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  • What Is The Impact On Revenue Under Base Case, Optimistic Case and Pessimistic Case in The All Years From 2010 - 2015

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    Sanjay Chakraborty
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    The document analyzes the impact on revenue from 2010-2015 under base, optimistic, and pessimistic cases. The base case assumes annual revenue growth of 5%, 10% marketing/selling expenses as a percentage of revenue each year. The optimistic case has higher revenue growth of 7% annually from introducing a new product, with lower marketing expenses. The pessimistic case has lower revenue growth of 3% annually due to increased competition and pricing, with higher marketing/selling expenses of 12% of revenue each year to counter competitors.

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    MS excel training

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    What-If Yearly Assumptions-ms excel

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    The document analyzes the impact on revenue from 2010-2015 under base, optimistic, and pessimistic cases. The base case assumes annual revenue growth of 5%, 10% marketing/selling expenses as a percentage of revenue each year. The optimistic case has higher revenue growth of 7% annually from introducing a new product, with lower marketing expenses. The pessimistic case has lower revenue growth of 3% annually due to increased competition and pricing, with higher marketing/selling expenses of 12% of revenue each year to counter competitors.

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    17 views6 pages

    What Is The Impact On Revenue Under Base Case, Optimistic Case and Pessimistic Case in The All Years From 2010 - 2015

    Uploaded by

    Sanjay Chakraborty
    The document analyzes the impact on revenue from 2010-2015 under base, optimistic, and pessimistic cases. The base case assumes annual revenue growth of 5%, 10% marketing/selling expenses as a percentage of revenue each year. The optimistic case has higher revenue growth of 7% annually from introducing a new product, with lower marketing expenses. The pessimistic case has lower revenue growth of 3% annually due to increased competition and pricing, with higher marketing/selling expenses of 12% of revenue each year to counter competitors.

    Copyright:

    © All Rights Reserved
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    of 6

    Impact on Revenue 2010 2011

    Base Case
    Optimistic Case
    Pessimistic Case
    Question 1
    What is the impact on Revenue under base case, optimistic
    case and pessimistic case in the all years from 2010 - 2015.
    Dashboard
    2012 2013 2014 2015
    Page 3 of 6
    Income statement
    Question 1 - What-if analysis on (Impact of change in key assumptions acoss multiple yeas - !at II"
    200#$ 2010% 2011% 2012% 2013% 2014% 2015%
    Revenue 1,000
    Direct costs 234
    &oss !ofit '(( - - - - - -
    Indirect costs 2 2 !!! 2 2 2 !!!
    "ar#eting e$penses 100
    %e&&ing e$penses 100
    "isce&&aneous e$penses 3 3 !!! 3 3 3 !!!
    )et !ofit 502 -(4 -(4 -(4 -(4 -(4 -(4
    Optimistic Case
    Page 4 of 6
    Base Case Assumptions
    $ssumptions 2010 2011 2012 2013 2014 2015
    '(o(' revenue gro)t* +,-. +,0. +,1. +,2. +,3. +,4.
    Direct costs 23,0. 23,-. 24,0. 24,-. 2-,0. 2-,-.
    "ar#eting e$pense/revenue 10,0. 10,0. 10,0. 10,0. 10,0. 10,0.
    %e&&ing e$pense/revenue 10,0. 10,0. 10,0. 10,0. 10,0. 10,0.
    Page - of 6
    Optimistic Case assumptions
    $ssumptions 2010 2011 2012 2013 2014 2015
    '(o(' revenue gro)t* +,-. 0,0. 0,1. 0,2. 0,3. 0,4.
    Direct costs 23,0. 23,-. 24,0. 24,-. 2-,0. 2-,-.
    "ar#eting e$pense/revenue +,0. +,0. +,-. +,2. +,0. +,0.
    %e&&ing e$pense/revenue 0,0. 0,0. 0,0. 0,0. 0,0. 0,0.
    Ashish:
    Higher groth because of plans to
    introduce a niche product in the mar!et.
    "art of the groth ill be o#set by
    entry of ne players and aggressive
    pricing by competitors.
    Ashish:
    Higher proportion of
    revenue ill be spent on
    mar!eting activities to
    counter the e#ect of
    competition
    Page 6 of 6
    Pessimistic case assumptions
    $ssumptions 2010 2011 2012 2013 2014 2015
    '(o(' revenue gro)t* +,-. +,0. ,0. ,+. ,. ,6.
    Direct costs 23,0. 23,-. 24,0. 24,-. 2-,0. 2-,-.
    "ar#eting e$pense/revenue 12,0. 12,0. 12,0. 12,0. 12,0. 12,0.
    %e&&ing e$pense/revenue 12,0. 12,0. 12,0. 12,0. 12,0. 12,0.
    Ashish:
    $#ect of aggressive
    pricing by
    competitors and
    entry of ne players

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