Syllabus - Mysore University

B. N. Bahadur Insti tute of Management Sci ences, Manasagangotr i, Universi ty of Mysore, Mysore.
1
COURSE CURRICULUM & REGULATIONS GOVERNING
MASTER OF BUSINESS ADMINISTRATION ( MBA)
DEGREE COURSE
W. E. F 2011
REGULATI ONS
1. Cours e Ti t l e
The course shal l be cal l ed Master of Busi ness Admi ni strati on Degree
Course . The durati on of the course i s two years consi sti ng of four
semesters; two semesters i n each year. A candi date j oi ni ng the course
shal l pursue prescri bed courses of studi es.
2. El i g i bi l i t y f or Admi s s i on
Any graduate or postgraduate i n arts, sci ence, commerce, busi ness
management, al l i ed sci ences, engi neeri ng and technol ogy, medi cal
sci ences of thi s Uni versi ty or from any other uni versi ty consi dered
equi val ent thereto shal l be el i gi bl e for admi ssi on to the course.
Further the appl i cant shal l have a mi ni mum of 50% i n the qual i fyi ng
exami nati on. A rel axati on of 5% i s avai l abl e for SC/ST & Cat-I
candi dates. Sel ecti on of candi dates to the course shal l be done as per
rul es of the Uni versi ty and Government of Karnataka.
3. Co urs e Co nt e nt and I ns t ruct i on
a) Co urs e cont ent : The course compri ses of subj ects of study,
i nternshi p, proj ect work and fi el d work as prescri bed.
Pedagogy i ncl udes l ectures, case studi es, group di scussi ons,
qui zzes, semi nars, computer practi cal s, summer i nternshi p, factory
vi si ts etc.
b) Summer I nt erns hi p: After the second semester exami nati on
students shal l undertake team based summer i nternshi p and prepare
a report under the gui dance of a facul ty member. The report shal l
be submi tted before the commencement of the thi rd semester fai l i ng
whi ch the student shal l not be permi tted to j oi n the thi rd semester.
c) Fi nal Proj ect : Duri ng the thi rd and fourth semesters each student
shal l undertake proj ect work and prepare proj ect report stri ctl y i n
accordance wi th the gui del i nes i n thei r el ecti ve area under the
supervi si on of a facul ty. The students are requi red to mai ntai n a
proj ect work dai ry to be submi tted for eval uati on. The proj ect
report must be submi tted before the commencement of the fourth
semester exami nati on, fai l i ng whi ch the student shal l not be
permi tted to appear for the exami nati on.
4. At t e ndance and Co nduc t
The Course i s a ful l ti me course and students SHALL NOT take up
any empl oyment/course, part ti me or ful l ti me duri ng thei r study.
Students found vi ol ati ng thi s rul e shal l be removed from the course.
Mi ni mum attendance of 75% of actual worki ng hours i s requi red i n
each paper. A student who does not sati sfy the requi rements of
attendance and conduct shal l not be permi tted to wri te the
exami nati on i n the concerned subj ect.
5. Exami nat i on
Each subj ect i s di vi ded i nto i nternal assessment (I A) and end of term
exami nati on wi th marks al l ocated as shown i n the tabl e. I nternal
assessment must be spread over si xteen weeks al l owi ng reasonabl e
i nterval between assessments. I A marks shal l be awarded on the basi s
of announced and surpri se tests, term papers / semi nars / qui zzes /
case di scussi ons and computer practi cal s. The breakup of assessment
marks wi l l be as fol l ows:
a. Announced test 05 Marks
b. Surpri se test 05 Marks
c. Term paper / semi nar / case di scussi on 10 Marks
d. Vi va-voce 05 Marks
Tot al 25 Mar ks
There shal l be a term end exami nati on of 3 hours durati on for each
subj ect at the end of each semester (excepti ng proj ect report).
6. Eval uat i o n of Proj ect Re port s
1. Summer i nternshi p report and proj ect work di ary are
eval uated for 50 marks through i nternal val uati on.
2. Students shal l have to submi t a work dai ry and synopsi s of the
proposed proj ect work, to be eval uated for 50 marks by the
concerned gui de, before the commencement of thi rd semester
exami nati on fai l i ng whi ch he/she wi l l not be al l owed to
appear for the thi rd semester exami nati on.
3. Each proj ect report i s eval uated for 75 marks by i nternal and
external exami ners. The gui de ordi nari l y shal l be the
i nternal exami ner.
4. A vi va-voce for 25 marks wi l l be conducted by a board of
three members consti tuted by the Chai rman, BOE from the
approved l i st of exami ners.
7. Decl ar at i o n of Res ul t s
The decl arati on of resul ts shal l be made as fol l ows:
a. Mi ni mum for a pass i s 40% of the marks i n each exami nati on
paper and 50% of the marks i n the aggregate of four
semesters. There i s no mi ni mum for i nternal assessment, and
summer i nternshi p report.
b. The mi ni mum for a pass i n Fi nal proj ect report i s 30/75 marks
and there i s no mi ni mum for vi va-voce.
c. Carryover i s permi tted as per Uni versi ty regul ati ons.
d. Decl arati on of grades shal l be done after the fourth semester
exami nati on on the basi s of aggregate marks of al l semesters.
The decl arati on shal l be made as fol l ows:
Grade A1 70% and above i n the aggregate
Grade A 60% and above but l ess than 70% i n the
aggregate.
Grade B 50% and above but l ess than 60% i n the aggregate
Grade F L ess than 50% i n the aggregate (FAI L )
Decl arati on of resul ts i n the case of REPEATERS shal l be done
accordi ng to general rul es of the Uni versi ty.
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COURSE CURRICULUM & REGULATIONS GOVERNING
MASTER OF BUSINESS ADMINISTRATION ( MBA) DEGREE COURSE
COURSE STRUCTURE

Fi rst Semest er Credi t s * Marks
Sl
No
Subj ec t s
( L+P/ S/ F) I nt l .
As s t .
End
Term
Tot al
L P/ S/ F Tot al
1. Management Concepts &
Theori es
1 1 2 25 75 100
2. Organi zati onal Behavi our 2 1 3 25 75 100
3. Busi ness Envi ronment 1 1 2 25 75 100
4. Manageri al Communi cati on 1 2 3 25 75 100
5. Manageri al Accounti ng 2 2 4 25 75 100
6. Manageri al Economi cs 2 1 3 25 75 100
7. Stati sti cs for Management 2 2 4 25 75 100
Total 11 10 21 175 525 700

Second Se mes t er Credi t s * Mar ks
Sl
No Subj ec t s
( L+P/ S/ F) I nt l .
As s t .
End
Term
Tot al
L P/ S/ F Tot al
1. Marketi ng Management 2 1 3 25 75 100
2. Human Resource
Management
2 1 3 25 75 100
3. Corporate Fi nance 2 2 4 25 75 100
4. Quanti tati ve Methods 2 2 4 25 75 100
5. L egal aspects of Busi ness 2 0 2 25 75 100
6. Operati ons Management 2 1 3 25 75 100
7. Management I nformati on
Systems
1 2 3 25 75 100
Tot al 13 9 22 175 525 700

Thi rd Semester Credi t s *
Marks
Sl
No
Subj ec t s ( L+P/ S/ F) I nt l .
As s t .
End
Term
Tot al
L P/ S/ F Tot al
1. Proj ect Management 1 2 3 25 75 100
2. Entrepreneurshi p 1 1 2 25 75 100
3. El ecti ve I 2 2 4 25 75 100
4. El ecti ve I I 2 2 4 25 75 100
5. El ecti ve I I I 2 2 4 25 75 100
6. Proj ect Work Di ary 0 3 3 50 --- 50
7. Summer I nternshi p
Report
--- --- --- 50 --- 50
Tot al 8 12 20 225 375 600

Fourt h Semest er Credi t s * Marks
Sl
No
Subj ec t s ( L+P/ S/ F) I nt l .
As s t .
End
Term
Tot al
L P/ S/ F Tot al
1. Strategi c
Management
2 1 3 25 75 100
2. El ecti ve I V 2 2 4 25 75 100
3. El ecti ve V 2 2 4 25 75 100
4. El ecti ve VI 2 2 4 25 75 100
5. El ecti ve VI I 2 2 4 25 75 100
6. Proj ect Report 0 3 3 75 75
7. Proj ect Vi va-voce --- --- --- --- 25 25
Tot al 10 12 22 125 475 600
*L=Lect ure 1 ho ur o f l ec t ure per wee k f or 15 wee ks = 1 credi t
P/ S/ F=Pr act i c al s / Se mi nars / Fi el d Wor k 2 hour s of pr act i c al s /
s emi nars / f i e l d wor k per wee k f or 15 wee ks = 1 credi t
El ect i ve Are as :
1. Mar ket i ng ( M)
2. Fi nance ( F)
3. Human Res o urce Manage ment ( HRM)
4. I nt er nat i o nal Bus i nes s ( I B)
5. I nf or mat i o n Sys t e ms ( I S)
6. Touri s m & Trave l Manage me nt ( TTM)
7. Heal t h Care Manage me nt ( HCM)
8. Smal l Bus i nes s Manage ment & Ent repre ne urs hi p ( SBM&E)
9. Ret ai l i ng & Suppl y Chai n Manage ment ( R&SCM)
10. Banki ng & I ns ur ance ( B&I )
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SYLLABUS
FIRST SEMESTER
1. 1 Management Concepts & Theori es
1. Manage ment :defi ni ti ons, nature and scope of management, functi ons
and process of management, evol uti on of management theory from
Tayl or, Fayol , Drucker to the present.Growth of professi onal
management i n I ndi a. Ethi cs i n management.
2. Manageri al Pl anni ng: pl anni ng process, types of pl ans, strategi c vs.
operati onal pl ans, model s of strategy formul ati on, l i nki ng strategy to
structure.
3. Deci s i o n Maki ng: manageri al deci si on-maki ng process and model s,
steps i n rati onal deci si on-maki ng, creati vi ty and group deci si on-
maki ng.
4. Organi zat i o ns : organi zati onal theori es and desi gn, vari ous forms of
organi zati on structures, span of management pri nci pl es of
coordi nati on, authori ty, power, del egati on and decentral i zati on.
5. Manageri al Co nt rol : rel ati onshi p between pl anni ng and control -
l i mi tati ons of control , types of control systems and techni ques
management by excepti on, budgetary control , functi onal and
dysfuncti onal aspects of budgetary control , i nternal control systems,
i nternal audi t and management audi t.
Ref er ences :
Es s ent i a l s o f Management - Koont z and O Donnel l . E- McGr aw Hi l l ,
I nt r oduct i on t o Management - Fr ed Lu t hans - McGr a w
The Pr act i ce of Management - Pet er . F. Dr ucker
Management - S t oner , Fr eemen and Gi l ber t
Management - Gr i f f i n
Management - Hol t
Management - Tas ks and Res pons i b i l i t i es - Pet er . F. Dr uck er
Pr of es s i onal management - Theo Hai mann
Or gani z at i on Theor y and Des i gn Ri char d L. Dr af t
Management - Ri char d L. Dr af t
Peop l e and Pe r f or mance by Pe t er F. Dr ucker
1. 2 Organi zati onal Behavi or
1. Fundame nt al s of Org ani zat i onal Be hav i or: e vol uti on of
organi zati onal behavi or, i ndi vi dual s and Organi zati ons, forces
affecti ng organi zati onal behavi or, Changi ng work force and
empl oyment rel ati ons, i mpact of gl obal i zati on and i nformati on
technol ogy on organi zati onal behavi or,
2. I ndi vi dual Di mens i ons i n Org ani zat i o nal Be hav i or: i ndi vi dual
di fferences percepti ons, i nterests, apti tude, atti tude, l earni ng,
personal i ty, creati vi ty.
3. Gro up Dynami cs : group behavi or, team devel opment, group
cohesi veness group deci si on maki ng process, , Eff ecti ve teams,
organi zati onal confl i cts, & confl i ct resol uti on, i nterpersonal ski l l s,
J ohari Wi ndow and transacti onal anal ysi s.
4. Mot i vat i o n: theori es and model s of moti vati on, L eadershi p, theori es
of l eadershi p & l eadershi p styl es.
5. Manage ment of Change: resi stance to change, change model s, change
agents.Organi zati onal effecti veness. Organi zati onal cl i mate and
cul ture., l earni ng organi zati ons.
Ref er ences :
Or gani z at i onal Behavi or Robbi ns .
Or gani z at i onal Behavi or - Fr ed Lu t hans
Human Behavi or a t Wor k- Ke i t h Davi s
Or gani z at i onal Theor y and Des i gn Daf t
The Fi f t h Di s ci p l i ne- Pet e r Senge
The Seven Habi t s o f hi ghl y Ef f ec t i ve Peopl e- St ephen Cov ey
Under s t andi ng Or gani z at i onal Behavi our Uday Par ekh
The Fi ve Mi nds - Ho war d Gar dner
Al l t he books by Ed war d De Bono
Wor k i n t he 21
s t
Cent ur y Landy and Je f f r ey
Busi ness Envi ronment
1. Bus i nes s as a s oci al s ys t e m: i nternal and external envi ronment,
stakehol der map of busi ness, rol e of government i n economi c acti vi ty
and i ts i mpact on busi ness i n I ndi a. Busi ness Ethi cs and Corporate
Soci al responsi bi l i ty. I ssues i n corporate governance.
2. Econo mi c St ruc t ure of I ndi a: economi c pl anni ng i n I ndi a, transi ti on
from mi xed economy to a market economy, outl i nes of Publ i c and
Pri vate sectors. Characteri sti cs of i ndustri al , servi ce and agri cul tural
sectors. Regi onal and sectoral i mbal ances, Dual i sm, Trends i n GDP.
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3. Monet ar y and Fi s c al Sys t e m of I ndi a: overvi ew of I ndi a s monetary
pol i cy, fi scal pol i cy, rol e of RBI ,the banki ng sector, I ndi an fi nanci al
system, money market and capi tal markets, stock exchanges and stock
market reforms i n I ndi a. I ndustri al fi nance i n I ndi a rol e of
devel opment fi nanci al I nsti tuti ons and commerci al banks, NBFC s.
Fi nanci ng of exports and i mports, EXI M and ECGC. I ssues i n taxati on
and government expendi ture FRBM Act, the probl em of fi scal defi ci t.
4. I ndi an Soci et y, Cul t ure and Pol i t i cs : soci al probl ems of I ndi a, I mpact
of moderni zati on on I ndi an soci ety, demography, gender,
envi ronmental i ssues.
5. I nt er nat i o nal Bus i nes s Env i ronme nt : I ndi a as a pl ayer i n the
I nternati onal market pl ace i ts posi ti on and prospects, the rol e of
mul ti -nati onal compani es i n I ndi a. FDI & FI I s i n I ndi a.
Ref er ences :
Bus i nes s Envi r onment C. A. Fr anci s
Bus i nes s , Gover nment & Soci e t y Ar t hur Go l d Smi t h.
Et hi cal choi ces - s hekar
I ndi a Devel opment Repor t s
I ndi a i n Tr ans i t i on Jagdi s h Bhag wat hi
I ndi a s Economi c pol i cy Bi mal Ja l an
I s t her e a I ndi an way of t h i nki ng A. K. Ramanu j am
A Mi l l i on Mut i n i es - V. S. Na i pual
I nt er nat i onal Bus i nes s Envi r onment by Dani el s & Radbaugh
I ndi a i n t he Er a of Economi c Ref or ms Sachs , Jaf f r e y, Var s hney,
As hut os h and Ra j pai , Ni r upam, Ne w Del h i , Oxf or d , 1999.
Fi s cal Po l i cy, Pub l i c Pol i cy and Gover nance Shome, Pa r t has ar at hi
Ei ght Lec t ur es on I ndi a s Economi c Ref or ms Sr i ni vas an. T. N
Fi s cal Po l i cy Devel opment s i n I ndi a 1950- 2000 Sur y
I ndi a s Economi c Per f or mance and Ref or ms : A Per s pect i ve f or t he
Ne w Mi l l en i um S wamy, Subr amani an
I magi ni ng i n I ndi a Nandan Ni l ekani
1. 3 Manageri al Communi cati on
1. I nt ro duc t i on: nature of manageri al communi cati on, the communi cati on
process. Effecti ve communi cati on and barri ers to communi cati on,
communi cati on ski l l s; wri ti ng, readi ng, l ogi c, anal ysi s and l i steni ng
2. Communi c at i o n f or Probl em Sol vi ng: probl em sol vi ng
communi cati on model for case anal ysi s and reporti ng i n detai l . Group
di scussi on, i n-cl ass or workshop exerci ses and assi gnments.
3. Wr i t i ng Ski l l s : exerci ses i n drafti ng l etters, memos, e-mai l , proposal s,
resume wri ti ng, reports and executi ve summari es. The structure and
process of creati ng busi ness messages.
4. Oral Co mmuni c at i on: exerci ses i n speaki ng, di scussi ng, l i steni ng and
negoti ati ng, body l anguage and ki nesi cs, busi ness eti quettes.
5. Bus i nes s Pres ent at i o ns : hands on wi th excel and offi ce power poi nt.
Ref er ences :
Bet t er Bus i nes s Communi cat i on Deni s h Mur phy
Wr i t t en Execut i ve Communi cat i on - Shur t er
Model Bus i nes s Let t e r s - Gar t i s i de.
Bus i nes s Communi cat i on Les i kar Pet t i t - Fl at er y .
MLA s Handbook.
Bus i nes s Res ear ch Me t hods - Cooper and Schnei der
Bus i nes s Res ear ch Me t hods - Zi kmund
1. 5 Manageri al Accounti ng
1. I nt ro duc t i on t o Account i ng: meani ng, accounti ng concepts and
conventi ons Fi nanci al Accounti ng V/s Management Accounti ng
Recordi ng, cl assi fyi ng and summari zi ng busi ness transacti ons l eadi ng
to preparati on of fi nal accounts of sol e propri etary, merchandi zi ng
manufacturi ng and servi ce busi nesses usi ng Excel .
2. Company Fi nal Acco unt s i n I ndi a: requi rements of Compani es Act of
1956 wi th respect to preparati on of Fi nal Accounts of Compani es -
Annual Reports and i ts contents.
3. Fi nanc i al s t at e me nt Anal ys i s : techni ques of fi nanci al statement
anal ysi s: Hori zontal anal ysi s, Verti cal anal ysi s, Trend Anal ysi s, Rati o
Anal ysi s (Profi tabi l i ty, L i qui di ty, Sol vency and Capi tal market rati os),
preparati on of fund fl ow & cash fl ow statement usi ng Excel .
4. Exce l appl i cat i o ns : preparati on and Anal ysi s of I ncome Statement,
Bal ance Sheet, Cash Fl ow Statement, Rati os and Proj ecti ons usi ng
excel
5. Cos t account i ng: el ements of Costs, Cl assi fi cati on of costs,
Preparati on of Cost Sheet, Cost accounti ng systems: J ob costi ng,
process costi ng, contract costi ng and servi ce costi ng, Margi nal costi ng
and use of break-even anal ysi s i n deci si on-maki ng Rel evant costs for
marketi ng and producti on deci si ons- Cost Dri vers and Acti vi ty Based
Costi ng.
Ref er ences :
Fi nanci al Account i ng: A Manager i al per s pec t i ve R. Nar ayans wamy
I nt r oduct i on of Management Account i ng- Hor ngr en , Sundem, St r at t on.
Cos t and Manager i al Account i ng - Duncan Wi l l ams on
Cos t account i ng f or Bus i nes s Manager s - As i s h K Bhat t acha r ayya.
Management and Cos t Account i ng- Col i n Dr ur y
Management Account i ng Hens en Mo wen
Fi nanci al Anal ys i s and Model l i ng Chandan Sen Gupt ha
5
1. 6 Manageri al Economi cs
1. Manageri al Eco nomi cs : i ntroducti on, basi c concepts, appl i cati on i n
busi ness deci si on-maki ng. Demand and Suppl y Anal ysi s,determi nants ,
equi l i bri um, el asti ci ty, demand forecasti ng and esti mati ng methods
2. Theor y of cons umer be havi or: consumer preferences, i ndi fference
curves, budget constrai nt, uti l i ty maxi mi zati on and the deri vati on of
the consumer demand curve.
3. Product i o n and Cos t Anal ys i s : producti on functi ons-cost functi ons,
and profi t functi ons, total , average and margi nal costs, returns to
factors and scal e, short run v/s l ong run deci si ons, deri vati on of the
suppl y curve.
4. Mar ket Anal ys i s : market forms, perfect competi ti on, monopol y,
monopol i sti c, ol i gopol y. Output and pri ce determi nati on. Cartel s and
col l usi on, mergers and acqui si ti ons and government regul ati ons i n the
form of pri ce di recti ves, taxes, subsi di es, anti -trust acti on and
competi ti on pol i ces.
5. Nat i onal I nco me Acco unt i ng: concepts of GDP, NI , per capi ta i ncome,
PPP Nati onal i ncome accounti ng i n I ndi a. Busi ness cycl es and busi ness
forecasti ng. Measuri ng busi ness cycl es usi ng trend anal ysi s, macro
economi c i ndi cators i n busi ness cycl e measurement, Copi ng strategi es
for busi ness.
Ref er ences :
Manager i al Economi cs - Domi ni ck Sal wat or e .
Manager i al Economi cs - Gupt a and Mot e
Economi cs - Samuel s on &Nor dhaus
Manager i al Economi cs by Pet er s on and Le wi s
Mi cr o Economi c s Domi ni ck Sal vat or e
Macr o Economi cs Pa l mer and o t her s
Macr o Economi cs - Kou t i nyas
1. 7 Stati sti cs for Management
1. Quanti tati ve data i nterpretati on i n manageri al deci si on maki ng:
col l ecti on cl assi fi cati on tabul ati on frequency di stri buti on
charts usi ng excel , measures of central tendenci es and di spersi on
usi ng vi sual expl orati ons i n MS excel .
2. Correl ati on and regressi on: mul ti pl e correl ati on basi c probabi l i ty
concepts condi ti onal probabi l i ty Bayes theorem use MS excel PH
STAT2.
3. Probabi l i ty di stri buti ons: bi nomi nal Poi sson and normal di stri buti ons
usi ng excel esti mati on poi nt and i nterval usi ng Excel .
4. Stati sti cal Deci si on Theory: hypothesi s testi ng for means and
proporti ons and for di fference of means and proporti ons anal ysi s of
vari ance.
5. Sampl i ng: sampl i ng techni ques, random sampl i ng, random numbers
tabl e, Monte Carl o si mul ati on, Chi -square tests, ti me seri es
forecasti ng, hands-on wi th MS excel .
Ref er ences :
St at i s t i cs f or Manager s us i ng Mi cr os of t exce l Lev i ne, St ephan &
ot her s
St at i s t i cs f or Management Ri char d Levi n and Rubi n [excel
ver s i on]
St at i s t i cs Mur r ay Spi egel , Schaum Ser i es
Pr obabi l i t y and St a t i s t i cs Mur r ay Spei ge l , Schaum S er i es
Quant i t at i ve Bus i nes s Anal ys i s Tex t & Cas es Samul Bodi l ey
& o t her s
Bus i nes s S t at i s t i cs Kaz mi er , Schaum Ser i es
Bas i c Bus i nes s St at i s t i cs Ber eur am and Lev i ne
Quant i t at i ve Met hods Ander s on, S weeny & Wi l l i am
SECOND SEMESTER
2. 1 Marketi ng Management
1. I nt roduct i o n t o Mar ke t i ng Manageme nt : nature of marketi ng
management, Types of products / servi ces. Marketi ng concepts:
Product, Producti on, Sel l i ng, Marketi ng and Soci etal , Concepts
Marketi ng envi ronment, el ements of Marketi ng Mi x. Cl assi fi cati on of
goods & servi ces.
