A STUDY ON SALES PROMOTION IN MAGNANIM SYSTEMS

PVT LTD IN PUDUCHERRY

SUMMER PROJECT REPORT
It for sample onl !ont e!"t t#"s sample pro$e%t "t
&or' of ot#er
AC(NO)LEDGEMENT
First and foremost, I thank the God for his substantial blessing and mercy at all stages in the
completion of the project.
I take this opportunity to express my deep sense of gratitude to S#r"*N*(esa+an, Founder
Chairman, S#r"*M*D#anase'aran, Managing Director and S#r"*S*V*S,-,maran, ice!
Chairman of our college for their good "ishes for this project.
I express my immense gratitude to our #rincipal Dr*V*S*(*Ven'ata%#alapat# for his
support and encouragement for the completion of my project.
I extend the immense gratitude to the $ead of the Department Mr*S*Jaa',mar for his
moti%ation, inspiration, and encouragement for the completion for my project.
&he %aluable and unflinching re'uital support in this (ndea%or Mrs*(*V"!#a my internal
guide "hose assistance "as immeasurable to the completion of this project.
I express my earnest gratitude to Mr*M* Ma-es# C() of Magnanim system #%t *td,
#uducherry for gi%ing me an opportunity to do a project in this reputed organi+ation.
I also thank all the customers of Magnanim system #%t ltd, puducherry "ho "ere
instrumental in the completion of this project.
I "ould also like to thank all the staff of the organisation for helping me directly and
indirectly to conclude this "ork. *ast, but not the least, my heart felt gratitude to my parents,
relati%es and my friends for their constant encouragement, support, help and %aluable ad%ice to
make this project a success.
TA.LE O/ CONTENTS
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A.STRACT
&his project entitled A- study on ,ales #romotion "ith reference to Magnanim system
#%t *td in puducherryB is intended to determine the sales increase, purchasing beha%iour of the
customer, product competitor and market potential.

