A supply chain is the stream of processes of moving
goods from customer order through the raw materials stage supply production and distribution of products to the customer
Efficiency is doing things right Effectiveness is doing right things What is a Supply Chain - Fulfillment of Customer order Information, Cash, Material - Supplier manufacturer distributor retailer = Customer order
maximize profitability of the chain management of flow
Cycle view Customer order cycle Retailer Replenishment cycle Distributor Manufacturing cycle Manufacturer Procurement Cycle Supplier Differences in Cycles - Uncertainty of demand - Scale / size of order