A LOT CAN HAPPEN OVER COFFEE

AANCHAL AGARWAL 1
FRANCINA DAVID 15
MADHURIMA GUPTA 26
NIDHI CHHEDA 29
RUSHAB H KANSARA 33
BHAGYASHREE KEDIA 35
It opened its first cafe in 1996 on Brigade
Road in Bangalore.




Caf Coffee Day is a chain of coffee
shopsin India.
Largest cafe retail chain in India, with 1000 cafes in 141
cities and many in its base, Bangalore.
CCDS most unique aspect is that it grows the coffee it
serves.
CCD has today become the largest youth aggregator.
Their success strategy has come by focusing the 3 A i.e.
accessibility, affordability, accessibility.
CAF COFFEE DAY(CCD)
CAF COFEE DAY POINEERED THE CAF CONCEPT IN
INDIA IN 1996.


IT IS A RUPEES 750 CRORE ISO CERTIFIED COMPANY.

IT IS INDIAS ONE OF THE LEADING COFEE EXPORTERS
WITH THE CLIENTS ACROSS USA EUROPE AND JAPAN.
BASIC FACTS
RED STANDS FOR LEADERSHIP AND VIATALITY ,IT IS
ALSO STANDS FOR PASSION FOR COFFEE.
GREENSTANDS FOR 125 YEARS OF COFEE
GROWING HERITAGE OF THIS VERTICALLY
INTEGRATED GROUP.
WHITE STANDS FOR PURITY OF
PURPOSE.
WHAT DOES THE DIFFERENT
COLORS SYMBOLISE?






Factors determining demand for CCD



Afforbable price as compared to
competitors

Strong youth orientation

Social place to relax

Customer orientation

High rated tastes







Value for money

Variety and wide choice

Bandwagon effect AND Demonstration
effect

good hospitality

Strong brand image

Coffee drinking fashion








Wide network of branches, stratergic positioning

Status factor for middle class youth

lethal combination of Classic Coffee + Caters Indian
Taste

Quality products

Friendly and Stylish social hub

Increase in disposable income

Consistent service at all outlets










Competitive coffee outletes like mochas,
barista, all have the same target audience

The branches of all competitors are located
close to each other , thus eating into each others
market

low degree of product differentiation

Substitute effect


RECOMMENDATIONS FOR
INCREASING DEMAND OF CCD
40
20
34
4
2
% MARKET SHARE OF
COMPETITORS
CCD
MOCHA'S
BARISTA
QUICKY'S
GEORGIA
ONCE UPON A TIME IN CCD
CCD is at the heart of the cafe culture wave
that has swept across metropolitan cities
It has tremendous demand and following but it
still needs to work on creating a strong brand
image and customer loyalty, also there is a
constant need to move and evolve for there is
cut throat competition in this sector
It has great potential to be one of the leading
coffee shop brands in India and a brand to
reckon ..

AANCHAL AGARWAL 1
FRANCINA DAVID 15
MADHURIMA GUPTA 26
NIDHI CHHEDA 29
RUSHAB H KANSARA 33
BHAGYASHREE KEDIA 35