COURSE CODE - 2041205

PG DEGREE EXAMINATION - FEB 2012

EXE - MBA / MBA (ALL BRANCHES)

BUSINESS POLICY AND STRATEGIC MANAGEMENT
(For Candidate Admitted from Calendar 2007 Onwards)
Time: 3 Hours Max.Marks:75

PART - A

Answer All the Questions: 10 X 2 = 20

1. Define strategic Management?

2. Give any two process of decision making?

3. Define MBO?

4. Define Diagnosis?

5. Write an abrevation for BCG and SWOT Analysis?

6. What is stability?

7. Give any 2 strategy formulation?

8. Write any aspects of leadership?

9. Define SAP?

10. What are critical success factors?

PART - B

Answer All the Questions: 5 X 5 = 25

11. a. Explain the concept of business policy?
(Or)
b. Strategy development as the out comeofcultural and political
Process - Discuss?

12. a. What are the challenges in business ethics?
(Or)
b. Describe internal and external environment?

13. a. Give about the porter'sdiamond model?
(Or)
b. Explain internation environment?

14. a. Explain the importance of strategic alternatives?
(Or)
b. Analyze the competencies?

15. a. Describe the plan and policy implementation?
(Or)
b. State the types of strategic change?

PART - C

Answer any Two Questions: 2 X 15 = 30

16. Describe the nature and scope of strategic Management?

17. Explain the techniques of environmental analysis?

18. State the functions of diagnosis of the environment?

19. Analyse the internal factors and resources?

20. Describe interpretive structural modeling?