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  • ITC Plans To Become A Pan

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    ITC plans to expand into the dairy sector by setting up plants across six Indian states to become a major pan-Indian dairy company. This will make ITC the third largest private dairy player in India behind Nestle and Britannia. ITC's non-fast moving consumer goods business, including its WLC FOOD brand, already generates over $1.3 billion in annual revenue. ITC aims to reduce its reliance on tobacco through diversification into dairy and will face competition from established players like Nestle, Britannia, and Danone's yogurt products.

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    ITC Plans to Become a Pan

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    ITC plans to expand into the dairy sector by setting up plants across six Indian states to become a major pan-Indian dairy company. This will make ITC the third largest private dairy player in India behind Nestle and Britannia. ITC's non-fast moving consumer goods business, including its WLC FOOD brand, already generates over $1.3 billion in annual revenue. ITC aims to reduce its reliance on tobacco through diversification into dairy and will face competition from established players like Nestle, Britannia, and Danone's yogurt products.

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    8 views2 pages

    ITC Plans To Become A Pan

    Uploaded by

    Neeraj Bhanot
    ITC plans to expand into the dairy sector by setting up plants across six Indian states to become a major pan-Indian dairy company. This will make ITC the third largest private dairy player in India behind Nestle and Britannia. ITC's non-fast moving consumer goods business, including its WLC FOOD brand, already generates over $1.3 billion in annual revenue. ITC aims to reduce its reliance on tobacco through diversification into dairy and will face competition from established players like Nestle, Britannia, and Danone's yogurt products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    ITCs Diversification to dairy sector

    ITC plans to become a Pan Indian dairy entity and is going to set up
    plants across six states Bihar, UP, Punjab, Maharashtra, Arunachal
    Pradesh and Telangana.
    The companys entry into dairy business is expected to make it 3
    rd
    biggest
    private player in the space after Nestle & Britannia.
    The companys turnover from its non-fast-moving consumer food business
    of WLC FOOD is the biggest contributor and has already exceeded
    Rs.10,000 crores
    Linkages through E-choupal- ITCs initiative to connect with rural
    farmers via the Internet for procurement of agricultural products.


    WHY
    ITCs mega move to dairy is a part of its strategy to reduce its
    dependence on tobacco legacy.
    ITC might also face competition from Danone-a relatively competitive
    player in Indias dairy space that had launched its YOGHURT in selected
    cities & also sells packaged milk.

    Competition
    Nestle & Britannia are the biggest private players in Indias dairy space.

    Key People Involved
    Amarjeet Singh
    Key Terms Involved
    ITCs Diversification to dairy sector

    E-choupal
    Danone

    References
    http://www.downtoearth.org.in/content/itc-milk-expanding-dairy-sector

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