#rimarily the "ell defined objecti%es are framed according to the study. &hen
'uestionnaire is prepaed based on the defined objecti%es. &he prepared 'uestionnaire is used to
get the direct response from the customers.
&he response gi%en by the customers are analy+ed and interpret using different types of
statistical tools such as percentage analysis, "eighted a%erage method.
From the analysis some general findings are araised and that are more related "ith the
framed objecti%es for this study. -ccording to the findings the suggestion and recommendations
are gi%en and the conclusions are also based on the findings "hich "ill be more helpful for the
organi+ation.
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INTRODUCTION
0*0 Compan prof"leF
Magnanim systems an I,) C??2F@??? certified company Gcertifed for repairingHser%icing of
computers and pheriperalI is a full support computer sales, net"ork solution and ser%ice pro%ider,
head'artered in the union territory of pondicherry ha%ing branches at Cuddalore and Daraikal.
Moreo%er "e "ere pro%iding ser%ices to Mahe and 6anam by means of appointing residential
engineers.
.ack in 2CC<, they recongni+ed the need for a computer ser%ice company to pro%ide personal,
yet fully technical ad%ice and first!rate computer ser%ice that the a%erage home or small business
could afford. From the original 7?? s'Hft office that ha%e gro"n to become a @,;?? s'Hft /etail
outlet "ith a product sho"room, ser%ice department, training center, system fit!up area,
component "arehouse, corporate sales department and administrati%e offices.
In that magnanim ystems understand the challenges of todayJs highly competiti%e business
en%ironment. &o gain and retain our business, they are constantly analy+ing, redefining the "ay
"e can ser%e best to our clients. In %ie" of the objecti%e to pro%ide "orld!class product and
ser%ice to our customers they ha%e made a strong association "ith industry majors like I.M, $#,
Intel, -MD, &,(, Canon as their proud and trusted business partner.
-t Magnanim systems, they understand the meaning of the "ork Kser%iceJ and they are
continually impro%ing the product line, ordering and deli%ery systems. From standalone systems
to multi!ser%er met"orks, from 0o%ell to the multi le%el G1I ser%er solutions, they ha%e the
resources, the talent, the facilities and the desire to be the primary source for all your technology
needs.
0*1Terms an! %on!"t"on
&he e'uipment "ill be inspected, and pre%enti%e maintenance carried monthly ones
"ithout any call from the client place.
,er%ice personnel "ill ha%e free access to the installation an "ill recei%e reasonable help
and assistance from the client.
Maintenance shall be rendered only during "orking hours of the concern. If re'uired
urgent it "ill consider as the special case the ser%ice "ill be rendered.
&he customer is re'uested to call magnanim systems for change or relocated of the
e'uipments.
In case malfunctioning part is not repairable at the clientJs site, it shall be taken to
Magnanim systems premises and either "ill be repaired or replaced. In case the original
part is replaces, the cost of the replacement "ill be payable by the customer at rated
pre%alent at the time of replacement if the part is not co%ered in the -MC.
In case material is supplied to the customer under this contract, and "hether it is
chargeable, applicable excise, sales tax and other go%ernment le%ies that may be charged
are payable by the customer only the ser%ice "ill be rendered at free of cost.
&he agreement shall be deemed to ha%e executed at puducherry. -ny dispute shall be
subject to the exclusi%e jurisdiction of the court of pondicherry. Further this contract is
go%ernment by the la"s of the republic of I0DI-.
0*2 Re-"stere!9Hea!off"%e :
@;, First floor,
0eedarjappaiyar ,treet,
#uducherry!4?;??2
#honeF ?827!8@?222@
&elefax F ?827!8@?C?;?
MobileF C9C8<!9@@@CH7@9@9
0*3 Nat,re of -a"ns :
,er%icing of! Computer motherboards
!-dd!on cards
!Chip le%el
Monitors
#rinter
,canners
)ptical dri%es
Magnetic Dri%es
#o"er supplies
1#,.
0*4 Appl"%a8le for Repla%ement:
Mother board!/am!C#1
$ard disk
ColorHMono monitor
Deyboard!mouse
Floppy Dri%e
#rinter
Display cards
(thernet card
0et"ork cableH connectors
,canner
#o"er cards
,"itch mode po"er supply
CD /)M Dri%e
,ound cards
,peakers
$ubs
1#,
0*5 Installat"on ; %onf"-,r"n-:
,oft"re
0et"ork
,tructured cabling
,er%er tuning
&roubleshooting
2.< Data re%o+er:
-ll media reco%ery
Crash proof
irus affected reco%ery
*ogicalH physical reco%ery
Data "iping
2.9 Sales:
Computer systems
#rinters
,oft"are
-cessories
Digital ('uipments
2.C S,pport:
Free on!line troubleshooting
)n!line support
-nnual maintenance support
#er call maintenance
Free (!mail solutions
(!management solutions
Couputer consultancy
0et"ork designing
1pgrade soultions
NEED /OR STUDY
&his sur%ey is to identify and focus on the sales promotion of Magnanim system.
&o accomplish this, a sur%ey "as conducted to gather the impartial information about the
sales promotion. &he study "as conducted for the belo" needs.
&o impro%e the sales increase in competeti%e market.
&o study the purchasing beha%iour of the customer.
&o study market potential of magnanim system.
&o impro%e tools and techni'ue of sales promotion .
&o study the product competitor.
CHAPTER 1
REVIE) O/ LITERATURE
INTRODUCTION
In a time "hen customers are exposed daily to a nearly infinite amount of promotional
messages, many marketers are disco%ering that ad%ertising alone is not enough to mo%e members
of a target market to take action, such as getting them to try a ne" product. Instead, marketers
ha%e learned that to meet their goals they must use additional promotional methods in
conjunction "ith ad%ertising.
)ther marketers ha%e found that certain characteristics of their target market Ge.g., small but
geographically dispersedI or characteristics of their product Ge.g., highly complexI make
ad%ertising a less attracti%e option. For these marketers better results may be obtained using
