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    Leadership, Strategy, and Competitive Advantage

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    Juris Renier Mendoza
    This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

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    Leadership, Strategy, and Competitive Advantage

    Uploaded by

    Juris Renier Mendoza
    1 views9 pages
    This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

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    Amazing Powerpoint

    Original Title

    DUTOSME

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    This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    1 views9 pages

    Leadership, Strategy, and Competitive Advantage

    Uploaded by

    Juris Renier Mendoza
    This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

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    of 9

    LEADERSHIP,

    STRATEGY, AND
    COMPETITIVE
    ADVANTAGE
    STRATEG
    Y
    COMPETITIVE
    ADVANTAGE
    STRATEGI
    C
    LEADERSH
    IP
    WHY DO SOME COMPANIES SUCCEED WHILE
    OTHERS FAIL?
    EFFECTIVE
    GENERAL MANAGERS
    FUNCTIONAL MANAGERS
    CORPORATE LEVEL
    MANAGERS
    BUSINESS LEVEL
    MANAGERS
    FUNCTIONAL LEVEL
    MANAGERS
    1. CORPORATE MISSION and
    MAJOR CORPORATE
    GOALS
    2. EXTERNAL ANALYSIS
    3. INTERNAL ANALYSIS
    4. SWOT ANALYSIS and the
    BUSINESS MODEL
    5. STRATEGY
    IMPLEMENTATION
    THE CORPORATE
    MISSION STATEMENT
    Mission
    Vision
    Values
    Major Goals
    States the companys existence
    Answers the question, What is our
    business?
    Defines business in terms of:
    - Who is being satisfied?
    - What is being satisfied?
    - How customers needs are
    being satisfied?

    A statement of some desired future
    state
    Answers the question, What would
    the company like to achieve?

    Set of values and standards that
    control how employees work to
    achieve an organizations mission and
    goals

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