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    Koyo Model

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    shivendrasisodia
    The document discusses brand management and the relationship between brands and users. It presents a model that maps the cognitive and emotional relationship between a brand and user on two axes from low to high. The level of relationship determines whether a user is unsatisfied, sufficiently satisfied, or delighted with a brand. Common examples of brands are provided for each relationship level. The document concludes by thanking the audience.

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    Koyo Model

    Uploaded by

    shivendrasisodia
    29 views5 pages
    The document discusses brand management and the relationship between brands and users. It presents a model that maps the cognitive and emotional relationship between a brand and user on two axes from low to high. The level of relationship determines whether a user is unsatisfied, sufficiently satisfied, or delighted with a brand. Common examples of brands are provided for each relationship level. The document concludes by thanking the audience.

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    The document discusses brand management and the relationship between brands and users. It presents a model that maps the cognitive and emotional relationship between a brand and user on two axes from low to high. The level of relationship determines whether a user is unsatisfied, sufficiently satisfied, or delighted with a brand. Common examples of brands are provided for each relationship level. The document concludes by thanking the audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    29 views5 pages

    Koyo Model

    Uploaded by

    shivendrasisodia
    The document discusses brand management and the relationship between brands and users. It presents a model that maps the cognitive and emotional relationship between a brand and user on two axes from low to high. The level of relationship determines whether a user is unsatisfied, sufficiently satisfied, or delighted with a brand. Common examples of brands are provided for each relationship level. The document concludes by thanking the audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Brand Management

    Presented by
    Anuj Mokashi (07)
    Raghavendra (37)
    Rishiraj (39)
    Shivendra (53)
    low EMOTIONAL RELATIONSHIP High
    Fair &Handsome
    High Fair&lovely
    AXE ,pulsar,
    Hide & seak
    Cognitive
    relation Moserbaer
    ,Splendor
    between
    brand
    and user

    Milo, Flame,
    CD dawn

    Maruti800,
    low Ambassador,
    DD network
    SATISFIED

    1.3G technology
    2.salesman drives a new bike to your house
    3.Mobile Banking

    1.
    Delighting Features
    2.
    INSUFFICIENT

    1.IR , Blue tooth and MP3 player

    SUFFICIENT
    2. Mileage (50),power(150cc)
    3. Online transactions and ATM’s
    Expected Features

    Assumed Features
    1.Incoming and Outgoing in
    Mobiles.
    2.Brakes of a bike
    3.Normal Banking Transactions

    UNSATISFIED
    Questions
    ?
    Thank-You

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