Demographic ( the changing family)

http://www.themalaymailonline.com/malaysia/article/government-mulls-incentives-for-malaysians-
to-have-more-children

http://www.nationmaster.com/country-info/profiles/Malaysia/People#history
Economic ( Changes in income)
http://www.themalaysianinsider.com/malaysia/article/minimum-wages-new-salary-schemes-will-
increase-household-income-bernama
http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=2230&lang=
en&Itemid=187
http://www.thestar.com.my/News/Nation/2014/01/09/Malaysia-implements-mininum-
wages/
http://etp.pemandu.gov.my/Related_Stories-@-
Household_income_rising_faster_than_inflation,_statistics_show.aspx
Natural Environment ( shortage of raw materials)
http://www.themalaymailonline.com/money/article/labour-crunch-hurts-malaysian-palm-oil-
growers-as-indonesians-stay-home

http://www.greenpalm.org/en/about-palm-oil/what-is-palm-oil

Technological environment ( High R&D budget)
http://www.themalaysianinsider.com/malaysia/article/spend-more-on-rd-dr-m-tells-local-
companies
__________________________________________________________________________________
History of Kit kat:
http://www.nestle.com/investors/brand-focus/kitkat
http://www.nestle.com.my/brands/Confectionery_and_Chocolate/kitkat
__________________________________________________________________________________
Competitors: Direct actors
Cadbury ( Dairy Milk): http://cadbury.screaminteractive.com.my/about/cadbury_dairy_milk.aspx
Mars Inc ( Twix): http://www.mars.com/global/index.aspx
Ferrero ( Kinder Bueno) : http://www.ferrero.com/products/the-most-famous-products/kinder-
bueno/light-heartedness
Snickers: https://www.snickers.com/
CrispyKris Bar Chocolates: https://www.crispychocolates.com/
Competitors: Indirect actors
Yogood ( Muesli Bar) : http://www.pristinecereals.com/yogood-muesli-bars.html
Uncle Tobys ( Muesli Bar) : http://www.uncletobys.com.au/product_detail/muesli-bar-crunchy-2/
Go Natural ( breakfast bar) :http://www.gonatural.com.au/
Nice and Natural ( Nut Bar) : http://www.niceandnatural.co.nz/default.aspx?id=49&cid=3
Kelloggs (Nutri Grain): http://www.nutrigrain.com/
Supplier ( Cocoa powder):
Malaysia Cocoa manufacturing Sdn.Bhd: http://www.tiaracocoa.com/beans.asp
Guan Chong Cocoa Manufacturer Sdn. Bhd.: http://www.favorich.com/
JB Cocoa: http://www.jbcocoa.com.my/




Supplier ( Palm Oil):
Nestle autumn 2103 palm oil RSG report:
http://www.google.com.my/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=
0CBsQFjAA&url=http%3A%2F%2Fwww.nestle.com%2Fasset-library%2Fdocuments%2Fcreating-
shared-value%2Fresponsible-sourcing%2Fprogress-report-palm-oil-autumn-
2013.pdf&ei=JKL2U6f3PIm_uAS28YGwCw&usg=AFQjCNE_Sgr9z3q8z3g1QEpF0gHd873A6Q&bvm=bv.
73373277,d.c2E
Sime Darby Plantation:
http://www.simedarby.com/Plantation.aspx
Cargill: http://www.cargill.com.my/en/index.jsp










http://statistics.gov.my/portal/index.php?option=com_content&view=article&id=767&Itemid=111&
lang=en

Hartley, Jean (2004). Case study research. In Catherine Cassell & Gillian Symon (Eds.), Essential guide
to qualitative methods in organizational research (pp.323-333). London: Sage.
Yin, Robert K. (2003a). Case study research, design and methods (3rd ed., vol. 5). Thousand Oaks:
Sage.