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    Marketing Management (First Semester)

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    Asad khan
    This document outlines the key topics covered in a first semester Marketing Management course, including environmental scanning and market opportunity analysis, as well as concepts of product mix and product line. The environmental scanning section covers analyzing demographic, economic, technological, political-legal, social-cultural, and geographical factors that impact markets. Product mix refers to all products offered for sale by a company, while a product line consists of a broad group of similar products meant for similar uses.

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    Marketing Management (First Semester)

    Uploaded by

    Asad khan
    24 views19 pages
    This document outlines the key topics covered in a first semester Marketing Management course, including environmental scanning and market opportunity analysis, as well as concepts of product mix and product line. The environmental scanning section covers analyzing demographic, economic, technological, political-legal, social-cultural, and geographical factors that impact markets. Product mix refers to all products offered for sale by a company, while a product line consists of a broad group of similar products meant for similar uses.

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    This document outlines the key topics covered in a first semester Marketing Management course, including environmental scanning and market opportunity analysis, as well as concepts of product mix and product line. The environmental scanning section covers analyzing demographic, economic, technological, political-legal, social-cultural, and geographical factors that impact markets. Product mix refers to all products offered for sale by a company, while a product line consists of a broad group of similar products meant for similar uses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    24 views19 pages

    Marketing Management (First Semester)

    Uploaded by

    Asad khan
    This document outlines the key topics covered in a first semester Marketing Management course, including environmental scanning and market opportunity analysis, as well as concepts of product mix and product line. The environmental scanning section covers analyzing demographic, economic, technological, political-legal, social-cultural, and geographical factors that impact markets. Product mix refers to all products offered for sale by a company, while a product line consists of a broad group of similar products meant for similar uses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 19

    Marketing Management

    (First Semester)
    Environmental Scanning & Market opportunity
    analysis

     Demographic Environment
     Economic Environment
     Technological Environment
     Political- legal Environment
     Social- cultural Environment
     Geographical characteristics.
    Product Mix

    A set of all products offered for


    sales by a particular company.
    Product line

    A broad group of products which


    are meant for essentially similar
    uses & possess reasonably similar
    physical characteristics, constitute
    & product line

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