Midas

AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
CHAPTER-I
INTRODUCTION
Rubber is an important plant not only for economic strategies but also for the
use of living of human kind. Natural latex is one of important raw material available
for making various kinds of products in heavy industries such as motor and vehicle
industry. In our daily life we are always, involving with products made of rubber.
List of items made rubber consists of rubber eraser, tyre, and gloves etc.The rubber
industry has global importance and has unique impact on world economy.
Transportation plays a vital role in cultural growth & economic growth of any
country. The govt. of India has made considerable outlay in constructing &
mainting roads and highway and so transportation plays crucial role for the
economic development of the country.
Midas is one of Indias largest suppliers of tyre retrading materials.48% of
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
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rubber is consumed by 30 tyre manufactures other 25% by tread rubber
manufactures and the rest by foot ware makers and other rubber goods producers.
MIDAS is the leading tread rubber makers in India. India is fourth largest natural
rubber consumer in the world after U.S.A., Japan & china. Rubber is Keralas
primary & prestigious crop.
The rubber industry has global importance and has unique impact on world
economy.
NEED AND SIGNIFICANCE OF THE STUDY
This study helps to understand the working pattern of the organization and it
helps to improve decision-making skill. Conducting organizational study is
necessary factor for awarding the degree certifcate. The organizational study helps
to get a good knowledge about the industry. It helps to understand the culture in
the organization and its efectiveness on employees.
OBJECTIVES OF THE STUDY
To improve decision-making skill.
To study how the organization deals with diferent types of problems that the
company faces.
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Getting practical experience regarding the organization function.
To understand the culture in the organization and its efectiveness on

employees.
To improve communication skill of the investigator by communicating to the

high rate people as until as staf of the organization.
To fulfll the requirements of the MBA cariculam

SCOPE OF THE STUDY
The conducted study helps the researcher to understand the actual functioning
of diferent departments of the company. The study on Midas pre-cured treads pvt
Ltd analysis the functioning of diferent and their inter relations, this study also
tried to reveal information related to production ,HR,marketing,systems,sales
,purchase departments.
LIMITATIONS
1)
The management showed unwillingness to supply certain critical
information, which is essential for the study.
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2)
The ofcers were very busy
3)
Time being the limiting factor the investigator could not go deep in to
the total position of the company.
4)
Investigator had to depend secondary data so some of technical &
administrative aspect were not available
PURPOSE OF STUDY
The purpose of this study is to get close understanding of the operation,
managerial policies & strategies of the company. But lack of time persuaded the
investigator to abridge the work.Inspite of that, the study has tried its level best to
reach about perfection in all ways.
METHODOLOGY OF THE STUDY
The Advanced Learners Dictionary of Current English lays down the meaning
of research as a careful investigation or inquiry especially through search for new
facts in any branch of knowledge.
The work is essentially an organizational study. The researcher has done a top
to bottom examination of MIDAS procured Ltd laying special emphasis on the
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marketing aspects of the company. An important item in the literature was the
companys memorandum and articles of association. As for the primary data
collection, the interview method was followed. The researcher interviewed various
members of the companys management as well as the supervisory and athor
workers.
The data collected was processed in order to make it suitable to analysis. Editing of
data was undertaken after all the personal interviewes were over.The data was
checked for the completeness, accuracy and uniformity.
Decisions regarding what, where, when, how much, by what means concerning
an inquiry or a research study constitute a research design.A research design is
the arrangement of conditions for collection and analysis of data in a manner that
aims to combine relevance to research purpose with economy in procedure.
In fact, the research design is the conceptual structure analysis done. The
fndings of the analysis were interpreted to reveal the exact state of afairs of the
company. Suggestions for the problems identifed also have been made in the
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report.
DATA COLLECTION
The data required for the study included both primary and secondary data.
PRIMARY DATA
Required for the study data were collected through
1.
Interview: with the company professionals after prior
appointments.
2.
Discussion : with the expert of the feld
3. Observation: by observing the various functions of the diferent
departments.
Secondary data:
The data needed for the study were collected through the company journals,
records etc.
CHAPTER SCHEME
The frst chapter deals with the general introduction of the organization study
and the objective, methodology etc. The second chapter contains the details
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regarding the industry and the company. The third chapter describes the details
regarding the data collection methods. Fourth chapter deals with the performance
of diferent functional department. Fifth and sixth chapter are the SWOT analysis
and conclusion respectively.
CHAPTER II