other promotional approaches and may lead to directing all their promotional spending to non!
ad%ertising promotions.
Finally, the high cost of ad%ertising may dri%e many to seek alternati%e, lo"er cost
promotional techni'ues to meet their promotion goals.
,ales promotions are used "idely in many industries and especially by marketers selling to
consumers. 3e "ill see that the objecti%es of sales promotion are 'uite different than ad%ertising
and are specifically designed to encourage customer response.
DE/INITION
-n acti%ity designed to boost the sales of a product or ser%ice. It may include an ad%ertising
campaign, increased #/ acti%ity, a free!sample campaign, offering free gifts or trading stamps,
arranging demonstrations or exhibitions, setting up competitions "ith attracti%e pri+es, temporary
price reductions, door!to!door calling, telemarketing, personal letters on other methodsL.
)#at "s Sales Promot"on<
,ales promotion describes promotional methods using special short!term techni'ues to
persuade members of a target market to respond or undertake certain acti%ity. -s a re"ard,
marketers offer something of %alue to those responding generally in the form of lo"er cost of
o"nership for a purchased product Ge.g., lo"er purchase price, money backI or the inclusion of
additional %alue!added material Ge.g., something more for the same priceI.
,ales promotions are often confused "ith ad%ertising. For instance, a tele%ision
ad%ertisement mentioning a contest a"arding "inners "ith a free trip to a Caribbean island may
gi%e the contest the appearance of ad%ertising. 3hile the deli%ery of the marketerJs message
through tele%ision media is certainly labeled as ad%ertising, "hat is contained in the message,
namely the contest, is considered a sales promotion. &he factors that distinguish bet"een the t"o
promotional approaches areF
2. "hether the promotion in%ol%es a short!term %alue proposition Ge.g., the contest
is only offered for a limited period of timeI, and
@. the customer must perform some acti%ity in order to be eligible to recei%e the
%alue proposition Ge.g., customer must enter contestI. &he inclusion of a timing
constraint and an acti%ity re'uirement are hallmarks of sales promotion.
,ales promotions are used by a "ide range of organi+ations in both the consumer and
business markets, though the fre'uency and spending le%els are much greater for consumer
products marketers. )ne estimate by the #romotion Marketing -ssociation suggests that in the
1, alone spending on sales promotion exceeds that of ad%ertising.
Cons,mer Sales Promot"on
Consumer sales promotions encompass a %ariety of short!term promotional techni'ues
designed to induce customers to respond in some "ay. &he most popular consumer sales
promotions are directly associated "ith product purchasing. &hese promotions are intended to
enhance the %alue of a product purchase by either reducing the o%erall cost of the product
Gi.e., get same product but for less moneyI or by adding more benefit to the regular purchase price
Gi.e., get more for the moneyI.
3hile tying a promotion to an immediate purchase is a major use of consumer sales
promotion, it is not the only one. -s "e noted abo%e, promotion techni'ues can be used to
achie%e other objecti%es such as building brand loyalty or creating product a"areness.
Conse'uently, a marketerJs promotional toolbox contains a large %ariety of consumer
promotions.
- producer must also guard against the possible negati%e effect of discounting on a
brandMs reputation.
D"santa O$a#:
,ales promotions can be directed at either the customer, sales staff, or distribution channel
members Gsuch as retailersI. ,ales promotions targeted at the consumer are called consumer sales
promotions. ,ales promotions
targeted at retailers and "holesalers are called trade sales promotions. ,ome sale promotions,
particularly ones "ith unusual methods, are considered gimmicks by many.Consumer sales
promotion techni'ues
Pr"%e !ealF - temporary reduction in the priceN this includes a happy hour
Cents!off dealF )ffers a brand at a lo"er price. #rice reduction may be a percentage marked on
the package.
Pr"%e=pa%' !ealF &he packaging offers a consumer a certain percentage more of the product
for the same price GegF @;O more freeI.
Co,ponsF coupons ha%e become a standard mechanism for sales promotions.
/ree=stan!"n- "nsert GF,IIF - coupon booklet is inserted into the local ne"spaper for
deli%ery.
On=s#elf %o,pon"n-F Coupons are present at the shelf "here the product is a%ailable.
C#e%'o,t !"spensersF )n checkout the customer is gi%en a coupon based on products
purchased.
On=l"ne %o,pon"n-F Coupons are a%ailable on line. Consumers print them out and take them to
the store.
Re8atesF Consumers are offered money back if the receipt and barcode are mailed to the
producer.
Contests9s&eepsta'es9-amesF &he consumer is automatically entered into the e%ent by
purchasing the product.
Met#o!s of sales promot"on
&here are many consumer sales promotional techni'ues a%ailable, summari+ed in the table
belo"F
#rice promotions
#rice promotions are also commonly kno"n asL price discountingL
&hese offer either
G2I - discount to the normal selling price of a product, or
G@I More of the product at the normal price.
Increased sales gained from price promotions are at the expense of a loss in profit ! so these
promotions must be used "ith care.
- producer must also guard against the possible negati%e effect of discounting on a brandMs
reputation
Pauline Douglas
,ales promotion is %ery much a social science, that takes into consideration that humans are
fundamentally creatures of habit, and "ill take a ne" product or ser%ice into their li%es based
upon the follo"ing principalsF
a* Intro!,%t"on 8* Per%ept"on %* /am"l"ar"t !* Tr,st
&he challenge of ,ales #romotion is to influence and modify a consumers purchasing habits
by de%eloping the perception, familiarity and trust around a ne" product or ser%ice. &he
objecti%e is the gaining of ne" and repeat customers.

