Strategic Priorities for the Indian Telecom

Industry in the Next Decade

Anupam Sarda, Arun Kumar V., Bikram Chetia,
Rohini Gangapuram, Sippy Taneja, R. Jayaraman


Abstract
The Indian Telecom Success Story in India is a feather in the caps of several stakeholders,
principally the government, followed by the private sector players who have invested over
200 K crores to take advantage of the policy environment created by the government to set
up large telecom networks in the country, and provide one of the best telecom services
comparable to the best in the world. The mushrooming of services, devices, telecom
towers, use of diesel have all brought in their wake, some issues as well, although the low
cost of the voice services said to be the lowest in the world has washed away much of
the criticism. In this paper, the authors trace the development of the Indian telecom
industry. They developed a PESTEL framework, a Porter's Five Forces Field analysis
framework, did a SWOT analysis, used the BCG Matrix all to analyze and highlight the
many aspects of this growing industry. These analyses provide some insights into the
workings of the industry. The authors concluded that the way forward will include more
attention to VAS products, more of 3G and 4G applications development, more new-
product development suitable for the B to C, and in the inter-industry domains where B to B
applications will have to propel growth in a world with increasing automation and mobile
phone usage in day to day life activities.
Keywords : Indian Telecom Industry, PESTEL framework, Porter's Five Forces Model, SWOT
Analysis, BCG Matrix, 3G and 4G Telecom Services, Communication, VAS Services
JEL Classification: L96

Prabandhan : Indian Journal of Management, Volume 6, Number 4, pp. 5 - 18













Prabandhan : Indian Journal of Management, Volume 6, Number 4, April 2013