INDUSTRY
PROFILE
RUBBER INDUSTRY IN INDIA
Rubber is keralas primary and prestigious crop. It is cultivated in about
876000 hectors in the state and account for nearly 67%total area under major
plantation crop. The use of rubber is widespread, as the characteristics and
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properties of these elastomers make them useful in almost all economic sectors:
automobiles, footwear, civil construction, plastics, and others that of crucial
importance in the daily life of society. Rubber is most widely used to produce tires.
Rubbers are of various types that is natural rubber, synthetic rubber, and reclaim
rubber. These three types of rubbers constitute the major and the most important
raw materials of the tire industry and hold a strategic position in the countrys
economy.
TYRE INDUSTRY
Tyre was invented in 19th centuries from the solid rubber tyre cotton
plynuemetric tyre to radicalized tyre.Tyres and tubes, the strategic rubber products
and basic supplements to the automotive vehicles are of utmost importance to the
countrys economy. The tyre industry sector is providing direct employment to over
40000 people and indirect employment to lakhs of pepple.This industry sector now
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being considered as a core industry sector.
The manufacturing of automobile tyres as an essential ancillary for the
development of automobile sector came in to being in India during the 1930s when
the Dunlop India Ltd, the frst tyre manufacturing transactional company started
its operation in 1935 at Sahaganj in West Bengal...
The interesting feature of the tyre industry in India is that starting from its
inception to the present day; its progress has been infuenced by repeated import of
technical collaborations.
There is an urgent need to build up indigenous capabilities for tyre technology
including the tyre machinery.
In view of this, it was thought desirable to undertake there view of present status of
this industry and to identify and analyse the critical required for absorption and up
gradation of imported technology.
During the early 80s ,procured retreding was introduced and is now well
accepted because of its various advantages.In this process the bufed &infated
secondly the tyre was built under infated conditions and lastly it was cured in a
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regularized manner incurring chamber infated. In this process the trade was
initially cured to incure better mileage because the curing was taking place at fxed
temperature or pressure and homogenetially was obtained them
Indian rubber industry now nine decades old and has become third largest of the
nation, after steel textile industries .The no .of vehicles playing on the road are
increasing day by day and it lead to the industry.
Tyre industry is indispensable to the auto mobile sector &tyre also thinks in
terms of quality, cost optimum and utility etc.Midas mileage the highest mileage
compounds are designed to lower running cost by maximizing Midas milage per
refect tyre.
Midas is one of Indias largest suppliers of retrading materials. Forty-eight
percentage of rubber is consumed by 30 tyre manufactures other 25%by tread
rubber manufactures and the rest by foot ware makers and other rubber goods
producers. MIDAS is the leading tread rubber makers in India
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CHAPTER III
COMPANY PROFILE
MIDAS PRE-CURED TREADS (p) Ltd.
George Varghese found general rubbers, with its Midas brand of retreading
materialism 1969.Mr.George Varghese a creative thinker and industrialialist,who
recognized the importance of retrading well before the retrading sector become
popular in common, founded the present MIDAS PRE-CURED TREADS PVT Ltd
.The leader in the procured treads and conventional treads in the present scenario.
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Mr. George Varghese presently heads the Midas group and his wife
Mrs.Mariamma Varghese heads the unit in Tamilnadu.The Midas group was started
a small tread rubber unit in Ettumanoor industrial estate in kottayam district, which
is known as (the rubber land of Kerala.)(Kottayam district is the highest producer of
rubber in India) with the initial investment 65,000 in 1969.In 1985 July 31st MIDAS,
PRECURED TREADS PVT (Ltd) was established as a small scale unit at Ettumanoor.
It has mainly engaged in manufacturing of pre-cured tread rubber. Now the
company is a medium scale unit.
Indias largest rubber compounding unit belongs to the Midas group known as
Midas rubber private Ltd.This companys mixing capacity is 180 tonne per day.
It is the Midas, which is supplying rubber compounds to many of Indian major
tyre companies like Apollo tyers, j.k tyers as per their needs. Midas produces 1800-
2000 tones per month. The major revenue for the group is form the sale of procured
tread rubber and its market is entirely out side kerala.
The introduction of procured treads in India made MIDAS in the forefront with
the availability of the best raw material that is the natural rubber close at hand.
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MIDAS produces world-class rubber products such as pre-cured treads, camel back
tread, vulcanizing cement, cushion gum, curing bags, caring bags, caring envelop
bonding gum etc.Now the company has 36-tread rubber manufacturing units, 26-in
kerala, 8-in Pondichary and 2-in madras and the groups turnover is 100 crore
quality wice and revenue wice.it is the no.1 company in the feld.
MIDAS PRE-CURED TREADS PVT Ltd has an efcient marketing network
throughout India. The midas company in the procured treads rubber division
producer 1800 to 2000 tonnes per month.
VISION OF THE COMPANY
The vision of the company is to increase its market share in the near future the
company concentrates more on its quality aspects. The company believes that
quality and consistency in sales and service can help to achieve the vision.
MISSION OF THE COMPANY
The company looks forward on the newly build high ways around the world. For
example Bombay pune highway. The concept of retrading has been changing in
this era instead of hardness elements like accident reduction, milege, riding comfort
rolling resistance aims into picture. In this case, the companys mission changes to
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more inventions and innovations in this feld.
Mission includes the following;
i. To remain the leading producer of retrading materials in India.
ii. To maximize return on investment.
iii. To continuously grow in business and became in sufcient player in world
market.
OBJECTIVES OF THE COMPANY
Objectives of the company includes:
Quality
Proft maximization
Cost maximization
Time delivery
Consistency of sales and service
More employment
VALUES
High quality products
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Customer orientations
Team work among the employees
Proft for invention and innovation
MANAGEMENT
Mr. George Varghese heads the Midas group and his wife Mrs.Mariyamma
Varghese handles the management of the unit in Tamilnadu.Professional manager
in the group looks after the companys day-to-day operations.
the directors of the company are
Mr. John Abraham
Mr.Koshy Varghese
PRODUCT PROFILE
Midas always keep high standard of perfection in every phase of production
catering to strict international guideline. Midas has focused on constantly
improving compounds to provide customer with the best mileage through the Midas
brand products. Rubber products are exclusively made out of natural or synthetic
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rubber .Tyre and tyre products are made out of rubber and they are manufactured
by the moulding method.
Midas pre-cured treads Pvt.ltd.produses materials for retrading tyers .these
products are
Conventional treads
Bonding gum
Procured treads
Vulcanizing solution
Treads
Treads applied in the raw state as an extruded slab of rubber compounds .Tread
is wearing surface of the tyre, which comes in contact with the road surface. Treads
are classifed in to two
They are
Pre-cured treads
Conventional treads
Pre-cured treads
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Pre-cured treads are already cured treads it has design on the out part.Pre-cured
treads having various size from 84mm to 320mm width available for all types of
vehicles tyers.
CONVENTIONAL TREADS
These are non-cured treads having no designs. These treads are cured at the time
of retrading process company manufacture treads of various size which the tyre of
various vehicles tyres.
RETREADING
As the tyre moves on the road, the road position wear of gradually. The process
of removing the old worn out thread and replacing it with a tread surface is called
retrading.Tread rubber is the material used to replace the wearing surface on tyres.
The old useless tyre can be made to run for almost equal milege as a new tyre by
treading with in the cost not exceeding 1/3rd of the new tyre.usually tyre can be
retread as many as 4-5 times depending on the casing strength. In retreading
industry commonly two methods are adopted ,they are
es
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1.Hot process
2.cold process
HOT PROCESS OF RETREDING
Conventional tread is also known as hot process. It is a kind of retreading
procuring in which the company makes rubber sheet in a plain form and all sold to
the retraders .It is the retreaders who convert the sheet in to diferent shapes and
designs with the customers specifcation with the help of moulds. Heavy vehicles
generally use this process of retreading .This process gives more milege compared to
pre-cured treads.
COLD PROCESS OF RETREADING
Cold process of retreading is called as the pre-cured retreding.Pre-cured
retreading is the method of retreading in which already cured tread rubber having
tread pattern is adhered to the type of casing using cushion gum and vulcanizing
solution between them. The temperature of this process is below 1000c.A tyre with
worn out tread may still contain a healthy caring.
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BONDING GUM AND VULCANIZING SOLUTIONS
These are associated products essential for the retreading process.In a called
process a pre mode is stuk to the casing bonding gum. high quality Bonding Gum is
manufactured for retreading process to suit curing temperatures of 99C ,125C
and 150C.the gum is made from 100% natural rubber to increase tack. It can be
used to fll nail holes and repair injured parts of casing. The technical specifcations
are given below:
OTHER BENEFITS
More milege
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Vulcanizing Properties
Nature of Test Method of
Test
Compound
99C 125C/15C
Cure Time
t90@150C
. 2' 30" to 4' 00" 4' 00" to 6' 00"
Scorch time
T5@120C
. 10' 00" to 12' 00" 18' 00" to 20' 00"
Specific Grait! "S #34000 #9$ 1.100 % 1.110 1.100 % 1.110
&ar'(e)) "S #3400$ #2$ 55 * 60 Shore + 50 * 55 Shore +
300, -o'u.u) "S #3400$ #1$ 110%120 /01cm2 105%115 /01cm2
Te()i.e Stre(0th "S #3400$ #1$ 245 % 255
/0f1cm2
230 % 240 /0f1cm2
2.o(0atio( at 3rea4 "S #3400$ #1$ 580 * 600, 600 % 620,
Tear Stre(0th "S #3400$ #15$ 8 % 10 /0f1mm 8 % 10 /0f1mm
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More number of treads
Less down time
Less possibility of puncture
PRESENT PRODUCT MIX
The diferent products from midas pre-cured pvt Ltd is as follows
1.
Precured tread rubber