It is considered that if a consumer is introduced to a product or ser%ice three times, they "ill
ha%e gained enough familiarity to trial a product or ser%ice. It is further considered that if a
consumer purchases a product or ser%ice three times, they "ill ha%e gained the trust to integrate
the product or ser%ice into their regular buying habits.
Consumers are introduced to ne" products and ser%ices in one, or all of the follo"ing "ays
Gin order of importance and impactI
a* )or! of Mo,t# 8* Po"nt Of Sale %* Me!"a Promot"on
a*)or! of mo,t# promot"on GreputationI is by far the most po"erful form of sales
promotion ! particularly if introduced by a person that the consumer kno"s and trusts, such as a
friend or family member. ,ales /epresentati%es and ,ales -ssistants also play a key role to the
+er8al promot"on of products and ser%ices.
8*Po"nt of Sale >POS? Promot"on is the next most po"erful "ay in "hich consumers
"ill be brought face to face "ith a ne" product or ser%ice. &he challenge is to gain the interest
and trust of the consumer through carefully thought out packaging, display and pricing.
Many food, be%erage and cosmetic industries "ill combine the po"er of "ord of mouth and
#), promotion, to incorporate a LSampl"n- Promot"onL to enhance the effecti%eness of ,ales.
,ales promotion also looks to a %ariety of Media ,trategies to gain %ons,mer a&areness
and familiarity, such as ad%ertising Gne"spaper, maga+ine, radio and t.%., direct marketing Gsnail
mail ad%ertising and telemarketingI and the ne" medium of the internet Ginternet marketing and
"eb designI.
3hen launching or re!launching a product or ser%ice, these factors should be taken into
consideration for future success.
Article by Pauline Douglas
#eattie. k International journal of ser%ice industries management
,ales promotion as part of the communication mix is %irtually ignored "ithin the ser%ices
marketing literature, in comparison "ith personal selling and Labo%e!the!lineL ad%ertising.
$o"e%er, Lbelo"!the!lineL techni'ues ha%e been gro"ing in their extent, credibility and
sophistication during the last t"o decades. &hey ha%e no" reached the point "here they deser%e
consideration in relation to other areas of marketing practice beyond their fast!mo%ing consumer
goods GFMCGI origins. &he different tools "hich make up the promotional toolkit ha%e also
reached a point "here they deser%e indi%idual consideration instead of being bundled together.
,eeks to demonstrate ho" one such tool, the promotional competition, represents a significant
opportunity for ser%ices marketers. /e%ie"s the literature relating to sales promotion to build a
case for the suitability of competitions for ser%ices marketing, and presents the findings of a
sur%ey of 299 ser%ices!sponsored competitions to explore the nature and extent of competitionsM
use in practice.
/rom An!re& Jo#nson@ D"re%tor=General of T#e VA
(nsuring a positi%e experience for the recipient of a gift %oucher can make all the
difference in the success a sales promotion since brand identity "ill be reflected by the 'uality of
ser%ice and gift that are deli%ered. &he goal of a gift %oucher or gift card should be to make a
lasting and positi%e impact through sales promotion and one "ay of ensuring that the recipient
"ill be left "ith something special to remember is to use and experience gift %ouchers.
,e%eral members of &he - pro%ide Kchance in a lifetimeJ experiences as gift!%ouchers
and I thought that this "ould be a great opportunity to highlight the benefits of utilising
experiential sales promotions as a means of building enduring relationships "ith the consumer.
/ed *etter Days "as a pioneer of the concept of offering gift experience %ouchers that
promise exciting days out and the opportunity to try unusual acti%ities P the gift "ith a difference
for both corporate and consumer markets.
Aa%#ar Soreff, director of sales : marketing at /ed *etter Days explains the %alue of an
experiential re"ardF A(xperiences offer a more interacti%e and tuned!in "ay of promoting a
product "hich, in turn, allo"s audiences to become more integrated "ith the brand. &hey are a
popular tool for sales promotion because "e are engaging customers emotionally "ith the brands
by gi%ing them a memory to cherish.B
&here is certainly an emotional Ktouch pointJ for any company, "hether it is speed and
excitement to attract the younger market or comfort and luxury to attract a more refined audience.
It is the job of the experiential pro%ider to disco%er the acti%ity or experience that "ill best
represent the brand to its intended audience.
T"m ."s#op of e=hilaration explains that by Aaligning your brand "ith a rele%ant
experience you can help to create a more exciting perception of your business in the customerJs
mind.B
(xhilaration are experts in pro%iding %ouchers for adrenaline experiences such as Ferrari
dri%ing, bungee jumping and ad%enture "eekends but also offer less extreme pursuits including
spa days and gourmet cruises. A&he impact of sending someone o%er a mountain "ith nothing but
a bit of elastic to hold onto "ill certainly be a lasting oneB he continued, Abut not necessarily one
that e%erybody "ould enjoy.B
&he Full (xperience Company offers a "ide choice "ith its trademarked ,mart .ox
gift packages. A&he secret to its successB, explains .enoit *inossier, managing director, Ais that
the ,mart .ox appears to be "orth a lot more than it really costsB, "hich just goes to sho" that a
gift does not necessarily ha%e to rely on its monetary "orth to be appreciated and %alued.
- great example of ho" experiential %ouchers can add %alue to a sales promotion
"ithout pushing up the costs is the campaign that &he Full (xperience ran "ith 0okia in France.
.enoit explainedF A.y offering an -d%enture ,mart .ox instead of a discount, customers "ere
encouraged to purchase a top of the range mobile phone instead of the cheaper alternati%e as they
felt that they "ere getting a lot more for their money "ith an experience.B &his demonstrates just
ho" %aluable experiential gifts can beN that essentially, itJs the memories that really count.
CHAPTER 2
O.JECTIVES
PRIMARY O.JECTIVES:
&o find out the sales promotion in magnanim systems.
SECONDARY O.JECTIVES:
2. &o find out sales increase in competeti%e market.
@. &o find tools and techni'ues of sales promotion that is used in the organisation.
7. &o analy+e the purchasing beha%iour of the customer.
8. &o analy+e the product competitor in the market.
CHAPTER 3
RESEARCH METHODOLOGY
/esearch methodology is "ay to systematically sol%e the research problem. It is a plan of
action for a research project and expains in detail ho" data are collected and analy+ed. /esearch
Methodology may be understood as a science of studying ho" research is done scientifically. It
can co%er a "ide range of studies from simple description and in%estigation to the construction of
sophisticated experiment.
- clear objecti%e pro%ides the basis of design of the project. ,ince the main objecti%e of this
study is to identify the customers preference, expectation and perception. It "as decided to use
descripti%e research design include, sur%eys and fact!finding en'uires of different kinds, "hich
found out to be the most suitable design in order to carry out the project.
3*0 MEANING O/ RESEARCH
/esearch is an art of scientific in%estigation. &he ad%anced learnerJs dictionaries of current
(nglish lay do"n the meaning of research as, Aa careful in%estigation GorI in'uiry especially
through search for ne" facts in any branch of kno"ledgeB. /edmen and Mary research as a
Asystematic effort to gain kno"ledgeB.
3*1 RESEARCH DESIGN
- /esearch design is plan that specifies the objecti%es of the study, method to be adopted in
the collection of the data, tools in analysis of data and helpful to frame hypothesis. A- research
design is the arrangement of condition for collection and analysis of data in a manner that aims to
combine rele%ance to research purpose "ith ecnomy in procdureB.
/esearch design is needed because it facilitates the smooth sailing of the %arious project
operations, thereby making the project as efficient as possible yielding ma+imal information "ith
minimal expenditure of effort time and money. -lso it minimi+es bias and maximi+es the
reliability of the data collected.
3*2 NATURE AND SOURCE O/ DATA
Pr"mar !ata
&he data "hich are collected as fresh for the first time and thus happen to be original in
character is called primary data.
&he primary data "as collected from the customers of Magnanim systems through a direct
structured 'uestionnaire. /espondent has filled the 'uestionnaire.
3*3 SAMPLING SIAE AND TECHNIBUE
Tpe of ,n"+erse
&he first step in de%eloping any sample is clearly defining the set of objecti%es, technically
called the uni%erse, to be studied. $ere the uni%erse is the customer of Magnanim systems.
Sampl"n- plan
Due to enormity of the cost and time in%ol%ed in collecting information from all the
respondents, it becomes a complusion to choose represent sample of population. ,ample plan
explains the sampling unit, sample si+e and sampling method.
Sampl"n- met#o!
,ampling method follo"ed by the in%estigator is simple random sampling method.
S"Ce of sample
It refers to the number of items to be selected from the uni%erse to constitute a sample. $ere
2?? customers of Magnanim systems in puducherry "ere selected as si+e of sample.
Sample !es"-n
3hen population elements are selected for inclusion in the sample based on the case of
access, it is called con%enience sampling method for the con%enience of the researcher.
3*4 B,est"onna"re %onstr,%t"on
In constructing 'uestionnaire, care "as taken to in%estigate the difficulties that the
respondent may face "hile ans"ering them. It "as prepared keeping in %ie" the objecti%e of the
study. During the constructing care "as taken to a%oid 'uestions, "hich may lead to
misinterpretation. &he 'uestion thus constructed "as a structured one so as to collect all the
rele%ant information. &he 'uestions "ere arranged in a logical orderHsensible se'uence. &he
'uestionnaire consists of a %ariety of 'uestions presented to the employees for their response.
Dichotomous 'uestions and multiple choice 'uestins "ere used in constructing the 'uestionnaire.
3*5 STATISTICAL TOOLS USED
&o arrange and interpret the collected data the follo"ing statistical tools "ere used .
2. #ercentage Method.
@. 3eighted -%erage Method.
7. Chi!s'uare test
Per%enta-e Met#o! F
&he percentage method "as extensi%ely used for findings %arious details. It is used for
making comparison bet"een t"o or more serices of data. It can be generally calculated.
#ercentage of customers is gi%en by
G0umber of customers H total customersI E 2??
)e"-#te! A+era-e Met#o!F
In the "eighted a%erage method, the "eighted a%erage can be calculated by the follo"ing
formula
=3 Q 3= H =
$ere
=3 represents the "eighted a%erage
A=2,=@,=7RR=nB represents the %alue for %ariable %alues
A 3S,3@, 37RR.3nB represents the "eightage gi%en to the %ariable.
StepsF
! Multiply the "eights G3I by the %ariables G=I to obtain 3=
! -dd all 3= to obtain 3=
! Di%ide 3= by sum of the "eights G=I to get "eighted a%erage.
C#"=sD,are test
&he chi!s'uare test has been used to find the relationship bet"een %ariables, as it is
applicable for cross!tabulated data
&his test has been used to determine "hether or not there is any association statistically,
bet"een the %ariables in data collected.
&he chi!s'uare contingency table has been used, as it is appropriate for the hypothesis of
independence bet"een t"o nominally scaled %ariables.
Chi s'uareGE
@
IQ F>O
"$
=E
"$
?
1
9 E
"$
3here )
ij
Q )bser%ed fre'uency of the cell in "th roe and $th column
(
ij
Q (xpected fre'uency of the cell in "th ro" and $th column
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
TA.LE NO*4*0
GENDER O/ THE RESPONDENT
Gender 0o. of /espondents #ercentage
Male
98 98
Female
24 24
&otal
2?? 2??

