Colour & Connotations

Pink & black, with occasional use of purple

and blue. I have kept the colour scheme the
same within my ident designs with the added
use of white.

Techniques
Parallaxing for ident 1 to merge the foreground
images with the background to make one picture
and flash animation for ident 2 & 3 to animate the
movement of the images and words I plan to use
in the ident.
Ethos
BBCs mission is to supply people with
programmes that inform, educate and
entertain. A few of their values are;
Trust, creativity, independence, impartial
and honesty. Their audiences are the heart
of everything they do and aim to do.

I have portrayed their ethos; values and
mission, in my idents by including the TV
shows most popular with their audience
and that the channel are known for.
Audience
My target audience for my idents are 16- 26
year old primarily, and secondarily 27-34
year olds.
BBC Threes target audience is primarily 16
34 Years old, who are young in spirit and
mindset.
Ideas
Idea 1 The background image is black with
the BBC Three logo at the top then as it turns
pictures of main character appears and create
one whole image.
Idea 2 It begins with an old analogue
television and on the screen is the old BBC
Three logo, this then transitions into a digital
flat screen television with the latest BBC Three
logo, this then fades away and the word
INNOVATE appears in the middle of the screen
with a black background and pink font, this
then transitions into a laptop, phone and
tablet with BBC iPlayer on screen.
Idea 3 The words BRAVE (Documentaries),
BREAKTHOUGH (Comedies), STAND OUT
(Drama), INTELLIGENT ()& INNOVATE will be
made out of the name of television
programmes that are shown on the channel,
then it will end with the BBC Three logo centre
screen.