2. Cons umer Be havi or: consumer & buyer behavi or process, model s of
consumer behavi or. Market research and market i ntel l i gence.
Marketi ng i nformati on system.
3. Mar ket Seg me nt at i o n and Target i ng: concept of segmentati on and
targeti ng, basi s for segmentati on. Segmentati on for consumer and
i ndustri al products, Product posi ti oni ng.
4. Product & Pri ce: product Mi x and Product L i ne, l evel s of product, new
product devel opment, product l i fe cycl e strategi es. Brandi ng, types of
brands, brand bui l di ng, measuri ng brand equi ty. Packagi ng and
l abel i ng. Pri ci ng: General pri ci ng approaches, new product pri ci ng
strategi es, Publ i c pol i cy and pri ci ng.
5. Promot i on and Pl ace Mi x: el ements of promoti on mi x, Marketi ng
communi cati on process, Publ i ci ty, Adverti si ng and publ i c rel ati ons.
6
Personal sel l i ng and sal es promoti on. Di rect marketi ng and onl i ne
marketi ng. Di stri buti on channel s and l ogi sti cs management, Channel
desi gn and admi ni strati on, Publ i c pol i cy and di stri buti on deci si ons.
Ref er ences :
Mar ket i ng Management Ph i l i p Ko t l er , Pr ent i ce Ha l l I ndi a, (Ne w
edi t i on)
Bas i c Mar ke t i ng Per aul t
Fundament a l s of Mar ket i ng Wi l l i am S t ant on
Pr i nci p l es of Mar ket i ng Ph i l i p Ko t l er and Gar r y Ar ms t r ong
Mar ket i ng Management Ra j an Saxena
Mar ket i ng Management Zi ck mund
Mar ket i ng Rames h Ku mar
2. 2 Human Resource Management
1. Pers pec t i ves i n HRM: rol e of HR managers, sub-systems of HRM, HR
functi ons and pol i ci es. Organi zati on for HRM, Devel opment of HRM i n
I ndi a, Recent trends i n HRM, I mpact of gl obal i zati on on HRM.
2. HR Pl anni ng, Recr ui t ment and Se l ect i o n: scope of HR pl anni ng, J ob
anal ysi s, j ob desi gn J ob descri pti on and j ob eval uati on, methods of
recrui tment. Testi ng for sel ecti on of empl oyees, use of psychol ogi cal
test, sel ecti on process, i ntervi ews, errors i n sel ecti on.
3. Tr ai ni ng and Devel o pment : i nducti on and Ori entati on, methods of
trai ni ng, trai ni ng manual , trai ni ng under I SO and QS Certi fi cati on.
Supervi sory, Executi ve and Management devel opment programmes.
Career devel opment.
4. Perf or mance Manage me nt : KRA and KPAs, Tradi ti onal vs Modern
methods of performance management. Potenti al apprai sal , Feedback
systems. J ob eval uati on.
5. Compe ns at i o n Pl anni ng: wages and sal ary, Admi ni strati on perks,
Fri nge benefi ts, Bonus, I ncenti ves. Compensati on surveys.
Producti vi ty, Performance l i nked, Pay structure. Compensati on revi ew
and structuri ng.
Ref er ences :
HR and Per s onnel Management Ke i t h Davi s
Pe r s onnel Management Fl i ppo
Human Res our ce Management T. V. Rao
Human Res our ce Management Pa t t anai k
Human Res our ce Management Mi cheal Ar ms t r ong
Human Res our ce Management Gar y Des s e l er
2. 3 Corporate Fi nance
1. Go al o f t he Fi r m: profi t maxi mi zati on vs weal th maxi mi zati on, Val ue
creati on, Agency probl ems, Soci al responsi bi l i ty, Rol e of fi nanci al
management, Ti me val ue of money, Val uati on of securi ti es stocks
and bonds. Concept of ri sk and returns of securi ti es, usi ng probabi l i ty
di stri buti on to measure ri sk, ri sk and return i n portfol i o context (usi ng
excel ).
2. Capi t al Budget i ng: esti mati ng cash fl ows i ni ti al , i ntermedi ate and
termi nal Cash fl ows on i ncremental basi s, Capi tal budgeti ng deci si on
rul es, Payback, ARR, DCF techni ques NPV, I RR, PI , usi ng excel .
3. Cos t of Capi t al : cost of debt, preferred stock, equi ty, computi ng
WACC, The CAPM approach, Adj usti ng WACC for ri sk. L ong-term
fi nanci ng, Publ i c i ssue of debt, Preferred stock and Common stock,
Term l oans.
4. Capi t al St ruc t ure Theori es : tradi ti onal vi ew vs MM hypothesi s, MM
posi ti on I &I I , Capi tal structure desi gni ng i n practi ce EBI T- EPS
anal ysi s, the pecki ng order theory. Di vi dend deci si ons, Rel evance vs
i rrel evance of di vi dends.
5.Wor ki ng Capi t al Manage me nt and Fi nance: cash management,
Recei vabl es management and I nventory management.Worki ng capi tal
fi nance i n I ndi a.
Ref er ences :
Fundament a l s of Fi nanci al Management Van Hor ne and Wacho wi t z
Fi nanci al Pol i cy and Management Van Hor ne, 12
t h
edi t i on.
Fi nanci al Management Pr as anna Chandr a
Cor por at e Fi nance Br i gham and Er har dt
Cor por at e Fi nance Ros s , Wet f i el d & Jaf f er
2. 4 Quanti tati ve Methods
1. Sci e nt i f i c me t ho ds : i nducti on, deducti on, theory, concepts, constructs,
defi ni ti ons, vari abl es, model s, l aws, hypothesi s, syl l ogi sm, l evel s of
abstracti on. Fal l aci es of reasoni ng. The nature of research i n
Management, Exerci ses i n wri ti ng a research proposal .
2. Pri nci pl es of res e arch des i g n: types of basi c research methods and
secondary research methods, sampl i ng desi gn, measurement and
measurement scal es. Data col l ecti on methods, observati onal studi es,
experi mentati on. Qual i tati ve methods of research.
3. Anal ys i s and pres ent at i o n of Dat a: use of stati sti cal techni ques, styl e
manual s. Exerci ses i n wri ti ng management reports.
7
4. Li ne ar progr ammi ng: types of l i near programmi ng, si mpl ex method,
pri mal and dual , sensi ti vi ty anal ysi s, resource al l ocati on, producti on
pl anni ng, product mi x and capi tal budgeti ng deci si ons usi ng softwares.
5. Tr ans port at i o n and as s i g nme nt probl e m: sequenci ng probl ems,
Deci si on maki ng under ri sk and uncertai nty, deci si on trees. MS excel
sol ver for al l the above model s
Ref er ences :
Bus i nes s Res ear ch Me t hods Zi kmund
Mar ket i ng Res ear ch Mal hot r a N. K.
Bus i nes s Res ear ch Me t hods Donal d R. Cooper s and Schi ndl er
Foundat i ons of Behavi our al Res ear ch F. N. Ker l i nger
MLA Handbook f or Res ear cher s MLA As s oci a t i on
APA Manual
Soci al Res ear ch Met hods Br yan
Cas e St udy Me t hod of r es ear ch Rober t K Yi n
Des i gni ng Qual i t at i ve r es ear ch Mar s hal l and Ros s man
Res ear ch Des i gn & Me t hods Kennet G. Bor deaux & Ot her s
Mar ket i ng Res ear ch wi t h S PSS Cor l Mc . Dani el & Gat es
Mar ket i ng Res ear ch Chur chi l & Lacobucci
2. 5 Legal Aspects of Busi ness
1. Out l i nes : I ndustri es Devel opment and Regul ati on Act (I DRA),
Competi ti on Act. Forei gn exchange management act.(FEMA)
2. Out l i nes : company L aw, provi si ons of I ndi an Compani es Act 1956
rel ati ng to i ncorporati on, management and admi ni strati on. Fi l i ng of
returns, Remedi es agai nst mi smanagement and oppressi on. Powers of
i nvesti gati on by the Government, I ssues rel ati ng to good corporate
governance.
3. Out l i nes : i ntel l ectual property ri ghts, Patents and Trademarks Act,
copy ri ghts act, geographi cal appel l ati on,
4. Out l i nes : securi ty Market L aws, Securi ty and Exchange Board of I ndi a
Act (SEBI ), Securi ti es contract act, L aws pertai ni ng to stock
exchanges, SARFESI Act.
5. Out l i nes : consumer protecti on act and I nformati on technol ogy act.
Ref er ences :
A Manual of Bus i nes s La ws S . N. Mahes h war i and S. K. Mahes hwar i
Bus i nes s La w f or Management K. R. Bul chandani
Bus i nes s Envi r onment : Text s and Cas es Fr anci s Cher uni l am
Bus i nes s and Cor por at e La ws S . S. Gul s han and G. K. Ka poor
Bar e Ac t s o f r es pec t i ve l egi s l at i ons .
2. 6 Operati ons Management
1. Oper at i o ns Manageme nt : product strategi es Product l i fe cycl e
Producti ve system types I mpact of technol ogy and organi zati on of
the operati ons functi on Requi rements of forecasti ng for operati ons.
2. Pl ant Loc at i o n and Types o f Pl ant Layout : product pl anni ng and
control I nventory pl anni ng and control Materi al s requi rements
pl anni ng Pl anni ng producti on i n aggregate terms.
3. Job Des i g ni ng: work study and ti me study Stati sti cal qual i ty control
methods J apanese manufacturi ng systems Fl exi bl e manufacturi ng
system Operati ons systems of the future.
4. Tot al Qual i t y Manage ment : trends i n qual i ty management
benchmarki ng and busi ness process reengi neeri ng, Kai zen Si x Si gma
Motorol a systems Qual i ty cri teri a based on Demi ng pri ze Mal col m
Bal dri ge Award. Qual i ty Management Systems, I SO Standards.
5. Suppl y Chai n Manageme nt : concept of SCM. Operati ng model for
suppl y chai n. Managi ng the external and i nternal suppl y chai n. Gl obal
SCM and sourci ng.
Ref er ences :
Moder n Pr oduct i on Management Buf f a El wood. S, and Rakes h K.
Sar en, John Wi l ey and Sons , 2003.
Pr oduct i on and Oper a t i on Anal ys i s St even Nahmas
Cas es i n Pr oduct i on / Oper at i ons Management K. N.
Kr i s hnas wamy
The Benchmar ki ng Management Gu i de Amer i can Pr oduct i vi t y
and Qual i t y Cent er , Pr oduct i v i t y Pr es s , USA, 1993.
Tot al Qual i t y Management Dal e H. Bes t e r f i e l d and ot her s Pear s on
Educat i on, Ne w Del h i , 2003.
Tot al Qual i t y Management Poor ni ma Choudhar y Pear s on Educat i on
Ne w Del hi , 2002.
Tot al Qual i t y Management Sr i dhar Bhat t .
Suppl y chai n Management t heor y and pr act i ces Mohant y and
Des hmukh, Bi z t ant r a 2005.
2. 7 Management Inf ormati on Systems
1. I nf ormat i on Sys t e ms : data vs I nformati on, Strategi c rol e of i nformati on
i n management, Organi zati on as an i nformati on system. TPS, MI S,
DSS, ESS, OAS, Networki ng concepts, tel ecommuni cati ons networks.
2. Sys t e ms Devel opme nt : the concept of systems devel opment l i fe cycl e
(SDL C),Types of SDL C, Use of fl ow charts.
8
3. Appl i c at i o n Tec hno l ogi es : ERP concepts, Evol uti on of ERP, ERP
packages, SAP, Baan, MFG-PRO, Oracl e, ERP Eval uati on, ERP and
BPR, ERP I mpl ementati on, Extended ERP, Case studi es.
4. We b Publ i s hi ng: web publ i shi ng, Types of websi tes, Web surfi ng, E-
commerce, B2B, B2C, C2C, E-commerce securi ty i ssues, Ethi cal i ssues
5. Pr act i c al s on ERP -. Functi onal modul es i n busi ness.
Ref er ences :
MI S Kennet t G. Lauden and Jane P. Lauden
MI S James A. O Br i en
MI S- C. S . V. Mur t hy
Comput er Today S. K. Bas udev
ERP Concept s V. K. Gar g
THIRD SEMESTER
3. 1 Project Management
1. Proj ect Manage me nt : concepts & key terms, evol uti on of i ntegrated
proj ect management system, al i gni ng proj ects wi th organi zati on
strategy, effecti ve proj ect portfol i o management system, proj ect l i fe
cycl e, feasi bi l i ti es of proj ects-di fferent forms of proj ect contracti ng.
2. Proj ect Scope Manage ment : defi ni ng proj ect scope, creati ng work
break down structure (WBS), proj ect rol l up, process break down
structure, responsi bi l i ty matri x.
3. Proj ect Sche dul i ng: network model s, PERT & CPM usi ng softwares,
measuri ng ri sk.
4. Proj ect Ri s k Manageme nt : conti ngency pl anni ng, schedul i ng
resources, reduci ng proj ect durati on.
5. Proj ect Te am Manageme nt : bui l di ng hi gh-performance proj ect teams,
managi ng vi rtual proj ect teams, proj ect control process. Performance
measurement and eval uati on, proj ect qual i ty, pl anni ng, qual i ty
assurance, qual i ty audi t, proj ect cl osure, post compl eti on audi t.
Ref erences :
Proj ect Management Cl i fford Gray & L arson
The practi ce and theory of proj ect management creati ng val ue through
change Newton, Ri chard 2009, Hampshi re, Pal grave Pub
Effecti ve proj ect Management Cl ements, J ames P & Gi do J ack
2006, NewDel hi , Cengage L earni ng
Proj ect Management: A manageri al approach Meredi th, J ack.R&
Mantel Samuel .J 2006, New Del hi , J ohn Wi l ey & Sons
Proj ect Management for busi ness, engi neeri ng & technol ogy: pri nci pl es
& practi ce Ni chol as, J ohn.M & Steynl , Hermann
Proj ect Management Harvey Mayl or 1999, New Del hi , Macmi l l an
pub
www.pmi .org
3. 2 Entrepreneurshi p
1. Foundat i o ns of Ent re pre neurs hi p: nature of Entrepreneurshi p, soci al
& cul tural factors i n nurturi ng entrepreneurshi p. I nsti tuti onal support
for promoti ng entrepreneurshi p i n I ndi a, rol e of Uni versi ti es &
Col l eges, CSI R l abs. Case study of i ncubati on
2. Bus i nes s Pl anni ng: from i dea generati on to preparati on of detai l ed
busi ness pl ans. Exerci ses i n preparati on of busi ness pl ans.
3. Ve nt ure Capi t al : val ui ng and fi nanci ng a venture, stages of venture
devel opment and fi nanci ng, venture capi tal fi rms (VC s) venture
expansi on strategi es.
4. Rur al & s oci al e nt re prene urs hi p: potenti al for entrepreneurshi p i n
rural I ndi a, SHGs, mi cro credi t etc., Case studi es of rural &soci al
entrepreneurshi p i n I ndi a.
5. Ent re pre neurs i n I ndi a: fami l y busi nesses, new generati on
entrepreneurs, women entrepreneurs.
Ref er ences :
Ent r epr eneur s hi p Pr o f . T. V. Rao
Ent r epr eneur s hi p Hi s r i ch & Pe t er
St ay hungr y s t ay f ool i s h- Ras hmi Bhans al
Ent r epr eneur s hi p- Mat he w J Mani mal a
I ndi as ne w cap i t al i s t Har i s h Damodar an
Bus i nes s Mahar a j a s Geet ha Per amal
ELECTIVE PAPERS
MARKETING
3. 3 El ecti ve MM 1: Consumer Behavi or and Marketi ng
Research
1. Cons umer Be havi or: i ntroducti on, Factors i nfl uenci ng consumer
behavi our, Personal i ty, Psychographi cs, Fami l y, Soci ety, Val ues of
percepti on, Atti tude and l i fe styl es, Di fferent model s of consumer
9
behavi our Economi c, L earni ng, Psychoanal yti cal , Soci ol ogi cal ,
Howard Shett, Ni cosi a, Webster and Wi nd, Engel , Bl ackwel l and
Mi nard model s.
2. Buyi ng Deci s i o n Maki ng Proces s : buyi ng rol es, Stages of the deci si on
process Hi gh and l ow effort deci si ons, Post purchase deci si ons,
Model s of consumer behavi our
3. Mar ket i ng Res e arc h Des i g ns : types of research desi gns, Techni ques
and tool s of data col l ecti on Scal es and measurement, Vari ous types
of data, Sampl i ng techni ques, Sampl e si ze determi nati on. Anal ysi s and
i nterpretati on of data. Reporti ng the research fi ndi ngs.
4. Appl i cat i o n of Quant i t at i ve Tool s i n Mar ket i ng : deci si on maki ng
usi ng Regressi on anal ysi s, ANOVA, Di scri mi nant anal ysi s, Factor
anal ysi s, Cl uster anal ysi s, Mul ti -di mensi onal scal i ng and Conj oi nt
anal ysi s, Use of SPSS for data anal ysi s.
5. Mar ket Res e arc h: marketi ng and market research, Qual i tati ve research,
Market and sal es anal ysi s. Moti vati on research, Communi cati on
research, Product, Pri ci ng and Di stri buti on research.
Ref er ences :
Mar ket i ng Res ear ch R. Nar gundkar
Cons umer Behavi our Schi f f man and Kanuk
Mar ket i ng Res ear ch Tul l , Gr een and Ha wk i ns
Bus i nes s Res ear ch Me t hods Zi kmund
Mar ket i ng Res ear ch N. K. Mal ho t r a
Mar ket i ng Res ear ch Par as hur aman, Gr e wal
Cons umer Behavi our Hoyer Mac I nni s
3. 4 El ecti ve MM 2: Sal es and Logi sti cs Management
1. Sal es Manageme nt : obj ecti ves of sal es management, Personal sel l i ng
process, Devel opi ng personal sel l i ng strategi es. Organi zi ng the sal es
force Types of sal es organi zati ons Determi ni ng the ki nd of sal es
force and Si ze of the sal es force. Qual i ti es of sal es executi ves.
2. Managi ng t he Sal es Force: effecti ve Recrui ti ng, Sel ecti ng and Trai ni ng
the sal es force. Ti me and terri tory management, Sal es terri tori es and
Sal es Quotas Compensati ng sal es force, Moti vati ng the sal es force
Control l i ng the sal es force Eval uati ng the sal es force.
3. Ret ai l i ng and Whol e s al i ng: non-store retai l i ng, E-tai l i ng, Di rect
marketi ng, Tel e marketi ng, Marketi ng on the net, Emergi ng trends i n
retai l i ng &whol esal i ng.
4. Di s t ri but i o n and Log i s t i cs Manageme nt : desi gn of di stri buti on
channel , Structure and Channel management. Components of l ogi sti cs
i nbound and outbound l ogi sti cs, key l ogi sti cs acti vi ti es vi z.,
Customer servi ces - I nventory management Materi al handl i ng
Communi cati on Order processi ng, Packagi ng Traffi c and
transportati on Warehousi ng and storage.
5. Logi s t i c s St r at eg y: l ogi sti cs i nformati on system, Organi zi ng for
effecti ve l ogi sti cs, I mpl ementi ng l ogi sti cs strategy Computer
packages used i n l ogi sti cs. Retai l i ng and whol esal i ng, sal es and
l ogi sti cs for rural markets.
Ref er ences :
Sal es Management Deci s i ons , St r at egi es and Cas es Ri char d R.
St i l l , Ed war d W. Cundi f f and Noman A. P. Govani
Pr of es s i onal Sal es Management R. E. Ander s on, Jos eph F. Har , Al an
J. Bas h
Mar ket i ng Channel s Loui s W. St er n, Adel I . ER Ans ar y, T.
Coughl an
Fundament a l s of Logi s t i cs Management M. Lamber t , Ja mes R. St ock,
M. El i r a m
Logi s t i cs Management Donal d J . B. and D. J. Cl os s
Logi s t i cs and Suppl y Chai n Management Mar t i n Chr i s t o pher
Sal es Management Anal ys i s and Deci s i ons Maki ng Thomas N.
I ngr am
Managi ng Suppl y Cha i n J . L. Gat t or n and D. W. Wal d i s
3. 5 El ecti ve MM 3: Adverti si ng and Sal es Promoti on
Management
1. Promot i o n Mi x: el ements of marketi ng promoti on mi x, Adverti si ng,
Publ i ci ty, Personal sel l i ng, Publ i c rel ati ons and Sal es promoti on,
Determi nants of promoti on mi x.
2. Advert i s i ng: types of adverti sement, adverti se abi l i ty and adverti si ng
ai ds, Adverti si ng pl anni ng and deci si on maki ng.
3. Advert i s i ng Campai g n Pl anni ng: setti ng adverti si ng goal s and
obj ecti ves, The DAGMAR Approach. Message strategi es and tacti cs,
Creati ve approaches, Copywri ti ng and testi ng, Adverti si ng copy desi gn
and communi cati on strategy, Copy-vi sual i zati on l ay out, Adverti si ng
appeal s and themes, Cl assi fi cati on of adverti sement copi es, Essenti al s
of a good copy. Exerci ses i n drafti ng adverti sement copy.
4. Advert i s i ng Medi a: types of medi a, medi a pl anni ng and schedul i ng,
Adverti sement budgets, approaches to adverti si ng, budgeti ng.
Measuri ng adverti si ng effecti veness. Adverti si ng strategi es for rural
markets.
5. Advert i s i ng Agenc i es : profi l e of maj or adverti si ng agenci es i n I ndi a
and abroad, Rural adverti si ng, soci al adverti si ng, ethi cs i n adverti si ng,
adverti si ng standards counci l of I ndi a (ASCI ).
10
Ref er ences :
Adver t i s e ment and Pr omot i on Bel ch and Bel ch
Adver t i s i ng Aaker and Bat hr a
Adver t i s i ng Management Chuna wal l a
Adver t i s i ng Management Wr i t e and Zi egl er
Cont empor ar y Adver t i s i ng Wi l l i ams Ar ens
Adver t i s i ng Management Ra j eev Bat r a, John G. Myer , Da vi d Aker
Adver t i s i ng Pl anni ng & I mpl ement a t i on Sangeet a Shar ma & Raghuvi r
Si ngh
Adver t i s i ng Pr i nci p l es and Pr act i ce Wel l s , Mor i a t r y, Bu r net t
Adver t i s i ng Management Ja i s hr i Jet h wanr y , Shr ut hi Jai n
Mar ket i ng Communi cat i on Dahl en
FINANCE
3. 3 El ecti ve FM 1: Advanced Capi tal Budgeti ng
1. Cas h Fl o w Meas ure me nt : dependence and i ndependence of cash fl ows
i n eval uati ng proj ects, Measures of ri sk and returns, I nfl ati on i n
capi tal budgeti ng, Real vs nomi nal di scount rates, Bi as i n cash fl ow
esti mates, Total ri sk for mul ti pl e i nvestment. Measuri ng cash fl ow for
acqui si ti on. Use of Excel for esti mati ng cash fl ows & deci si on maki ng.