0
10
20
30
40
50
60
70
80
90
male female
C#art No: 4*0
Inferen%e
From the abo%e table sho"s that 98O respondents are belongs to male and
24O respondents are belongs to female.

TA.LE NO*4*1

AGE O/ THE RESPONDENT
-ge 0o. of /espondents #ercentage
.elo"!@;
@9 @9

@;!7;
8C 8C

7;!8;
2; 2;

-bo%e!8;
9 9

&otal
2?? 2??

0
5
10
15
20
25
30
35
40
45
50
Below-25 25-35 35-45 above-45
C#art No: 4*1
Inferen%e
From the abo%e table sho"s that 8CO respondents are belongs to @;P7;, @9O respondents
are belongs to belo"!@;, 2;O respondents are belongs to 7;!8; and 9O respondents are
belongs to abo%e!8;.
TA.LE NO*4*2
BUALI/ICATION O/ THE RESPONDENT

0
5
10
15
20
25
30
35
40
45
Below 12 Dip/IT UG PG

C#art No: 4*2

Inferen%e
From the abo%e table sho"s that 88O of respondents are belongs to under graduate, 7@O of
respondents are belongs to belo" 2@th, @2O of respondents are belongs to DipHI&, 7O of
respondents are belongs to #G.

>ualification
0o. of
/espondents #ercentage
.elo" 2@th
7@ 7@

DipHI&
@2 @2

1G
88 88

#G
7 7

&otal
2?? 2??
TA.LE NO*4*3
OCCUPATION O/ THE RESPONDENT
0
5
10
15
20
25
30
35
!"#e$! p%ofeio$al elf
emplo&e#
'o"e wife (ove%$me$!
C#art No: 4*3
I$fe%e$)e
From the abo%e table sho"s that 7@O of respondents are belongs to self employed,
@9O of respondents are belongs to students, 2<O of respondents are belongs to professional, 2@O
of respondents are belongs to house "ife, 22O of respondents are belongs to go%ernment job.
TA.LE NO*4*4
)ccupation
0o. of
/espondents #ercentage
,tudent
28 28

#rofessional
17 17

,elf employed
32 32

$ouse "ife
12 12

Go%ernment
11 11

&otal
100 100
PU*+,-./ 0*12 2-G3-3I2 .4.T/2 P*1DU+T -5*/-D4
)pinion 0o. of /espondents #ercentage
6es
@C @C
0o
<2 <2
&otal
2?? 2??
0
10
20
30
40
50
60
70
80
4e 3o
C#art No: 4*4
Inferen%e
From the abo%e table sho"s that @CO of respondents are purchased the product
already, <2O of respondents are not purchased the product already.

TA.LE*NO*4*5
HO) DO YOU (NO) A.OUT THE MAGNANIM SYSTEM PRODUCT
)pinion
0o. of
/espondents #ercentage
Friends : relations
97 97

-d%ertisement
4 4

Maga+ine
8 8

0e"spaper
< <

&otal
2?? 2??

0
10
20
30
40
50
60
70
80
90
0%ie$# 6
%ela!io$
-#ve%!ieme$! 2a(a7i$e 3ewpape%
C#art No: 4*5
Inferen%e
From the abo%e table sho"s that 97O of respondents are kno"n the
magnanimsystem through Friends : relation, <O of respondents are kno"n the
magnanimsystem through ne"spaper, 8O of respondents are kno"n the
magnanimsystem through maga+ine, 4O of respondents are kno"n the
magnanimsystem through -d%ertisment.
TA.LE*NO*4*6
8,I+, T4P/ 10 P*1DU+T D1 41U 5I9/
)pinion
0o. of
/espondents #ercentage
.randed system
@2 @2

-ssembled system
4< 4<

#rinter
2@ 2@

&otal
2?? 2??

0
10
20
30
40
50
60
70
B%a$#e# &!em
-emble#
&!em
P%i$!e%
C#art No: 4*6
Inferen%e
From the abo%e table sho"s that 4<O of respondents are buying only assembled
system, @2O of respondents are buying ony branded system, 2@O of respondents are buying ony
printer.
TA.LE*NO*4*7
)HY DID YOU CHOOSE THE MAGNANIM SYSTEM
)pinion
0o. of
/espondents #ercentage
-ttracti%eness 29 29

#erfection < <

Immediate response 8C 8C

-fter sales ser%ice 28 28

Free#ackage 7 7

Gifts 2 2

)ffer @ @

Discount @ @

/efund offer 8 8

&otal 2?? 2??

0
5
10
15
20
25
30
35
40
45
50
-!!%a)!ive$e
Pe%fe)!io$
Imme#ia!e
%epo$e
-f!e% ale
e%vi)e
0%eePa):a(e
Gif!
1ffe%
Di)o"$!
*/f"$# offe%
C#art No: 4*7
I$fe%e$)e
From the abo%e table sho"s that 8CO of respondents are choose immediate
response, 29O of respondents are choose -ttracti%eness, 28O of respondents are choose -fter
sales ser%ice.

TA.LE*NO*4*G
EHPECTING /ROM MAGNANIM SYSTEM /OR YOUR NEHT PURCHASE
)pinion
0o. of
/espondents #ercentage
*o" price 7@ 7@

,easonal offer 8 8

Good 'uality ;8 ;8

Money refund offer 8 8

#roduct "arranties 7 7

-fter sales ser%ice 2 2

Free internet
package
@ @

&otal 2?? 2??

0
10
20
30
40
50
60
5ow p%i)e
eao$al offe%
Goo# ;"ali!&
2o$e& %ef"$#
offe%
P%o#")!
wa%%a$!ie
-f!e% ale
e%vi)e
0%ee i$!e%$e!
pa):a(e
C#art No: 4*G
Inferen%e
From the abo%e table sho"s that ;8O of respondents are purchasing next year for
good 'uality of product, 7@O of respondents are purchasing next year for lo" price of product.
TA.LE*NO*4*0I
0-+T1* /<P/+T 21*/ 0*12 2-G3-3I2 .4.T/2 P*1DU+T
)pinion
0o. of
/espondents #ercentage
More 'uality "ith exiting
price
; ;

More 'uality "ith lo" price 49 49

(xiting 'uality "ith lo"
price
< <

Good ser%ice "ith exiting
price
24 24

Good ser%ice "ith lo" price
8 8

&otal 2?? 2??

