Executive Summary: -

Maruti Suzuki is a car manufacturing company in India and internationally. Maruti Suzuki is the joint
venture between Maruti Udyog and Suzuki which is a Japanese automobile manufacturing company. In
this report I studied and analyzed the internal and external environment. I have studied SWOT &
TOWS analysis of Maruti Suzuki. There is some critical success factor which is important for
every company. Maruti Suzuki also has some critical successful factor which makes company successful.
I have studied all these critical success factors. In this report I have studied Company PESTAL analysis,
market analysis, Porter five forces, and industry analysis. Market share and profit is very important for
every company in market analysis. I have analyzed the market share with the competitors. According to
the competitive matrix, Maruti Suzuki has more market share and profit in comparison with the
competitors. I have studied and analyzed the BCG matrix to understand where the company stands.

Introduction:-
Maruti Suzuki India limited is a secondary company of Japanese automobile and
motorcyclemanufacturer Suzuki. The company manufactures complete range of cars and bikes like
in starting Marutioffers Maruti 800, Alto, Ritz, A-Star, swift, Wagon-R, Estillo and Sports Utility vehicle
Grand Vitara etc.Maruti Udyog Limited Company establish in 1981. The headquarters of Maruti udyog
Limited is in NewDelhi in India. Shinzo Nakanishi is the Managing Director and CEO of Maruti Udyog
Limited. It was thefirst company to sell millions cars and mass production in India.