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    P/id 6010/MBK

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    This document outlines the structure and questions for an exam on marketing principles. It is divided into two parts. Part A contains 8 out of 12 multiple choice questions worth 5 marks each, for a total of 40 marks. The questions cover topics like the nature of marketing, marketing environment factors, sampling techniques, sales forecasting methods, differences between consumer and industrial products, buyer behavior influences, labeling features, and differences between wholesalers and retailers. Part B contains 4 out of 6 long-form answer questions worth 10 marks each, for a total of 40 marks. Question topics include the strategic planning process, consumer buying decision stages, product positioning maps, bases for segmenting industrial markets, consumer durable distribution channel selection,

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    P/id 6010/MBK

    Uploaded by

    bogal02
    11 views2 pages
    This document outlines the structure and questions for an exam on marketing principles. It is divided into two parts. Part A contains 8 out of 12 multiple choice questions worth 5 marks each, for a total of 40 marks. The questions cover topics like the nature of marketing, marketing environment factors, sampling techniques, sales forecasting methods, differences between consumer and industrial products, buyer behavior influences, labeling features, and differences between wholesalers and retailers. Part B contains 4 out of 6 long-form answer questions worth 10 marks each, for a total of 40 marks. Question topics include the strategic planning process, consumer buying decision stages, product positioning maps, bases for segmenting industrial markets, consumer durable distribution channel selection,

    Original Description:

    MADRAS UNIVERSITY MBA OLD QUESTION PAPERS

    Original Title

    199877-225050

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    This document outlines the structure and questions for an exam on marketing principles. It is divided into two parts. Part A contains 8 out of 12 multiple choice questions worth 5 marks each, for a total of 40 marks. The questions cover topics like the nature of marketing, marketing environment factors, sampling techniques, sales forecasting methods, differences between consumer and industrial products, buyer behavior influences, labeling features, and differences between wholesalers and retailers. Part B contains 4 out of 6 long-form answer questions worth 10 marks each, for a total of 40 marks. Question topics include the strategic planning process, consumer buying decision stages, product positioning maps, bases for segmenting industrial markets, consumer durable distribution channel selection,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views2 pages

    P/id 6010/MBK

    Uploaded by

    bogal02
    This document outlines the structure and questions for an exam on marketing principles. It is divided into two parts. Part A contains 8 out of 12 multiple choice questions worth 5 marks each, for a total of 40 marks. The questions cover topics like the nature of marketing, marketing environment factors, sampling techniques, sales forecasting methods, differences between consumer and industrial products, buyer behavior influences, labeling features, and differences between wholesalers and retailers. Part B contains 4 out of 6 long-form answer questions worth 10 marks each, for a total of 40 marks. Question topics include the strategic planning process, consumer buying decision stages, product positioning maps, bases for segmenting industrial markets, consumer durable distribution channel selection,

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    © All Rights Reserved
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    of 2

    OCTOBER 2011 P/ID 6010/MBK

    Time : Three hours Maximum : 80 marks


    PART A (8 5 = 40 marks)
    Answer any EIGHT questions.
    All question carry equal marks
    1. Is marketing an art or a Science? Discuss.
    2. What are the various approaches to study of
    marketing?
    3. What are the factors affecting the marketing
    environment?
    4. What are the various types of sampling?
    5. Out line the statistical techniques used in sales
    forecasting.
    6. Distinguish between consumer product and
    industrial product.
    7. What are the various characteristics of buyer,
    which influence the behaviour?
    8. What are the features of good labeling?
    9. Distinguish between wholesaler and retailer.
    10. Is comparative advertising unethical. Discuss
    briefly.


    P/ID 6010/MBK 2
    11. Explain the qualities of a sales manager.
    12. Mention the factors considered in sales force
    appraisal.
    PART B (4 10 = 40 marks)
    Answer any FOUR questions
    All questions carry equal marks
    13. Discuss the steps in strategic planning process.
    14. What are the various stages in buying decision
    process?
    15. Explain the concept of product positioning map
    with an illustration.
    16. Explain the different bases used for segmenting
    industrial markets.
    17. How does a consumer durable product company
    select its channel members for distribution?
    18. Discuss the different types of sales promotion
    techniques.

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