0
10
20
30
40
50
60
70
2%e ;"ali!& wi!'
e=i!i$( p%i)e
2o%e ;"ali!&
wi!' low p%i)e
/=i!i$( ;"ali!&
wi!' low p%i)e
Goo# e%vi)e
wi!' e=i!i$(
p%i)e
Goo# e%vi)e
wi!' low p%i)e

C#art No: 4*0I
I$fe%e$)e
From the abo%e table sho"s that 49O of respondents are like more 'uality "ith
lo" price, 24O of respondents are like good ser%ice "ith exiting price, <O of respondents are
like (xiting 'uality "ith lo" price, ;O of respondents are like moe 'uality exiting price, 8O of
respondents are like good ser%ice "ith lo" price.
TA.LE*NO*4*00
DI00/* 0*12 +12P/TIT13. 01* .-5/. P*121TI13
)pinion
0o. of
/espondents #ercentage
Coupans @ @
Free internet package 2 2
,easonal offer 7 7
Free soft"are @ @
Money refund offer 98 98
#roduct 3arranties 9 9
&otal 2?? 2??

0
10
20
30
40
50
60
70
80
90
+o"pa$
0%ee i$!e%$e!
pa):a(e
.eao$al offe%
0%ee of!wa%e
2o$e& %ef"$#
offe%
P%o#")!
8a%%a$!ie
C#art No: 4*00
I$fe%e$)e
From the abo%e table sho"s that 98O of respondents are said only money
refund offer for differing from competitons, 9O of respondents are said only
product "arrantiesr for differing from competitons

TA.LE*NO*4*01
2/..-G/ I. B/I3G */+/I>/D 0*12 1U* -D>/*TI.I3G
)pinion
0o. of
/espondents #ercentage
Good ser%ice
;C ;C
Good product
@4 @4
Discount
; ;
#roduct "arranties
2 2
,easonal offer
@ @
Free package
@ @
Coupans
2 2
Money refund offer
8 8
&otal
2?? 2??

0
10
20
30
40
50
60
Goo# e%vi)e
Goo# p%o#")!
Di)o"$!
P%o#")!
wa%%a$!ie
eao$al offe%
0%ee pa):a(e
+o"pa$
2o$e& %ef"$#
offe%
C#art No: 4*01
Inferen%e
From the abo%e table sho"s that ;CO of respondents are said good ser%ice,

@4O of respondents are said good product .

TA.LE*NO*4*02
2/DI- I. 21.T /00/+TI>/ 01* D/5/I>/*I3G 1U* 2/..-G/
)pinion
0o. of
/espondents #ercentage
&ele%ision
8 8

0e"spaper
@ @

)nline
@8 @8

3ord of mouth
<? <?

&otal
2?? 2??

0
10
20
30
40
50
60
70
Televiio$
3ewpape%
1$li$e
8o%# of mo"!'
C#art No: 4*02
I$fe%e$)e
From the abo%e table sho"s that <?O of respondents are belongs to "ord of mouth, @8O
of respondents are belongs to online, 8O of respondents are belongs to tele%ision, @O of
respondents are belongs to ne"spaper.
TA.LE*NO*4*03
8,I+, T115 I. P*/0/* T1 PU*+,-./ 1U* P*1DU+T
0
10
20
30
40
50
60
70
1ffe%
2o$e& %ef"$#
offe%
P%o#")!
wa%%a$!ie
0%ee (if!
Di)o"$!
C#art No: 4*03
Inferen%e
From the abo%e table sho"s that 4CO of respondents are said discount is best tool,
@8 O of respondents are said offer is best tool, @ O of respondents are said money refund offer is
best tool, @ O of respondents are said product "arranties is best tool, 7 O of respondents are said
free gift is best tool.


)pinion
0o. of
/espondents #ercentage
)ffer @8 @8

Money refund offer
@ @

#roduct "arranties
@ @

Free gift
7 7

Discount
4C 4C

&otal
2?? 2??
TA.LE*NO*4*04
.&!em b"& i$ o$e &ea%
)pinion
0o. of
/espondents #ercentage
.elo"!2?
C7 C7
2?!8?
7 7
8?!9?
2 2
9?!2??
7 7
&otal
2?? 2??

0
20
40
60
80
100
Below-10
1)!-40
40-80
80-100
C#art No: 4*04
I$fe%e$)e
From the abo%e table sho"s that C7O of respondents are buy belo" P 2?, 7O of
respondents are buy 2?!8?, 2O of respondents are buy 8?!9?, 7O of respondents are buy
9?!2??.
TA.LE*NO*4*05
.4.T/2. */P5-+/ I3 13/ 4/-*
)pinion
0o. of
/espondents #ercentage
.elo"!2?
C@ C@

2?!8?
7 7

8?!9?
@ @

9?!2??
7 7

&otal
2?? 2??

0
20
40
60
80
100
Below-10
1)!-40
40-80
80-100
C#art No: 4*05
I$fe%e$)e
From the abo%e table sho"s that C@O of respondents are replace the product belo" P 2?,
7O of respondents are replace the product 2?!8?, @O of respondents are replace the product
8?!9?, 7O of respondents are replace the product 9?!2??.
TA.LE*NO*4*06
*-T/ T,/ P/*01*2-3+/ 10 P*1DU+T
)pinion
0o. of
/espondents #ercentage
$ighly ,atisfied
@2 @2

,atisfied
48 48

Dissatisfied
@ @

$ighly Dissatisfied
@ @

0one
22 22

&otal
2?? 2??


0
10
20
30
40
50
60
70
,i('l&
.a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C#art No: 4*06
I$fe%e$)e
From the abo%e table sho"s that 48O of respondents are satisfied the company product,
@2O of respondents are highly satisfied the company product, @O of respondents are dissatisfied
the company product, @O of respondents are highly dissatisfied the company product, 22O of
respondents are none the company product.
TA.LE*NO*4*07
RATE THE PER/ORMANCE O/ SERVICE
)pinion
0o. of
/espondents #ercentage
$ighly ,atisfied
@8 @8

,atisfied
;2 ;2

Dissatisfied
C C

$ighly Dissatisfied
@ @

0one
28 28

&otal
2?? 2??

0
10
20
30
40
50
60
,i('l&
.a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C#art No: 4*07
Inferen%e
From the abo%e table sho"s that ;2O of respondents are satisfied the company
ser%ice, @8O of respondents are highly satisfied the company ser%ice, CO of respondents are
dissatisfied the company ser%ice, @O of respondents are highly dissatisfied the company ser%ice,
28O of respondents are none the company ser%ice
TA.LE*NO*4*0G
*-T/ T,/ P/*01*2-3+/ 10 ?U-5IT4
)pinion
0o. of
/espondents #ercentage
$ighly ,atisfied
@7 @7

,atisfied
4@ 4@

Dissatisfied
@ @

$ighly Dissatisfied
@ @

0one
22 22

&otal
2?? 2??


