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FOOD AND BEVERAGE

MANAGEMENT

THE FOOD SERVICE
INDUSTRY
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Learning Objectives:
1- Identifying segments of the food service
industry and its products
2 - Identifying and discussing three levels of
Management, Production and Service
Personnel of a Food and Beverage Operation



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The Food Service Industry tends to be
separated into two sets of sectors:

A) Profit Oriented Sectors - Commercial Operations-
Main objective is to maximize their profit level

B) The Cost Prevision Sector - Institutional Operations-
Main objective is to minimize their cost level

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A) Profit Oriented Sectors
- Independents (Single Unit)
-Chain Restaurants (Multi-Unit)
- Franchises
*Franchisee
*Franchisor

B) The Cost Prevision Sector
- Management Companies
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Products of Food Service
Industry
Products have two dimensions:
Features
The physical characteristics of the
product
Benefits
The satisfaction of the customer


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The food service industrys
products may be defined as the
set of satisfactions or
dissatisfactions which customer
receives from a food service
experience
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The satisfaction may be:

- Physiological needs
- Economical needs
- Social needs
- Psychological needs
- Convenience needs
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What is management ?
Using what youve got -resources-to do
what you want to do -attain organisational
objectives
Resources
People
Money
Time

Energy
Product
Equipment
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People in Food Service
A) Managers
Top Managers
Middle Managers
Supervisors
OR
Line Managers
Staff Managers
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B) Production Personnel
Chefs
Cooks
Assistant cooks
Pantry Service Assistants
Stewards
Storeroom and Receiving Employees
Bakers
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C) Service Personnel
Dining Room Managers
Host/Captains/Maitre ds
Food Servers
Buspersons
Bartenders
Service Bartender
Beverage Servers
Cashiers
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Organization Chart for a Restaurant
Receiving / Storeroom Clerk Cashier
Controller
Food Service
Workers
Sous Chef
(Assistant Cook)
Chef
(Head Cook)
Stewards
Chief Steward
Bartenders Beverage Servers
Head Bartender
Buspersons
Food Servers
Dining Room
Captain
Dining Room Manager
Assistant Manager
General Manager
LO2

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