SEO: An Hour a Day

Goals Worksheet
Business Goals
(Fill in the blanks. Use as many or as few spaces as you need.)
Primary Goal
Additional Goal
Additional Goal
Additional Goal
Additional Goal
Website Features
(Check all items below that exist on your website or are future goals for the site.)
This is included
on my website
now.
This is a goal
for the site in
the future.
Rating
(Ecellent!
Good!Fair!
Poor"
Corporate history news and
press releases
!xecuti"e biographies
#roduct and ser"ice
information
$nline purchasing%donation
&upport for existing
customers clients and
students
'ews and current e"ents
Articles white papers
(eligious philosophical or
political content
$nline lead generation forms
)ogin for restricted
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information
*nstructions for making
contact offline or "ia email
+irections hours of
operation etc. for brick,and,
mortar location
-ays for community to
connect with each other on
the site (forums etc.)
)inks to other resources
Fun games or
entertainment
A strong brand identity
Art or craft portfolio
!ducational materials
*nformation specifically for
geographically local "isitors
&oftware or documents
a"ailable for download
.edia (pictures audio
"ideo) a"ailable for
"iewing%downloading
&ite map
&ite search function
)i"e help%li"e contact
function
-ays for members of the
community to connect with
each other on the site
(forums bulletin boards
etc.)
/log postings and reader
comments
Customer testimonials or
re"iews
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.ethods for your users to
help promote your site
(share on Facebook +igg
etc.)
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#onnecting Goals$
Use the following space to indicate any disconnects between your business goals and your site0s
current functions1
#on%ersions Table
Fill in the blanks1
Goals

Target &udience

#on%ersion

#on%ersion
Page (if
a''licable"

Possible
(anding
(Entry" Page

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