0
10
20
30
40
50
60
70
,i('l& .a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C#art No: 4*0G
I$fe%e$)e
From the abo%e table sho"s that 4@O of respondents are satisfied the company
'uality, @7O of respondents are highlysatisfied the company 'uality, @O of respondents are
dissatisfied the company 'uality, @O of respondents are highlydissatisfied the company 'uality,
22O of respondents are none the company 'uality.
TA.LE*NO*4*1I
*-T/ T,/ P/*01*2-3+/ 10 P*I+/
)pinion
0o. of
/espondents #ercentage
$ighly ,atisfied
29 29

,atisfied
44 44

Dissatisfied
2 2

$ighly Dissatisfied
8 8

0one
22 22

&otal
2?? 2??

0
10
20
30
40
50
60
70
,i('l& .a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C#art No: 4*1I
Inferen%e
From the abo%e table sho"s that 44O of respondents are satisfied the company price,
29O of respondents are highlysatisfied the company price, 2O of respondents are dissatisfied
the company price, 8O of respondents are highlydissatisfied the company price, 22O of
respondents are none the company price.
TA.LE*NO*4*10
RATE THE PER/ORMANCE O/ RELIA.ILITY
)pinion
0o. of
/espondents #ercentage
$ighly satisfied
2; 2;
,atisfied
<2 <2
Dissatisfied
@ @
$ighly Dissatisfied
@ @
0one
2? 2?
&otal
2?? 2??

0
10
20
30
40
50
60
70
80
,i('l& a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C#art No: 4*10
I$fe%e$)e
From the abo%e table sho"s that <2O of respondents are satisfied the company
reliability, 2;O of respondents are highlysatisfied the company reliability, @O of respondents are
dissatisfied the company reliability, @O of respondents are highlydissatisfied the company
reliability, 2?O of respondents are none the company reliability.
TA.LE*NO*4*11
+,-3G/ I3 T,/ D/>/51P2/3T 10 ./55I3G T,/ P*1DU+T
)pinion
0o. of
/espondents #ercentage
&o a great extent
7 7

&o some extent
@? @?

0one
<< <<

&otal
2?? 2??

0
10
20
30
40
50
60
70
80
Ta a (%ea!
e=!e$!
To ome
e=!e$!
3o$e
C#art No: 4*11
Inferen%e
From the abo%e table sho"s that @?O of respondents are some extent in the de%elopment
of selling the product, 7O of respondents are great extent in the de%elopment of selling the
product, <<O of respondents are said none in the de%elopment of selling the product.
TA.LE*NO*4*12
DESIRA.LE BUALITIES THAT )E LAC(
)pinion 0o. of /espondents #ercentage
6es
@ @
0o
C9 C9
&otal
2?? 2??

0
20
40
60
80
100
4e
3o
C#art No: 4*12
Inferen%e
From the abo%e table sho"s that C9O of respondents are said no for desirable
'ualities that "e lack, @O of respondents are said yes desirable 'ualities that "e
lack.
TA.LE*NO*4*13
PU*+,-.I3G T,/ P*1DU+T I3 3/<T 4/-*
)pinion 0o. of /espondents #ercentage
6es
C< C<
0o
7 7
&otal
2?? 2??

0
20
40
60
80
100
4e
3o

C#art No: 4*13
I$fe%e$)e
From the abo%e table sho"s that C<O of respondents are said yes for purchasing
the product in next year, 7O of respondents are said no for purchasing the product in next year.


