This document analyzes gold consumer behavior in 1998 in India. It identifies key factors that influence the consumer decision making process, including festivals, falling gold prices, weddings and auspicious occasions driving impulse purchases. Consumers seek information both internally from past experiences and budgets, and externally from word of mouth, showrooms and advertisements. They evaluate based on price, design and quality before making their purchase, which can be influenced by their age and gender. After purchasing, consumers can experience satisfaction or dissatisfaction.
This document analyzes gold consumer behavior in 1998 in India. It identifies key factors that influence the consumer decision making process, including festivals, falling gold prices, weddings and auspicious occasions driving impulse purchases. Consumers seek information both internally from past experiences and budgets, and externally from word of mouth, showrooms and advertisements. They evaluate based on price, design and quality before making their purchase, which can be influenced by their age and gender. After purchasing, consumers can experience satisfaction or dissatisfaction.
This document analyzes gold consumer behavior in 1998 in India. It identifies key factors that influence the consumer decision making process, including festivals, falling gold prices, weddings and auspicious occasions driving impulse purchases. Consumers seek information both internally from past experiences and budgets, and externally from word of mouth, showrooms and advertisements. They evaluate based on price, design and quality before making their purchase, which can be influenced by their age and gender. After purchasing, consumers can experience satisfaction or dissatisfaction.