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  • Win Big Gambling Club: Constraints

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    o3283
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    This document outlines the budget and constraints for an advertising campaign for the Win Big Gambling Club. It allocates $8,000 total across television, newspaper, prime-time radio, and afternoon radio advertising with limits on the budget and number of ads for each medium. The minimum number of prime-time radio spots must be at least 5.

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    This document outlines the budget and constraints for an advertising campaign for the Win Big Gambling Club. It allocates $8,000 total across television, newspaper, prime-time radio, and afternoon radio advertising with limits on the budget and number of ads for each medium. The minimum number of prime-time radio spots must be at least 5.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
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    Download as xls, pdf, or txt
    8 views1 page

    Win Big Gambling Club: Constraints

    Uploaded by

    o3283
    This document outlines the budget and constraints for an advertising campaign for the Win Big Gambling Club. It allocates $8,000 total across television, newspaper, prime-time radio, and afternoon radio advertising with limits on the budget and number of ads for each medium. The minimum number of prime-time radio spots must be at least 5.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 1

    Win Big Gambling Club

    Number of units
    Audience
    Constraints:
    Maximum TV
    Maximum newspaper
    Max prime-time radio
    Max afternoon radio
    Total budget
    Maximum radio $
    Minimum radio spots

    T
    N
    P
    A
    TV Newspaper Prime-time Afternoon
    spots
    ads
    radio spots radio spots
    1.97
    5.00
    6.21
    0.00
    5000
    8500
    2400
    2800
    1
    1
    1
    $800

    $925

    $290
    $290
    1

    1
    $380
    $380
    1

    67240.30
    1.97 <=
    12
    5.00 <=
    5
    6.21 <=
    25
    0.00 <=
    20
    $8,000.00 <= $8,000
    $1,800.00 <= $1,800
    6.21 >=
    5
    LHS
    Sign RHS

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