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Week3-Attitudes and Attitude Change
Week3-Attitudes and Attitude Change
2009.3.2
G.W.Allport(1935)
(Affective)
(Behavior) (Cognitive)
(cognitive complexity)
1. Learning Theory
2.
Balance Theory
Balance Theory
3. Cognitive Dissonance Theory
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4. Self-perception theory
4. Self-perception theory
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6. ExpectancyValue Theory
(1)
(2)
6. ExpectancyValue Theory
7. Cognitive response theory
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