Earth Hour

Earth Hour is a worldwide event organized by the World Wide Fund for Nature (WWF) and held
towards the end of March annually, encouraging households and businesses to turn off their non-
essential lights for one hour to raise awareness about the need to take action on climate change.
The event, conceived by WWF and Leo Burnett, first took place in 2007, when 2.2 million
residents of Sydney participated by turning off all non-essential lights. Following Sydney's lead,
many other cities around the world adopted the event in 2008. Earth Hour 2013 will be held on
March 23, 2013 from 8:30 p.m. to 9:30 p.m. during participants' local time.
History : In 2004, confronted with scientific
findings, WWF Australia met with advertising agency Leo Burnett Sydney to "discuss ideas for
engaging Australians on the issue of climate change". The idea of a large scale switch off was
coined and developed in 2006, originally under the working title "The Big Flick". WWF
Australia presented their concept to Fairfax Media who, along with Sydney Lord Mayor Clover
Moore, agreed to back the event. The 2007 Earth Hour was held on 31 March in Sydney,
Australia at 7:30 pm, local time.





Overview of Sydney during Earth Hour 200 1
The Sky Tower in Auckland, New Zealand

Petronas HYPERLINK
"http://en.wikipedia.org/wiki/Petronas_Twin_Towers" Twin Towers landmark in downtown Kuala
Lumpur,






Earth Hour 2008 was held internationally on March 28, 2008 from 8 p.m. to 9 p.m. local time,
marking the first anniversary of the event. With 35 countries around the world participating as
official flagship cities and over 400 cities also supporting, Earth Hour 2008 was celebrated on all
seven continents.