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    Slides On How Marketing Is Changing With The Time.

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    manishkhandal88
    This document discusses factors that influence marketing, including customer thinking, behavior, buying patterns, and expectations. It notes that customers are now better informed from various sources, influenced by both personal experiences and others, and change their minds more rapidly. Their behavior is becoming unpredictable and influenced by many local and global factors. Buying patterns are impacted by easy credit, online shopping, and double incomes. Customers now expect high performance, value, and options from products. As a result, established marketing rules and channels are less effective, new channels have short attention spans, and there are many non-commercial influencers, making personalized N=1 marketing approaches more important.

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    Slides On How Marketing Is Changing With The Time.

    Uploaded by

    manishkhandal88
    16 views6 pages
    This document discusses factors that influence marketing, including customer thinking, behavior, buying patterns, and expectations. It notes that customers are now better informed from various sources, influenced by both personal experiences and others, and change their minds more rapidly. Their behavior is becoming unpredictable and influenced by many local and global factors. Buying patterns are impacted by easy credit, online shopping, and double incomes. Customers now expect high performance, value, and options from products. As a result, established marketing rules and channels are less effective, new channels have short attention spans, and there are many non-commercial influencers, making personalized N=1 marketing approaches more important.

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    Slides on How Marketing is Changing With the Time.

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    This document discusses factors that influence marketing, including customer thinking, behavior, buying patterns, and expectations. It notes that customers are now better informed from various sources, influenced by both personal experiences and others, and change their minds more rapidly. Their behavior is becoming unpredictable and influenced by many local and global factors. Buying patterns are impacted by easy credit, online shopping, and double incomes. Customers now expect high performance, value, and options from products. As a result, established marketing rules and channels are less effective, new channels have short attention spans, and there are many non-commercial influencers, making personalized N=1 marketing approaches more important.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views6 pages

    Slides On How Marketing Is Changing With The Time.

    Uploaded by

    manishkhandal88
    This document discusses factors that influence marketing, including customer thinking, behavior, buying patterns, and expectations. It notes that customers are now better informed from various sources, influenced by both personal experiences and others, and change their minds more rapidly. Their behavior is becoming unpredictable and influenced by many local and global factors. Buying patterns are impacted by easy credit, online shopping, and double incomes. Customers now expect high performance, value, and options from products. As a result, established marketing rules and channels are less effective, new channels have short attention spans, and there are many non-commercial influencers, making personalized N=1 marketing approaches more important.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    To understand this let us talk of

    what influences marketing?



    Customer Thinking
    Customer Behavior.Individual Vs Group
    Think Influencers
    Customer Buying Patterns
    Customer Expectation
    Customer Attraction


    Under Customer thinking what is
    changing?

    He is better informed
    He has various sources of information
    He is influencing and being influenced at
    the same time
    His and his circles experiences in turn
    affect his thinking
    Cycle time of changing mind reducing
    rapidly
    Affected by the distrust syndrome...



    Customer behaviour. What is
    changing?

    Becoming unpredictable
    Multitude of factors influencing his
    behaviour
    Very difficult to channelize
    Influenced by local, regional ,national and
    international experiences/occurrences
    Reducing brand loyalty


    Customer buying patterns
    Anytime/ anything generation
    Impact of credit cards
    Internet /online buying
    Impact of double incomes
    Debt based purchasing

    Customer expectations

    Performance of products, a given
    Value for money
    Financing options
    Aesthetics and packaging


    So, with all this what is happening
    to marketing?

    Old established rules and channels not very
    effective
    New channels have very short attention spans
    and hence effectiveness
    Non commercial influencers... (eg blogs,
    networks etc.)
    Too many influencers..
    N=1....is it not too far away...

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