&-.*(.0).;.@;
&) FI0D /-0D F-C&)/, I0 M-G0-0IM ,6,&(M 3$IC$ /-0D(D .6 C1,&)M(/,
G1sing "eighted a%erage MethodI
/ank 3eight #roduct ,er%ice >uality #rice /eliability
3 =2 3=2 =@ 3=
@
=7 3=7 =8 3=8 =; 3=;
2 ; @2 2?; @8 2@? @7 22; 29 C? 2; <;
@ 8 48 @;4 ;2 @?@ 4@ @89 44 @48 <2 @98
7 7 @ 4 C @< @ 4 2 7 @ 4
8 @ @ 8 @ 8 @ 8 8 9 @ 8
; 2 22 22 28 28 22 22 22 22 2? 2?
&otal 2?? 79@ 2?? 74C 2?? 798 2?? 7<4 2?? 7<C
C.3 7.9@ 7.4C 7.98 7.<4 7.<C
/ank @ ; 2 8 7
C.3QCalculated "eightQT 3=n H n U
I$fe%e$)e
From the &able it is inferred that customers prefers >uality as first rank.
TA.LE*NO*4*15
OCCUPATION O/ THE RESPONDENTS J PURCHASING TYPE O/ PRODUCT
PURCHASING TYPE O/ PRODUCT &otal
.randed
system
-ssembled
system
#rinter
OCCUPATION
O/ THE
RESPONDENTS
,tudent 7 @? ; @9
professional 4 C @ 2<
self
employeed
< @7 @ 7@
house "ife ; 4 2 2@
go%ernment
staff
? C @ 22
&otal @< 4< 2@ 2??
$
?
F )ccupation of the respondent is independent #urchasing type of products.
Chi! ,'uare &ests
INTERPRETATION:
From the abo%e analysis, the chi!s'uare %alues 22.;< and asymptotic significant %alue is
abo%e ?.?;. $ence, there is no e%idence to reject the null hypothesis. &hus "e conclude that
)ccupation of the respondent is independent #urchasing type of products.
alue df -symp. ,ig. G@!sidedI
#earson Chi!,'uare
22.;< 9 .2<2
TA.LE*NO*4*16
TOOL PREFER TO PURCHASING PRODUCT * BUYING SYSTEM IN ONE YEAR
.16I0G ,6,&(M I0 )0( 6(-/
.elo"!2? 2?!8? 8?!9? 9?!2??
&otal
&))* #/(F(/
&) #1/C$-,I0G
#/)D1C&
)ffer @8 ? ? ? @8
Money
refund offer
@ ? ? ? @
#roduct
"arranties
@ ? ? ? @
Free gift @ 2 ? ? 7
Discount 47 @ 2 7 4C
&otal C7 7 2 7 2??
H
I
: &ool prefer to #urchasing #roduct is independent of .uying system in one year
Chi!,'uare &ests
INTERPRETATION:
From the abo%e analysis, the chi!s'uare %alue is 2@.@77, and asymptotic significant %alue
is abo%e .?;. $ence, there is no e%idence to reject the null hypothesis. &hus "e conclude that tool
prefer to #urchasing #roduct is independent of .uying system in one year.
alue df -symp. ,ig. G@!sidedI
#earson Chi!,'uare
2@.@77 2@ .8@<
CHAPTER 5
/INDINGS O/ THE STUDY
Most of the customers are students and self employed persons "ere purchased the
product.
Most of the respondents taken are female 24O, and male 98O.
Most of the customers G4<OI"ere prefer assembled system is best for using.
Most of the public doesnJt kno" about the products marketed by the Magnanim
systems.
It is found that 97O of the respondents came to kno" about Magnanim systems
product through friends : relati%es and ad%ertisements. 0one of them
had found Magnanim systems through Maga+ine and 0e"spaper.
Most of the customersG8CI "ere chose magnanim systems product for immediate
response.
;8O of the customers are satisfied "ith the o%erall satisfaction of Magnanim systems
products and also to purchase next year.
Most of respondents are expected more 'uality "ith lo" price of the product.
98O of customers are money refund offer is best one to differ from the competator
and also to increase the sales.
Most of the customersGC7OI are purchasing the product belo" P 2? only.
It is found that customers are satisfied "ith 'uality,good product, price and not
satisfied "ith the ser%ice of the Magnanim systems products.
SUGGESTIONS AND RECOMMENDATIONS
.ased upon the finds the follo"ing suggestions is made
&he customers are gi%en more "eightage to the assembled system . so the company can
impro%e the sales in assembled system.
Most of the customers are like more 'uality "ith lo" price. ,o the company can increase
the 'uality and reduce the price of the product.
Maximum number of customers are discount is the best tool to differ "ith competitor. ,o
the company can utili+e this tool and meet the competitor.
Most of the customers are feeling that to increase the after sale ser%ice. ,o the company
may take necessary actions for the sale ser%ice and to satisfied the customers.
Most of the customers "ere chose the magnanim systems product for immediate
response. ,o the company can gi%e importance for customer call.
CHAPTER 6
CONCLUSIONS
&he study on sales promotion in magnanim systems p%t., *td., is study "ith care and
special effects ha%e been taken to make the study as specific as possible. &he methodology
typical proof to sho" that the study is sceintific.
From the study, it is clear that most of the customers are satisfied "ith there product, price
and 'uality. &his study is also cearly states that the customers are expecting to impro%e their
ser%ice. ,o the company can take an action to impro%e the ser%ice. &he customers are gi%ing
more important for more 'uality "ith price of the product. - good 'uality of ser%ice create
"eightage of the concern.
CHAPTER=7
LIMITATIONS O/ THE STUDY
Due to shortage of time "e did not meet more number of customers.
,ince time duration is short it "as not possible for conduct elaborate study.
,ome false information may be gi%en by the customers regarding their expectations.
-00(=1/(!2
- ,&1D6 )0 ,-*(, #/)M)&I)0 I0 M-G0-0IM ,6,&(M
>1(,&I)00-I/(
2. 0-M( F
@. G(0D(/ F
Male Female
7. -G( F
.elo"!@; @;!7; 7;!8; abo%e 8;
3* (D1C-&I)0-* >1-*IFIC-&I)0 F
.elo" V@ DipHI& 1G #G other
;. )CC1#-&I)0 F
,tudent professional self employes
house "ife go%ernment staff others
4. $a%e you made any purchase from magnanim system product already?
6es 0o
<. $o" do you kno" about the magnanim system product?
Friends : relations -d%ertisement Maga+ine 0e"spaper
9. 3hich type of product do you like from magnanim system?
.randed system -ssembled system #rinter

C. /ank the follo"ing .rands.
/ank
a. Magna+ brand
b. $C* system
c. *eno%o system
d. -cer system

2?. 3hy did you choose the magnanim system?
-ttracti%eness #erfection Immediate response
-fter sales ser%ice Free package Gifts
)ffer Discount /efund )ffer
22. 3hat is the benefit you expect from magnanim system for your next purchase?
*o" price Coupans ,easonal offer
Good 'uality Money refund offer #roduct 3arranties
-fter sales ser%ice ser%ice Free internet package
2@. 3hich factor do you expect more from magnanim system product?
More 'uality "ith exiting price.
More 'uality "ith lo" price.
(xiting 'uality "ith lo" price.
Good ser%ice "ith exiting price.
Good ser%ice "ith lo" price.
27. $o" do magnanim system differ from competitons for sales promotion?
Coupans Free internet package ,easonal offer
Free soft"are Money refund offer #roduct 3arranties
28. 3hat message is being recei%ed from our ad%ertising?
Good ser%ice Good product Discount #roduct "arranties
,easonaloffer Free package Coupans Money refund offer
2;. 3hich media do you prefer is most effecti%e for deli%ering our message?
&ele%ision ne"spaper maga+ine online "ord of mouth
24. 3hich tool do you prefer to purchase our product?
)ffer Money refund offer #roduct "arranties Free gift Discount
2<. $o" many systems you buy in one year?
.elo"!2? 2?!8? 8?!9? 9?!2?? -bo%e!2??
29. $o" many systems you "ill replace in one year?
.elo"!2? 2?!8? 8?!9? 9?!2?? -bo%e!2??
2C. /ate the magnanim system performance in todays competeti%e en%ironment "hen
compared to other competitor.
$ighly
,atisfied
,atisfied Dissatisfied $ighly
Dissatisfied
0one
#roduct
,er%ice
>uality
#rice
/eliability

@?. Is there any change in the de%elopment of selling the product compared "ith last year.
&o a great extent &o some extent 0one
@2. -re there any desirable 'ualities that a competitor ha%e, that "e lack.
6es 0o
If yes, gi%e suggestion
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
@@. 3ould you like to purchase magnanim system product in next year.
6es 0o
If 0o, mention the reason
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

@7. -ny suggestion
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



ANNEHURE =1
.I.LIOGRAPHY
Marketing Management P #hilip Dotler.
#rinciple of management ! #hilip Dotler.
Dothari C./., /esearch methodology, &ata Mc Gra"!$ill #ublishing
Company *td., 2C9@.
)E.SITES:=
&&&*-oo-le*%om
&&&*ma-nan"msstems*%om