1

Deep Freezer Market Study

2014 Half year conclusion
2015 Business plan
2
Brand wise Market Share (Domestic & Commercial)
Total market size is about 297000
Deep Freezers
Ice-cream Freezers
Chest coolers



0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Waves Varioline Haier Dawlance National PEL Others
Market Size Afg. Export
Market Size Commercial
Market Size Domestic
Note: Visicooler is not included in the above quantities, there market is mainly captured by
Varioline. Total Market size is 60,000


3
Market Trend
Chest Freezers sale is stagnant because
customers has shifted to upright freezers
Relative cheap price of refrigerators
It occupies more space

Upright Freezer sale is Growing
Easy operation
Aesthetics

Commercial Freezers/Chillers sale is growing
Bakers & Sweet chains e.g. Gourmet, Docce, Shezan etc
Frozen food business

Ice-Shock freezers (Eutectic) sale is growing
Beverage Industry e.g. Coca Cola, Pepsi, Nestle etc
Ice Cream industry growth
Energy Crisis
Energy Efficient





4
Business Strategy
Commercial product development
Modern trade e.g. Hyper markets, super store
Increase Coverage
Line up increase in Commercial & Domestic
After Sale services
Packing Improvement for saving from dents & scratches
Display Share needs to be improved
Lead time should be reduced.
Warehouse Capacity should be increased
We need to sign contract with key consumers to fix each year confirm sales
Following Certification are must to be availed before going into corporate business
Seminars / Displays should be done for the domestic market
E-Business




5
Sliding glass door freezer
-
6
Chillers Double/Triple Door
-
7
Ice Shock
-
8
Thanks