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    bhawanachitlangia
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    This document outlines the structure and questions for an exam on international marketing concepts. It is divided into 3 sections worth a total of 60 marks. Section 1 requires students to answer 5 short questions out of 7 options, worth 15 marks total. Section 2 requires students to answer 3 out of 4 longer essay questions, with each question split into 2 parts worth 5 marks each, for a total of 30 marks. Section 3 contains a single compulsory case study question worth 15 marks. Students have 2 hours to complete the exam.

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    prelims paper

    Original Title

    IM Prelim 2014

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    This document outlines the structure and questions for an exam on international marketing concepts. It is divided into 3 sections worth a total of 60 marks. Section 1 requires students to answer 5 short questions out of 7 options, worth 15 marks total. Section 2 requires students to answer 3 out of 4 longer essay questions, with each question split into 2 parts worth 5 marks each, for a total of 30 marks. Section 3 contains a single compulsory case study question worth 15 marks. Students have 2 hours to complete the exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views1 page

    Total Marks: 60marks Total Time: 2 HR

    Uploaded by

    bhawanachitlangia
    This document outlines the structure and questions for an exam on international marketing concepts. It is divided into 3 sections worth a total of 60 marks. Section 1 requires students to answer 5 short questions out of 7 options, worth 15 marks total. Section 2 requires students to answer 3 out of 4 longer essay questions, with each question split into 2 parts worth 5 marks each, for a total of 30 marks. Section 3 contains a single compulsory case study question worth 15 marks. Students have 2 hours to complete the exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Total marks: 60marks

    Total time: 2 Hr

    Q1) Attempt any five of the following (15 Marks)

    a) TNC
    b) FOB & CIF
    c) Turnkey Project
    d) International Marketing
    e) EOUs
    f) Transfer Pricing
    g) TRIMS

    Q2) Attempt any three of the following (30 Marks)

    (i) A) What is International Marketing? Explain the main driving and restraining
    forces in International Marketing. (05)
    B) Explain Product Life Cycle in International Market. Explain the criteria for
    Export Packing. (05)

    (ii) A) Write a Shot note on Incoterms (05)
    B) Distinguish between Tariff & Non Tariff Barriers (05)

    (iii) A) Explain the factors for package design in international market (05)
    B) Explain the functions of WTO in international marketing (05)

    (iv) A) Explain the various incentives and assistance given to exports by
    Government of India (05)
    B) Explain the various strategies for entering foreign Market (05)


    Q3) Attempt the following Case Study (Compulsory)
    (15 marks)

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