2.
Camel back

3.
Bonding gum

4.
Rope rubber

5.
Vulcanising solution

6.
Curing bag

7.
Envelops
8.
Tyre fap

9.
Orbi tread

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10.
Black compounds

CHAPTER-IV
ORGANISATIONALSTRUCTURE
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MANAGING
DIRECTOR
GENERAL
MANAGER
FINANCE
DIRECTOR
PURCHASE
DIRECTOR
PRODUCTION
DIRECTOR
R&D
DIRECTOR
SALES
GENERAL
MANAGER
MARKETING
MANAGER
FINANCE
MANAGER
PURCHASE
MANAGER
FACTORY
MANAGER
R&D
MANAGER
SALES
ACCOUNTANT CASHIER
MANAGER
ACCOUNT
MANAGER
ADMINISTRAT
ION
MANAGER
PRODUCTION
SHIFT
SUPERVISOR
LOADING
SUPERVISOR
STOCK
ASSISTANT
GENERAL
WORKERS
COMPUTER
ASSISTANT
ACCOUNTS
ASSISTANT
LAB
TECHNISION
OFFICE
ASSISTANT
MANAGER
DEPARTMENTAL
MANAGER
ACCOUNTS
AND
EXPERTS
MANAGER
F/D
D.D.CLEARENCE
BILL PAYABLE
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CHAPTER V
DEPARTMENTAL PROFILE
FINANCE DEPARTMENT
HR DEPARTMENT
MARKRTING DEPARTNENT
PRODUCTION DEPARTMENT

