

    Dos Equis

    Stella Artois

    Hispanic Fan Soft Drink


    Preference
    35.0%
    30.0%
    25.0%
    20.0%
    31.0%

    15.0%

    30.1%
    23.6%

    10.0%

    16.1%
    11.9%

    5.0%
    4.8%
    0.0%

    4.8%

    7.7%

    7.9%

    10.2%

    Hispanic Fan Domestic Airline


    Preference
    30.0%

    25.0%

    20.0%

    15.0%
    26.5%

    10.0%
    16.5%
    14.3%

    15.3%
    12.3%

    5.0%

    0.0%
    American

    Delta

    Southwest

    United

    US Airways

    Hispanic Fan QSR Preference


    60.0%

    50.0%
    40.0%
    30.0%
    51.1%
    44.9%
    20.0%

    37.7%

    35.2%
    26.7%

    10.0%
    11.9%

    0.0%

    19.4%

    17.4%
    8.7%

    11.1% 12.0%

    24.6% 27.1%
    7.7%

    11.7%

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