2. Ranki ng Proj ec t s : NPV vs I RR Confl i cts, Fi sher s rate of i ntersecti on,
Mul ti pl e I RRs, MI RR, Opti mal deci si on under capi tal rati oni ng
3. Real Opt i ons i n Capi t al I nves t me nt : types of opti ons expansi on,
Abandonment and postponement.
4. Pro j ect Ri s k Anal ys i s : techni ques for measuri ng stand al one ri sk
Sensi ti vi ty anal ysi s, Scenari o anal ysi s and Si mul ati on
5 Fi nanci ng Dec i s i o ns : sources of l ong-term fi nances for a proj ect.
L easi ng Types of l eases, structuri ng of l ease rental s and eval uati on
of l ease.
3. 4 El ecti ve FM 2: Advanced Capi tal Struct ure Theori es
1. Empi ri c al Pers pect i ves o n t he Fi nanci al Char act er i s t i cs : anal ysi s of
composi te cash fl ows, L everage, Ownershi p structures, ROE, P/E
rati os, Di vi dend payout, Di vi dend yi el ds, and other fi nanci al
characteri sti cs of Sensex and Ni fty fi rms.
2. Pri nc i pal Age nt Co nf l i ct and Fi nanci al St r at egi es : i ntroducti on,
L i mi ted l i abi l i ty and the separati on of ownershi p and control , rol e of
management wi th di ffuse ownershi p. Cl assi c di recti ve to management,
extended stakehol ders, Confl i cts of i nterest, Contracts and a revi sed
di recti ve.
3. I nf or mat i o n As ymmet r y and t he Mar ket s f or Cor porat e Sec uri t i es :
i ntroducti on, Theori es of the effects of i nformati on asymmetry,
Val uati on of traded equi ty under asymmetri c i nformati on, I nformati on
asymmetry and the Qual i ty of the market for a fi rm s equi ty, opti mal
ownershi p structure.
4. Leverage Deci s i on: i ntroducti on, Corporate and personal taxati on,
Modi fyi ng MM proposi ti ons to account for corporate taxes, Tradi ti onal
trade-off theory, Agency theory and l everage deci si on, Asymmetri c
i nformati on and l everage, bal anci ng agency costs wi th i nformati on
asymmetry.
5. The Fi r m s Envi ro nme nt , Governance, s t rat egy, operat i o n and
f i nanci al s t r uct ure - fi rm s busi ness envi ronment, operati on structure,
fi nanci al structure, ri sk performance and conti ngenci es, empi ri cal
anal yses of ri sk.
3. 5 El ecti ve FM 3: Portf ol i o Management
1 Mar ket ef f i c i enc y: random wal k and the effi ci ent market hypothesi s,
Empi ri cal testi ng of Effi ci ent Market Hypothesi s (EMH). Portfol i o
Theory Capi tal al l ocati on between the ri sky asset and the ri sk free
asset, Opti mal ri sky portfol i os-Markowi tz model Vs Stochasti c
Domi nance Anal ysi s(SDA), Equi l i bri um i n capi tal markets Capi tal
asset pri ci ng model , I ndex model s and Arbi trage pri ci ng theory and
mul ti factor model s of ri sk and return.
2 Fi xed I nco me Secur i t i es : bond Pri ces and yi el d Bond Characteri sti cs
and Types, Bond Pri ci ng, Bond yi el d, Term Structure of I nterest rate,
I nterest rate ri sk-i nterest rate sensi ti vi ty, durati on, convexi ty and
i mmuni zati on.
3 Fundame nt al Anal ys i s : economi c anal ysi s, I ndustry anal ysi s,
Company anal ysi s, Forecasti ng company earni ngs, Val uati on of
compani es,
4 Techni c al Anal ys i s : market i ndi cators, Forecasti ng i ndi vi dual stock
performance, Techni ques, Types of charts, Dow theory, Rel ati ve
strength, Contrary opi ni on, Movi ng average, Conference i ndex,
Tradi ng vol ume, Concept of depth, breadth and resi l i ence of the
market.
5 Act i ve Port f ol i o Manage me nt : portfol i o performance eval uati on
measuri ng i nvestment return, conventi onal theory of performance
eval uati on, M
2
and T
2,
market ti mi ng, performance attri buti on
procedures, styl e anal ysi s and morni ng star s, ri sk adj usted rati ng.
Acti ve portfol i o constructi on usi ng Treynor Bl ack model
11
HUMAN RESOURCE MANAGEMENT
3. 3 El ecti ve HRM 1: Human Resource Devel opment
1. Human Res ource Devel opme nt : sub systems of HRD & OD, HRM and
HRD, Emergi ng trends i n HRD, HRD i n I T i ndustry, publ i c sector,
government organi zati ons, and NGOs.
2. Perf ormance Manage me nt : tradi ti onal and modern techni ques, Open
Apprai sal I denti fi cati on of Key Performance Areas and Key Resul t
Areas Manageri al apprai sal Ethi cal i ssues i n performance
apprai sal . Potenti al apprai sal , Feedback mechani sms, Performance
management and career devel opment. Bi -di recti onal performance
management.
3. Ment ori ng, Coac hi ng & Empl o yee Couns e l i ng Servi ces : nature
mentori ng and coachi ng, Coachi ng to i mprove poor performance,
Effecti veness of coachi ng, Need for empl oyee counsel i ng programs,
Components & Characteri sti cs, I ssues i n empl oyee counsel i ng.
4. Career Pl anni ng and Deve l opme nt : meani ng and process Career
path, Career wi dth and L ength Successi on pl anni ng Career
Devel opment.
5. Le arni ng and devel o pment i n kno wl edge s et t i ng: l earni ng i n a
knowl edge envi ronment, creati ng a hol i sti c devel opmental approach,
devel opi ng soci al capi tal , devel opi ng knowl edge l eadershi p
capabi l i ti es, proj ect-based l earni ng, worki ng wi th technol ogy, bui l di ng
a comprehensi ve knowl edge devel opment strategy, pl anni ng for
i ndi vi dual devel opment.
Ref er ences :
Human Res our ce Deve l opment Randy L. Des i mone, Jon M. Wer ner &
Davi d M. Har r i s .
Des i gni ng and Managi ng Human Res our ce Sys t ems Pa r e ek, Udai and
Rao T. V.
Recent Exper i ence i n Human Res our ce Devel opment Rao T. V. and
Pe r ei r a, D. H.
Pe r f or mance Appr ai s al Theor y and Pr act i ce Rao T. V.
Ef f ec t i ve Human Res our ce Deve l opment Neal E. Chal of s key,
Car l ene Rei nhar t .
Human Res our ce Management Sat yadi an S. Mi r z a
Kno wl edge Management Shel da Debo ws ki John Wi l ey , I ndi a
publ i cat i ons .
3. 4 El ecti ve HRM 2: Organi zati onal Change and
Devel opment
1. Organi zat i onal Change: pl anned organi zati onal change, Change agents,
Dynami cs of resi stance to change, Pl anned change. Qual i ty work l i fe.
2. Organi zat i on Devel opme nt : hi story of Organi zati on, Devel opment
Val ues Assumpti ons Bel i efs i n organi zati on devel opment.
3. Theory and Manage me nt of Org ani zat i on Deve l opme nt : foundati ons of
organi zati on devel opment Managi ng the organi zati on devel opment
process Acti on research and organi zati on devel opment.
4. Organi zat i o n Devel o pment I nt ervent i on: team i nterventi on I nter-
group and thi rd party peacemaki ng i nterventi on Comprehensi ve
i nterventi on Structural i nterventi ons Trai ni ng experi ences.
5. Ke y Co ns i der at i o ns and I s s ues : i ssues i n consul tant Cl i ent
rel ati onshi ps System rami fi cati ons Power, pol i ti cs and organi zati on
devel opment Research i n organi zati on devel opment
Ref er ences :
Or gani z at i on Deve l opment Fr anch and Bel l ;
Or gani z at i on Behavi our Fr ed Lut hans
Human Behavi our at Wor k Kei t h Davi s ; Or gani z at i onal Des i gn f or
Excel l ence Khanda wal l a
Or gani z at i onal i nt e l l i gence Si l ber Kear ny
The dance of change Pe t er Senge and ot her s
The f i f t h di s c i pl i ne Pet er Senge
3. 5 El ecti ve HRM 3: Trai ni ng and Devel opment
1. Trai ni ng: i ntroducti on, I mportance of trai ni ng, Advantages of trai ni ng,
Trai ni ng chal l enges, Changi ng workpl ace and workforce, Trai ni ng as a
sub system of HRD, L earni ng envi ronment, I nstructi onal desi gn,
L earni ng outcomes, Feedback, Condi ti ons of transfer, Converti ng
trai ni ng obj ecti ves to trai ni ng pl an.
2. Tr ai ni ng Nee ds As s es s me nt ( TNA) : methods of TNA, Organi zati onal
support for TNA, Organi zati onal anal ysi s Speci fyi ng goal s,
I denti fyi ng constrai nts, Resource anal ysi s, L earni ng pri nci pl es,
Trai ni ng enhancement, Trai nee characteri sti cs.
3. Tr ai ni ng Del i very: tradi ti onal vs Modern methods, SDL P, Si mul ated
work setti ngs, DL P, CD ROM, I nteracti ve Mul ti medi a, Web-based
i nstructi ons, I ntel l i gent Trai ni ng System (I TS), Vi rtual Real i ty
Trai ni ng (VRT).
4. Tr ai ni ng Ev al uat i on: cri teri a, Eval uati on of cri teri a, Di mensi ons of
cri teri a, Use of experi mental desi gns, Quasi experi mental desi gns,
12
Uti l i ty conservati ons, I ndi vi dual di fference model s, Content val i di ty
model , Stati sti cal method.
5. Tr ai ni ng I nt erve nt i o ns : l earni ng Experi ence and Bui l di ng Organi zati on
Capabi l i ty, Empl oyee capabi l i ty, Apprenti ceshi p, Vesti bul e, Embedded
trai ni ng, Team bui l di ng, cross and I nter-posi ti onal trai ni ng,
L eadershi p trai ni ng.
Ref er ences :
Tr ai ni ng i n Or gani z at i on I r wi n L. Go l ds t ei n , J . Kev i n For d.
Ef f ec t i ve Tr a i ni ng: Sys t em St r at egi e s & Pr ac t i ces P Ni ck Bl anchar d
James W Thacker .
Tr ai ni ng For Or gani z a t i onal Tr ans f or mat i on Rol f P Lynt on Udai
Par eek .
The Tr ai ner s por t abl e ment or Gar gul o & Ot her s
INTERNATIONAL BUSINESS
3. 3 El ecti ve IB 1: Internati onal Economi cs
1. Theori es of I nt ernat i onal Tr ade: the l aw of comparati ve advantage,
the standard theory of i nternati onal trade, factors endowment and the
Hecksher-Ohl i n theory.
2. Demand & Suppl y Anal ys i s : i ntroducti on, the equi l i bri um rel ati ve
commodi ty pri ce wi th trade-parti al and general equi l i bri um anal ysi s,
rel ati onshi p between general and parti al equi l i bri um anal yses, offer
curves, the terms of trade and gai ns.
3 Economi es of Sc al e: i ntroducti on, i mperfect competi ti on and
i nternati onal trade, trade based on dynami c technol ogi cal di fferences,
cause of transportati on, i ndustry l ocati on, envi ronmental standards and
i nternati onal trade.
4. Econo mi c Gro wt h and I nt er nat i o nal Tr ade: growth factors of
producti on, techni cal progress, growth and trade i n smal l country and
l arge country perspecti ve, effect and eval uati on, trade changes.
5. Tr ade Modes : modes, determi nants, forei gn i nvestments FDI , FPI ,
FDI on nati onal treatment factor. Heterogenei ty i n i nternati onal trade,
I ndi a i n the gl obal setti ng and gl obal i zati on of I ndi an busi ness.
Ref er ences :
Domeni c Sal vat or I n t er nat i onal Economi cs
Pau l R. Kr ugman and Obs t f el d. M I nt er na t i onal Ec onomi cs , 3
r d
Edi t i on, Har per Co l l i ns Pub . , 1994
Buckl ey, Adr i an Mul t i nat i onal Fi nance, Ne w Yor k , Pr ent i ce Hal l
I nc. m 1996.
I nt er nat i onal Economi cs Rober t J . Car baugh 2008.
I nt er nat i onal Economi cs Theo. S. Ei cher , John H. Mu t t i and Mi chel l e
H. Tumovs ky - 2009
I nt er nat i onal Economi cs Gl obal Mar ket s and compet i t i on Henr y
Thomps on, 2006
3. 4 El ecti ve IB 2: Internati onal Trade Pol i cy
1. Overvi e w o f I nt er nat i o nal Trade: i ntroducti on, devel opment,
operati ng factors, factors l eadi ng to growth i n i nternati onal trade and
eval uati on.
2. Tr ade Res t r i ct i o ns : parti al equi l i bri um anal ysi s and effects of tari ffs,
theory of tari ff structure the rate of effecti ve protecti on,
general i zati on and eval uati on theory of effecti ve protecti on, general
equi l i bri um anal ysi s of tari ff i n smal l and l arge country perspecti ve,
opti mum tari ff.
3. Non- t r ade Barri ers and Prot ect i oni s m: i ntroducti on-i mport quotas-
other non-tari ff barri ers and new protecti oni sm-the pol i ti cal economy
of protecti oni sm-strategi c trade and i ndustri al pol i ci es, the Uruguay
round and outstandi ng trade probl ems.
4. Eco no mi c I nt egrat i on - Cus t om uni ons and f ree t r ade areas : trade
creati ng custom uni ons, trade di versi ons, theory of second best and
other stati c wel fare effects of custom uni ons-dynami c effects from
custom uni on, anal ysi s of economi c i ntegrati on-EUFTA, NAFTA,
attempts at economi c i ntegrati on among devel opi ng countri es,
transi ti on economi es and emergi ng economi es.
5. I nt ernat i onal Tr ade & Econo mi c Devel o pme nt : regul ati ons, free
trade, protecti on, determi nants, FDI regul ati ons, currency
converti bi l i ty regul ati ons, regul ati ons of forei gn trade and
i mpl ementati on i n I ndi a, i mportance and terms of trade to
devel opment, export i nstabi l i ty, i mport substuti on/export ori entati on,
current probl ems faci ng devel opi ng countri es.
Ref er ences :
I nt er nat i onal Tr ade Pol i cy A cont empor ar y anal y s i s Ni gel
Gol mwade
I nt er nat i onal Tr ade and Tr ade Pol i cy Et hanan He l pman
I nt er nat i onal Tr ade Pol i cy A devel opi ng count r y per s pect i ve aut hor :
Di l i p K. Das
I nt er nat i onal Tr ade Pol i cy f or Technol ogy Tr ans f er Yi Shi n Tang,
2009
I nt er nat i onal Tr ade Pol i cy Fr edi ck Vi ct or Meyer 1978
13
3. 5 El ecti ve IB 3: Export Import Procedures,
Documentati on and Suppl y Chai n Management
1. I nt ernat i onal Tr ade Po l i c y Frame wor k: regul ati ons for I nternati onal
trade, l egal aspects of exports i mports contract, exi m pol i cy of I ndi a.
2. Export Trade Procedures & Docume nt at i on: export procedures,
preshi pment i nspecti on procedure, export documentati on, ECGC
rel evances, i ncenti ves, el i gi bi l i ty cri teri a, performance eval uati on,
sel f-certi fi cati on procedures, concessi ons and promoti onal advantages.
3. Export Promot i on Meas ures i n I ndi a: export promoti on organi zati ons,
rol e of government agenci es, STC, MNC/TNC s i n promoti ng exports
and eval uati on of i ts i mpact on BOP.
4. I mport Tr ade Procedures & Docume nt at i o n: restri cti ons, rol e and
rel evance of government i nterventi ons, measurement of i mport pari ty
on GDP.
5. Rol e of I nt er nat i o nal Tr adi ng Cent er i n E- co mmer ce: computati onal
anal ysi s of I ndi a s export i mport l ogi sti cs and si mpl i fi cati on of
procedural formal i ti es and requi rements.
Ref er ence :
Des ai . H. B I nd i an Shi ppi ng Pe r s pect i ves , Del hi , Anupam
Pub l i cat i ons , 1988
Gover nment of I ndi a handbook of I mpor t Expor t Pr ocedur es
Par as Ra m Expor t : What , Wher e and Ho w, Del hi , Anupam Pub. ,
1995.
Expor t Management Bal agopal
Expor t I mpor t Pr ocedur es Thomas E. Johns on
Ne w I mpor t Expor t Pol i cy & Handbook of Pr ocedur es - Nab hi
I nt er nat i onal Tr ade & Expor t Management Fr anci s Cher uni l am
INFORMATION SYSTEMS
3. 3 El ecti ve IS 1: System Anal ysi s and Desi gn
1. Sys t e m Anal ys i s Fundame nt al s and t he Modern Sys t e ms Anal ys t :
i ntroducti on to systems anal ysi s and desi gn, i nformati on system
components, types of busi ness i nformati on systems, organi zati onal
structure. Systems devel opment techni ques and tool s, the SDL C, the
systems anal yst posi ti on.
2. I nf or mat i o n Re qui re ment s Anal ys i s : systems pl anni ng, prel i mi nary
i nvesti gati on, the i mportance of strategi c pl anni ng, a frame work for
systems devel opment, i nformati on system proj ects, eval uati on of
systems requests, steps i n prel i mi nary i nvesti gati on.
3. Sys t e ms Anal ys i s Proces s : requi rements model i ng, system devel opment
methods, model i ng tool s and techni ques, systems requi rement
checkl i st, fact fi ndi ng, i ntervi ews, other fact-fi ndi ng techni ques,
documentati on. Data and process model i ng-DFDs, data di cti onary,
process descri pti on tool s, l ogi cal vs. physi cal model s. Obj ect
model i ng-obj ect-ori ented terms and concepts, obj ects and cl asses.
4. The Des i g n Proces s and i t s Es s e nt i al s : eval uati ng software
al ternati ves, steps i n eval uati ng and purchasi ng software packages,
transi ti on to systems desi gn, prototypi ng. User i nterface, i nput and
output desi gn, user i nterface desi gn. Systems i mpl ementati on-
appl i cati on devel opment, structured appl i cati on devel opment, obj ect
ori ented appl i cati on devel opment, testi ng the appl i cati on,
documentati on, management approval , i nstal l ati on and eval uati on,
trai ni ng, data conversi on, systems support user support acti vi ti es,
mai ntenance acti vi ti es, systems obsol escence.
5. Cros s Li f e Cyc l e Act i vi t i es and Ski l l s : proj ect and process management
techni ques, fact fi ndi ng and i nformati on gatheri ng, feasi bi l i ty and
cost-benefi t anal ysi s, j oi nt appl i cati on devel opment, i nterpersonal
ski l l s and communi cati ons.
Ref er ences :
Jef f r ey L. Wh i t t en and Lonni e D. Bent l ey Sys t ems Anal ys i s and Des i gn,
Tat a McGr a w Hi l l
Shel l y, Gar y b. , Cas hman , Thomas J and Ros enbl at t , Har r y J: Sys t ems ,
Anal ys i s and Des i gn, Thoms on
Kendal l and Kendal l , Sys t ems Anal ys i s and Des i gn, PHI
Len Fer t uck Sys t ems Anal ys i s and Des i gn wi t h Moder n Met hods
B&E Tech
Sat z i nger , John W. Jacks on, Rober t B. Bur d, St ephen D, Sys t ems
Anal ys i s and Des i gn i n A changi ng wor l d, Thoms on
3. 4 El ecti ve IS 2: Software Engi neeri ng Management
1. The Product and t he Proces s : an overvi ew of system engi neeri ng,
anal ysi s concepts and pri nci pl es, anal ysi s model i ng, desi gn concepts
and pri nci pl es, desi gn methods, desi gn for real ti me systems.
2. Sof t ware Li f e Cycl e Model s : software requi rement, software desi gn,
confi gurati on management.
3. Sof t ware Met ri cs : software process and proj ect metri cs, techni cal
metri cs for software. Proj ect pl anni ng and management: Proj ect
management concepts, proj ect schedul i ng and tracki ng, software
proj ect pl anni ng.
14
4. Ri s k Manage ment , Qual i t y As s ur ance: qual i ty veri fi cati on and
val uati on, testi ng.
5. Obj ect Or i ent ed Co ncept s : formal Methods, Software reengi neeri ng
and software tool s.
Ref er ences :
Roger S. Pr e s s man: Sof t war e Engi neer i ng A Pr act i t i oner s Appr oach
Tat a Mc Gr a w Hi l l I V edi t i on.
Ki er on Con way, Sof t war e Pr o j ect Management : Fr om concept t o
depl oyment , Wi l ey Dr eamt ech Pr es s
Sommer vi l l e , I an: Sof t war e Engi neer i ng , Addi s on Wes l ey
S. A. Kel kar , Sof t war e Pr o j ec t Management , PHI
Car l o Ghez z i , Mehdi Jaz ayer i , Di no Mandr i ol i Fun dament al s of
Sof t war e Engi neer i ng PHI
3. 5 El ecti ve IS 3: Data Management Techni ques
1. Database Concepts, Schemas, Model s, Archi tectures, Products,
Features, OOAD, OOPS, OL AP, OL TP.
2. Extracti on, Transformati on and L oadi ng (ETL ), ETL Concepts and
Tool s i n market, Datawarehousi ng, Data Mi ni ng, DataMart,
DataStorage Methods.
3. Busi ness I ntel l i gence, Tool s and Methods.
4. Structure, Desi gn, Devel opment and Managi ng Corporate I nformati on
Systems (CI S).
5. Data Securi ty Management and Control .
Ref er ences :
The Dat a War ehous e ETL Tool ki t : Pr act i cal Techni ques f o r Ex t r act i ng,
Cl eani ng by Ral ph Ki mbal l and Joe Cas e r t a
ETL S t r at egy f or t he En t er pr i s e . . by Sandes h Ga wande
Bus i nes s I nt el l i gence: A Capabi l i t y Ma t ur i t y Model By Dor ot hy Mi l l er
I nt r oduct i on t o Bus i nes s I nt el l i gence By Jor g Har t enauer
Dat abas e Management : An Or gani z a t i onal Per s pect i ve by Ri char d T.
Wat s on
Dat abas e Sys t ems Des i gn, I mpl ement a t i on, and Management by Pet er
Rob and Car l os Cor onel
Moder n Da t abas e Management (5t h Edi t i on) by Fr ed R. McFadden,
Jef f r ey A. Hof f er and Mar y B. Pr es co t t
Devel opi ng Qual i t y Compl ex Dat abas e Sys t e ms : Pr act i ces , Techni ques
and Technol ogi es by Sh i r l ey A. Becker
St r at egi c s ecur i t y management : a r i s k as s es s men t gui de f o r deci s i on
maker s By Kar i m H. Vel l ani
The bes t damn I T s ecur i t y management book per i od By Sus an Snedaker
I nf or mat i on Secur i t y Management wi t h I TI L, Vol ume 3 By Jacques A.