FINANCE DEPARTMENT
DEPARTMENT STRUCTURE
INTRODUCTION
The feld of fnance refers to the concept of time, money and risk and how they
are related. The term fnance thus incorporated any of the following
1. The study of money and other assets.
MANAGING DIRECTOR
GENERAL MANAGER
MANAGER OF FINANCE
ACCOUNTANT
CASHIER
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2. The management and control of those assets
3 .Profling and managing project risks
4. The science of managing money
Financial management is the job of the fnancial department. Midas fnancial
department is headed by general manager .the major functions of fnance can be
summarized in to three that is:
1. Planning of recourses
2. Allocation of resources
3. Control of resources
Financial information is needed to predict compare and evaluate the frms
earning ability and aids in decision-making. The fnancial information of an
enterprise is contained in the fnancial statement. The two fnancial statement s are
p& L account and balance sheet. In addition to the above two statement such as
statement of retained earning, and statement of changes in fnancial position may
be prepared. The above statement reveals the following information:
proft and loss account or income statement
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Reveals proft earned and loss sufered due to the
business operation.
proft and loss appropriation A/c
Reveals amount of fund retained in the business after the payment of tax and
dividend.
Balance sheet
Reveals fnancial position as on the date.
Statement of changes in fnancial position
Reveals source and the application of fund
COST OF THE PROJECT
The management estimated the project cost 6, 50,000 lakhs.
MEANS OF FINANCE
Found the project is raised by way of share capital 40000 lakhs and balance
will be met by way of unsecured loans from director for their relatives which will be
refunded with in the frst two years of commencement of commercial production.
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Sources of fund
1.Share holders fund
a. Capital
b. Reserves and surplus
2. Loan funds
a. Secured funds
EXPENDITURE
1. Decrease in stock
2. Purchase fnished goods
3. Manufacturing expenses
4. Material consumed
ACCOUNT DEPARTMENT
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INTRODUCTION
Accounts department usually a part of fnance department of the company.
Accounts section deals with fnance matter. It is the most important unit of the
ofce administration. For the full functioning of the account section there is the
account manager, on account and two or three clerical staf. Mostly deals with
income and expenses.
FUNCTIONS
I.AUDIT
a.internal audit
b.Statutory audit
c.Tax audit
MANAGING DIRECTOR
DIRECTOR
GENERAL ADMI MANAGER
MANAGER CHARTERD ACCOUNTANT
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II.ACCOUNTS
a.
Trading account (export & import)
b.
P & L account
c.
Balance sheet
III.STATEMENTS
a.Bank reconciliation statement
b.Income tax assessment statement etc.
BOOK MAINTAINED IN ACCOUNTS DEPARTMENT
Ledger
Journal
sales register
purchase register
bank book
stock ledger
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P & L accounts
HUMAN RESOURSE DEPARTMENT
INTRODUCTION
According to Flippo HRmanagement is the planning, organizing, directing, and
controlling of the procurement, development, compensation, integration,
maintenance, and separation of human recourses to the end that individual,
organizational and societal objectives are accomplished. The personnel department
is responsible for recruitment, selection, placement, training, performance appraisal
MANAGING DIRECTOR
DIRECTOR
HR MANAGER
FACTORY MANAGER
ACCONTS MANAGER
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keeping of records, compensation etc. of employees. The ofce assists them in
scrutinizing applications for employment, helps in the selection of wages etc.
In Midas, the personnel department keeps a full record for every worker employed in
the organization. The record is kept on a card known as Employees History Card.
This card includes the following details about the worker:-
Name, Department, Grade, Starting Pay, Address, Date of Birth, Education, Marital
Status.
FUNCTIONS
1.
Hr planning
2.
Selection
3.
Recruitment
4.
Performance appraisal
5.
Organizational change and organizational development
6.
Training
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RECRUITMENT
Midas recruitment board consists of 3-members who handle the recruitment
process of the staf of the company. It is a direct process in which applications are
collected, scrutinized and called for interview. The board is the fnal authority
regarding the appointment of the staf.
Factory manager is entrusted with duty of recruiting workers,near by locality
people are usually recruited as workers.workers are recruited as a contract basis.
SELECTION PROCESS
The selection procedure adopted by MIDAS Precured Pvt. Ltd. are:-
I. 1.Scrutiny of Applications
The personnel department will frst scrutinize all the applications received.
Only those applications will be taken are fulflling the recruitment criteria of the
post.
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2.Blank Application Form
A Blank Application Form is used for getting written information about the
candidates in his or her own handwriting.
The application form contains the information like Name, POB, D.O.B., Marital
Status, Qualifcation, Experiences etc.
3.Interview
In MIDAS group, interview is the most common. In interview, a number of
candidates face the interview board together. They are given a topic to discuss.
When the candidates respond and counter reasons their ability to communicate,
presence of mind, expression etc judged by the interviewer.
4.REFERANCE
