KPI's

ASC uplift wrt control

ASC uplift wrt pre period
ABS uplift wrt control
ABS uplift wrt pre period
uplift in Hit Rate
Pre campaign Sales uplift
Uplift in Qualifier product sales
Camapign Success:
with 42% net uplift
KPI's Value Flag Weightage Column1
ASC uplift wrt control 35% 2 20% 0.07
ASC uplift wrt pre period 24% 2 10% 0.024
ABS uplift wrt control -36% 0 10% -0.036
ABS uplift wrt pre period 52% 3 10% 0.052
uplift in Hit Rate 76% 4 40% 0.304
Pre campaign Sales uplift 14% 1 10% 0.014
Uplift in Qualifier product sales 10% 1 0% 0
0
0
0
Test Control
Target base
Responders
Responder Sales
Avg. Spend Per Customer
Hit Rate
Uplift in Hit Rate
Extra Sales
Total Loyalty sales during the period
Impact in Topline
SMS Cost
ROI
Overall ROI
Sales Contribution (Test) Sales Contribution (Control)
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8
Product 9
ABS
Pre ABS <2 2-3 3-4
<2
2-3
3-4
4+
Post ABS
Responders ABS Migration
Sales Contribution(Pre Campaign) Sales Contribution(During Campaign)
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8
Product 9
4+
Post ABS
Responders ABS Migration
Customers Targeted
No. of Reponders
Responder Sales
Customers buying only intended product ( Qualifiers)
Qualifiers Sales
Customers Buying Other Products along with intended product
Qualifiers Hit Rate
Others Qualifiers
Both
Targeted Test Hit Rate Control Hit Rate Uplift
Test Over
Control ABV
Uplift
Store 1
Store 2
Store 3
Store 4
Store 5
Store 6
Store 7
Store 8
Store 9
Store 10
Store 11
Pre Campaign Sales
Contribution
During Campaign
Sales Contribution
Uplift
Pre During
ASC uplift
Store 1
Store 2
Store 3
Store 4
Store 5
Store 6
Store 7
Store 8
Store 9
Store 10
Store 11