Customer satisfaction

and awareness of Islamic banking system

in Pakistan


The research paper is written by Naveed Azeem Khattak

and
Kashif-Ur-Rehman about customer satisfaction and awareness.

1. Problem addressed:
The problem addressed in this research paper is the satisfaction of
customer from Islamic banking system in comparison with conventional
banking, the level of awareness about products offer by Islamic
institutions. It further investigates the relationship between different demographic
variables and customer satisfaction. It also investigate that whether customer prefer
both Islamic and conventional banking.

2. Type of research:
Quantitative approach is use in this research paper. Where different tests
were conducted in order to find out the level of customer satisfaction
and awareness towards Islamic products and services offered.

3. Prior research:
The impression of Islamic banking is not new. Islamic banking is very easily
receiving appreciation in the financial world. The conventional banking
industry is a deep-rooted challenger for the Islamic banking industry (IBI).
The Islamic banking system (IBS) was introduced due to the motive that
there was the necessitate of financial institution for Muslim customers who
could satisfy their requirements and demands. Because the conventional
banking industry is completely based on the interest based system which is
prohibited in the Islamic shari'ah rules. Therefore Muslims could do with
such institute which make available them the Islamic policy for their
financial transactions. in sequence to obtain knowledge about the
customer's satisfaction and their thoughts towards Islamic banking
products and its services, some studies were conducted in different area of
the world in both in Islamic and non-Islamic countries.