References are conducted on those candidates who are found suitable for tests
and interviews. Reference can be collected from previous employees also.
TRINING AND DEVELOPMENT
Training is being given periodically to both staf & workers. Training is being
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given by the factory manager as well as the private consultants for the staf.training
on the subject matter of machinery, chemical, wavemant etc.
MONETARY BENEFITS
Basic pay
DA
Production bonus
Pension
STATUTORY WELFARE MEASURES
Canteen facility
Rest room
Lunch room
Drinking water
Safety measures
Protection against fre
Medical beneft
PF
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OT allowances
NON STATUTORY MEASURES
Job opportunity to dependents
Uniform
Advance payment
Training facilities
REWARD
Wages is being given to the workers as per the agreement. Workers are given
daily wage and is collected in monthly base. The wages include Dearness
Allowances and Basic Payment. The DA is of variable nature and is given to the
workers as per the norms of the statistics dept Govt.of kerala.
some benefts are given below
Over Time Allowances(OT) Double the wages
Bonus Based on the union agreement.
Personally increased everyyear: 12%,
15%, 17%, 18%, and 20%.
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Loans secured loans with 0%
interest
night data For supervisors&staf
engineers
insurance Staf and workers
PF 12%
Medical allowances fxed medical allowances of
7000 in year ofce staf
Leave with wage For 20 working days 1 eligible
day.
MEETINGS
The factory manager to the staf approximately as every mouth conducting
meeting direction and suggestions are being given several dimensions regarding
the growth and developing act of production is analyzed in meeting.
TRADE UNION
The trade union operating in the company is CITU .agreement is made between
the union members and the company .It includes Bonus wages and athor
allowances.
JOB OPERATIONS & SCHEDULE
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Job rotation and job schedule are favorably done for both ofce staf and
workers.factoy manages job relation and schedule for workers.
TIME KEEPING
Methods of time keeping
1.Attendance register method
2.Punching systems
SHIFTS
The company adopt 3 shifts system
8.30 am to 4.30 pm
4.30 am to 12.30 pm
12.30 am to 8.30 pm
MARKETING DEPARTMENT
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INTRODUCTION
Marketing means buying and selling of goods and services between the buyer and
seller. Marketing is a continuous process. The functions of marketing department
include selection of product mix, pricing of products, sales promotion, physical
distribution, market research, advertising, preparation of invoices etc. The process
of marketing begins right from production of goods till the consumption of goods.
MIDAS marketing co ordinates the groups marketing and management functions.
MARKETING CONCEPT
Best quality product best price better sales and services
FUNCTIONS
MANAGINGDIRECTOR
DESPATCHMANAGE
R SERVICEMANAGER
GENERAL MANAGER
DEPOMANAGER
HEAD OFFICE
DEPO SALES
SALES EXECUTIVE
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1.Sales forecasting
2.Target marketing
3.Advertisement
4.Market share analysis
5.Order receiving
6.Mass marketing
MIDAS DEALER NET WORK
Midas sells its products in the open market directly through Group Company
Midas marketing and network dealers. Midas fnds the customers do not want to be
tied down with a single manufacture. As a result they prefer the open Markey
system along with a dealer by this system in the future as well.
Midas has more than 30 dealers in India, and only one dealer in kerala (MM
Chandy &co ).Midas sell about 125-150 tones per month, which is about 20% of
the kerala market. In the western Indian states Midas has maximum dealers due to
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the size of the economics in those states.Maharashtra is the biggest Midas market
overall, with Tamilnadu, Andrapradesh, Kerala are good market in south.
EXPORT MARKETING
Midas is exporting mainly in developing market of south east Asia, Africa. The
company is targeting an export about 1000 tones in the fve year. Moreover, Midas
has planned to form dealer network in the international market. The immediate
plans are to double the export every year. Last year Midas participated in various
shows organized in china, Italy, brazil and Singapore.
MIDAS MARKETING POSITIONING
Midas aims to raise its product price comparatively compared with competitors
like ELGI,MRF,INDAG.The categories of price include:
1. High price
2. Middle price
3. Low price
Midas is the major player in the middle price segment.
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MIDAS MARKETING
Midas marketing is a partnership company registered at registrar of service as
per the Indian partnership Act 1932.the registered ofce of the partnership shall be
P.John Zachariah building Thirunnakkra Kottayam kerala.The business of the
partnership carried on kottayam with branches, agency ofce,distributing center
etc.
The objects of the partnership shall be carry on business as dealers,stockist
distributors,C&F agents consignment agents commission agents sales
representatives,exports,imports, and merchants of all kind of rubber and rubber
products.
MARKETING PROCESS CHART
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ADVERTISEMENT DEPART MENT
Advertising is a constructive factor in marketing. Advertisement means
presentation of a particular product in such a way as to create interest desire
among customers for the product by appealing to their buying motives.MIDAS
spend average amount on advertisement. The advertising cost is minimum but the
companys sale per month is around 10000 tones in India.
