Telenor Pakistan aimed to be the most preferred brand from 2012-2014 by focusing on customer centricity and their perception. To increase their customer base, Telenor's large marketing campaigns should highlight their differentiated services like superior voice quality, faster mobile internet, and positioning themselves as the most socially responsible brand. The document outlines Telenor's products, pricing, placement, and promotional strategies and metrics to track like revenue, SIMs sold, churn rate, costs, customer feedback, and competitor activities.
Telenor Pakistan aimed to be the most preferred brand from 2012-2014 by focusing on customer centricity and their perception. To increase their customer base, Telenor's large marketing campaigns should highlight their differentiated services like superior voice quality, faster mobile internet, and positioning themselves as the most socially responsible brand. The document outlines Telenor's products, pricing, placement, and promotional strategies and metrics to track like revenue, SIMs sold, churn rate, costs, customer feedback, and competitor activities.
Telenor Pakistan aimed to be the most preferred brand from 2012-2014 by focusing on customer centricity and their perception. To increase their customer base, Telenor's large marketing campaigns should highlight their differentiated services like superior voice quality, faster mobile internet, and positioning themselves as the most socially responsible brand. The document outlines Telenor's products, pricing, placement, and promotional strategies and metrics to track like revenue, SIMs sold, churn rate, costs, customer feedback, and competitor activities.
Syed Sohaib Hassan For the current operating period (2012-2014), Telenor has streamlined customer centricity, and the perception to be the most preferred brand.
Taking advantage of its mega marketing campaign, it must highlight its differentiated services and increase customer base.
superior voice quality, faster mobile internet and an emotional connect that should make feel Telenor Pakistan as the most socially concerned brand for Pakistanis. PRODUCT Telecom Services Talk Shawk Djuice Persona Financial Services Easy Paisa PRICE Location Based Charging Fixed line rent of Rs 1500 and then further billing is charged based at a rate of Re 1 /min Easypaisa services depend upon the amount of transaction conducted PLACE Aggressive franchising Online SIM Issuance PROMOTION ATL campaigns e.g. advertisements, and also BTL campaigns social media websites SMS services Activities to be implemented
3rd Generation Partnership Project Technical Specification Group TSG-SA4: Codec Performance Characterization of The AMR Speech Codec (3G TR 26.975 Version 1.1.0)