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    Online Dating

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    Melody Dodson
    This document discusses online dating and how data could help improve matching people. It notes that over 147 million Americans are single, but compatibility on interests, values, and attraction make love difficult to find. People currently find partners through friends, online dating sites, matchmaking services, and shared activities. However, even with detailed criteria like a 25-year-old professional woman in the Bay Area, there are only around 116 potential matches. The document suggests integrating diverse data sources on traits, education, work, hobbies, location, friends, pets, shopping, and media could algorithmically match people better by analyzing more complete profiles. This may help address the challenges of finding love.

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    Online Dating

    Uploaded by

    Melody Dodson
    114 views6 pages
    This document discusses online dating and how data could help improve matching people. It notes that over 147 million Americans are single, but compatibility on interests, values, and attraction make love difficult to find. People currently find partners through friends, online dating sites, matchmaking services, and shared activities. However, even with detailed criteria like a 25-year-old professional woman in the Bay Area, there are only around 116 potential matches. The document suggests integrating diverse data sources on traits, education, work, hobbies, location, friends, pets, shopping, and media could algorithmically match people better by analyzing more complete profiles. This may help address the challenges of finding love.

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    Online Dating

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    This document discusses online dating and how data could help improve matching people. It notes that over 147 million Americans are single, but compatibility on interests, values, and attraction make love difficult to find. People currently find partners through friends, online dating sites, matchmaking services, and shared activities. However, even with detailed criteria like a 25-year-old professional woman in the Bay Area, there are only around 116 potential matches. The document suggests integrating diverse data sources on traits, education, work, hobbies, location, friends, pets, shopping, and media could algorithmically match people better by analyzing more complete profiles. This may help address the challenges of finding love.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    114 views6 pages

    Online Dating

    Uploaded by

    Melody Dodson
    This document discusses online dating and how data could help improve matching people. It notes that over 147 million Americans are single, but compatibility on interests, values, and attraction make love difficult to find. People currently find partners through friends, online dating sites, matchmaking services, and shared activities. However, even with detailed criteria like a 25-year-old professional woman in the Bay Area, there are only around 116 potential matches. The document suggests integrating diverse data sources on traits, education, work, hobbies, location, friends, pets, shopping, and media could algorithmically match people better by analyzing more complete profiles. This may help address the challenges of finding love.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    Online Dating

    Rachel Ng
    Human Needs Love
    ! Maslows hierarchy of needs: Human needs to love
    and be loved.
    ! In the U.S., there are 148 M singles (~ 47% of
    population)
    ! Why is it difcult to nd love?
    ! Compatibility
    ! Interests
    ! Value
    ! Physical attraction
    ! Education
    ! Location
    How Do People Find Love?
    ! Mutual friends
    ! Online dating
    ! Personal match making services
    ! Work, hobbies, and school
    Finding Mr. Right
    ! Scenario: 25 year old female professional
    ! There are only 116 potential matches
    Traits Percentage Number of People
    Bay Area
    Population
    100% 7,000,000
    Men 50% 3,500,000
    Age (20 29) 7% 245,000
    Culture 23% 56,350
    Professional 44% 24,794
    Single 47% 11,653
    F to M Attraction 10% 1,165
    M to F Attraction 10% 116
    How Can We Be Better?
    ! What if we have access to all online and ofine data
    sources?
    ! Can we algorithmically match people better?
    ! Assumption: no privacy concerns
    Using Data As A Solution
    Traits Data Source
    Age, gender, race,
    profession, income
    U.S. Census Bureau
    Education U.S. Department of Education
    Work LinkedIn
    Hobby Gym membership, Facebook likes
    Location White Pages, geolocation from apps and
    photos (Foursquare)
    Mutual friends Facebook, Twitter
    Pet National Pet Microchip Registration
    Shopping Amazon/eBay purchase history, credit card
    Movies, TV Shows Netflix

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