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Analysis of Chocolate Industry

Name: ______________________________
Age: ______________________________
Sex: ______________________________

1. Do you buy Chocolates?

Yes No

2. Which Chocolate Brand do you prefer?

Milky Way Amul Dairy Milk Kit Kat

3. Which Cadbury product do you prefer?

5 Star Dairy Milk Temptations Fruit & Nut

Perk

4. What are your Purchasing Motives?

Taste Gift Enjoyment Habit Mood

Upliftment

5. How often do you Purchase?

Daily Fortnightly Weekly

Occasionally
6. Are you aware of Cadbury Worms Controversy?

Yes No

7. If, yes do you still buy Cadbury Chocolates?

Yes No

8. If, so who do you blame for the controversy?

Faulty Packaging Storage Heat

1
Manufacturing

9. Do you think that the product has become safer after the
Packaging change?

Yes No Don’t Know

10. What is the effect of substitutes?

Sweets Biscuits Ice-Creams Pastries