Caz emi er , Pau l Over beek , Louk Pe t er s
I T gover nance: a manager ' s gui de t o dat a s ecur i t y and BS 7799/ I SO 17799
By Al an Ca l der , St eve Wat k i ns
TOURISM AND TRAVEL MANAGEMENT
3. 3 El ecti ve TTM 1: Touri sm Management
1 Organi s e d Tr avel : defi ni ng Touri st & Touri sm vi z: i nbound,
outbound, domesti c, mai ntenance of touri sm products, Al ternati ve
touri sm, Mass touri sm, Speci al i nterest touri sm.
2 I t i nerar y Devel o pme nt : i ntroducti on, meani ng and defi ni ti on, types of
i ti nerari es, how to devel op an effecti ve i ti nerary, functi ons of tour
managers and pl anni ng tool s for an i ti nerary.
3 Tour Pac kagi ng Manage me nt : concept, ori gi n and devel opment of
Tour packagi ng, Types of Tour, Component of a Standard Package
Tour, Factors affecti ng Tour Formul ati on, Tour Desi gni ng Process,
Si gni fi cance of Package Tour, Tour Brochure.
4 Travel Agenc y Mar ke t i ng: marketi ng Concept, uni que features of
Travel Marketi ng, Si gni fi cance of Travel Agency marketi ng,
Devel opi ng a Tour Marketi ng Pl an, Marketi ng Strategy of I nbound &
Outbound tours.
5 Travel For mal i t i es i n I ndi a: vi sa Requi rements Types of vi sas
Currency regul ati ons custom formal i ti es Di fferent types of taxes.
Restri cted and Protected areas types of restri cti ons, Heal th
Regul ati ons.
Ref er ences :
Mar ket i ng Management f or Tr avel & Tour i s m Ne l s on Th r ones
I nt r oduct i on t o Tour i s m & Ho t el I ndus t r y Zul f i kar , S PD
Mi l l and Mor r i s on, (1992) , The Tour i s m Sys t em: An I nt r o duct or y Text ,
Pr ent i ce Hal l .
Cooper , Fl e t cher et al , (1993) , Tour i s m Pr i nci pl es a nd Pr ac t i ces ,
Pi t man.
3. 4 El ecti ve TTM 2: Eco Touri sm
1. I nt roduct i on t o Eco Tour i s m: defi ni ti on, Concept, Growth & Pri nci pl es
Emergi ng Concepts: Eco / rural / agri / farm / green / wi l derness /
countrysi de / speci al i nterest touri sm.
15
2. To uri s m: envi ronmental Rel evance; Eco touri sm i n 3
r d
Worl d
Countri es Probl ems, prospects for sustai nabi l i ty
3. Concept of carryi ng c apac i t y: eco touri sm as a worl d wi de
phenomena.
4. Concept and pl anni ng of eco t ouri s m des t i nat i ons : devel opi ng and
i mpl anti ng Eco touri sm gui del i nes for wi l d l ands and nei ghbouri ng
communi ti es.
5. Eco t ouri s m and co mmuni t y devel o pment : conference, conventi on &
decl arati on rel ated to envi ronments
Ref er ences :
Gl obal Eco Tour i s m Pr abhas Chandr a Kan i s kha Publ i cat i on
Codes Pr ot ocol & Char t er
I nt er nat i onal Eco Tour i s m Envi r onment Pr obhas Chandr a Kani s kha
Pub l i cat i on
Tr avel & Tour i s m Cot t man VNR
Tour i s m Sys t em I nd t r oduct or y Text Mi k & Mor r i von
Tour i s m & Sus t ai nabi l i t y Mo wf or t h Rout h Udge
3. 5 El ecti ve TTM 3: Hospi tal i ty Management
1. Touri s m & Accommo dat i o n: i ntroducti on to hotel s, Accommodati on
I ndustry, Types, Evol uti on of l odgi ng i ndustry, Need, I mportance, rol e
of hotel s, FHRAI , Star Hotel s and cl assi fi cati on. I nternati onal
Scenari os and trends.
2. Hot el I ndus t r y i n I ndi a: evol uti on, Di fferent groups of hotel s i n
I ndi a, Hotel Groups I TDC rol e, i mportance, ASHOKA group,
WEL COME group, Taj Group rol e i n I ndi an Touri sm
3. Front Of f i ce Manage ment & Ho us e Kee pi ng: i ntroducti on to Front
Offi ce Department, Advantages, Formal i ti es and formats, types of
rooms and pl ans. Organi zati on chart and duti es and responsi bi l i ti es,
Qual i ti es of a front-offi ce staff I ntroducti on to Housekeepi ng,
i mportance of housekeepi ng department, Organi zati onal chart and the
duti es and responsi bi l i ti es. Cl eani ng di fferent equi pments & agents,
Dai l y routi ne systems, L aundry, L i nen & Uni form, I nteri or Decorati on
& faci l i ti es, Speci al decorati ons.
4. Food & Beverage Servi ce: i ntroduci ng to food & beverage servi ce,
types of servi ces, organi zati onal charts and duti es, Menus, I dea about
Beverages Al cohol i c & Non Al cohol i c. Food Producti on
I ntroducti on, Hi erarchy, I dea about di fferent cui si nes nati onal and
i nternati onal , speci fi c menus accordi ng to festi val s & other faci l i ti es.
5. Mar ket i ng of Ho t el s : meani ng and concept of Hospi tal i ty Marketi ng
i mportance & i ts future, Great L eaders i n hospi tal i ty El l sworth
Statl er, Ral ph Hi tz, J .Wi l l ard Marri ot. Marketi ng concept, Marketi ng
Mi x, Hotel Market and new trends.
Ref er ences :
Theor y of Cooker y Kr i s hna Ar or a
Modem Cooker y Vo l - I & I I T. E. Ph i l i p
Food & Bever age Ser vi ce Vi j ay Dha wan
Managi ng Fr ont Of f i ce Oper at i ons Mi chael L Kas ar an a & Ri char d
Br ooks
Oper at i ons Management St ai nl ey Phor nco
Hous e Keepi ng Manual Sudhi r Andr e ws
I nt r oduct i on t o Hos pi t al i t y I & I I Denni s Fos t er
Mar ket i ng of Hos pi t a l i t y Kot l e r , Bo wen , Makens .
HEALTH CARE MANAGEMENT
3. 3 El ecti ve HCM 1: Communi ty Heal th, Epi demi ol ogy &
Popul ati on Management
1. Epi de mi ol ogy: meani ng & Scope, Model s and factors associ ated wi th
heal th and di seases; Heal th stati sti cs and heal th i ndi cator; Morbi di ty,
Mortal i ty: Data sources, col l ecti on, anal ysi s and uses.
2. Heal t h I nf or mat i on Sys t e m: use of computers, pri mary heal th care
and communi ty parti ci pati on
3. Organi s at i o nal as pect s of co mmuni t y he al t h: cl i ni cal care; physi cal
aspects of communi ty heal th; Psychol ogi cal aspects of communi ty
heal th.
4. Spec i al as pect s of co mmuni t y he al t h; drugs, al cohol i sm etc,
preventi ve and promoti ve heal th care.
5. Popul at i on po l i c y: Pl anni ng and management.
Ref er ences :
Abel i n T. Br z ens ki . Z. J and Car s t ai r s . V. D, Meas ur eme nt i n heal t h
pr omot i on and pr ot ect i on, 1987, WHO Copenhagen.
Al der s on. M, An i nt r oduct i on t o epi demi ol ogy, 2
n d
ed. 1983, Mac Mi l l an,
London
Gr een. L. W and Ander s on. C. L, Communi t y Heal t h, 5
t h
ed . 1986. Ti mes
Mi r r or Mos by, St . Lui os .
Hi l l . A. B, A s hor t t ext books o f medi ca l s t at i s t i c s , 1984 UNI books .
Jol l y. K. G, Fami l y pl anni ng i n I ndi a 1969- 84: A di s t r i ct l evel s t udy,
1986, Hi ndus t an, Del h i .
McGar t hy Mar k, Epi demi ol ogy and pol i ci es f or heal t h p l a nni ng, 1983.
Po l l ar d. A. H e t c, Demo gr aphi c t echni ques , 1981, Per gamo n, Oxf or d .
3. 4 El ecti ve HCM 2: Heal th Care and Soci al Pol i cy
16
1. Soci al We l f are: soci al pol i cy, heal th care and soci al devel opment;
publ i c and soci al pol i cy.
2. Approac hes t o anal ys i s : resources, structure and organi zati ons;
factors i n soci al pol i cy; Si tuati onal , structural , i deal ogi cal and
envi ronmental .
3. Heal t h po l i c y f or mul at i on: factors, determi nants and other sectoral
i ssues; Nati onal heal th pol i cy: Revi ew of di fferent commi ttees.
4. Di s t ri but i on of he al t h s ervi ces i n I ndi a; di spari ti es; heal th pol i cy;
i nput, output and performance.
5. Rol e of pri vat e and vol unt ary groups : rol e of nati onal and
i nternati onal agenci es; Heal th and soci al pol i cy; I nternati onal
perspecti ve; Heal th pol i cy the di sadvantaged.
Ref er ences :
Chat t er i ce , Meer a, I mpl emen t i ng Heal t h Pol i cy, 1988, Manohar , Ne w
Del hi .
Chr i s t i ans on. J. B and Mamor . T. R, Heal t h Car e Pol i cy : A po l i t i cal
Economyappr oach, 1982 Sage, London.
Dj unkanovi c. V and Mach. E. P ed , Al t er nat i ve Appr oache s t o Meet i ng
Bas i c Heal t h Needs i n Deve l opi ng Count r i es , 1975, WHO, Geneva.
Lee Kennet h and Mi l l s . Anne, Pol i cy Maki ng and Pl anni ng i n Heal t h
Sect or , 1987, Oxf or d Uni ver s i t y Pr es s , Ox f or d.
Lei cht er . H. M, A compar at i ve appr oach t o pol i cy anal ys i s : Heal t h car e
pol i ci es i n f our nat i ons , 1979, Cambr i dge Uni ver s i t y Pr e s s ,
Cambr i dge.
Par s t en. G, Pl anner s , Pol i t i cs and Heal t h Ser vi ces , 1980, Cr oom Hel m,
London.
Roemer . M. I , Compar at i ve Nat i onal Pol i ci es on Heal t h Car e, 1977,
Mar eel Dekker , Ne w Yor k.
3. 5 El ecti ve HCM 3: Heal th Systems Management
1. Sys t e ms anal ys i s and s ys t ems dynami cs i n heal t h care: heal th
systems: Characteri sti cs, pl anni ng methodol ogi es, goal s and functi ons.
2. St r at egi c manage me nt i n heal t h care ; quanti tati ve foundati ons of
heal th servi ces management; Heal th systems research: Uses and
appl i cati ons.
3. Met hodol ogi e s : eval uati on methodol ogy for moni tori ng the
performance and needs i n heal th servi ces.
4. Oper at i o nal pl anni ng and manageme nt i s s ues i n heal t h care: heal th
care deci si on maki ng for mega probl ems.
5. Approac hes ; contemporary trends i n heal th care; Heal th Manpower
pol i cy, pl anni ng and management; Proj ect management i n Heal th care.
Ref er ences :
Fe r r er . H. P ed , The Heal t h Ser vi ces Admi ni s t r at i on Res ear ch and
Management , 1972, Bu t t er wo r t hs , London.
Hodget t s . R. M and Cas ci o. D. M, Moder n Heal t h Car e Ad mi ni s t r at i on,
1983, Academi c Pr es s , Ne w Yor k .
Homby. P et c , Gui del i nes f or Heal t h Manpo wer Pl anni ng, 1981, WHO,
Geneva.
Hyman, Her ber t . H, Hea l t h Pl anni ng: A s ys t e ms appr oach, 2
n d
ed. ,
1982. As pen, Rockvi l l e .
I ndi an Counci l of Medi cal Re s ear ch, Nat i onal Conf er ence on
Eval uat i on o f Pr i mar y heal t h car e pr ogr amme s , 1980, I CMS, Ne w
Del hi .
SMALL BUSINESS MANAGEMENT &
ENTREPRENEURSHIP
3. 3 El ecti ve SBM&E 1: Government Busi ness Interface
1. State Parti ci pati on i n Busi ness, i nteracti on between Government,
Busi ness and di fferent chambers of Commerce and I ndustry i n I ndi a;
Publ i c Di stri buti on System; Government Control over pri ce and
di stri buti on.
2. Consumer Protecti on Act (CPA) and the rol e of vol untary
organi zati ons i n Protecti ng Consumer s Ri ghts; I ndustri al pol i cy
resol uti on, new i ndustri al pol i cy of the Government.
3. Concentrati on of Economi c Power: Rol e of Mul ti nati onal s, Forei gn
Capi tal and Forei gn col l aborati ons.
4. I ndi an Pl anni ng System: Government Pol i cy concerni ng devel opment
of backward areas/regi ons; Government pol i cy wi th regard to export
promoti on and i mport substi tuti on; Control l er of capi tal i ssues.
Government s pol i cy wi th regard to smal l scal e i ndustri es.
5. The responsi bi l i ti es of the Busi ness as wel l as the Government to
protect the Envi ronment; Government cl earance for establ i shi ng a new
enterpri se.
Ref erences:
Cher uni l am Fr anci s , Bus i nes s and Gover nment . 8
t h
ed. Bombay,
Hi mal aya, 1995
Das gupt a A. and Sengupt a. N, Gover nment and Bus i nes s , Ne w Del hi ,
Vi kas , 1987
Mar at he, Shar ad S. Regul a t i on and Devel opment , Ne w Del hi , Sage,
1986
Tr i vedi . M. L, Gover nment and Bus i nes s , Bo mbay, Mul t i t ech, 1980
3. 4 El ecti ve SBM&E 2: Smal l Busi ness Marketi ng
17
1. Basi s for competi ti on; structural Anal ysi s of I ndustri es; Generi c
competi ti ve strategi es; framework for competi ti on anal ysi s; market
si gnal s; competi ti ve moves.
2. Technol ogy of competi ti ve advantage; strategy towards buyers and
suppl i ers; strategi c groups wi thi n i ndustri es.
3. Competi ti ve strategy i n decl i ni ng i ndustri es; competi ti ve strategy i n
gl obal i ndustri es.
4. Strategi c anal ysi s of i ntegrati on capaci ty expansi on; strategi es of
enteri ng i nto new busi ness.
5. Portfol i o techni ques i n competi tor anal ysi s; techni ques of conducti ng
i ndustry anal ysi s.
Ref er ences :
Al ber Kennet h . J, The St r a t egi c Management Handbook, Ne w Yor k ,
McGr a w Hi l l , 1983
Al l i o Rober t . J, The Pr act i ca l St r at eg i s t ; Bus i nes s and Cor por at e
St r at egy i n t he 1990s , Cal i f or n i a, Bal l i nger 1988.
Ans of f H. I , I mpl ant i ng St r at egi c Management , Engl e wood Cl i f f s ,
Pr ent i ce Hal l I nc . 1984.
Har nel , gar y and Pr ahl ad , C. K. , Compl e t i ng f or t he f u t ur e. Bos t on,
Har var d Bus i nes s School Pr es s , 1994.
Hax. A. C and Ma j l yf , N. S. Readi ngs i n S t r at egi c Management ,
Cambr i dge, Bal l i nger , 1984.
Por t er , Mi chael . E, Compe t i t i ve advant age, Ne w Yo r k, Fr ee Pr es s ,
1985.
St al k, Geor ge, Compet i ng Agai ns t Ti me, Ne w Yor k , Fr ee Pr es s , 1990.
3. 5 El ecti ve SBM&E 3: Fi nanci ng of Smal l Busi ness
1. Fi nanci al Management i n smal l i ndustri es; fi nanci al needs of smal l
busi ness types of capi tal requi rements.
2. Cash Management probl ems: sources of fi nance for smal l busi ness i n
I ndi a; I ndi genous bankers, publ i c deposi ts.
3. State Fi nance corporati ons, I ndustri al Co-operati ves adequacy and
appropri ateness of funds from banki ng and non-banki ng fi nanci al
i ntermedi ari es.
4. Monetary pol i cy of the Reserve Bank of I ndi a for smal l busi ness;
Fi nanci al Assi stance from the central and state Governments.
5. Smal l scal e i ndustri es and fi nanci al al l ocati on and uti l i zati on under
fi ve year pl ans a cri ti cal apprai sal .
Ref er ences :
Bhal l a. K. K, Fi nanci al Management and Po l i cy, 2
n d
ed. , New De l hi ,
Anmol 1998.
Bhat t achar ya. C. C, Pub l i c Sect or Ent er pr i s es i n I ndi a , Al l ahabad,
Ki t ab Mahal , 1990.
Des ai , Vas ant , Smal l Scal e I ndus t r i es and Ent r epr eneur s hi p, Bombay,
Hi mal aya, 1995.
Pi ckl e Hal B and Abr ahamj on, Royee . L, Sma l l Bus i nes s Management
5
t h
ed. , Ne w Yor k , John Wi l ey, 1990.
Schumacher . E. F, S mal l i s Beaut i f ul , Ne w Del h i , Rupa, 1990.
St al ey. E and Mor s ey. R, Smal l Scal e i ndus t r i es i n t he devel opi ng
count r i es , Ne w Yor k , Mc Gr a w Hi l l .
Vepa , Ram. N, Ho w t o s ucces s i n Smal l i ndustry, New Del hi , Vi kas,
1984.
RETAIL & SUPPLY CHAIN MANAGEMENT
3. 3 El ecti ve R&SCM 1: Suppl y Chai n Management
1. I nt ro duc t i on t o Suppl y Chai n Manage me nt : concept, Obj ecti ves and
functi on of SCM, conceptual framework of SCM, suppl y chai n strategy,
operati ng model for suppl y chai n. Managi ng the External and i nternal
suppl y chai n.
2. Gl obal Suppl y Chai n Manage ment : EDI , Probl ems of compl exi ty
confronti ng suppl y chai n Management, Reverse Suppl y Chai n. Val ue
chai n and val ue del i very systems for SCM. Organi zati on Desi gn and
Management of suppl y chai n.
3. Sourc i ng: sourci ng of materi al , Gl obal sourci ng - i ssues, Probl ems.
Group Purchasi ng, I nventory Management i n Suppl y chai n: Rol e and
i mportance of i nventory i n SC, I nventory pol i ci es, J I T, VMI . Rol e of
Stores management i n SC, i nventory as an el ement of customer servi ce.
4. St r at egi c I s s ues i n Suppl y Chai ns : l ean Manufacturi ng, Strategi c
Partnershi ps, Al l i ances, and Col l aborati ve advantage. Strategi c
rel ati onshi ps i n l ogi sti cs, Handl i ng systems and equi pment, Stores
management. Best practi ce and Bench marki ng, Re-engi neeri ng of
suppl y chai n.
5. Ret ai l i ng and s uppl y c hai n I nt erf ace: retai l suppl y chai n management,
Transportati on and i nventory i n retai l SC, Channel desi gn and
management, Rol e of Packagi ng and Repackagi ng i n Retai l busi ness,
Customer l ed busi ness, Customer focus i n Suppl y Chai n, Compl ai nt
Handl i ng, devel opi ng customer servi ce strategy, RFI D and Bar codi ng.
Ref er ence :
Mohant y, R. P and Des hmukh, S. G, 2005, . Suppl y Chai n Management
Theor y and pr act i ces , Bi z t ant r a .
Suni l Chopr a & Mei ndl Pet er , 2003, Suppl y Chai n Management
s t r at egy, pl anni ng and oper at i on, 3r d Edi t i on, Pear s on Educat i on /
PHI .
Al t ekar , V. Rahul , 2005, Suppl y Chai n Management , PHI .
18
Pi er r e Davi d, 2003, I n t er nat i onal Log i s t i cs , Bi z t ant r a .
Joel D. Wi s ner , G. Keong Leong and Keah- Choon Tan, 2005, Pr i nci p l es
of Suppl y Chai n Management A bal anced Appr oach, Thoms on.
Ronaql d H. Bal l ou , 2004, Bus i nes s Logi s t i cs / S uppl y Chai n
Management , Pear s on educat i on, 5 t h Ed i t i on.
Coyl e, J. J . , Bar d i E. J . & John Langl ey . C, 2006, The Management of
Bus i nes s Logi s t i cs - A s uppl y Chai n Per s pect i ve Thoms on, 7t h Edi t i on.
B. S. Sahay, 2004, Suppl y Chai n Management f or Gl obal
Compet i t i venes s , Macmi l l an I ndi a Lt d, 2nd Ed i t i on.
Met z e r , 2005, Suppl y Chai n Management , Re s pons e.
3. 4 El ecti ve R&SCM 2: Operati ons Strategy
1. I ntroducti on to Operati ons Management: rol e of Operati ons Management
i n total management System- I nterface between the operati on systems
and systems of other functi onal areas. Producti on Pl anni ng and
Control : Basi c functi ons of Producti on Pl anni ng and Control ,
Producti on Cycl e - characteri sti cs of process technol ogi es.
2. Control of producti on operati ons: pl ant Capaci ty and L i ne Bal anci ng.
Pl ant l ayout -di fferent types of l ayouts. L ocati on and the factors
i nfl uenci ng l ocati on. Mai ntenance Management: Obj ecti ves Fai l ure
Concept, Rel i abi l i ty, Preventi ve and Breakdown mai ntenance,
Repl acement pol i ci es.
3. Strategy & Operati ons: a framework for operati ons strategy. Tradeoffs,
producti vi ty & competi ti on . Processi ng Network Strategi es-Capaci ty
and real asset i nvestment, Capaci ty Ti mi ng and Fl exi bi l i ty Ri sk
Management and Operati onal Hedgi ng.
4. Suppl i er & Customer Strategi es: outsourci ng vs. I ntegrati on, Purchasi ng
Suppl y Management, Desi gni ng contracts & pri ci ng; Mass customi zed
servi ce, Ti mel y servi ce & i ncenti ve mgt, Revenue management
5. L earni ng & Growth Strategi es: gl obal standardi zati on/ automati on,
Empl oyee competenci es & cul ture, L earni ng & process i mprovement,
competi ng through l earni ng and i nnovati ons
Ref er ence :
Oper at i ons Management , St evens on J. Wi l l i am, 2007, 9t h Edi t i on,
TMH.
Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th
Edition, Pearson
Operations Strategy by Slack and Lewis. Prentice Hall, 2003.
Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000.
Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.
Productivity Press, 1995.
Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright.
John Wiley & Sons, 1984.
Operations Strategy by David Garvin. Prentice Hall, 1992
Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.
3. 5 El ecti ve R&SCM-3: Servi ces & Retai l Marketi ng
1. Servi ce: concepts, Scope of Servi ces. Goods-Servi ces conti nuum. 4I s of
Servi ces Goods and Servi ces Categori zati on. I ndustri al Servi ces.
Segmentati on target Marketi ng and posi ti oni ng, Customer expectati ons
and percepti ons of servi ces.
2. Servi ce marketi ng Mi x: product, Pri ci ng, Pl ace, Promoti on, Peopl e,
Physi cal evi dence and process. Di mensi ons of Servi ce Qual i ty,
Measuri ng servi ce Qual i ty.
