Letters

Padmashree Radhaswamy
Assignment
You were returning from a project trip when
some of your group members misbehaved
with the airline staff in a drunken state. Write
a memo informing the same to all your
department members and the consequences
of such actions on the organization. Remind
everyone that such behaviour will not be
tolerated.
Persuasive letters
Dear Sir
I am happy to inform you that the Marketing team at
Bangalore has bagged a big order for product number 7370/l
from Mercury Private ltd. This means that our customer base
will increase by 3%.
However, they are seeking an additional discount of 5% in
addition to the 5% that we are already giving the other C&F
agents. I seek your permission to grant the extra 5% as it can
give the company the extra penetration and high volume sale
that we can otherwise never think of.
Awaiting your permission.
Best Regards
XYZ

Assignment
Write a letter to a customer who has been
pursuing his case with you to exchange his
mobile for a new one as the one purchased by
him has turned out to be defective. Write a
letter persuading him to take it to the nearest
authorized service center.
Negative Message
Dear Sir
Thank you for writing to us and expressing interest in
publishing your article in IUP Journal of Marketing.

I have gone through the paper sent by you and I find
that it does not fit into the requirements of a journal
article.
However this response is in no way a reflection of the
quality of your paper.
We wish you all the best in your endeavours.
Best Regards
XYZ
Assignment
Your organization premises is in the center of
the city and has well manicured lawns and
gardens. One of your friends seeks the
premises to hold a party. You are well aware
that if it is given the lawns and gardens would
be damaged. How would you respond
informing your friend that you cannot give it
to him even for a day.