Group Members

1. Ahmed Munir sp11-bba-005

2. Zia-ur-Rehman sp11-bba-075
3. Syed Zahid Hussain sp11-bba-062
4. Naeebu!!ah sp11-bba-055
SWOT
OF
WESTERN UNION
STRENGTH

"#r!d$s m#s% &as%es% m#ney %rans&er '#mpany.

(e!eph#ne m#ney %rans&er )as &irs% es%ab!ished by ".*.

+n!ine and a''#un% based m#ney %rans&er.

"es%ern uni#n a!!#)s )a!,-in m#ney %rans&er.

STRENGTH

"es%ern uni#n a!!#)s )a!,-in m#ney %rans&er.

"es%ern uni#n pr#-ides business paymen%s ser-i'es &#r

'#nsumers %# ma,e paymen%s %# -ari#us #r.ani/a%i#ns.

"es%ern *ni#n 0#n-enien'e 1ay2 a ser-i'e %# send

paymen%s by 'ash #r 'he',.
STRENGTH

"es%ern uni#n #&&ers in%erna%i#na! business-%#-business 'r#ss-

b#rder2 and 'r#ss-'urren'y paymen% ser-i'es.

3% a!!#)s Speedpay e!e'%r#ni' paymen%s ser-i'e %ha% enab!es

'#nsumers %# ma,e paymen%s %# -ari#us bi!!ers usin. 'redi%
'ards2 debi% 'ards.

They give donation and charity.

WEAKNESS

"es%ern *ni#n is used &#r in%erne% &raud by s'ammers.

(rans&ers sen% &r#m %he "es%ern *ni#n )eb si%e re4uire

%e!eph#ne '#n&irma%i#n #& %he sender$s iden%i%y.

"es%ern uni#n is n#% mu'h &ami!iar %# rura! areas pe#p!es.

WEEKNESS

"es%ern uni#n is #pera%in. in !imi%ed p!a'es.

"es%ern uni#n is #&&erin. #n!y m#ney %rans&er ser-i'es

5as% m#n%h %rans&er re'#rds )ere subp#enaed6 a!%h#u.h

"* )#n a s%ay un%i! +'%. 162 a% bes% %he '#mpany )i!! need
%# spend m#ney %# a!!ay %he &ears #& immi.ran%
'#mmuni%ies.
OPPERTUNITIES

"es%ern uni#n is pr#-idein. #n!y m#ney %rans&er ser-i'es2 i%

sh#u!d e7pand i%s ser-i'es su'h as debi% 'ard2 sh#ppin. 'ard.

"es%ern uni#n sh#u!d &ind #u% ne) mar,e%s.

"es%ern uni#n sh#u!d in%r#du'e a sys%em !i,e A(M Ma'hines

)hi'h is m#re se'ure and pe#p!e 'an per&#rm %heir &inan'ia!
&un'%i#ns easi!y and sa&e!y.
OPPERTUNITIES

"es%ern *ni#n s%i!! has p!en%y #& r##m %# .r#) as i% has

bare!y pene%ra%ed %he remi%%an'e mar,e%s #& 3ndia and
0hina.

A!s#2 %he '#mpany 'an '#n%inue %# .r#) i%s mar,e% share

in es%ab!ished mar,e%s be'ause i%s uni4ue '#s% ad-an%a.e
a!!#)s i% %# pri'e #u% '#mpe%i%#rs.
THREATS

(e!en#r$s e7'!usi-e ser-i'e 89asy 1aisa8 is a %hrea% %#

)es%ern uni#n.

:an,s are a!s# pr#-idin. ser-i'es #& m#ney %rans&er.

(hrea%s #& ne) en%ran%s.

(hrea%s #& ne) %e'hn#!#.y

THREATS

"es%ern *ni#n is used &#r in%erne% &raud by s'ammers.

"es%ern uni#n &a'ed se'uri%y pr#b!ems in i%s #n!ine

%ransa'%i#n.

"es%ern uni#n 'an$% hide %he iden%i%y #& 'us%#mers

THREATS

Mus!ims d#n% supp#r% )es%ern uni#n m#ney %rans&er

due %# in%eres% in i%s business.

"es%ern uni#n is #pera%in. in !imi%ed areas as )e!! as

#%her ser-i'es !i,e (e!en#r$s 9asy 1aisa.