3. Strategi es for Marketi ng: overvi ew, strategi es for deal i ng wi th
i ntangi bi l i ty, i nventory, i nconsi stency and i nseparabi l i ty. Bui l di ng
customer Rel ati onshi p through Segmentati on and retenti on strategi es.
Servi ce Marketi ng Tri angl e- External Marketi ng, I nternal Marketi ng,
Rel ati onshi p Marketi ng and I nteracti ve Marketi ng.
4. I ntroducti on to Retai l i ng: types, Franchi si ng i n retai l , Technol ogy i n
retai l , Factors affecti ng retai l , Retai l i ng process. Retai l i ng i n I ndi a and
emergi ng trends and Pol i cy i mperati ves.
5. Merchandi se Management: sources of merchandi se, L ogi sti c
Management, Category Management, Store L ayout, Desi gn and Vi sual
Merchandi si ng, Retai l i ng Strategy and Customer Servi ce.
Ref er ence :
Hof f man, 2007, Ser vi ces Mar ket i ng , Thoms on .
Lovel ock, Chat t er j ee , 2006, Ser vi ces Mar ket i ng Peopl e , Technol ogy
St r at egy, 5 t h edi t i on, Pear s on Educat i on.
Davi d Gi l ber t , 2003, Re t ai l Mar ket i ng Management , 2nd edi t i on,
Pear s on Educat i on.
Zei t haml Val or i e A. and Bi t ner Mar y , 2000, Ser vi ces Mar ket i ng TMH.
Rampal M. K. and Gupt a S. L, 2000, Ser v i ce Mar ket i n g, Concept s ,
appl i cat i on and cas es ,
Gal got i a Publ i s hi ng Company, Ne w De l hi .
Levy & Wei t z , 2005, Re t ai l i ng, TMH
A J Lamba, 2006, The Ar t of Ret a i l i ng, TMH
Pa t r i ck M. Dunne and Rober t F. Lus ch , 2005, Re t ai l i ng, Thoms on
Lear ni ng
Fe r ni e & Spar ks , 2005, Logi s t i cs & Re t ai l Management , Vi va Books
Gi l mor e , 2005, Ser vi ces mar ket i ng and Management , Res pons e Books
Gr onr oos , 2005, Ser v i ces Management & Mar ket i ng, John Wi l ey
Cul l en & Ne wman, 2007, Ret ai l i ng, envi r onment and oper at i ons ,
Thoms on.
BANKING & INSURANCE
3. 3 El ecti ve B&I -1: Law & Practice of Banki ng
1. Banki ng and Regul ati on act of 1949
2. Anal ysi s of Fi nanci al statements of Banks
19
3. Basel Norms & i ssues i n i mpl ementati on i n I ndi a
4. Management of Banks NPA and SARFAESI Act
5. Management of Ri sk i n banks VAR model , case studi es of recent
bank fai l ures i n I ndi a.
3. 4 El ecti ve B&I- 2: Investment Banki ng & Merchant
Banki ng
1. Nature of I nvestment Banks & Merchant Banks, Convergence i n
banki ng
2. Regul atory i ssues concerni ng I nvestment & Merchants Banks
3. Management of NBFC s ,regul atory i ssues
.
4. Banki ng servi ces & soci al i ncl usi on
5. Anal ysi s of sub pri me cri si s of 2007 i n the US and i ts i mpl i cati ons for
I ndi a.
3. 5 El ecti ve B&I -3: Corporate Banki ng & Retai l Banki ng
1. I ntroducti on to products & servi ces offered by commerci al banks.
2. Commerci al Bank credi t to I ndustry: Types of faci l i ti es, Term l oan,
underwri ti ng, worki ng capi tal credi t, l oan syndi cati on, bri dge fi nance,
mezzani ne fi nance etc.
3. Commerci al bank credi t to venture capi tal fi rms ,val uati on & ri sk
management
4. Types of Retai l products: Consumer l oans, Auto l oans, Home l oans etc.
5. Agri cul tural l oans Types of l oans & i ssues i n ri sk management.
FOURTH SEMESTER
4.1 Strategi c Management
1. Overvi ew of strategi c management: ori gi n of strategy, strategy vs
structure, el ements of busi ness strategi es, Strategi c Management
process.
2. Envi ronmental Anal ysi s: Strategi cal l y rel evant components of i nternal
and external envi ronment, I ndustry and competi ti ve anal ysi s, anal ysi s
of resources and competi ti ve capabi l i ti es, envi ronmental scanni ng
techni ques.
3. Establ i shi ng organi zati onal di recti on devel opi ng strategi c vi si on,
mi ssi on and setti ng obj ecti ves. Strategi c i ntent and the concept of
strategi c pyrami d, corporate ethi cs and soci al responsi bi l i ty.
4. Generi c competi ti ve strategi es stabi l i ty, expansi on, retrenchment,
congl omerate and thei r vari ants. Strategi c and competi ti ve advantage,
new busi ness model s for gl obal and i nternet economy, Strategy
cl usters and model s rel ati ng to portfol i o anal ysi s.
5. Strategy i mpl ementati on bui l di ng core competenci es and competi ti ve
capabi l i ti es, devel opi ng pol i ci es and procedures for i mpl ementati on.
Desi gni ng and i nstal l i ng supporti ng and rewardi ng systems.
Eval uati ng and moni tori ng i mpl ementati on.
Ref er ences :
St r at egy and St r uct ur e Al f r ed C. Chandl er
St r at egi c Management Al ex Mi l l er and I r wi n
Compet i t i ve Advant ages : Cr eat i ng and Sus t ai ni ng, Super i or
Pe r f or mance Mi chael E. Por t e r
Compet i ng f or t he f u t ur e Pr ahl ad and Hammel
The Fu t ur e of Compe t i t i on Pr ahl ad and Venkat ar aman
Cr af t i ng and execut i ng S t r at egy Aur t hor A. Thomps on a nd ot her s
The Ar t of S t r at egy Avi nas h K. Di x i t and Bar r y J. Na l ebuf f
ELECTIVE PAPERS
MARKETING
4. 2 El ecti ve MM 4: Product and Brand Management
1. I nt roduct i on t o Pro duc t Manage me nt : basi c concepts of product;
cl assi fi cati on of product; product mi x and l i ne deci si ons; growth
strategi es for FMCG; organi zi ng for product management. Product
market strategi es for l eaders, chal l engers and fol l owers.
2. Ne w Product Pl anni ng and Devel opme nt : organi zi ng for new product,
new product devel opment process, L aunch strategy, Reasons for new
product fai l ures, consumer adopti on process, product l i fe cycl e
concepts.
3. Mar ket i ng Pl anni ng : pl anni ng process, components of marketi ng pl an
competi ti on anal ysi s, product category attracti veness anal ysi s,
customer anal ysi s and competi tor anal ysi s. Segmenti ng Targeti ng
Posi ti oni ng (STP) basi s for segmentati on, di fferenti ati on and
20
posi ti oni ng, Techni ques of good posi ti oni ng, Pri ci ng and channel
management strategy.
4. Brands and Br and Manage ment : c ustomer based brand equi ty brand
posi ti oni ng and val ues choosi ng brand el ements to bui l d brand
equi ty.
5. Des i gni ng Mar ket i ng progr ams t o bui l d brand equi t y: measuri ng
sources of brand equi ty desi gn and i mpl ementi ng brandi ng strategi es
managi ng brand over ti me.
Ref er ences :
Pr oduct Management Donal d R. Lehman, Rus s el S . Wi nn er and
St r at egi c Br and Management - Kev i n L. Kel l er
The Br and Management Check l i s t Br ab Vanauken and Managi ng
I ndi an Br ands Rames h Kumar
Appl i cat i on Exer c i s es i n Mar ke t i ng Rames h Kumar
Br ands & Br andi ng by The Economi s t
St r at egi c Br and Management by Jean Noel Kapf er er
Bui l di ng , Meas ur i ng , and Managi ng Br and Equi t y by Kevi n L. Kel l er
Handbook of ne w pr oduct management Chr i s t opher H. Lu ch
4. 3 El ecti ve MM 5: Busi ness Marketi ng Management
1. The Nat ure of Bus i nes s Mar ke t i ng: busi ness and consumer products,
Basi s for cl assi fi cati on, Di fference between busi ness and consumer
marketi ng, Busi ness marketi ng i n gl obal context, Cl assi fi cati on of
busi ness consumers, Cl assi fi cati on of busi ness products.
2. Organi zat i onal Buyi ng Behav i our ( OBB) : key characteri sti cs of
organi zati onal customer and buyi ng process Purchasi ng organi zati on
and buyi ng stages, Concept of buyi ng center, Buyi ng moti vati ons,
Purchasers eval uati on of potenti al suppl i ers, Envi ronmental i nfl uence
on organi zati onal buyi ng process. Marketi ng i nformati on system for
organi zati onal market
3. Bus i nes s Mar ket i ng Pl anni ng: pl anni ng process, Demand anal ysi s,
Segmenti ng, Targeti ng and Posi ti oni ng, I ndustri al product strategy and
Product pol i cy, New product devel opment, Managi ng busi ness servi ces,
PL C of i ndustri al products.
4. Manag i ng Bus i ne s s Mar ket i ng Channe l s : di rect and i ndi rect
di stri buti on, E-channel s, Di stri butors, Manufacturer representati ve,
Channel desi gn and admi ni strati on. Concept of l ogi sti cs and suppl y
chai n management i n busi ness marketi ng. Pri ci ng strategy for busi ness
markets Competi ti ve bi ddi ng and l easi ng, Adverti si ng and sal es
promoti on, Personal sel l i ng i n busi ness marketi ng
5. Manag i ng Bus i nes s Mar ket s : managi ng personal sel l i ng functi on, Key
account management, Sal es admi ni strati on, Sel l i ng through I nternet.
E-commerce, Prospecti ng on I nternet, Accepti ng orders and payment
on net
Ref er ences :
Bus i nes s Mar ket i ng Management Mi chael Hut t and Tho mas Speh, 8
t h
Edi t i on, Thoms on Lear ni ng
I ndus t r i al Mar ket i ng Reeder and Reeder ( PHI )
I ndus t r i al Mar ket i ng Ri char d Hi l l ( AI TBS)
Suppl y Chai n Management Suni l Chopr a and Pe t er Mei n dl (1
s t
I ndi an
r epr i nt , Pear s on Educat i on)
Bus i nes s Mar ke t i ng Haynes
Bus i nes s Mar ke t i ng Rangan
4. 4 El ecti ve MM 6: Servi ces Marketi ng
1. I nt ro duc t i o n t o Serv i ces Mar ket i ng : defi ni ti on of servi ces, Reasons for
emergence of servi ces marketi ng, Characteri sti c features of servi ces
marketi ng, Servi ce marketi ng mi x, Recent trends i n servi ces marketi ng.
Sectoral vi ew of servi ce i ndustry.
2. Cons umer Be havi o ur i n Serv i ces : gap anal ysi s for understandi ng
consumer behavi our. Customer expectati ons Customer percepti on,
Factors i nfl uenci ng customer expectati ons. Servi ce devel opment and
desi gn, Stages i n new servi ce devel opment, Servi ce bl uepri nti ng.
Customer defi ned servi ce standards. Physi cal evi dence servi ce scape.
3. Del i veri ng and Perf or mi ng Servi ces : empl oyees rol e i n servi ce del i very
Boundary-spanni ng rol es, Strategi es for cl osi ng gaps. Customer rol es
i n servi ce del i very, Del i veri ng servi ces through i ntermedi ari es and
el ectroni c channel s.
4. Manag i ng De mand and Capaci t y: managi ng servi ce promi ses, I ntegrated
servi ce marketi ng communi cati ons, Pri ci ng of servi ces, The i ntegrated
gap model s for servi ce qual i ty.
5. Mar ket i ng o f Servi ces : heal th care, Hospi tal i ty servi ces, Transport
servi ces, Tel ecommuni cati on servi ces, Consul tati on servi ces, Fi nanci al
servi ces.
Ref er ences :
Ser vi ces Mar ket i ng I nt egr at ed Cus t omer Focus Acr os s The Fi r m
Va l ar i e A. Zei t haml and M. J . Bi t ner
Ser vi ces Mar ket i ng Peop l e, Technol ogy and St r at egy Lovel ock
Ser vi ces Mar ket i ng Ravi s hankar
Mar ket i ng of Ser vi ces Jha
Mar ket i ng of Ser vi ces G. S . Bhat i a
Mar ket i ng of Ser vi ces Sahu and Si nha
21
4. 5 El ecti ve MM 7: Internati onal Marketi ng
1. I nt er nat i o nal Mar ket i ng : i ntroducti on and I mportance Basi s of
i nternati onal trade, Theori es of i nternati onal trade, Trade barri ers,
I ndi a s forei gn trade si nce i ndependence.
2. I nt er nat i o nal Mar ket i ng Env i ronme nt : economi c, Pol i ti cal , L egal ,
Soci o-cul tural and Demographi c envi ronment. I nternati onal market
entry strategi es MNC s, Gl obal marketers etc.
3. Organi zat i on f or I nt er nat i o nal Mar ket i ng: obj ecti ves of i nternati onal
marketi ng, Factors affecti ng i nternati onal marketi ng, I nternati onal
marketi ng mi x strategy. Di stri buti on strategi es and Types of
i ntermedi ari es i n i nternati onal marketi ng.
4. Export Pl anni ng: export fi nance, L etter of credi t, Export l i censi ng,
Export houses, Export ri sk and i nsurance, Export promoti on and
I ncenti ves by the Government of I ndi a and I nsti tuti onal arrangement
for export promoti on i n I ndi a. I mport-Export pol i ci es of the
Government of I ndi a Export documentati on procedures and
formal i ti es. I ndi an forei gn trade si nce i ndependence.
5. I nt ernat i onal Econo mi c I ns t i t ut i o ns and For ums : GATT, WTO,
EFTA, L AFTA, EU, SAARC, Worl d Bank, I MF and other tradi ng
bl ocks and common marketi ng for i nternati onal busi ness
Ref er ences :
I nt er nat i onal Mar ke t i ng Sak Onkvi s i t and John J. Shaw
I nt er nat i onal Mar ke t i ng Phi l i p Cat eor a and John Gr aham
I nt er nat i onal Mar ke t i ng C. A. Fr anci s
FINANCE
4. 2 El ecti ve FM 4: Fi nanci al Strategies
1. Mergers and Acqui s i t i ons : basi c forms of acqui si ti ons, tax forms of
acqui si ti on, Accounti ng, Synergy from an acqui si ti ons, and sources of
synergy, cal cul ati ng val ue of fi rm after acqui si ti on, cost to
stockhol ders from reducti on i n ri sk, the NPV of merger, defensi ve
tacti cs. Takeover and Buyouts.
2. Fi nanci al Di s t res s and Res t ruc t ur i ng: i ntroducti on, causes and effects
of fi nanci al di stress, operati onal cutbacks, Causes and effects,
Di vesti ture vs. asset sal es, Fi nanci al restructuri ng, Reformi ng
governance (or) Management structures (or) Repl aci ng management
Debt restructuri ng, Bankruptcy, l i qui dati on & reorgani zati on.
3. Pri v at e Equi t y and Ve nt ure Capi t al : i ntroducti on, Rudi ments of
val ui ng and fi nanci ng a venture, Stages of venture devel opment and
fi nanci ng, Fi nanci al anal ysi s of Venture capi tal fi rms (VCCs),
Structuri ng the deal / Fi nanci al I nstrument, I nvestment nurturi ng,
val uati on of VC portfol i o, I ni ti al Publ i c offeri ngs of stock .
Managi ng i nternal and seasoned equi ty offeri ngs.
4. Di vi de nd pol i c y and St oc k Repurc has es : t he I rrel evance of Di vi dends
and Stock Repurchases i n I deal Capi tal Market. Types of Di vi dends
and Di vi dend Payment Process. Di vi dends and Pri nci pl e Agent
Confl i cts. Di vi dends, Taxes and Transacti on Costs. Stock Repurchases
versus Di vi dends. Corporate L i abi l i ti es- Al ternate Debt Fi nanci ng
Sources, Debt Maturi ty Deci si on, Corporate use of Trade Credi t, Bank
L oans and Rel ati onshi p L endi ng. I nformati on i n Debt rel ated Events.
5. Merchant Banki ng and Credi t Rat i ng: i ntroducti on to merchant
banki ng, merchant bankers/l ead managers, regi strati on, obl i gati on and
responsi bi l i ti es, underwri ters, obl i gati on, bankers to an i ssue, brokers
to an i ssue. I ssue management acti vi ti es and procedure pri ci ng of
i ssue, i ssue of debt i nstruments, book bui l di ng green shoe opti on,
servi ces of merchant banks, Credi t Rati ng - SEBI gui del i nes,
l i mi tati ons of rati ng.
4. 3 El ecti ve FM 5: Deri vati ves
1. I nt roduct i on t o Deri v at i ves : forwards, Futures, opti ons, swaps, tradi ng
mechani sms, Exchanges, Cl eari ng house (structure and operati ons,
regul atory framework), Fl oor brokers, I ni ti ati ng trade, L i qui dati ng or
Future posi ti on, I ni ti al margi ns, Vari ati on margi ns, Types and orders.
future commi ssi on merchant.
2. For war d and Fut ure Cont rac t s : forward contracts, futures contracts,
Fi nanci al futures, Val uati on of forward and future pri ces, Stock i ndex
futures, Val uati on of stock i ndex futures, Headi ng usi ng futures
contracts, Headi ng usi ng stock i ndex future contracts, I ndex futures,
Adj usti ng BETA of a portfol i o usi ng stock. I nterest rate futures and
currency futures.
3. Opt i ons Co nt r act s and Tr adi ng St r at eg i es : characteri sti cs of opti ons
contracts,tradi ng strategi es.
4. Val uat i o n of opt i ons graphi c anal ysi s of cal l and put val ues,
characteri sti cs of opti on val ues, Model s of val uati on; Bi nomi al and
Bl ack and Schol es model .Opton Greeks.
5. Commo di t y f ut ure mar ket : f orward market commi ssi on; exchanges
tradi ng mechani sm.
4. 4 El ecti ve FM 6: Internati onal Fi nanci al Management
1. I nt er nat i o nal Fi nanci al Manage me nt : St r uct ure of f orei gn exc hange
mar ke t : t he bal ance of payments, i nternati onal monetary system
22
I .M.F, the nature of gl obal capi tal fl ows FDI , FI I , Pri vate equi ty and
hedge funds.
2. Exchange r at e det er mi nat i on: s tructural model s of exchange rate
determi nati on I RP and PP Pari ty, exchange rate forecasti ng. Transfer
pri ci ng and netti ng.
3. The f orei g n e xchange mar ket : s tructure, types of transacti ons,
quotati ons and Arbi trage. Exchange rate regi mes forei gn exchange
market i n I ndi a.
4. Meas ure me nt o f e xpos ure and Ri s k: c l assi fi cati on, transacti on,
transl ati on and operati ng exposures. Management of exposures.
Hedgi ng, forwards, currency futures, opti ons, swaps and hedgi ng wi th
money market.
5. Manage me nt of i nt eres t r at e e xpos ure: FRA i nterest rate caps and
fl oors. Fi nanci al swaps-types-moti vati on appl i cati on of swaps. GDR,
ADR.
Ref er ences :
I nc. m 1996
Ki m, Suk and Ki m, Seung Gl obal Cor por at e Fi nance: Te xt and Cas es ,
2
n d
ed. Mi ami Fl or i da, Kol b , 1993
Shapi r o, Al an . C Mul t i nat i onal Fi nanci al Management , Ne w Del hi ,
Pr ent i ce Hal l of I ndi a , 1995
I nt er nat i onal Fi nanci a l Management by P. G. Apt e , Mc Gr a w Hi l l .
I nt er nat i onal Fi nanci a l Management by Jef f Madur a
4. 5 El ecti ve FM 7: Corporate Taxati on
1. Out l i ne of I nco me Tax Ac t , 1961: basi c Concepts and Defi ni ti ons,
I nci dence of Tax, Heads of I ncome, Exempti ons and deducti ons.
2. Comput at i o n of Bus i nes s I nco me: defi ni ti ons, Scope, Computati on of
Profi ts and Gai ns from Busi ness or Professi on, Deducti ons, Mi ni mum
Al ternate Tax, Tax on Di stri buted Profi ts.
3. Comput at i o n of Capi t al Gai ns : capi tal Asset, Transfer, Short Term
and L ong Term Capi tal Gai n, Cost I nfl ati on I ndex, Exempti ons.
4. Set of f and Carr y For war d: busi ness L oss and Unabsorbed
Depreci ati on, Return of I ncome, Assessment, Advance Payment of Tax,
Tax Deducti on or Col l ecti on at Source.
5. Tax I mpl i cati ons i n Busi ness Restructuri ng
Ref er ences f or El ec t i ve FM 1 t o 7 :
Fi nanci al Management and Po l i cy Van Hor ne
Cor por at e Fi nance Br eal y Myer s : Ros s , wes t f i el d, j a f f e .
I nves t ment s Wi l l i am Shar pe and ot her s ; Bo wdi e and ot h er s
I nves t ment Management Pr as anna Chandr a
I nves t ment s Schaum Ser i es : Fr anci s and Tayl or
Fi nanci al Management Br i gham and Er har dt
Cor por at e Fi nance Br i gham and Er har dt
Manager i al Fi nance Wes t on and Copel and
Advanced Cor por at e Fi nance Ogden, Jen and O Connor
I ncome Tax Act of 1961
I ncome Tax Act Mal ho t r a; Taxman Publ i cat i on; Ravi ki s hor e
Por t f o l i o Cons t r uct i on , Management and Pr ot ect i on by Rober t A
St r ong
Der i vat i ves by Dubof s ky
Fu t ur es , Opt i ons and ot her Der i va t i ves by John C Hul l
Fu t ur es and Opt i ons by Vohr a and Bagr i
Fi nanci al Der i va t i ves by N. R. Par as ur aman.
The Revol ut i on i n Cor por at e Fi nance by ed t by S t er n
Moder n I nves t ment Theor y by Rober t A Haugen
The handbook of commodi t y i nves t ment - Faboz z i & o t her s
Moder n Po r t f o l i o Management - Lei bo wi t z & Ot her s
HUMAN RESOURCE MANAGEMENT
4. 2 El ecti ve HRM 4: Strategi c Human Resource
Management
1. Cont e xt of St rat egi c HRM: i nvestment perspecti ve of HRM, factors
i nfl uenci ng i nvestment ori ented organi zati ons, I mpact of changes i n
technol ogy, Workforce demographi cs & di versi ty on HRM.
2. St r at egi c Rol e & Pl anni ng : s trategi c HR Vs Tradi ti onal HR, Barri ers
to strategi c HR, Strategi c HR pl anni ng; aggregate & successi on
pl anni ng.
3. St r at egi c Pers pect i ves on Recrui t me nt , Tr ai ni ng & Devel opme nt :
Temporary Vs Permanent empl oyees, I nternal Vs External recrui ti ng;
I ntervi ewi ng, testi ng, references; I nternati onal Assi gnment, Di versi ty,
Strategi zi ng trai ni ng & devel opment, need assessment, desi gn &
del i very.
