About the company

Gionee Communication Equipment Co. Ltd

was founded on September 2002 by Liu Li
Rong
It is a high tech enterprise that focuses on the
R&D, production and sales of cellular mobile
devices
In 2005, Gionee obtained the GSM and CDMA
mobile phone production license
Gionees Headquarter currently employs over
1500 employees with the average
demographic less than 30 years old
R&D Centers are set up in Shenzhen,
Shanghai, Hangzhou and other places.
R&D
Gionee Application R&D Institute

Gionee Smartphone R&D Institute

Gionee Overseas BU R&D Institute

CDMA R&D Institute

Product range
Smart phone
Feature phone
Challenges faced by Gionee
Shenzhen mobile tag
Not enough advertising
No product with exciting features in budget
segment
Availability problem in retail store

Target customers
School and college students
People who are interested in better
specification android phone
People upgrading from feature phone
People looking for second phone