Develop a Persona - Look back at the client survey and project brief and develop a persona for

the primary audience. Use the persona template to bring an imaginary audience member to
life by filling in the following details: photo, name, quote, description, demographics, technical
profile, top three user goals, top three business objectives for site.
Name:
Quote:
Description:
Age:
Occupation:
Education:
Family:
Income:

What does the user want/need?
Top 3 User Goals on the site:
1.
2.
3.
Technical Profile:
Preferred operation system:
Preferred browser:
Internet skill level:
Internet use (hrs/week):
Favorite Sites:
1.
2.
3.
What does your client want/need?
Top 3 Business Objectives:
1.
PHOTO
2.
3.