4. St r at egi c Pers pec t i ves on Perf or mance Manage me nt , Feedbac k &
Compens at i o n: use of System, who, what & hoe to eval uate, measures
of eval uati on, I nternal equi ty, external equi ty, and I ndi vi dual equi ty.
5. Empl o yee Se par at i on: reducti on i nforce, turnover, reti rement,
I nternati onal Vs Domesti c HRM, Strategi c HR I ssues i n I nternati onal
Assi gnment.
Ref er ences :
St r at egi c HRM Jef f er y Mel l o, Thomps on Publ i ca t i on, Ne w De l hi
23
Lui s R. Gomez - Me j i a, Davi d B. Bal ki n , Rober t L. Car d y, Managi ng
Human Res our ces , PHI , 2001. (Uni t 1)
S. K. Bhat i a St r at eg i c Human r es our ces Management , Deep & Deep
Pub l i cat i on Pv t . Lt d. , 2007. .
Char l es R, Gr eer , St r a t egi c Human Res our ce Management , Pear s on
Educat i on, 2003.
Kandul a S. R. (2001) . St r at egi c Human Res our ce Devel op ment . Eas t er n
Economy Edi t i on, Pr ent i ce Hal l I ndi a .
Boxel l & Pur cel l , J. (2003) . St r a t egy And Human Res pour ce
Management . Pal gr ave Mcmi l l an
St r at egi c HRM Mi chael Ar ms t r ong, Kogan page, London
St r at egi c HRM Agar wa l , Oxf or d Uni ver s i t y Pr es s , Ne w Del hi .
St r at egi c Management Gr egor y Des s and Al l ex Mi l l er .
St r at egy Dr i ven Tal ent Management Edt d Si l z er Dovel l
4. 3 El ecti ve HRM 5: Labour Legi sl ati ons
1. I ndus t ri al Di s put es Ac t 1947: e mphasi s on Sec 2 (al l defi ni ti ons), 9A,
10, 12, 17, 18, 22, 23, 24, 25, Chapter V B, Up to Sec 25 (S) and Sec
33. Karnataka I D Rul es, I ndustri al Empl oyment (Standi ng Orders)
Act, Karnataka Standi ng Orders Rul es.
2. I ndi an Fact or i es Act 1948: karnataka Factory Rul es, Contract L abour
(Regul ati on and Abol i ti on) Act 1971, Karnataka Contract L abour
Rul es.
3. Payment of Gr at ui t y Act 1982: payment of bonus act 1965, Karnataka
I ndustri al Establ i shments (Nati onal Festi val Hol i days) Act.
4. ESI Act 1948: empl oyees provi dent fund and mi scel l aneous provi si ons
act 1952, workmen s compensati on act 1932. payment wages act 1936.
5. Code of Di s c i pl i ne i n I ndus t ri e s : report of the second nati onal l abour
commi ssi on 2002. L atest I L O del i berati on on l abour l egi sl ati on i n
devel opi ng countri es.
Ref er ences :
I ndus t r i al La ws P. L. Mal i k
I ndus t r i al La ws Sanj eev Kumar
Labour La w Jour nal s Mont hl y
Cur r ent Labour Repor t er Mon t hl y
CLR Annual Di ges t 1999 2005
4. 4 El ecti ve HRM 6: Industri al Rel ati ons & Col l ecti ve
Bargai ni ng
1. I ndus t r i al Re l at i o ns : Hi stori cal background, concept and approaches i n
I R stake hol ders of I R, vari ous factors i nfl uenci ng I R, HR approach
to I R, essenti al s of sound I R pol i cy, I R strategi es, l egal frame work of
I R, communi ty of I R. Proacti ve I R, i ndustri al confl i cts, di sputes,
Confl i ct resol uti on.
2. Tr ade Uni ons : trade uni on movement and growth of TU i n I ndi a,
nati onal l evel federati ons, trade uni on probl ems, trade uni on
organi zati on, l eadershi p and management of Trade uni on, trade uni on
act 1926, regi strati on of trade uni on, empl oyers associ ati on
obj ecti ves, ori gi n and growth, l egal status, probl ems of trade uni ons.
3. Gr i evances and Di s ci pl i nes : gri evances, redressal , di sci pl i ne, standi ng
orders, acts of mi sconduct, show cause noti ce, suspensi on, Enqui ry
procedure, Pri nci pl es of natural j usti ce, Puni shments, Demoti on
suspensi on, Termi nati on, Removal and di smi ssal s, Confl i cts
I ndustri al di sputes L ay off, Termi nati on si mpl i ci tor, Retrenchment,
cl osures, VRS.
4. Col l ect i ve Bargai ni ng: c oncept, i ts rel evance i n I R, CB as an
i nsti tuti on, I L O percepti on of CB, Obj ecti ves of CB, Structure,
Functi ons, process, negoti ati ons, bargai ni ng approaches & techni ques,
patterns of bargai ni ng.
5. Se t t l e me nt s : t ypes of settl ements, wage settl ement, bonus settl ement,
producti vi ty settl ement, VRS settl ement, Uni on i ssues settl ement,
Reorgani zati on settl ement, transfer, L ayoff, retrenchment and cl osure
settl ements.
Ref er ences :
I ndus t r i al Re l at i on Ramas wa my
I ndus t r i al Re l at i on Sar ma
I ndus t r i al Re l at i on Venkat ar at hnam
I ndus t r i al Re l at i on Ar un Monnappa
I ndus t r i al Re l at i on T V Rao
4. 5 El ecti ve HRM 7: Knowl edge Management
1. Kno wl e dge Manage me nt : concept, l eadershi p and knowl edge
management, knowl edge cul ture, l earni ng & devel opmental
organi zati on, Appl yi ng knowl edge to work practi ces, Knowl edge
Systems, Knowl edge Servi ce, Strategi c Knowl edge L eadershi p.
2. St r at egi c Kno wl e dge Manage me nt : model s, knowl edge workers, phases
of knowl edge devel opment, knowl edge management i nfrastructure,
harnessi ng organi zati onal knowl edge, bui l di ng knowl edge management
i nto the Strategi c Framework.
24
3. Kno wl e dge Le ader: contri butory Di sci pl i nes to Knowl edge L eadershi p,
Attri butes Rol es, L eadi ng Knowl edge Teams, Knowl edge network,
Recrui ti ng and Sel ecti ng Knowl edge L eaders.
4. Kno wl edge Cul t ure: Knowl edge Cul ture Enabl ers, Mai ntai ni ng the
Knowl edge Cul ture duri ng Change, Revi ewi ng, I mpl ementi ng &
Mai ntai ni ng the Knowl edge Cul ture.
5. Kno wl e dge Manage ment & HRM Pr act i ces : structural Support, I mpact
of Organi zati onal Structure on Knowl edge Management, Staffi ng,
Performance Management, Rewardi ng, Knowl edge Workers, L earni ng &
Devel opment, Organi zati onal Eval uati on and Revi ew.
Ref er ences :
Kno wl edge Management Shel da Debows ki John Wi l ey I ndi a
edi t i on
Kno wl edge Management El i as M. Awad & Has s an M. Gh az i r i
Pear s on Educat i on.
Kno wl edge Management Car l Davi ds on & Phi l i p Vo s s Vi s i on
Books
INTERNATIONAL BUSINESS
4. 2 El ecti ve IB 4: Internati onal Marketi ng
1. I nt er nat i o nal Mar ket i ng : i ntroducti on and I mportance Basi s of
i nternati onal trade, Theori es of i nternati onal trade, Trade barri ers,
I ndi a s forei gn trade si nce i ndependence.
2. I nt er nat i o nal Mar ket i ng Env i ronme nt : economi c, Pol i ti cal , L egal ,
Soci o-cul tural and Demographi c envi ronment. I nternati onal market
entry strategi es MNC s, Gl obal marketers etc.
3. Organi zat i on f or I nt er nat i o nal Mar ket i ng: obj ecti ves of i nternati onal
marketi ng, Factors affecti ng i nternati onal marketi ng, I nternati onal
marketi ng mi x strategy. Di stri buti on strategi es and Types of
i ntermedi ari es i n i nternati onal marketi ng.
4. Export Pl anni ng : export fi nance, L etter of credi t, export l i censi ng,
Export houses, export ri sk and i nsurance, Export promoti on and
I ncenti ves by the Government of I ndi a and I nsti tuti onal arrangement
for export promoti on i n I ndi a. I mport-Export pol i ci es of the
Government of I ndi a Export documentati on procedures and
formal i ti es. I ndi an forei gn trade si nce i ndependence.
5. I nt er nat i o nal Eco no mi c I ns t i t ut i o ns and For ums : EFTA, L AFTA,
EU, SAARC, APEC Worl d Bank, I MF and other tradi ng bl ocks and
common marketi ng for i nternati onal busi ness.
Ref er ences :
I nt er nat i onal Mar ke t i ng Sak Onkvi s i t and John J. Shaw
I nt er nat i onal Mar ke t i ng Phi l i p Cat eor a and John Gr aham
I nt er nat i onal Mar ke t i ng C. A. Fr anci s
I nt er nat i onal Bus i nes s Dani el
4.3 Elective IB 5: India & WTO
1. Gl obal i zat i o n: gl obal i zati on of worl d economy, busi ness, i mpact and
i mpl i cati ons, pol i cy opti ons and governance. Arguments for I ndi a
j oi ni ng WTO - Arguments agai nst membershi p benefi ts and
di sadvantages to I ndi a. I ndi a s commi tment and rol e i n WTO I ndi a as
defendant and as compl ai nant I ndi a s posi ti on i n WTO.
2. Regi onal trade bl ocks and economi c i ntegrati on reasons for growth of
economi c bl ocks economi c pol i ti cal types of economi cal
i ntegrati on. Maj or regi onal trade groups NAFTA, MERCOSUR,
APEC,EU,BI MSTAC, ASEAN, G-6, I BSA. Euro benefi ts of common
currency expectancy i mpedi ments of i ntegrati on, I ndi a s rol e i n
promoti ng forei gn trade vi si on perspecti ve, road map, prospects,
performance and eval uati on.
3. WTO Obj ecti ves, functi on, GATT and WTO., pri nci pl es of WTO
transparency, MFN treatment, nati onal treatment free trade
pri nci pl es di smantl i ng trade barri ers rul ed based tradi ng system,
treatment of L CD s competi ti on pri nci pl es anti dumpi ng measures
envi ronment protecti on.
4. Revi ew of I ndi a s economy post 1995, anal ysi s of general agreement on
trade i n servi ces (GATS), defi ni ti on of servi ces under GATS, modes of
i nternati onal del i very servi ces cross border suppl y commerci al
suppl y consumpti on abroad, movement of personnel speci al
agreements under WTO TRI PS TRI MS obj ecti ves of i ntel l ectual
property protecti on, I ndi an patent l aw and tri ps i ssues, controversi es
and l egal posi ti on.
5. Revi ew of I ndi a s I nternati onal Busi ness wi th rel evance to bi l ateral ,
preferenti al , regi onal , free trade, mul ti l ateral trade agreements. I ndi a s
stand on WTO agreements agri cul ture, NAMA, I PR, mode 4
restri cti ons, subsi di es, concessi ons etc. I ndi a as a fel i ci tator i n the
formati on of regi onal bl ocks, economi c bl ocks.
Ref er ences :
I nt er nat i onal Bus i nes s By Roger Bonnet
I nt er nat i onal Bus i nes s - Mi chael Zi nkat a
I nt er nat i onal Bus i nes s - John d . Dani el s
I nt er nat i onal Bus i nes s Ri char d M. Shaf f er
I nt er nat i onal Bus i nes s - Rugman
I nt er nat i onal Bus i nes s Vyept hakes h Shar an
25
I nt er nat i onal Economi cs Domi ni ck Sa l vat or e
Pr os pect s o f I nd i a s For ei gn Tr ade N. A. Khan
I ndi a s Fo r ei gn Tr ade - Vadi l al
Manual of For e i gn Exchange H. E. Evi l t
4. 4 El ecti ve IB 6: Internati onal Fi nanci al Management
1. I nt ernat i onal Fi nanci al Manage ment : structure of forei gn exchange
market. The bal ance of payments, I nternati onal monetary system
I .M.F, The nature of gl obal capi tal fl ows FDI , FI I , Pri vate equi ty
and hedge funds.
2. Exchange r at e det er mi nat i on: structural model s of exchange rate
determi nati on I RP and PP Pari ty, exchange rate forecasti ng. Transfer
pri ci ng and netti ng.
3. The f orei g n exc hange mar ke t : structure, Types of transacti ons,
quotati ons and Arbi trage. Exchange rate regi mes forei gn exchange
market i n I ndi a.
4. Meas ureme nt of e xpos ure and Ri s k: cl assi fi cati on, Transacti on,
transl ati on and operati ng exposures. Management of exposures.
Hedgi ng, forwards, currency futures, opti ons, swaps and hedgi ng wi th
money market.
5. Manage me nt of i nt eres t r at e e xpos ure: FRA i nterest rate caps and
fl oors. Fi nanci al swaps-types-moti vati on appl i cati on of swaps. GDR,
ADR.
Ref er ences :
I nc. m 1996
Ki m, Suk and Ki m, Seung Gl obal Cor por at e Fi nance: Te xt and Cas es ,
2
n d
ed. Mi ami Fl or i da, Kol b , 1993
Shapi r o, Al an . C Mul t i nat i onal Fi nanci al Management , Ne w Del hi ,
Pr ent i ce Hal l of I ndi a , 1995
I nt er nat i onal Fi nanci a l Management by P. G. Apt e , Mc Gr a w Hi l l .
I nt er nat i onal Fi nanci a l Management by Jef f Madur a
4. 5 El ecti ve IB 7: Indi as Forei gn Trade
1. Forei gn t r ade and BOP of I ndi a: forei gn trade under pl an, maj or
exports and i mports i mpact on I ndi an economy and BOP, trade
di recti ons, maj or hi ndrances i n I ndi an exports sector, structural
treatment i n promoti ng i nternati onal trade by I ndi a.
2. Recent trends i n I ndi a s forei gn trade, di recti onal pattern, maj or export
commodi ti es thrust area commodi ti es, trends, probl em and prospects,
maj or competi tors, maj or i mport commodi ty groups, trade control i n
I ndi a (forei gn trade devel opment and regul ati on act), i mport and
export control orders, export i mport l i censi ng system, exchange
control i n I ndi a.
3. Export Promoti on i ncenti ves, duty drawbacks, packi ng credi ts, export
promoti on counci l s, advi sory bodi es CAPAXI L , FI CCI , CI I , PHD
chamber of Commerce, DGFT and functi onal faci l i tators, eval uati on of
I ndi a s pol i cy on exi m pl an, control of forei gn trade.
4. Contemporary Export I mport trend anal ysi s: I nvi si bl e exports Banki ng,
I nsurance, shi ppi ng, touri sm, manpower, consul tancy, software etc
need to promote trade, control obj ecti ves and machi nery for export
control , mai ntenance and devel opment of i mports. I mport substi tuti on,
need to control i mport trade, obj ecti ves and machi nery for i mport
control , mai ntenance and devel opment of i mports
5. Rol e of Government i n I ndi a s Forei gn Trade: State tradi ng corporati on,
mi neral and metal tradi ng corporati on, rol e of commodi ty boards,
commerci al treati es, trade agreements, counter trade
Ref er ences :
Bhas hyam. S Expor t Pr omot i on i n I ndi a: The I ns t i t ut i onal
I nf r as t r uct ur e , Common weal t h Pub . , Del h i , 1988
Khanna, Sr i Ram Expor t Mar ket i ng i n I ndi a s Ne w Manuf act ur er s ,
Uni ver s i t y of Del h i , Del hi , 1986
Jai n. S. K expor t Per f or mance and Expor t Mar ket i n g St r at egi es ,
Common weal t h Pub. , De l hi , 1988
Nayyar , Deepak I ndi a s Expor t and Expor t pol i c i es i n t he 1960s ,
Cambr i dge Uni ve r s i t y pr es s , 1976.
INFORMATION SYSTEMS
4. 2 El ecti ve IS 4: Enterpri se Resource Pl anni ng And
Busi ness Process Re-Engi neeri ng
1. I nt roduct i o n: fundamental s of suppl y chai n management, appl i cati ons
systems i n the i ndi vi dual busi ness functi ons.
2. I nt roduct i on t o ERP: an overvi ew of the enterpri se, ERP and rel ated
technol ogi es, ERP a manufacturi ng perspecti ve, Vendors, consul tants
and users, i ntroducti on to SAP, an overvi ew of SD, MM, PP, FI /CO
Modul es of SAP.
3. SAP s SCM s ys t e m: recent devel opments i n order and SCM based on
SAP systems, case studi es on SCM, I nternet resources for SCM.
4. Re - eng i neer i ng: an i mperati ve for survi val , i mpl ementi ng BPR
methodol ogy and steps, I s re-engi neeri ng necessary?
26
5. Tre nds i n I nf ormat i o n t ec hno l ogy: peopl e vi ew, empoweri ng peopl e
through i nformati on, managi ng change the I ndi an paradi gm.
Ref er ences :
ERP Al ex i s Leon, Leon Publ i s her s
Suppl y Chai n Management bas ed on SAP s ys t ems , G. Knol mayer ,
P. Mer t ens and A. Zei r , Spr i nger I nt er nat i onal Edi t i on
The one Sour ce For Compr ehens i ve Sol ut i ons Us i ng Sap R/ 3 I I I
Edi t i on Aut hor ed by As ap Wor l d Cons ut ancy- PHI .
I nt r oduct i on t o SAP, an over vi e w of SD, MM, PP, FI / CO Modul es of
SAP
An I ns i der s Unbl as ed Appr ai s al o f SAP R/ 3 Management Wi l ey,
Cor i ol i s dr eamt ech
ERP, Vi nod Kumar Gar g and N. K. Venki t akr i s hnan, PHI
Hammer , Mi chael and Champy, James : Reengi neer i n g t he
Cor por at i on: A mani f es t o f or bus i nes s r evol ut i on: Har per
Bus i nes s
4. 3 El ecti ve IS 5: Electroni c Commerce
1. I nt ro duc t i o n t o E- Co mmerce: advantages and l i mi tati ons to E-
Commerce, Val ue chai ns and manageri al i mpl i cati ons of E-Commerce.
2. I nt ernet : the i nternet and the worl dwi de web, the i nternet Protocol
Sui te, i nternet archi tecture, I nternet servi ce provi ders (enabl i ng
technol ogi es of the worl dwi de web), I nter organi zati onal Commerce
and EDI , EDI i mpl ementati on, mobi l e Commerce.
3. Co mput er Net wor ks & Secur i t y: di fferent types of networks, protocol s
and medi a.
4. Securi t y and c hal l e nges : e l ectroni c payment systems and the i ssues
i nvol ved, securi ty i ssues and encrypti on, E-CRM, E-SCM. E-Strategy.
5. Cons umer ori ent ed El ect ro ni c Co mmerce: adverti si ng and Marketi ng
on the i nternet, Consumer Search and Resource Di scovery, Web based
b2b E-Commerce. I ntranets and extranets. L egal and ethi cal i ssues,
l egal i nfrastructure for E-Commerce i n I ndi a (The I nformati on
Technol ogy Act, 2000), I nternati onal cyber l aws.
Ref er ences :
Ravi B. Kal akot a and Andr e w B. Whi ns t on Fr ont i er s of El ect r oni c
Commer ce. Addi s on Wes l ey, Pear s on Educat i on, As i a.
Pr ac t i cal Cr ypt ogr aphy, Br uce Schnei r and Ne i l s Fer gus on, Wi l ey-
dr eamt ech I ndi a Pr i va t e Lt d .
E- Commer ce- Amangar i al per s pect i ve , P. T. Jos eph. Pr ent i ve Hal l ,
I ndi a
El ect r oni c Commer ce , Fr ame wor k , Technol ogi es and appl i cat i ons ,
Tat a McGr a w Hi l l .
El ect r oni c Commer ce, Fr om v i s i on t o f u l f i l l men t , El i as M. Awad ,
PHI .
Jef f r ey F. Raypor t and Ber nar d J . Ja wos ki - i nt r oduct i on t o E- Comme r ce.
4. 4 El ecti ve IS 6: IPR and Cyber l aws
1 I PR i ntroducti on, Basi cs, L egal Concepts, I nternati onal
Archi tecture of Protecti on, Gl obal Regul atory, DRI Ps, TRI Ps,
Di pl omacy i n I PR protecti on, I PR i n I ndi a, I PR vs Verti cal I ndustri es.
2 Cyber Laws : cyber al erts, i nternet frauds, thefts and cri mes, cyber
l aws Vs verti cal i ndustri es.
3 Onl i ne Shoppi ng Met hods : shoppi ng carts, i nternet payment
gateways, el ectroni c data i nterfaces, payment methods and approval
mechani sms, credi t card merchants and payments
4 I nf or mat i o n Sec uri t y: concepts, methods, tool s, standards,
compl i ances.
5 I nf or mat i o n Sec uri t y Cont rol and Di saster Management.
Ref er ences :
Pr act i ca l Appr oach To I nt el l ect ual Pr oper t y Ri ght s By Ra chna Si ngh
Pur i , Ar vi nd Vi s wana t han
Re- t hi nk i ng i nt e l l ec t ual pr oper t y : t he pol i t i cal economy of copyr i ght
. . . By Yi Jun Ti an
I nt el l ec t ual pr oper t y and i n f or mat i on weal t h: i s s ues and p r act i ces i n
t he . . . By Pe t er K. Yu
Cyber l a w s i mpl i f i ed by Vi vek Sood
Cyber l a w f or g l obal E- bus i nes s : f i nance, payment , and di s put e s by
Takas hi Kubo t a
Cyber l a w: t he I ndi an per s pect i ve- by Pavan Duggal
I nf or mat i on Technol ogy i n Bus i nes s Management by Dr . Mukes h
Dhunna, J. B. Di xi t
Pay ment t echnol ogi es f or E- commer ce by Wei dong Kou
Ne w payment wor l d: a manager ' s gui de t o cr ea t i ng an e f f i ci ent
Pay ment Pr oces s by Mar y S . Schaef f e r
Managi ng i n f or mat i on s ecur i t y r i s ks : t he OCTAVE appr oach by
Chr i s t opher J . Al ber t s , Audr ey J. Dor of ee
I nf or mat i on Secur i t y: des i gn, i mpl ement at i on, meas ur eme nt , and
Compl i ances by Ti mo t hy P. Layt on
An i n f or mat i on s ecur i t y handbook by John M. D. Hunt er
27
4. 5 El ecti ve IS 7: Busi ness Strategi es
1. I nt ro duc t i on: defi ni ng your busi ness i dea, creati ng an e-busi ness
pl an, getti ng your busi ness off the ground, Components, l i nkages,
dynami cs and eval uati on of busi ness model s, dynami cs and apprai sal s
of busi ness model s.
2. I nt er net : Val ue confi gurati on and the i nternet val ui ng and fi nanci ng an
i nternet start-up.
3. e- bus i nes s : Bui l di ng your e-busi ness, desi gni ng an e-busi ness web si te,
understandi ng back-end systems.
4. Bus i nes Envi ronme nt : t he rol e of competi ti ve and macro
envi ronments, appl yi ng the concepts model s and tool s, sampl e anal ysi s
of an i nternet busi ness model case.
