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    Rabia Samdani
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    This document analyzes beverage sales data from a college canteen. It finds that Pepsi is the most preferred drink, with 30% of students ranking it first. While Pepsi makes up the largest share of sales and profits at 30% and 36% respectively, Coke has the lowest shares at 20% and 18%. Females prefer Pepsi 10% more than males. To increase profits, the summary recommends focusing on increasing Pepsi sales and decreasing Coke inventory since it is the least preferred brand. It also suggests addressing issues with customer service quality, which 30% of students disagreed with or strongly disagreed with.

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    This document analyzes beverage sales data from a college canteen. It finds that Pepsi is the most preferred drink, with 30% of students ranking it first. While Pepsi makes up the largest share of sales and profits at 30% and 36% respectively, Coke has the lowest shares at 20% and 18%. Females prefer Pepsi 10% more than males. To increase profits, the summary recommends focusing on increasing Pepsi sales and decreasing Coke inventory since it is the least preferred brand. It also suggests addressing issues with customer service quality, which 30% of students disagreed with or strongly disagreed with.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    84 views4 pages

    Case Study

    Uploaded by

    Rabia Samdani
    This document analyzes beverage sales data from a college canteen. It finds that Pepsi is the most preferred drink, with 30% of students ranking it first. While Pepsi makes up the largest share of sales and profits at 30% and 36% respectively, Coke has the lowest shares at 20% and 18%. Females prefer Pepsi 10% more than males. To increase profits, the summary recommends focusing on increasing Pepsi sales and decreasing Coke inventory since it is the least preferred brand. It also suggests addressing issues with customer service quality, which 30% of students disagreed with or strongly disagreed with.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Case Study: College canteens Decreasing

    Beverage Sales
    Analysis Dilemma
    Portfolio analysis
    and
    Way forward


    By: Fouzia Abid, Nadia Mahmood, Sara
    Samdani, Maryam zahra
    Students Preference of the Beverage
    Rank Beverages Frequency %
    1
    4
    2
    2

    Pepsi
    Coke
    Coffee
    Tea
    Total
    18
    12
    15
    15
    60
    30
    20
    25
    25
    100
    20%
    25%
    25%
    30%
    Coke
    Coffee
    Tea
    Pepsi
    Pepsi outshine as most preferred drink
    with highest preference share
    Students Sampling Result
    1= Most preferred
    4=Least preferred
    Case Study: Analysis Dilemma
    Correlation between Brands
    Profitability and Gender
    30%
    20%
    25% 25%
    18%
    12%
    15% 15%
    0%
    10%
    20%
    30%
    40%
    Pepsi Coke Coffee Tea
    % sales share
    % profit share
    Profit Perspective
    Marketing Perspective
    26%
    21%
    24%
    29%
    36%
    18%
    27%
    18%
    0%
    10%
    20%
    30%
    40%
    Pepsi Coke coffee Tea
    Male
    Female
    Case Study: Analysis Dilemma
    17%
    25%
    28%
    25%
    5%
    0%
    0%
    0% 10% 20% 30%
    Agree v strongly
    Agree fairly
    Agree
    Undecided
    Disagree
    Disagree Fairly
    Students Preference of Quality of
    services
    Data Analysis
    Pepsi holds the biggest share in Sales and
    Profitability

    Female like Pepsi 10% more than Man do.

    Coke is least preferred drink in terms of both
    sales and profitability

    Way Forward
    To increase overall profitability more focus
    should be diverted toward increase sales of
    Pepsi

    Being least preferred drink inventory should
    be kept at minimum for Coke

    Focus on missed customer services by 30%
    needs to be handled with great significance

    Disagree Strongly
    Case Study: Analysis Dilemma

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