Marketing of Services 311

Semester 1 2005
Final Exam Overview
Format
2 hours plus 10 minute reading time
Section A Discussion/Essay Questions
(20 marks)
Answer two of five discussion/essay questions
(worth ten marks each)
Section B Multiple Choice Questions (15
marks)
Answer all 30 multiple choice questions
(worth mark each)
Exam Chapters
As detailed in your unit outline the
following chapters will be covered in the
final exam:
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Essay/Discussion Questions
You are required to give a detailed analysis of the
question. Dot point form is not acceptable.
An introductory paragraph(s) is required to
explain/identify the model/theory and how it relates
to services marketing.
Each aspect of the model/theory is to be explained
in detail, eg. Your text book does not give only one
sentence about a particular point, it gives detailed
information about it. A good example to follow.
Detailed and exhaustive examples are to be used.
Students are encouraged to use other relevant
theory from previous chapters learnt in the course.