5. Launchi ng your e- bus i ne s s
Ref er ences :
Cr eat i ng a wi nni ng e - bus i nes s , I Edi t i on, Napi er , Judd , Ri ver s and
Wagner
I nt er net bus i nes s model s and s t r at egi e s , Edi t i on 2001, Al l an Af us h ,
Chr i s t oper L. Tucci
E- s er vi e , Ne w Di r ect i ons i n Theor y and Pr act i ce, Rol and T. Tr us t and
P. K. Kannan, Pr ent i ce Ha l l I ndi a.
St even Al t er : I nf or ma t i on Sys t ems : Foundat i on o f e- bus i nes s , PHI
For pr act i ca l s :
Web Des i gn , wi t h HTML/ Fl as h / Javas cr i pt / Dr eam weave r / Fr ont page
and e- Commer ce
Mul t i medi a Sys t ems Des i gn, Pr abhat K. Andl ei gh and Ki r a n Thakr ar .
TOURISM & TRAVEL MANAGEMENT
4. 2 El ecti ve TTM 4: Event Management
1. Defi ni ti on, Scope of Event Management: i ntroducti on to conventi ons,
exhi bi ti ons, meeti ngs defi ni ti on & components. Nature and demand
of conference market. Growth and devel opment of event i ndustry,
economi c and soci al si gni fi cance.
2. Typol ogy of pl anned events, vari eti es & i mportance of events, Key
steps to successful events characteri sti cs and compl exi ti es of events
checkl i st for di fferent events, pl anni ng schedul e & acti ons agenda.
3. Conference program desi gni ng, ti mi ng, supervi si on, presentati on,
cateri ng and hospi tal i ty, Transportati on, tel econferenci ng, recordi ng &
publ i shi ng sponsorshi p, sponsors, organi zers, customers & guests.
Event pl anni ng, Key characteri sti cs, Pre-event responsi bi l i ti es, l egal
i ssues, negoti ati ons.
4. Events and Touri sm, Busi ness touri st, Touri sm & Cul ture, I ncenti ve
tours Ri sk Management, Safety and Gl obal i ssues i n Event
Management.
5. MI CE Touri sm: touri sm events nati onal & I nternati onal Scenari o
I nternati onal Trade Fai rs & Mars Germany, Chi na, Si ngapore,
Hongkong, U.K, etc. Events and Touri sm Marketi ng.
Ref er ences :
Event Management i n l ei s ur e & t our i s m Davi d Wa t t
Conf er ences Tomy Roger s
4. 3 El ecti ve TTM 5: Internati onal Touri sm
1. Gl obal i zati on & touri sm sector: gl obal i zati on & the busi ness worl d,
the touri sm i ndustry, chal l enges, Factors affecti ng Gl obal & regi onal
touri st movements, Demand and ori gi n factors, desti nati on & resource
factors. Contemporary trends i n i nternati onal touri st movements.
2. The emergence of i nternati onal hotel s & touri sms: hi stori cal aspects,
devel opment of chai ns, devel opment abroad, ai rl i ne connecti on.
3. Pol i ti cal aspects of the i nternati onal travel , touri sm Barri ers to travel ,
touri sm i nvestment & busi ness, regul ati ons, i nternati onal organi zati ons
deal i ng wi th barri ers vi z: WTO, I MF, I HA, need for government
support of touri sm, nati onal touri sm organi zati ons, pol i ti cal stabi l i ty,
travel advi sori es, pol i ti cal ri sk, cri si s management.
4. Human resources & cul tural di versi ty: Understandi ng cul tural
di versi ty, cul tural percepti ons, busi ness protocol , cul tural
consi derati ons i n negoti ati ons.
5. I nternati onal touri sm sal es & marketi ng: Market research, devel opi ng
an i nternati onal marketi ng strategy, understandi ng vari ous travel
di stri buti on systems vi z GDS, product posi ti oni ng.
Ref er ences :
Mi l l , R. C. , (1990) , Tour i s m: The I n t er nat i onal Bus i ne s s , Pr et i ence
Hal l , Ne w Jer s ey .
Bhat i a. A. K. , - I n t er nat i onal Tour i s m
4. 4 El ecti ve TTM 6: Art Heri tage of Indi a:
1. I ndi an Cul ture and Heri tage: Concept Hi story Stages of eval ai on
The Mohenj odaro and Harappan peri od Vedi c Age, Buddhi st epoch,
Gupta Peri od, Earl y and L ate Medi eval peri od, Modern peri od,
Features of I ndi an Cul tural Heri tage Conservati on of Cul ture.
28
2. Study of I ndi an Archi tecture: the promi nent Archi tectural styl e i n
di fferent peri od Harappan Archi tecture, Anci ent I ndi an Archi tecture
vi z Hi ndu Buddhi st styl e. Mughal Archi tecture. The Rock-Cut
monuments col oni al Archi tecture, Study of i mportant Archi tectural
si tes of I ndi a. Study of I ndi an Templ e Archi tecture and popul ar
rel i gi ous centres Hi ndu, Buddhi st, J ai n, Musl i ms, Parsi s and
Chri sti an.
3. Pai nti ngs: I ndi an Pai nti ngs characteri sti c features Medi eval and
Modern Pai nti ngs, Study about performi ng Arts of I ndi a, Dances of
I ndi a, Hi stori cal evol uti on archeol ogi cal and l i terary evi dence,
I ndi an Cl assi cal Dances Fol k Dances, Musi c of I ndi a cl assi fi cati on
Marg & Desi , Karnati c styl e, North I ndi an Musi c Musi cal
i nstruments.
4. Rol e of Performi ng Art i n Touri sm Devel opment & Handi crafts: I ndi an
Theatre Di fferent Theatri cal forms, I ndi an Ci nema Evol uti on
Rol e i n Touri sm Devel opment, I ndi an handi crafts texti l es,
cl ayworks, stone works, woodworks etc. craft mel as Marketi ng of
Handi crafts Bottl eneck.
5. Museums and thei r rol e: Rol e of Museums i n preservati on of art
Heri tage Types of Museums Acqui si ti on of Museum Arti cl es Rol e
of Museum i n Speci al I nterest Touri sm.
Ref er ences :
Tour i s m Devel opment A. K. Bhat i a
Her i t age Tour i s m Deve l opment Romi l a Thaper
Devel opment of Tour i s m i n I ndi a H. L. P. Rai
Par ya t an Bhugol Pr of . S. B. Shi nde
Par ya t an Bhugol Dr . Y. T. Ghar pur e
Par ya t an Bhugol Dr . Nagt ode and ot her s
4. 5 El ecti ve TTM 7: Travel Agency Management
1. Travel formal i ti es: passport, vi sa, heal th requi rements, taxes, customs,
currency, travel i nsurance, baggage and ai rport i nformati on. Travel
Agency and Tour Operati on Busi ness: Hi story, Growth, and present
status of Travel Agency. Defi ni ti on of Travel Agency and
di fferenti ati on between Travel Agency and Tour Operati on busi ness.
Travel Agency and Tour Operators: L i nkages and arrangements wi th
hotel s, ai rl i nes and transport agenci es and other segments of touri sm
sector.
2. Approval of Travel Agents and Tour Operators: approval by
department of touri sm, Government of I ndi a. I ATA rul es and
regul ati ons for approval of a travel agency, Approval by Ai rl i nes and
Rai l ways. Study of vari ous Fi scal and Non Fi scal i ncenti ves
avai l abl e to Travel agenci es and Tour Operati ons busi ness.
3. Functi ons of a Travel Agent: understandi ng the functi ons of a travel
agency travel i nformati on and counsel i ng to the touri sts, I ti nerary
preparati on, reservati on, ti cketi ng, preparati on and marketi ng of Tour
packages, handl i ng busi ness/corporate cl i ents i ncl udi ng conference and
conventi ons. Sources of i ncome: Commi ssi on, Servi ce charges. Travel
Termi nol ogy: Current and popul ar travel trade abbrevi ati ons and other
terms used i n prepari ng i ti nerari es.
4. Functi ons of a Tour Operator: market research and tour package
formul ati on, assembl i ng, processi ng and di ssemi nati ng i nformati on on
desti nati ons, L i asi oni ng wi th pri nci pl es, preparati on of I ti nerari es,
tour operati on and post tour Management. Sources of i ncome for tour
operati on.
5. Publ i c and Pri vate sector i n Travel Agency Busi ness and Tour
Operati on Busi ness: organi zati onal Structure and vari ous departments
of a Travel Agency. Case study of I TDC. Case study of SI TA, Cox &
Ki ngs, TCI and Thomas Cook.
The I ndi an Travel Agents and tour operators an overvi ew. Nati onal
Trade Associ ati ons: I ATO and TAAI .
Ref er ences :
Hol l o way. J . C (1983) , The Bus i nes s o f Tour i s m, McDonal d and Evans ,
Pl ymount h.
Syr at t Gwenda, (1995) . Manual of Tr avel Agency Pr act i ve , But t er wor t h
Hei nmann, London.
St evens Laur ence, (1990) . Gui de t o St ar t i ng and Oper at i ng Succes s f ul
Tr avel Agency, Del mar Publ i s her s I nc. m Ne w Yor k.
Chand, Mohi nder , Tr avel Agency Management , Anmol Pub l i cat i on
Set h. P. N (1992) , Succes s f ul Tour i s m Management Vol . 1 & 2 , St er l i ng
Pub l i cat i ons , Del hi .
Fos t er , Dougl as (1983) , Tr avel and Tour i s m Manageme nt , Mc Mi l l an,
London.
HEALTH CARE MANAGEMENT
4. 2 El ecti ve HCM 4: Heal th Care Economi cs and Fi nance
1. Assessment of causes of poor heal th i n the devel opi ng countri es;
heal th servi ces, economi c devel opment and nati onal devel opment
pl anni ng.
2. Economi c apprai sal of heal th servi ces: needs vs demand vs suppl y
model ; Heal th sector fi nanci ng and expendi ture surveys.
3. Pri mary care: costs, resource avai l abi l i ty and al l ocati on; methods and
model s i n the anal ysi s and eval uati on of heal th, sector fi nanci ng.
29
4. Fi nanci al Management i n heal th servi ces: budgeti ng, control , pri ci ng
and effi ci ency.
5. Economi cs of Non-Governmental heal th care; economi cs of vari ous
Nati onal , heal th programmes.
Ref er ences :
Car r i n. G, Economi c Eva l uat i on of Heal t h i n Devel opi n g Count r i es ,
1983, Oxf or d Un i ver s i t y Pr es s , Ne w Yor k.
Cl ever l ey . W. D. , ed, Fi nanci al Management of Heal t h Ca r e Faci l i t i es ,
1976, As pen, Mar yl and.
Conyer s . D and Hi l l s . P, An i nt r oduct i on t o devel opment pl anni ng i n t he
t hi r d wo r l d, 1984, John Wi l ey, Ne w Yo r k.
Dr ummond. M. F, Pr i nci p l es of Economi cs appr ai s al i n Heal t h Car e,
1985, Oxf or d Un i ver s i t y Pr es s , Ne w Yor k.
Fe r r or . H. P ed, Heal t h Ser vi ces : Admi ni s t r at i on, r es ear ch and
Management , 1972, Bu t t er wo r t hs , London.
Fe r r nat i . P. J, Heal t h car e economi cs , 1979, John Wi l ey, Ne w Yo r k.
4. 3 El ecti ve HCM 5: Envi ronmental Heal th Management and
Safety Pl anni ng
1. Concept of heal th care pl anni ng, heal th expendi tures, hospi tal s as a
heal th care del i very system; Management of heal th care systems;
Di mensi ons of heal th care management.
2. Management of Qual i ty; concepts of envi ronmental heal th care;
Mi crobi ol ogi cal consi derati ons; L aundri es, CSSD, i nsect, Rodent
control .
3. Emergency and di saster pl anni ng; safety management; pati ents and
personnel safety, fi re safety, general sani tati on.
4. Hazardous waste management; sol i d waste handl i ng & di sposal ; l i qui d
waste handl i ng, col l ecti on & di sposal ; water treatment and
di stri buti on. Pl anni ng and organi zi ng for safety and waste
management.
5. L egal and soci al aspects of waste management; trends and practi ces;
management of costs; heal th care budgeti ng; cost contai nment;
management of confl i cts; organi zi ng for better heal th care
management; col l ecti ve empl oyee parti ci pati on; bargai ni ng; rewards
and puni shments.
Ref er ences :
Fe r r y, Ted Saf et y & heal t h management pl anni ng, Van Nos t r and
Rei nhol d, Ne w Yo r k, 1990.
Bond Ri char d. g, G. S. Mi chael s en and Roger L Der oos , Envi r onment al
Heal t h & Saf et y i n hea l t h car e f aci l i t i es , Macmi l l an Pub. c o. i nc, 1973.
Jour nal of Haz ar dous was t e management , USA
Zwei f e, Pet er I and Fr i edr i ch Br eyer Heal t h Economi cs , Ox f or d
Uni ver s i t y Pr es s , Ne w Yor k, 1997.
Kur t , Dar r & Jonat han. S. R. , Hos pi t al or gani z at i on and management :
Text and r eadi ng, CBS publ i s her s & Di s t r i but or s , 1992.
Goyal . R. C Handbook of hos pi t al per s onnel management , Pr ent i ce Hal l
of I ndi a, Ne w De l hi , 1993.
4. 4 El ecti ve HCM 6: Heal th and Hospi tal Inf ormati on
Systems
1. Concept of heal th; heal th care and hospi tal s, I ndi an heal th care
system, Government-heal th care i nterface: Hospi tal as a subsystem of
heal th care system; hospi tal functi ons.
2. Hospi tal organi zati on, cl assi fi cati on of hospi tal s; components of a
hospi tal system; changi ng rol e of hospi tal admi ni strati on; need for
manageri al functi onal speci al i sts, i ssues and chal l enges of hospi tal
management.
3. Deci si on maki ng i n hospi tal s, understandi ng deci si on maki ng process;
drawbacks of hospi tal communi cati on system; need for systems
approach to hospi tal .
4. Concepts of computers and communi cati on technol ogy, database
concepts, networks and communi cati on; types of networks, network
topol ogi es, i nformati on technol ogy i n hospi tal s; I nformati on system
concepts, types of i nformati on systems.
5. Hospi tal i nformati on system; systems anal ysi s and desi gn of hospi tal
i nformati on systems; desi gn consi derati ons; devel opment approaches;
i mpl ementati on strategi es; functi onal i ty of computeri zed hospi tal
i nformati on systems, meri ts and demeri ts of CHI S, trends i n HI S;HI S
as a control system; resource uti l i zati on & control i n hospi tal s, i ssues
and chal l enges of hospi tal management.
Ref er ences :
Lel e . R. D comput er s i n Med i ci ne, Tat a Mc Gr a w Hi l l Publ i s hi ng Co. Lt d,
Ne w De l hi , 1988.
Sai ni , Ani l Kumar Management I nf or mat i on Sys t em ( MI S) i n hos pi t al s ,
Deep & Deep Pub, 1993.
Panko, Raymond. R, Bus i nes s Dat a Commun i cat i ons , Pr ent i ce Hal l I nc ,
London, 1997.
Hos pi t al I n f or mat i on Sys t ems The Next gener at i on , Ve l de, Rudi Van
de Spr i nger Ver l ag, 1992.
War d, John, Pr i nci pl es of I n f or mat i on Sys t ems Management ,
Rout l edge, London, 1995.
30
Heal t h I n f or mat i on i n I ndi a, Cent r al Bur eau o f heal t h I nt el l i gence,
Mi n i s t r y of Heal t h & Fami l y We l f ar e, Govt . o f I ndi a , Ne w Del hi .
Awad, El i as . M, Sys t e ms Anal ys i s & De s i gn, Pr ent i ce Hal l of I ndi a,
Ne w De l hi , 1990.
4. 5 El ecti ve HCM 7: Heal th Communi cati on: Devel opment
and Di ssemi nati on
1. An overvi ew of many substanti ve areas of study wi thi n heal th
communi cati on l i ke i nterpersonal communi cati on, i nter-cul tural
communi cati on, mass medi a heal th i mages, communi cati on campai gns,
al ternati ve medi ci ne heal th ethi cs.
2. Use of l east three arti facts (such as pamphl ets, pri nt ads, vi deo, etc)
anal ysi s the rhetori c of a successful or an unsuccessful heal th
communi cati on campai gn such as AI DS awareness, smoki ng cessati on.
3. Pl an, del i ver & eval uate heal th i nformati on & di sease preventi on
campai gns, advocate for heal th pol i cy i ni ti ati ves.
4. Manage heal th care del i very systems or produce the wri tten materi al
for a heal thy campai gn or devel op a tel evi si on programme/Heal th
l i teracy & strategi es di ssemi nati on i n areas of publ i c heal th emergi ng
from research i n heari ng, bal ance, smel l , taste, voi ce, speech or
l anguage.
5. Produce materi al s that make compl ex di sease i ssues more
understandabl e to publ i c e.g. materi al s to accompany geneti c
counsel i ng i n areas of i nheri ted di sorders.
Ref er ences :
Payer s , Lynn, Med i ci ne & cu l t ur e Ne w Yor k: Henr y Ho l t & company
1996.
Du Pr e , At hena, Communi cat i ng about heal t h; Cur r e nt i s s ues &
per s pect i ve. Mount ai n vi e w LA; May f i e l d publ i s h i ng company, 2000.
Heal t h commun i cat i on, Ne w Jer s ey s chool of publ i c heal t h , 1998.
Rol e of mas s medi a i n par ent i ng educat i on , 1997. Har v ar d s chool of
publ i c heal t h cent r e f or heal t h communi ca t i on.
Text book of pr event i ve & s oci al medi c i ne, 2000.
SMALL BUSINESS MANAGEMENT &
ENTREPRENEURSHIP
4. 2 El ecti ve SBM&E 4: New Enterpri se Management
1. Entrepreneurshi p and i ts rol e i n economi c devel opment. Probl ems of
i ndustri al i zati on i n underdevel oped countri es wi th speci al reference to
I ndi a. I ndustri al pol i cy, Regul ati on and control of i ndustri es i n I ndi a.
2. Mechani cs of setti ng of new enterpri ses si ze and l ocati on, opti mum
uni ts i ts meani ng and determi nants; si ze of i ndustri al uni ts i n I ndi a.
3. Theory of i ndustri al l ocati on factors determi ni ng the i ndustri al
l ocati on. Regi onal di stri buti on of i ndustri al acti vi ty i n I ndi a; Recent
trends i n the l ocal i zati on of i ndustri al acti vi ty i n I ndi a: Regi onal
pl anni ng of i ndustri al acti vi ty i n I ndi a.
4. Feasi bi l i ty studi es: techni cal , marketi ng and fi nanci al ; Manageri al
probl ems of new enterpri ses; producti on purchasi ng, fi nanci ng l abour
and marketi ng probl ems.
5. Faci l i ti es provi ded by di fferent i nsti tuti ons and Agenci es i n I ndi a,
fi nanci ng faci l i ti es for new enterpri ses, marketi ng and other faci l i ti es.
Ref er ences :
Cat i ct s A Dal l ey; ent r epr eneur i a l Management goi ng al l out f or r es ul t s
( McGr a w Hi l l , 1971) .
Cl el l and. D. C and D. G. Wi ner ; Mot i vat i ng Economi c Ach i evement ( Ne w
Yor k1969)
Dr ucker , Pet er , I nnovat i n and En t r epr eneur s hi p, eas t - Wes t Pr es s ( P)
Lt d. , 1992.
F. M. Har bl s on; Ent r epr eneur i al Or gani z at i on as a f act or i n economi c
devel opment , quar t er l y j our nal i n economi cs Augus t 1952.
Gupt a. C. B and Sr i ni vas an , Ent r epr eneur i al Deve l opment i n I ndi a, Ne w
Del hi , Sul t an Chand, 1997.
Hi s r i ch , Rober t . D and Pet or s , mi cheal . P Ent r epr eneur s hi p; St ar t i ng ,
devel opi ng and managi ng a Ne w En t er pr i s e , 3
r d
ed. Ch i cago, I r wi n,
1995.
Hol t Davi d . H, Ent r epr eneur s h i p Ne w vent ur e cr ea t i o n, Engl e wood
cl i f f s , Ne w Jer s ey , Pr ent i ce Hal l I nc. , 1992.
4. 3 El ecti ve SBM&E 5: Entrepreneuri al Devel opment
1. Entrepreneuri al trai ts, types and si gni fi cance; Defi ni ti ons,
characteri sti cs of Entrepreneuri al types, qual i ti es and functi ons of
entrepreneurs, Rol e and i mportance of entrepreneur i n economi c
growth.
2. Competi ng theori es of entrepreneurshi p; entrepreneuri al Devel opment
programme i n I ndi a. Hi story, Support, obj ecti ves, stages of
performances; pl anni ng and EDP obj ecti ves. Target group, sel ecti on of
centre, pre-trai ni ng work.
3. Govt. Pol i cy towards SSI s; Entrepreneuri al i nput; entrepreneuri al
behavi ous and entrepreneuri al moti vati on. N-Achi evement and
management success, entrepreneuri al success i n rural area.
31
4. I nnovati on and entrepreneur; establ i shi ng entrepreneurs system. Search
for busi ness i dea, sources of i deas, i dea processi ng, i nput
requi rements;
5. Sources and cri teri a of fi nanci ng, fi xed and worki ng capi tal
assessment; Techni cal assi stance, marketi ng assi stance, si ckness of
uni ts and remedi al assi stance; preparati on of feasi bi l i ty reports and
l egal formal i ti es and documentati on.
Ref er ences :
Cl i f f t on Davi s . S and Fy l i e Davi d . E, Pr o j ec t Feas i bi l i t y Anal ys i s , 1977
John Wi l ey, Ne w Yo r k.
Des ai . A. N, Ent r epr eneur & Envi r onment , 1990 As hi s h, Ne w De l hi .
Dr ucker Pet er , I nnovat i on and En t r epr eneur s hi p, 1985, Hei nemann,
London
Jai n Ra j i v, Pl anni ng a Smal l Scal e I ndus t r y; A Gui de t o
Ent r epr eneur s , 1984, S. S . Books , Del hi .
Kumar . S. A, Ent r epr eneur s hi p i n Smal l I ndus t r y , 1990, Di s cover y, Ne w
Del hi .
McCl el l an. D. C and Wi nt er . W. G, Mot i vat i ng Economi c Achi evement ,
1969, Fr ee Pr es s , Ne w Yor k .
Par eek , Udai and Venkat es war a Rao. T, Devel opi ng Ent r e pr eneur s hi p
A Handbook on Lear ni ng Sys t ems , 1978, Lear ni ng Sys t ems , De l hi .
4. 4 El ecti ve SBM&E 6: Smal l Busi ness Envi ronment and
Management
1. Smal l Busi ness i n I ndi an Envi ronment Economi c, Soci al , Pol i ti cal
cul tural and l egal ; Pol i ci es Governi ng smal l scal e uni ts; i ndustri al
pol i ci es and strategi es rel ati ng to smal l scal e sector.
2. Technol ogi cal Know-how and appropri ate technol ogy; Qual i ty ci rcl es
and producti vi ty and l i nkage between smal l and bi g busi ness.