Advertising is done through Medias, displays in railway station, bus stand and
PRODUCT
DESPATH DEPO
DEALERS
C&F AGENTS
CORPORATION
SALES
SERVICES
CUSTO
MER
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through brochers, posters banners, small notices etc.Midas brand is very much
popular in India. The company kept its position of branding. It includes 12000000
labels around India.
ADVERTISING FOR THE FOLLOWING
1.Procured tread rubber
2.Camel back
3.Binding gum
4.Rope rubber
5.Vulcanizing solutions
6.Curing bags
7.Envelops
8.Tyre fap
9.Orbi tread
10. Black compounds
SOURSES OF ADVERTISEMENT
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1.Co executives
2.Advertising agencies
3.Local correspondents
4.News paper
5.Direct advertisement
COMPETETORS
NAME OF THE COMPANY GRADING
MIDAS 1
MRF 2
ELGI
TOLLINS
3
4
MARKET SHARE DIAGRAM
All other leading competitors sales grade is less than to Midas. The MIDAS sales
ranging from 1000-1050 tonnes per month.
SALES DEPARTMENT
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Pvt. Ltd
FUNCTIONS
The sale of all the Midas products is based on the head ofce sales policies and
norms. The sales department receives order from agents, dealers, contracters etc
and passes the order to the factory manager for production. Then the fnal product
is then moved to the dispatch manager and is sold to the customers. Order
receiving and dispatch are the major functions of the sales department.
SALES PROCESS CHART
MD
DIRECTOR
SALESMANAGER
DEPUTYMANAGER
ACCOUNTASSISTANT
COMPUTERASSISTANTT
T
STOCASSISTANT
!ORASSIATANT
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Pvt. Ltd
DISTRIBUTION CHANNELS
1.Direct dealer
2.C&f agent
3.Licensed parties
4.Contractors
The company sells its products through this distribution channels. The company
supply its products based on agreements.this mainly to cooperation and trunk
owners.
SALES ORDER
SALES MANAGER
FACTORYMANAGER
FINAL PRODUCT
DESPATCH
MANAGER
CUSTOMER
CONSUMER
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Pvt. Ltd
SALES FORCASTING
The sales departments conducts sales forecasting monthly quarterly, yearly basis.
Major forecasting is done at production meeting held at every month. The members
include production engineer, facility manager, supervisors, and sales personnels
etc.the products of the company are of seasonal in nature.
SALES PROMOTION POLICIES
The company safeguards its customers and keeps a very strong relationship with
them. They are considered as a family member to the company. The prime factor of
the MIDAS promotional policy is that right quality product, right price, right time
delivery.The executive makes periodic visit to the dealer, agents, and to ensure that
the sales are increasing.The company provides all arrangements and facilities to the
dealer and agents on their arrival to the head ofce.They are being taken to the
place of interesting the tourist attraction.
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Pvt. Ltd
1. PRICING
The company adopt cost+ proft pricing for its products. This is due to the facts
that these are agriculture-based products and are seasonal in nature. so it is
relevant for the company to adopt cost + proft pricing. The price rate adopted by
the company is less compared to the treading competitors.
2.BRANDING
MIDAS has established a high branding in market. MIDAS monthly production
and sales comes around 1000mt can be appropriately used for 1.76 lakhs for
retrading.In one tyre retrading sheet there are around seven MIDAS branded labels
are pasted. In which 7*1, 75,000 = 1, 22, 25,000 labels are printed and branded all
over India .MIDAS products are pasted in the name MIDAS MILEAGE.
RESEARCH AND DEVELOPMENT
DEPARTMENT
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Pvt. Ltd
IMPORTANT TESTING EQIPMENTS ARE
1.Lab mills
2.Hardness meter
3.PH meter
4.Melting point apparatus
5.Surface area analyzer
FUNCTIONS OF R&D MANAGER
1.New product development
2.Export analysis based on product quality
3.Product specifcation report
4.Customs required product development
MD
DIRECTOR
MANAGER R&D
LA"
TECHNISIONS
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Pvt. Ltd
PRODUCTION DEPARTMENT
INTRODUCTION
Production is the process of conversion of inputs men material, machine,
methods, and management, in to out put through a transformation process.
Production department is expected to carry out production in required quality at
minimum cost. Orders received from the customers are communicated to
production department and production is co-related with order. Details of
DIRECTOR
ACCOUNTS
MANAGER
ADMINISTRATI
ON
MANAGER
PRODUCTIONMANAGER
FACTORY MANAGER
SHIFT ENGINEERS
LOADING SUPERVISOR
SHIFT SUPERVISOR
WORKERS
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Pvt. Ltd
production such as quantity, cost, work in progress, wastage etc. are maintained in
the ofce for control purpose.
FUNCTIONS
1.
Evaluate and approve managing equipments process testing and test
equipments
2.
Collect and analysis inspection and test data and provide information
on process and product quality levels.
3.
Establish point of inspection and test at selected points in the
production process.
4.
Control the handling preservation and packaging of materials and
equipment from receipt through shipment of fnal product.
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Pvt. Ltd
MANUFACTURING PROCESS CHART
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PRODUCTION PROCESS
The process of manufacture of pre-cured treads involve mastifcation, mixing,
extrution, moulding, and bufng steps.
TESTING OF INPUTS
MASTIFICATION OF RUBBER
!EIGHING OF MATERIAL
INTERMIX COMPOUNDING
MASTER BATCH-QC
FINAL COMPOUNDING-QC
E#TRUTION
ROLLING WITH CUSION
GUM "ACING
QC-INSPECTION
PACKING

