Products which have a quick turnover,

and relatively low cost are known as

Fast Moving Consumer Goods
(FMCG). FMCG products are those
that get replaced within a year.
Toiletries, soap, cosmetics, tooth cleaning
products, shaving products and detergents, as
well as other non-durables such as glassware,
bulbs, batteries, paper products, and plastic
goods. FMCG may also include
pharmaceuticals, consumer electronics,
packaged food products, soft drinks, tissue
paper, and chocolate bars.
CV
Category Understanding
Companies portfolio, value, vision and mission
Company Statistic (Last annual Report)
Campaigns
5 Cs to Success...
Euromonitor industry analysis reports
CII reports confederation of Indian industries.
FICCI reports
Digital Marketing Matrix
Ad trends
Brand messages
Different types of BTL and ATL activities

Must Reads:
STP
Positioning
Consumer Behaviour
Advertising Management
Brand Management
Shopper Marketing
Quantitative techniques, MDA
Research Methodology
Sales and distribution management


Some Basic Marketing
knowledge...
ROLES FOR Marketers IN THAT INDUSTRY
SALES AND MARKETING :
Primary & Secondary research
Analysis of demand drivers, barriers, trends, consumer
study ( needs, usage patterns etc.)
Institutional Sales
Digital Marketing
Optimizing the product presence in a certain market
Brand management
MY EXPERIENCE WITH ...
MY EXPERIENCE WITH ...

General trade: Traditional methods of selling like kirana stores,
roadside shops, vendors etc
Modern Trade: The big retail chains like hypermarket.
Supermarket chains like big bazaar, reliance fresh, spencers
Standalone
Cash and Carry Metro Cash and carry (for retailers)
Shopper Marketing: Terms related : Primary display , Secondary display, POP
materials etc.
-Visibility
-Placement
-Category
Supply Chain Process: Retailers, Distributors, Suppliers.





PS :They know that you are just 2 months into MBA, so dont go into details, skim
through the reports and be confidentyou are ready to go!