3. Organi zati onal structure and other characteri sti cs of smal l fi rms;
Speci al probl ems i n the management of smal l busi ness i n vari ous
functi onal areas l i ke fi nance, marketi ng, producti on and personnel .
4. Si ckness i n the smal l -scal e sector; Moderni zati on of smal l and vi l l age
i ndustri es; Trai ni ng programmes and consul tancy servi ces.
5. I nsti tuti on assi sti ng export promoti on of smal l busi ness i n I ndi a;
Export promoti on counci l s gl obal perspecti ve of smal l busi ness i n
sel ected countri es.
Ref er ences :
Des ai Vas ant , Or gani z a t i on and Management of Sma l l s c al e i ndus t r y,
Bombay, Hi mal aya, 1979.
Smal l Scal e I ndus t r i es and Ent r epr eneur s hi p, Bomba y, Hi mal aya,
1995.
Papol a . T. S, Rur al I ndus t r i a l i z at i on appr oaches and pot ent i al ,
Bombay, Hi mal aya, 1982.
Pi ckl e Ha l B and Abr ahamj on, Royee. L, Smal l Bus i nes s Management ,
5
t h
ed. Ne w Yo r k, John Wi l ey , 1990.
Schumacher . E. F, S mal l i s Beaut i f ul , Ne w Del h i , Rupa, 1990
Vepa Ram. N, Ho w t o s ucces s i n s mal l i ndus t r y , Ne w Del hi , Vi kas ,
1984.
4. 5 El ecti ve SBM&E 7: Governance & Management of Non-
Profi t Organi zati ons (NPOs)/ NGOs
1. Governance & Management of Non-Profi t organi zati ons (NPOs)/NGOs;
An I ntroducti on & Di scoveri ng the thi n l i ne of di vi si on.
2. Governance I ssues: Governi ng body & strategi c management,
accountabi l i ty, transparency, sustai nabi l i ty & Parti ci pati on, Norms of
Good Governance, NGO/NPO Accredi tati on, Gender Empowerment and
capaci ty bui l di ng needs: Assessment for strengtheni ng Governance.
3. Management Practi ces of fi nanci al resources, human resources &
external resources.
4. Proj ect pl anni ng, desi gn & i mpl ementati on.
5. Macro perspecti ves of Governance & Devel opment; Good Governance
Devel opment approaches (Demand si de), soci al accountabi l i ty,
parti ci pati on & ci vi c engagement, communi ty dri ven devel opment
(CDD) and enti tl ement, and ri ght base approaches.
Ref er ences :
Leader s hi p i n Nonpr of i t or gani z at i ons Ka t hr yn A. Agar d- Sage
publ i cat i on
Nonpr of i t Or gani z a t i ons : Theor y, Management & Po l i cy Hel mut
K. Anhei e r Amaz on
Managi ng t he Non- Pr o f i t or gani z at i on John Wi l ey & Sons .
Dr ucker . P. F (1990) Ne w Yor k : Har per Col l i ns
Managi ng t he Non- Pr of i t or gani z at i on: Pr ac t i ces and Pr i nci pl es . Ne w
Yor k: Har per Co l l i ns Pub l i s her s .
RETAIL & SUPPLY CHAIN MANAGEMENT
4. 2 El ecti ve R&SCM 4: Sales and Logi sti cs Management
1. Sal es Management: Obj ecti ves of sal es management, Personal sel l i ng
process, Devel opi ng personal sel l i ng strategi es. Organi zi ng the sal es
force-Types of sal es organi zati ons-Determi ni ng the ki nd of sal es force
and Si ze of the sal es force. Qual i ti es of sal es executi ves.
32
2. Managi ng the Sal es Force: recrui ti ng, Sel ecti ng and Trai ni ng the sal es
force. Ti me and terri tory management, Sal es terri tori es and Sal es
quotas-Compensati ng sal es force, Moti vati ng the sal es force-
Control l i ng the sal es force-Eval uati ng the sal es force.
3. Retai l i ng and Whol esal i ng: non-store retai l i ng, E-tai l i ng, Di rect
marketi ng, Tel e marketi ng, Marketi ng on the net-Future of sal es
management.
4. Di stri buti on and L ogi sti cs Management: Desi gn of di stri buti on
channel , Structure and Channel management. Components of l ogi sti cs-
i nbound and outbound l ogi sti cs, key l ogi sti cs acti vi ti es vi z., Customer
servi ces-Demand forecasti ng-I nventory management-Materi al handl i ng-
Communi cati on-Order processi ng, Packagi ng-Traffi c and
transportati on-Warehousi ng and storage.
5. Devel opi ng L ogi sti cs Strategy: l ogi sti cs i nformati on system,
Organi zi ng for effecti ve l ogi sti cs, I mpl ementi ng l ogi sti cs strategy-
Computer packages used i n l ogi sti cs.
Ref er ence :
Sal es Management Dec i s i ons , St r at eg i es and Cas es Ri char d R. St i l l ,
Ed war d W. Cundi f f and Noman A. P. Govani
Pr of es s i onal Sal es Management R. E. Ander s on, Jos eph F. Har , Ai an
J. Bas h
Mar ket i ng Channel s Loui s W. St er n, Ade l I . ER Ans ar y , T. Coughl an
Fundament a l s of Logi s t i cs Management M. La mber t , Ja mes R. St ock ,
M. El i r am
Logi s t i cs Management Donal d J . B. and D. J. Cl os s
Logi s t i cs and Suppl y Chai n Management Mar t i n Chr i s t o pher
Sal es Management Anal ys i s and Deci s i ons Maki n g Thomas
N. I ngr am
Managi ng Suppl y Cha i n J . L. Gat t or n and D. W. Wa l di s
4. 3 El ecti ve R&SCM 5: Retai l Management
1. I ntroducti on to Retai l i ng - Si ze, economi c i mportance and competi ti ve
structure; Common retai l formats;The retai l marketi ng mi x; The rol e of
the retai l buyer and the work of the buyi ng offi ce / merchandi se
department; Organi sati onal structures and the organi sati on of retai l
buyi ng.
2. I nventory Management - Key performance rati os, - margi n on returns,
gross margi n, stock turn, forward cover, mark down, gross margi n
return on i nventory (GMROI );Stocktaki ng methods,; The causes of
markdown, strategi es to l i mi t markdowns; The i mpl i cati ons for
effecti ve management of GMROI on the fi nanci al heal th of the
busi ness; Merchandi se management for maxi mum GMROI .
3. Merchandi si ng - Product assortment strategi es rel ated to retai l format;
Brandi ng and retai l ers own brand devel opment; Range assortment
pl anni ng and budgeti ng, model stock, never-out l i sts, open-to-buy;
Forecasti ng and model i ng techni ques.
4. Vi sual Merchandi si ng - Space management, i ts i mportance fi nanci al l y
and the di fferent techni ques used to manage space; The customer
deci si on maki ng process and i ts affect on store l ayout and product;
Generi c store l ayouts and thei r advantages and di sadvantages; Di rect
Product Profi t (DPP), ABC anal ysi s and i mpl i cati ons for vi sual
merchandi si ng.
5. Buyi ng and Suppl yi ng - Key operati onal obj ecti ves: speed, cost,
qual i ty, dependabi l i ty, fl exi bi l i ty; Suppl i er sel ecti on and eval uati on,
order qual i fi ers and order wi nners, customer sati sfacti on i ndi ces and
servi ce l evel agreements as appl i ed by retai l ers; Partnershi ps for
competi ti ve advantage, Qui ck Response (QR), Effi ci ent Customer
Response (ECR) and Vendor Managed I nventory (VMI ).
Ref er ence :
Ret ai l i ng Management , 5t h Ed. Mi chael Levi and Bar t on A. We i t z .
I r wi n Mc Gr a w- Hi l l , Ne w Yor k, NY. 2004.
Ber man and Evans , Ret ai l Management , Pr ent i ce Hal l 200 4
Levy and Wei t z , Re t ai l i ng Management , I r wi n 2004
Dunne, Lus ch and Gabl e, Re t ai l i ng, Sout h- We s t er n 2002
Davi s and War d, Managi ng Re t ai l Cons umpt i on, John Wi l e y & Sons
2002
Rober t Spect or and Pat r i ck D McCar t hy, The Nor ds t r o m Way: The
I ns i de St or y of Amer i ca s # 1 Cus t omer Ser v i ce Company, John Wi l ey
& Sons , I nc . 1995
Judi Bevan, The Ri s e and Fal l of Mar ks & Spencer , Pr of i l e Books Lt d
2001
Cas es : \ Spor t Ober meyer Lt d . " ( HBS cas e #695022) and \ Wal - Mar t
St or es i n 2003" (HBS cas e #9704430) .
4. 4 El ecti ve R&SCM 6: Promoti on & Rel ati onshi p
Management
1. The Marketi ng Communi cati on Process: a Model of communi cati on
effects. Promoti on Mi x, I ntegrated Marketi ng Communi cati on
(I MC)Strategy. Promoti on and I MC pl anni ng and Strategy. The
I nternati onal market envi ronment for Promoti on & I MC.
2. Adverti si ng: Message and Medi a Strategi es: adverti si ng obj ecti ves.
Creati ve strategy: The creati ve i dea, creati ve executi on Tacti cs.
Creati ve executi on: Attenti on and structure of Adverti sements. Medi a
strategy and I mpl ementati on.
3. Personal Sel l i ng & Sal es Management: personnel Sel l i ng Process and
approaches, Sal es management- Obj ecti ves, Pol i ci es & Strategy, Sal es
Management process, Moti vati ng, Compensati ng. Sal es Budgets,
Quotas and Sal es Terri tori es.
33
4. Customer Rel ati ons Management: meani ng, defi ni ti on, Practi ce,
Technol ogy . Customer L i fe Cycl e, CRM Process, Negoti ati ng wi th
Key Customers- Cal l Centres, Customer I nteracti on, Negoti ati on as a
Process, Tool s of Negoti ati on, Negoti ati on Audi t, Appl i cati on
provi ders and CRM.
5. Foundati ons of Customer Centri c Busi ness: i nternal process and
Customers, External Process and Customers, Key Customers,
pri ori ti zi ng Key Customers, Customer Strategy gri d. Partner
Rel ati onshi p Management ( PRM), The Technol ogy i n PRM.
Ref er ence :
Semeni k, 2006, Pr omot i on and I MC, Thoms on.
Bel ch, 2005, Adver t i s i ng and Pr omot i on , TMH.
Cl o w, 2007, I n t egr at ed Adver t i s i ng, Pr omo t i on and Mar k et i ng, 3r d
Edi t i on, Thoms on.
St i l l , Cundi f f and Govni , Sa l es Management , PHI / Pear s o n.
Bat r a, Myer s and Aaker , 2005, Adver t i s i ng Management , PHI /
Pear s on.
Cl o w, 2007, I nt egr at ed Ad, Pr omo t i on and Mar ket i ng Co mmuni cat i on,
3r d Edi t i on.
Ron Has t y and James Rear don, 1997 Ret ai l Management , McGr a w Hi l l
I nt er nat i onal Edi t i on.
Pau l Gr eenber g , 2005, CRM at t he Speed of Li ght , TMH
Ken Ber ne t t , 2005, The Hand Book of Key Cus t o mer Rel at i ons hi p
Management , Pear s on educat i on.
Jagadi s h Set h, At ul Par i var t i yar & Sha i nes h, 2005, Cus t o mer
Rel at i ons hi p Management , TMH.
4. 5 El ecti ve R&SCM 7: Operati ons Research
1. Model Bui l di ng i n OR: l i near programmi ng, Formul ati on, Graphi cal
sol uti ons Si mpl ex method Bi g-M method, Dual i ty and sensi ti vi ty
anal ysi s.
2. Trans port at i o n and As s i g nme nt Pro bl e m: travel i ng sal esmen probl ems,
Sol vi ng the sequenci ng probl ems, brand swi tchi ng probl ems.
3. Queui ng Model s : determi ni sti c and probabi l i sti c model s, Si ngl e server
and mul ti pl e server model I nfi ni te popul ati on.
4. Net wor k Anal ys i s : PERT & CPM, Determi nati on of fl oats, Ti me-cost-
Trade-off and Crashi ng of networks. Theory of games Two persons
Zero-sum game.
5. Deci s i on Theory: Deci si on maki ng under ri sk and uncertai nty, deci si on
trees. Use MS Excel sol ver for the above model s.
Ref er ences :
Quant i t at i ve Techni ques i n Management N. D. Vohr a
Oper at i ons Res ear ch Wagner
Oper at i ons Res ear ch Hamdy Taha
Theor y and Pr obl ems o f Oper a t i ons Res ear ch Ri char d Br ouer
Mat hemat i cal Met hods i n Bus i nes s Bar net t and Si eger
Oper at i ons Res ear ch S . D. Shar ma
BANKING & INSURANCE
4. 2 El ecti ve B&I 4: ICT Appl i cati ons i n Banki ng
1. I nformati on & communi cati on technol ogy appl i cati on i n Banks.
Overvi ew of vari ous technol ogy pl atforms, correspondence banki ng.
2. E-commerce overvi ew of vari ous portal s i n I ndi a.
3. Onl i ne tradi ng i n securi ti es: L egal & Techni cal i ssues.
4. Outl i nes of cyber l aws & system securi ty i ssues.
5. Customer rel ati onshi p management.
4. 3 El ecti ve:B&I-5: Law & Practi ce of Insurance
1. Pri nci pl es of I nsurance: L i fe, mari ne and fi re etc.
2. Overvi ew of i nsurance i ndustry i n I ndi a both publ i c & pri vate sector.
3. L egal framework for I nsurance Busi ness I RDA
4. Crop i nsurance i n I ndi a.
5. New pensi on scheme of GoI . and pensi on schemes of L I C & other
pri vate sector i nsurance compani es.
4. 4 El ecti ve: B&I - 6: Li fe, Heal th & General Insurance
1. Types of l i fe i nsurance pol i ci es An outl i ne of i mportant of l i fe
i nsurance pol i ci es i ssued by L I C & other maj or pri vate sector l i fe
i nsurance compani es i n I ndi a
2. Types of Heal th I nsurance pol i ci es. Group i nsurance, medi cal
i nsurance etc.
3. Types of General I nsurance pol i ci es: Maj or types of fi re, property, &
motor vehi cl e i nsurance.
4. I RDA gui del i nes rel ati ng to l i fe i nsurance pol i ci es.
5. Outl i nes of worki ng of publ i c sector general i nsurance compani es.
34
4. 5 El ecti ve:B&I - 7: Acturi al Mathemati cs and Stati cs
1. Ti me val ue o f Money: Si mpl e i nterest and component i nterest,
conti nuous compoundi ng, present val ue and future val ue, yi el d, I RR,
computati on of cash fl ows.
2. Probabi l i t y: Concept of probabi l i ty, types of probabi l i ty
di stri buti ons, sampl i ng & hypothesi s testi ng, Baye s theorem.
3. Model s : Markov Chai n, Chapman-Kol mogorov equati on.
4. Tes t s : Chi -square test, standardi zed devi ati on test, si gn test,
cumul ati ve devi ati on test, groupi ng of si gn test, seri al correl ati on test.
5. St ochas t i c mode l s : Appl i cati on of stochasti c model for cal cul ati ng
ri sk and return, l ognormal di stri buti ons, Browni an moti on.
Ref er ence f r om el ect i ve 1 t o 7
Fundament a l s of Ri s k and I ns ur ance by E. J . Vanghan & T. Vanghan
I nt r oduct i on t o Banki ng by Vi j aya Ragavan I yengar
Bank Management by Koch & Scot t Machenal d
Fundament a l s of I nt e r nat i onal Banki ng by Rupnar ayan Bo s e
I nt r oduct i on t o Ri s k Management & I ns ur ance by Mar k Do r f ma
Ri s k Management and I ns ur ance Per s pect i ve i n Gl obal e conomy
by H. D. Ski pper & W. J . Kwon
Ri s k Management & I ns ur ance by Har r i ngt on Ni ehaus .
St ochas t i c pr oces s es Shel don M. Rod
WWW. act uar i es i ndi a . or g
WWW. act uar i es uk. or g
GUI DELI NES FOR PREPARATI ON OF MBA PROJECT REPORTS
ARRANGEMENT OF CHAPTERS*
Cover Ti tl e Page (Format encl osed)
I nner ti tl e page (Same as cover ti tl e page)
Certi fi cate from gui de and chai rman and decl arati on by the student.
Certi fi cate from company/fi rm, where the proj ect work i s carri ed out. (Not
requi red i f proj ect work i s not based on a company/fi rm).
Acknowl edgement
L i st of tabl es and fi gures.
Abbrevi ati ons/operati onal defi ni ti ons used.
I nt ro duc t i on s houl d i ncl ude t he f ol l o wi ng:
I . Probl em defi ni ti on / statement. Thi s wi l l cover company
profi l e too i f the topi c chosen pertai ns to a company.
- 5 pages
I I . Research Obj ecti ves not more than 5 obj ecti ves, Use KSA
model . - 1 Page
I I I . Research Methodol ogy State the basi c and secondary
research desi gn. I f i t i s a sampl e survey expl ai n, sampl i ng
desi gn and questi onnai re desi gn. Sources of data and
techni ques of data anal ysi s. 3-4 pages
I V. L i mi tati ons of the proj ect study 1 page
.
Chapt er I
Li t er at ure revi e w
Di scuss theori es, concepts, hypotheses, model s etc., underpi nni ng the
proj ect work (proj ect report i s an appl i cati on of theoreti cal knowl edge i n
anal yzi ng a real l i fe probl em/i ssue faced by an organi zati on)
- 15 pages
Chapt er I I , I I I & I V
Fi ndi ngs
Thi s i s t he l o nges t s ect i o n of t he pr oj ect r epor t . I n these chapters data
col l ected wi l l be presented and anal ysed wi thout drawi ng any i nference.
Dependi ng on the vol ume of data presented, there coul d be 3 or 4 chapters
i n thi s secti on.
at l east 40 pages
Chapt er V
Summar y of Fi ndi ngs
Thi s chapter wi l l be a bri ef statement of anal ysi s al ready stated i n the
fi ndi ngs secti on.
- 3 pages

35
Chapt er VI
Concl us i o ns and s ugges t i ons
3 pages
(total no. of pages must be at l eas t 80 but not mor e t ha n 150 )
Bi bl i ogr aphy: References l i ke arti cl es, books, websi tes etc., used i n
the proj ect work must be i ncl uded i n thi s secti on stri ctl y fol l owi ng the
ci tati on styl e (refer ML A s Handbook and other styl e manual s)
Appendix
Thi s wi l l i ncl ude pri nted secondary data (onl y i f i t i s very cri ti cal ) and
any questi onnai res used for the study.
FORMATTI NG YOUR PROJECT REPORT
1. Report s s ho ul d be t ype d ne at l y onl y o n o ne s i de of t he paper
wi th 1. 5 s pac i ng on a A4 si ze bond paper (210 x 297 mm). Use dry
tone Xerox for pri nti ng.
The margi ns shoul d be: L eft 1.25, Ri ght 1, Top and Bottom
0.75. Refer to styl e manual s l i ke MLA: Ha ndbook.
2. The total number o f report s to be prepared i s FOUR. Onl y o ne
copy i s t o be s ubmi t t ed t o t he of f i ce.
3. Before taki ng the f i nal pri nt o ut the approval of the concerned
gui de(s) i s necessary and correcti ons suggested, i f any must be
i ncorporated. I f the draft i s not approved by the gui de, the gui de
i s not obl i ged to si gn the report.
4. The proj ect report must be paper back bound (sampl e avai l abl e i n
the l i brary) Do not i nsert transparency sheets i n the report. Do not
use spi ral bi ndi ng.
5. The proj ect report must contai n 80-120 pages. But not more than
150 pages.
Out l ay of t he Re port :
The c hapt ers , s ect i o ns and s ubs ect i o ns may be numbered i n the
deci mal form for e.g. Chapter 2, secti ons as 2.1, 2.2 etc., and
subsecti ons as 2.2.3, 2.5.1 etc.
Eac h c hapt er mus t be l ef t j us t i f i ed ( f ont s i ze 16) . Fol l owed by
the t i t l e of c hapt er cent ered ( f ont s i ze 18) , s ect i ons / s ubs ect i o n
numbers al ong wi t h t hei r he adi ngs mus t be l ef t j us t i f i ed wi t h
s ect i on number and i t s he adi ng i n f ont s i ze 16 and s ubs ect i o n
and i t s he adi ng i n f ont s i ze 14. The body or t he t e xt of t he
report s ho ul d have f o nt s i ze 12. ( Ti mes Ne w Ro man)
The f i gures and t abl es must be numbered chapter wi se for e.g.:
Fi g.2.1 Bl ock di agram of a seri al bi nary adder, Tabl e 3.1 Pri mi ti ve
fl ow tabl e, etc. Al l fi gures and tabl es shoul d appear ei ther i n the
same page or the next page i n whi ch they are referred fi rst.
Pref erabl y, al l fi gures and tabl es are to be pl aced ei ther at the top
or the bottom of a gi ven page.
Ref erences : The references shoul d be numbere d s eri al l y i n the
order of thei r occurrence i n the text and thei r numbers shoul d be
i ndi cated wi thi n square brackets for e.g. ( 3) . The secti on on
references shoul d l i st them i n seri al order i n the fol l owi ng format.
For textbooks A.V.Oppenhei ra and R.W.Schafer, Di gi tal Si gnal
Processi ng, Engl ewood, N.J .,Prenti ce Hal l , 3 Edi ti on, 1975.
For papers Davi d I nsul ati on desi gn to combat pol l uti on probl em,
Proc of I EEE, PAS, Vol 71, Aug 1981, pp 1901-1907.
(Refer styl e manual , - ML A s Handbook).
The re port shoul d be extensi ve and i ncl ude descri pti ons of work
carri ed out by others onl y to the best extent necessary. Verbati m
reproducti on of materi al avai l abl e el sewhere shoul d be s t ri ct l y
avoi ded. Where short excerpts from publ i shed work are desi red to
be i ncl uded, they shoul d be wi thi n quotati on marks appropri atel y
referenced. Endnote, Footnote shoul d be pri nted as per styl e
manual .
Proper at t ent i on i s t o be pai d not o nl y t o t he t echni c al cont ent s
but al s o t o t he organi zat i o n of t he report and cl ari t y of t he
expre s s i o n. Due care shoul d be taken to avoi d spel l i ng and typi ng
errors. Spel l check, Grammar check, must be appl i ed. I t shoul d
noted that report-wri te-up forms the i mportant component i n the
overal l eval uati on of the proj ect.
36
COVER TI TLE PAGE & I NNER TI TLE PAGE FORMAT)
Evaluation of Mutual Fund Performance
A Case Study of Equity Funds of UTI
by
..
IV Semest er MBA
Reg.No..
Gui de

Project Report submitted to the University of Mysore in partial fulfillment of the
requirements of IV Semester MBA degree examinations 200..
B.N. Bahadur I nsti tute of Management Sci ences,
University of Mysore, Manasagangothri,
Mysore 570 006
( Prepared by B. N. Bahadur Insti t ut e of Management
Sci ences. )

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B. N. Bahadur Insti tute of Management Sci ences, Manasagangotr i, Universi ty of Mysore, Mysore.

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