Maximum Marks: 20 Ques 1: Answer the following (a)Differentiate between Mission and Vision. (b)Define the term Strategy. (c)What is the concept of Resource Based View of firms? (d)Write any 2 Risks and Rewards of going global. (e)What is meant by Benchmarking? [2*5=10] Ques 2: What is meant Value Chain Analysis? Explain in detail. [5] Ques 3:What is meant by 5 Forces Model? Explain in detail. [5]