The presentation discusses marketing in modern contexts compared to traditional marketing. In the 1950s, the marketing concept emerged which oriented firms completely towards customers, with every department focused on customer satisfaction. Modern marketing focuses on the 4 P's of marketing - product, price, promotions, and place. It emphasizes indirect distribution over direct distribution. The conclusion states that modern marketing is about satisfying customers and providing excellent service to establish brand image, not just selling products.
The presentation discusses marketing in modern contexts compared to traditional marketing. In the 1950s, the marketing concept emerged which oriented firms completely towards customers, with every department focused on customer satisfaction. Modern marketing focuses on the 4 P's of marketing - product, price, promotions, and place. It emphasizes indirect distribution over direct distribution. The conclusion states that modern marketing is about satisfying customers and providing excellent service to establish brand image, not just selling products.
The presentation discusses marketing in modern contexts compared to traditional marketing. In the 1950s, the marketing concept emerged which oriented firms completely towards customers, with every department focused on customer satisfaction. Modern marketing focuses on the 4 P's of marketing - product, price, promotions, and place. It emphasizes indirect distribution over direct distribution. The conclusion states that modern marketing is about satisfying customers and providing excellent service to establish brand image, not just selling products.
Presented By: Akanksha goswami STUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH Modern Marketing Context In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus. Traditional marketing concept Focus Means Objective Modern marketing concept Focus Means Objective Modern Marketing 4 Ps Product Price Promotions Place
Place Direct Distribution Indirect Distribution Conclusion As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind. THANK YOU ANY QUESTIONS YOU CONTACT AT anurag.gcool@gmail.com