INDUSTRY ANALYSIS: ( Mari Calica Gimenez )

-description of industry
-size of the industry
-growth and decline pattern of the industry
-industry contribution to the philippine economy
-list of companies/products part of the industry
-Industry rivalry (degree of competition among existing frms)intense
competition leads to reduced proft potential for companies in the same
industry
-Threat of substitutes (products or services)availability of substitute
products will limit your ability to raise prices
-Bargaining power of buyerspowerful buyers have a signifcant impact on
prices
-Bargaining power of supplierspowerful suppliers can demand premium
prices and limit your proft
-Barriers to entry (threat of new entrants)act as a deterrent against new
competitors