a

!"#$%$!"
APPROACH
tohuman-centered
DESIGN.
story
why
?
one
stories
are the way
we understand
two
storytellers
we are all
natural-born
three
our stories
we can change
the world with
four
we all have
a simple choice
design
or be designed
we are our choices
we are our stories
we are
stories
living
and by that i mean
both
we are
our stories
living out
and
we
stories
living, breathing
story
my
story
back
a little bit a
!
Q
Mommy,
where did
come from?
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!"#$%&'#!("
DE S I GN
its almost
inevitable
first assignment
boring
no context
give it some life
tell me a story
bring stories
to the room
ux
the future is a story
absurdity
an evening of
DESIGN
interaction
tactile
collaborative
real
social
fun
design
!"#$%&'#!("
DE S I GN
story
work
a
!"#$%$!"
APPROACH
advice, in practice
develop
personas
as you go
human stories
not as technical as
AGILE
ordinary,
everyday
language
iterate on
everything
not just the design
not just the code
iterate on
everything
a
!"#$%$!"
APPROACH
the bigger picture
honest story
about today
be critical
be brutal
capture your
current story
the story about
who you are today
what do you want
your story to be?
big blue sky
be ridiculous
never say no
we cant is
NOT an option
that shits boring
pretend your
budget is limitless
pretend that
you have
all the time
in the world
pretend you have
all the resources
you need to do
amazing work
dream big
now dream bigger
be big and bold
what would be
your ultimate story?
the story youd like
to tell the world
the story youd like
to leave behind
what story do you
want others to tell?
do it
get nuts
own it
aim right for
your dream story
higher than shes
aiming, right?
keep iteratively
designing +
developing
the story as
you progress
test with your
target audience
test with your
stakeholders
test with your
anyone + everyone
listen
bring the feedback
into your process
feed your stories
story
BIGGE
whats the
gonna be
?
we live our stories
we live our stories
whats our story?
story
our
its
we gotta own it
THANK
YOU
SpeakerRate
http://spkr8.com/t/32481
stay in touch
ls@loususi.com | @loususi @storyfirst | + storyfirst.com + loususi.com
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L I F E DE S I GN P HI L OS OP HY
!"#$%$!"&
L I F E DE S I GN P HI L OS OP HY
if you enjoyed
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!"#$%$!"&
L I F E DE S I GN P HI L OS OP HY
thank you