HUL (Hindustan Unilever Limited)

Parent Company Unilever Limited

Category Consumer Products, Food & Beverages
Sector FMCG
Tagline/ Slogan Small Actions, Big Difference
USP India's largest fast-moving consumer goods company
STP
Segment Products and services for daily needs
Target Group Every Indian household especially the middle class
Positioning
Being the largest FMCG company , their little efforts make a huge
difference in the lives of people
Product Portfolio
Brands
Consumer Products
1. Active Wheel 2. Cif 3. Comfort Fabric
4. Domex 5. Rin 6. Surf Excel
7. Vim 8. Aviance 9. Axe
10.Ayush 11.Clear 12.Clinic Plus
13.Close Up 14.Dove 15.Fair & Lovely
16.Hamam 17. Lakme 18.Lifebuoy
19.Liril 2000 20.Lux 21.Pears
22.Pepsodent 23.Ponds 24.Rexona
25.Sunsilk 26.Vaseline
Food & Beverages
1.Brook Bond 2.TajMahal 3.Bru
4.Kissan Jam 5.Kissan Squash 6.Lipton
7.Kwality Walls 8.Kissan Ketchup
SWOT Analysis
Strength
1. HUL is a part of the Unilever group, hence strong brand equity
2. It has over 15000 employees
3. Reach 6.4 million retail outlets which includes direct reach to over
1.5 million retail outlets
4. Two R&D centres in India in Mumbai and Bangalore
5. Products with presence in over 20 consumer categories with over
700 million Indian consumers using its products
6. As a part of CSR, HUL has initiatives like project Shakti, plastic
recycling, women empowerment etc
Weakness
1. Market share is limited due to presence of other strong FMCG
brands
2. HUL products has stiff competition from big domestic players and
international brands
Opportunity
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
Threats
1. Intense and increasing competition amongst other FMCG
companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Competition
Competitors
1. Marico
2. LOreal
3. Nirma Ltd
4. ITC
5. Colgate-Palmolive
6. Procter and Gamble
7. Dabur