Hope House

Hope House
To break the cycle of domestic violence by providing safe refuge and
supportive services that educate and empower women and children.
Hope House will advocate social change that protects and engenders a
persons right to live a life free of abuse.
Mission Statement
Hope House
Brand Essence
A bright light in a community that cares
Hope House
Brand Attributes
Safety, education and support
freedom from harm or danger : the state of being safe
the state of not being dangerous or harmful
a place that is free from harm or danger : a safe place
the knowledge, skill, and understanding that you get
from attending a school, college, or university
to endure bravely or quietly
to hold up or serve as a foundation or prop for
to give help or assistance to
Proposed Rebrand
Hope House
Inspiration
Hope House
Inspiration
Hope House
Inspiration
Hope House
Objective
To create a more organized and marketable brand to help promote
awareness about abuse and obtain more advocates and volunteers, and to
create a visual system that will be easily recognizable by victims and
volunteers to assist victims who do not feel safe seeking help. I intend to
design a safe, comfortable and friendly environment that these victims will
WANT to reside in, to help them make the decision to leave their abusers.
Primary
Secondary
Hope House
Hope House
hope house
A bright light in a community that cares
seek to overcome
Love can make change
Rise
CASlL
community, achievement, security, thou,htu|ness, |ie
To create a more organized and marketable brand to help promote awareness about
abuse and obtain more advocates and volunteers, and to create a visual system that will be
easily recognizable by victims and volunteers to assist victims who do not feel safe seeking
help. I intend to design a safe, comfortable and friendly environment that these victims will
WANT to reside in, to help them make the decision to leave their abusers.
lo create a more or,anizec anc marketab|e branc to he|p promote awareness about abuse
anc obtain more acvocates anc vo|unteers, anc to create a visua| system that wi|| be easi|y
reco,nizab|e by victims anc vo|unteers to assist victims who co not ee| sae seekin, he|p. I
intenc to cesi,n a sae, comortab|e anc rienc|y environment that these victims wi||
\ANl to resice in, to he|p them make the cecision to |eave their abusers.
Elegant Lux
Adobe Song Std
Design 1
Design 2
Design 3