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  • Creative Brief: Project: Job Number

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    Schmetter Lingen
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    This creative brief outlines the objectives, strategies, considerations, deliverables, assets, success criteria, budget, and timing for a marketing project. The brief specifies increasing brand awareness and engagement as objectives, and delivering messaging through relevant strategies. Key milestones and any budget or asset constraints are also defined to plan successful project execution.

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    Original Title

    Brief Example 1

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    This creative brief outlines the objectives, strategies, considerations, deliverables, assets, success criteria, budget, and timing for a marketing project. The brief specifies increasing brand awareness and engagement as objectives, and delivering messaging through relevant strategies. Key milestones and any budget or asset constraints are also defined to plan successful project execution.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    67 views1 page

    Creative Brief: Project: Job Number

    Uploaded by

    Schmetter Lingen
    This creative brief outlines the objectives, strategies, considerations, deliverables, assets, success criteria, budget, and timing for a marketing project. The brief specifies increasing brand awareness and engagement as objectives, and delivering messaging through relevant strategies. Key milestones and any budget or asset constraints are also defined to plan successful project execution.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    _CREATIVE BRIEF

    Date
    PROJECT:
    JOB NUMBER:
    BACKGROUND:
    Why are we doing this project now? Include any relevant brand background and brand objectives/goals.
    OBJECTIVES:
    What do we want to deliver with this project? What action are we trying to have our target take?
    STRATEGIES:
    If relevant, how will this work be brought to life? How will we deliver on our objectives?
    PRIORITY OF COMMUNICATION & EXECUTIONAL CONSIDERATIONS:
    How should we prioritize messaging or the creative focus? What are the strategic or eecutional considerations that we
    should keep in mind?
    DELIVERABLES:
    What are the final deliverables, including specifications/owners?
    ASSETS:
    What assets are available to help deliver on my objectives?
    SUCCESS CRITERIA:
    What does success look like? Increased traffic? !ikes? "ward show entry?
    BUDGET:
    #nly if applicable, what budget constraints does this project currently have?
    TIMING:
    What are the key milestones to deliver this project? If applicable include timing for measurement or award show entry$

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