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  • Strategic Brand Management

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    Shivanjali Kamble
    26 views4 pages
    The document discusses a group project on social media and brands. It will examine how social media has become an important battleground for brands, explore the avenues and pitfalls of using different social media platforms, and identify best practices. The project will trace the development of social media and how brands have used it, include interviews with media professionals and surveys to analyze effective campaigns and identify the best social media vehicles through evaluation criteria.

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    Strategic Brand Management - Social media marketing

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    The document discusses a group project on social media and brands. It will examine how social media has become an important battleground for brands, explore the avenues and pitfalls of using different social media platforms, and identify best practices. The project will trace the development of social media and how brands have used it, include interviews with media professionals and surveys to analyze effective campaigns and identify the best social media vehicles through evaluation criteria.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views4 pages

    Strategic Brand Management

    Uploaded by

    Shivanjali Kamble
    The document discusses a group project on social media and brands. It will examine how social media has become an important battleground for brands, explore the avenues and pitfalls of using different social media platforms, and identify best practices. The project will trace the development of social media and how brands have used it, include interviews with media professionals and surveys to analyze effective campaigns and identify the best social media vehicles through evaluation criteria.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Group Project

    Group #13
    Emergence of Social Media as a battle ground
    for brands
    - Necessity vs. Sufficiency
    considerations
    Avenues presented/ Pitfalls of using Social
    Media
    Best practices on Social Media
    Evaluation criteria for choosing the best fit
    Social Media vehicle.

    Tracing the journey of Social media and how
    brands have leveraged it till now.
    Interviews with professionals from PHD(Media
    partners- HUL) & Mediacom (Media partners-
    P&G)
    Surveys to get a comparative insight on which
    campaigns appeal better than others.
    Analysis of survey data using SPSS modelling

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