CAMEL BACK
TREAD

CALENDERING
ROLLING
CUSHION GUM
53
QC-BATCHING
PACKING
Pvt. Ltd
MASTIFICATION
Open roll mixers or internal roll mixers are aroused for the raw materials is frst
mastifcated for reducing the viscosity and increasing the plasticity at its attaining a
certain level of plasticity.to the mastifcated rubber, other compounding ingredient,
are added which is dispersed easily.
MIXING
The mastifcated rubber is mixed with the various compounding ingredients and
temperature of mixing does not exeed above 900c.,then the mixed compound is
sheeted and cut and washed for cooling in room temperature for 24-hours/ the fnal
compound is called MASTER BATCH
EXTRUSION
It is the processing operation intended to shape the compound in required shape.
CURING
This is done by compression of moulding method.the compound is flled and
placed in to the previously designed and preheated moulds maintained at required
temperature and pressure. After required time and cured tread is taken and allowed
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Pvt. Ltd
for post cuing.
BUFFING
The cured tread is bufed on the base side to present a clear surface that is
properly for adhesion to the tyre casing by mean of bonding layers of cushion Gum.
In pre-cured treading these tread is used which has no further curing during the
process.
PRODUCTION LAYOUT
Production layout is called product layout or straight line layout.It involves the
arrangement of the machine in one line.depending upon the sequence of
operation.Materials are fed in to the frst machine and fnished product come out of
the last machine.IN between partly fnished goods travel automatically from
machine to machine depend in the input for next. The MIDAS PRECURED Ltd.
adopt product layout in the sequence of operation.
PRODUCTION FORECASTING
The companys production is based on the production order received from the
customer. Average production is maintained.
THE FLOW OF RAW MATERIAL
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Pvt. Ltd
Purchase of chemicals and raw materials are done by the customer.
Incoming inspection of the chemicals and raw materials also conducted by
the customer.
INPUTOUT PROCESS CHART
QUALITY CONTROL
The company uses all type of production oriented quality control Q1, Q2, Q3, Q4
Q5AND Q6.The factory manager and the production manager are assigned for
quality control.The absolute quality control and proper checking is done in the
RAW MATERIALS
PRODUCTION
OUT PUT
STORAGE
DESPATCH
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Pvt. Ltd
research and development department of the Midas group located at
Ettumanoor.similar process is applied to tread rubber and cushion Gum.
PRODUCTION FLOW CHART OF RUBBER COMPOUND
PRODUCTION
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Pvt. Ltd
PURCHASE DEPARTMENT
PRODUCTION
WEIGHING OF APPROVED CHEMICALS !"#$

MIXING OF "% RAW MATERIAL S &CHEMICALS
MILLING !"&$
'"&
IST MILLING
II(d MILLING
SHEETING !BATCH OF MASTER COMPOUNDS !")$
WEIGHING & STOREAGE !"*$
DESPATCH !"+$
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Pvt. Ltd
INTRODUCTION
The purchase department plays a vital role in an organization. Its function is to
procure materials, machines and tools at the most favorable terms consistent with
maintaining the standard quality.
In Midas, a separate purchase department is headed by the purchase manager.
The company does make forecasting on purchase. The major purchased raw
materials like carbon, synthetic rubber, and natural rubber are bought on the basis
of principles of purchase. The company adapt mainly just in time purchase.
FUNCTIONS
1.
Receiving purchase requisition
MANAGING DIRECTOR
DIRECTOR
PURCHASE MANAGER
OFFICE ASSIATANT
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Pvt. Ltd
2.
Locating the source of supply
3.
Choosing a supplier
4.
Preparing purchase order
5.
Purchase monitoring
6.
Payment monitoring
7.
Rating other suppliers
8.
Follow up
9.
Turn over analysis
JUST IN TIME PURCHASE(JIT)
Midas adopts just in time purchase policies. The raw materials like rubber is
bought in to the production plant in one day advance of the production. The scarce
raw material includes carbon and chemicals.
PURCHASE CONCEPT
Right quality Material right price Right time
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Pvt. Ltd
SUPPLIERS INFORMATION TABLE
RAWMATERIALS NAME OF THE COMPANY
1.CARBON BLACK PHILIP CARBON
2. CARBON BLACK IPCLO(INDIAN PETROCHEMICALS
LIMITED)BUYERS AG GERMANY
HUNDAI PETRO CHEMICALS KOREA
3. SYNTHETIC RUBBER
678826 C&2-"C+9S
8+:26 ";<"+ -+" 9T<
"C9 9T<
;+T76+9 678826 ;+T76+9 =6G+;"C C&2-"C+9S9T<
9=C+9 S7>>9"26S
678826 <2+926S
678826 -+6/2T";G
9=C+9 S7>>9"26S
MANAGEMENT INFORMATION SYSTEM
The MIS adopted by the company is of networking. The groups of companies are
connected by network called WAN (Wide Area Network).WAN span over wide
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Pvt. Ltd
geographical areas, often a country using specially conditioned telephone lines,
microwaves or satellite data transmission.WAN are usually owned by multiple
organizations. In Midas, head ofce receives the information and pass it to the
group of companies.
NETWORK (WAN) TOPOLOGY EQUIPMENT
i.Repeaters
ii.Bridges
iii.Gateways
iv.Routers
v.Multiplexers
vi.Concentrators.
CHAPTER VI
S!OT ANALYSIS
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Pvt. Ltd
STRENGTH
1)
Quality of the product
2)
goodwill of the company
&$
Dedicated employees
)$
Flexible management
*$
Diversifcation and
expansion
WEAKNESS
1)
Insufcient promotional
activities
%$
Heavy tax and duties
&$
Over capacity
)$
Heavy work load
OPPORTUNITIES TREATS
1)
Increase in production
2)
Increase in the number of
vehicles
3)
Newly built roads and
highways
4)
Export
1)
Unhealthy competitor
2)
Tax evasion
CHAPTER VII
FINDINGS
Midas product is number one in India
Midas is having a high quality treads
Advertisement of the company is very less
Absence of professional Excellency in all the departments

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Pvt. Ltd
Distribution of goods are on time
Midas is of diversifcation and expansion
Promotional activities are not up to the mark
Training and development is slightly less in all department Midas is the

market leader in the industry
The company is maintaining consistency in quality
Little chance of promotion to the staf.
MIDAS is the market leader in the industry
Price of the MIDAS products are slightly high
There is no separate department for personnel
Dedicated employees are seen in every department
Goodwill of the company is high
Heavy work load is seen in all the departments

64
Pvt. Ltd
CHAPTER VIII
RECOMENADATIONS
$SUGGESTIONS
65
Pvt. Ltd
1.
The company should invest and concentrate more on radial designs
2.
Price of the Midas tread is high .so the company should try to make
the price competitive.
3.
More research has to be conducted on new roads and highways to meet
the consumer requirements.
4.
Ret readers-distribution relationship should be monitored to keep the
goodwill of the company.
5.
The quality of Midas treads is high.
CHAPTER I#
CONCLUSION
Midas established in 1969 and have an experience of more than 40 years in
tread industry is performing incredibly well in the tyre industry. Midas is the
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Pvt. Ltd
market leader in the feld. The company is striving its level best to maintain the
consistency in quality and service due to staf competition $ high staf evasion in
the market.
The objective of the study is to understand and fnd out the functioning of
various departments in organization set up. This study about establishment and
functioning of administrative and related to the functional department at MIDAS
PRE-CUED TREADS PVT Ltd. The study also gives a clear idea about the operations
and working of the diferent departments in an industry. Threats, weakness of the
company are also added in the study. In order to reduce the weakness and threats
certain suggestions are also put forward. In short, the organization study at
MIDASPRE-CURED Ltd was successful one.
"I"LIOGRAPHY
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Pvt. Ltd
1.
Taha Hamdy A., Operations Research- An introduction, Prentice Hall of
India.
2.
Levin Rechard I., Quantitative Approaches to Management, Mcgrow
Hill.
3.
Kotler Philip; Marketing Management, New Delhi, Prentice Hall of India
private Limited, 1985.
4.
Station William, Fundamentals of Marketing, McGraw hil,lMonappa
Arun and Saiyadian Misra S., Personnel Management, Tata McGraw Hill.
5.
Flippo Edwin B., Principles of Personal Management, and McGraw Hill-
Kogak.
6.
Strauss George and Sayles Leonard R., Personal and Human Problems
of Management, Prentice Hall of India.
7.
Pandey I.M., Financial Management, Vikas Publications House
8.
Khan M.Y. and Join P.K., Financial Management, Tata McGraw
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Pvt. Ltd
WEBLIOGRAPHY
www.midastreads.com
www.google.com
www.rubberindustry.com
69

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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS

To improve decision-making skill.

Getting practical experience regarding the organization function.

To understand the culture in the organization and its efectiveness on

To improve communication skill of the investigator by communicating to the

To fulfll the requirements of the MBA cariculam

Protection against fre

Job opportunity to dependents

WEIGHING OF APPROVED CHEMICALS !"#$

Midas product is number one in India

Midas is having a high quality treads

Advertisement of the company is very less

Absence of professional Excellency in all the departments

Distribution of goods are on time

Midas is of diversifcation and expansion

Promotional activities are not up to the mark

Training and development is slightly less in all department Midas is the

The company is maintaining consistency in quality

Little chance of promotion to the staf.

MIDAS is the market leader in the industry

Price of the MIDAS products are slightly high

There is no separate department for personnel

Dedicated employees are seen in every department

Goodwill of the company is high

Heavy work load is seen in all the departments

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